Viewing,Listening & Speaking
新视野大学英语新视野大学英语新视野大学英语
New Horizon College English i ll En li
视听说教程
Viewing,Listening & Speaking
Beware of Ads!
UNIT 4
Viewing,Listening & Speaking
Contents
Lead-in
Matching Game
Brainstorming
Watching and Discussing
Acting It Out
Fun Time
Oral Assignment
Book 2 – Unit 4
Viewing,Listening & Speaking
Lead-in
Book 2 – Unit 4
Work in groups,discuss the following
questions and then share your answers
with the whole class.
Viewing,Listening & Speaking
Questions for groups 1 and 2:
1,What is your opinion on the large amount of
money spent on ads for two competing
products,especially when they belong to one
company?
2,Should people buy things according to what
ads say?
Lead-in
Book 2 – Unit 4
Viewing,Listening & Speaking
Lead-in
Questions for groups 3 and 4:
1,What are the negative social effects of
advertisements?
2,Should young people buy clothes
advertised by celebrity?
Book 2 – Unit 4
Viewing,Listening & Speaking
Matching Game
Work in pairs,try to identify the associative
meaning of these ads.
Advertisements Product/Company
1,Good to the last drop,A,Ericsson mobile phone
2,Make yourself heard,B,Ricoh photocopier
3,Obey your thirst,C,Cigarette brand,More”
4,We lead,Others copy,D,IBM corporation
5,Ask for more,E,a washing machine
6,No business too small,F,Sprite soda drink
no problem too big,G,American Express credit
7,Drivers wanted,card
8,Don’t leave home without it,H,Volkswagen cars
9,She works while you rest,I,Maxwell coffee
Book 2 – Unit 4
Viewing,Listening & Speaking
Brainstorming
大宝 天天见神州行 我看行恒源祥 羊羊羊黄金搭档过节送礼大运摩托风驰电掣我要靓妆人要衣装一颗永流传钻石恒久远利朗商务男装简约不简单收礼还收脑白金今年过节不收礼
Now the class is divided
into two groups,In turn
each group will give an
ad logo until no more
logo can be provided.
A Sequence Game
A,Compete to see how much we know about
Chinese ad logo,You would find how deeply we
are influenced by ads.
Book 2 – Unit 4
Viewing,Listening & Speaking
B,Read the following English ads logo,work with
your partner and try to translate them into Chinese.
Good to the last drop,滴滴香浓，意犹未尽。（麦斯威尔咖啡）
Obey your thirst,服从你的渴望。（雪碧）
The new digital era,数码新时代。（索尼影碟机）
使不可能变为可能。（佳能打印机）Impossible made possible．
尽情享受吧！（雀巢冰激凌）Take time to indulge．
动态的诗，向我舞近。（丰田汽车）Poetry in motion,dancing close to me．
只管去做。（耐克运动鞋）Just do it.
感受新境界。（三星电子）Feel the new space.
智慧演绎，无处不在。（摩托罗拉手机）Intelligence everywhere.
我们集大成，您超越自我。（三菱电工）We integrate,you communicate,
Brainstorming
Book 2 – Unit 4
Viewing,Listening & Speaking
Watching and Discussing
Now watch two pieces of TV commercials,After
that work in groups (two people each) to have a
discussion,Then finish the following tasks.
Ad 1
Ad 2
Your Tasks,1 2 3
Book 2 – Unit 4
Viewing,Listening & Speaking
Task 1,Group Discussion:
Retell what happens in the the ads and discuss about
your understanding for 3 minutes,Then each group send
one student to report your group’s opinion.
Reference 1 >>
Reference 2 >>
Book 2 – Unit 4
Watching and Discussing
Viewing,Listening & Speaking
Reference 1 Pepsi commercial:
One day an India boy who always lives with elephants finds
he has power over them with Pepsi drink,He begins to
build elephant tower,He grows up and becomes famous all
over Indian as his tower grows taller and taller until one day
all it is ruined by a small boy,The tower collapses because
the elephants are distracted by another boy’s Pepsi,The
young man is very depressed and thinks maybe training
elephant is no a good idea any more,He has to come up
with other animal---yes,hippos!
Book 2 – Unit 4
Watching and Discussing
Viewing,Listening & Speaking
Reference 2 Coca Cola commercial:
In North Pole,a group of polar bears find
some iced Coca Cola drink,They are delighted,but
there’s one problem,they don’t have can-opener,They
raise their heads and see the crescent/curved moon
hanging up in the sky,A good idea occur to them---they
place one on top of another,and finally they reach the
moon,They grasp the crescent moon down and use it as
a can-opener,Now they can enjoy their Coca Cola!
Book 2 – Unit 4
Watching and Discussing
Viewing,Listening & Speaking
Task 2,Group Discussion:
Compare the two commercials and decide which one
is stronger in appealing audience? Why? Then each
group send one student to report your group’s opinion.
Book 2 – Unit 4
Watching and Discussing
Viewing,Listening & Speaking
Task 3,Group Planning:
Now suppose you are members of an ad team working on
designing an advertising for either Coca Cola or Pepsi,
Work together and come up with an idea for your own
creative commercial,Then tell the whole class about your
idea.
Reference 1 >>
Reference 2 >>
Book 2 – Unit 4
Watching and Discussing
Viewing,Listening & Speaking
Reference 1
In a lab many scientists are working on a robot,
Everything is all right but the robot just doesn’t move,
The scientists try again and again and it simply
doesn’t work,They are so frustrated,At this moment,
one of them places a bottle of Coca Cola in front of the
robot unconsciously,Suddenly,the robot snatches it,
opens it and drinks it up,After that,it starts to move,
Everyone is happy and they all drink Coca Cola to
celebrate!
Book 2 – Unit 4
Watching and Discussing
Viewing,Listening & Speaking
Reference 2
It’s a closely fought football match,A player is running
with the ball,He passes several players from the other
team,coming close to the forbidden area! Suddenly
he stops,takes out a bottle of Pepsi Cola and drinks it,
To people’s surprise,a player from the other team
comes to him trying to snatch the bottle,They fight
and both forget about the match! The referee runs to
them,takes out two red cards and shouts,Out!” Then
he picks up the Pepsi bottle and drinks it enjoyably,
“Ask for more!” he says!
Book 2 – Unit 4
Watching and Discussing
Viewing,Listening & Speaking
Acting It Out
Situation 1 — Father and Son
Father is reading and the son comes to him,The son wants
father to buy a new pair of basketball shoes for him because
he saw an ad with Yao Ming in this brand of basketball shoes,
Yao Ming says those shoes give him extra spring,But Father
thinks Yao Ming is very tall and he actually doesn’t need extra
spring,He says the shoe company
probably gave Yao Ming millions
of dollars to wear those shoes
and Yao Ming earns more money
than he does,Father tells the son
to forget the shoes and concentrate
on his studies.
Reference >>
Book 2 – Unit 4
Viewing,Listening & Speaking
Acting It Out
For the son:
Dad,I need…
My old ones look…
Look at this ad with…
Yao Ming says…
All my classmates…
For the father:
It’s impossible…
You just bought those…
Yao Ming is so tall that…
He reached the top not because…
Just focus on your studies…
Book 2 – Unit 4
Sentences for your reference:
Viewing,Listening & Speaking
Acting It Out
Situation 2 — Customer and Shop Assistant
A customer rushes into a store to buy a color TV set,The shop
assistant warmly greets him and shows him various models,
He turns on a TV and asks the customer to see how sharply
and colorfully the screen shows,At that moment,a new
commercial comes onto the screen,introducing a popular
brand of camera and shows some beautiful
pictures that have been taken,The customer
suddenly changes his mind and tells the
shop assistant:,Thank you,But now
I will rush to camera section.”
Reference >>
Book 2 – Unit 4
Viewing,Listening & Speaking
Acting It Out
For the customer:
I’d like to have a look at…
What do you recommend?
What’s the price?
Oh,look at the pictures…
Thank you,But…
For the shop assistant:
May I help you?
What do you think…
I’d like to recommend…
This is the latest model…
Look at the sharp image…
Book 2 – Unit 4
Sentences for your reference:
Viewing,Listening & Speaking
Fun Time
We’re going to play a game,
The rainbow studio is advertising for a new
service,Their slogan is:” Come to rainbow studio,
we can take a picture for you.” That’ll be a very
unusual picture and it’s marvelous,If you are
interested,come to the front of the classroom,
answer some questions and make your choices.
Come to Rainbow studio,
We can take a picture for you!
Book 2 – Unit 4
Viewing,Listening & Speaking
Oral Assignment
Prepare for an celebrity interview.
Search for information about a celebrity you admire by
using internet,Collect as much information as possible.
On next class,you will work in pairs to have interview,
One student play the role of celebrity and the other the
reporter,The reporter should ask as many questions as
possible about the celebrity’s life and the celebrity should
give proper answer according to the information you’ve
found,
Book 2 – Unit 4
Viewing,Listening & Speaking
See
You
Next
Time!
新视野大学英语新视野大学英语新视野大学英语
New Horizon College English i ll En li
视听说教程
Viewing,Listening & Speaking
Beware of Ads!
UNIT 4
Viewing,Listening & Speaking
Contents
Lead-in
Matching Game
Brainstorming
Watching and Discussing
Acting It Out
Fun Time
Oral Assignment
Book 2 – Unit 4
Viewing,Listening & Speaking
Lead-in
Book 2 – Unit 4
Work in groups,discuss the following
questions and then share your answers
with the whole class.
Viewing,Listening & Speaking
Questions for groups 1 and 2:
1,What is your opinion on the large amount of
money spent on ads for two competing
products,especially when they belong to one
company?
2,Should people buy things according to what
ads say?
Lead-in
Book 2 – Unit 4
Viewing,Listening & Speaking
Lead-in
Questions for groups 3 and 4:
1,What are the negative social effects of
advertisements?
2,Should young people buy clothes
advertised by celebrity?
Book 2 – Unit 4
Viewing,Listening & Speaking
Matching Game
Work in pairs,try to identify the associative
meaning of these ads.
Advertisements Product/Company
1,Good to the last drop,A,Ericsson mobile phone
2,Make yourself heard,B,Ricoh photocopier
3,Obey your thirst,C,Cigarette brand,More”
4,We lead,Others copy,D,IBM corporation
5,Ask for more,E,a washing machine
6,No business too small,F,Sprite soda drink
no problem too big,G,American Express credit
7,Drivers wanted,card
8,Don’t leave home without it,H,Volkswagen cars
9,She works while you rest,I,Maxwell coffee
Book 2 – Unit 4
Viewing,Listening & Speaking
Brainstorming
大宝 天天见神州行 我看行恒源祥 羊羊羊黄金搭档过节送礼大运摩托风驰电掣我要靓妆人要衣装一颗永流传钻石恒久远利朗商务男装简约不简单收礼还收脑白金今年过节不收礼
Now the class is divided
into two groups,In turn
each group will give an
ad logo until no more
logo can be provided.
A Sequence Game
A,Compete to see how much we know about
Chinese ad logo,You would find how deeply we
are influenced by ads.
Book 2 – Unit 4
Viewing,Listening & Speaking
B,Read the following English ads logo,work with
your partner and try to translate them into Chinese.
Good to the last drop,滴滴香浓，意犹未尽。（麦斯威尔咖啡）
Obey your thirst,服从你的渴望。（雪碧）
The new digital era,数码新时代。（索尼影碟机）
使不可能变为可能。（佳能打印机）Impossible made possible．
尽情享受吧！（雀巢冰激凌）Take time to indulge．
动态的诗，向我舞近。（丰田汽车）Poetry in motion,dancing close to me．
只管去做。（耐克运动鞋）Just do it.
感受新境界。（三星电子）Feel the new space.
智慧演绎，无处不在。（摩托罗拉手机）Intelligence everywhere.
我们集大成，您超越自我。（三菱电工）We integrate,you communicate,
Brainstorming
Book 2 – Unit 4
Viewing,Listening & Speaking
Watching and Discussing
Now watch two pieces of TV commercials,After
that work in groups (two people each) to have a
discussion,Then finish the following tasks.
Ad 1
Ad 2
Your Tasks,1 2 3
Book 2 – Unit 4
Viewing,Listening & Speaking
Task 1,Group Discussion:
Retell what happens in the the ads and discuss about
your understanding for 3 minutes,Then each group send
one student to report your group’s opinion.
Reference 1 >>
Reference 2 >>
Book 2 – Unit 4
Watching and Discussing
Viewing,Listening & Speaking
Reference 1 Pepsi commercial:
One day an India boy who always lives with elephants finds
he has power over them with Pepsi drink,He begins to
build elephant tower,He grows up and becomes famous all
over Indian as his tower grows taller and taller until one day
all it is ruined by a small boy,The tower collapses because
the elephants are distracted by another boy’s Pepsi,The
young man is very depressed and thinks maybe training
elephant is no a good idea any more,He has to come up
with other animal---yes,hippos!
Book 2 – Unit 4
Watching and Discussing
Viewing,Listening & Speaking
Reference 2 Coca Cola commercial:
In North Pole,a group of polar bears find
some iced Coca Cola drink,They are delighted,but
there’s one problem,they don’t have can-opener,They
raise their heads and see the crescent/curved moon
hanging up in the sky,A good idea occur to them---they
place one on top of another,and finally they reach the
moon,They grasp the crescent moon down and use it as
a can-opener,Now they can enjoy their Coca Cola!
Book 2 – Unit 4
Watching and Discussing
Viewing,Listening & Speaking
Task 2,Group Discussion:
Compare the two commercials and decide which one
is stronger in appealing audience? Why? Then each
group send one student to report your group’s opinion.
Book 2 – Unit 4
Watching and Discussing
Viewing,Listening & Speaking
Task 3,Group Planning:
Now suppose you are members of an ad team working on
designing an advertising for either Coca Cola or Pepsi,
Work together and come up with an idea for your own
creative commercial,Then tell the whole class about your
idea.
Reference 1 >>
Reference 2 >>
Book 2 – Unit 4
Watching and Discussing
Viewing,Listening & Speaking
Reference 1
In a lab many scientists are working on a robot,
Everything is all right but the robot just doesn’t move,
The scientists try again and again and it simply
doesn’t work,They are so frustrated,At this moment,
one of them places a bottle of Coca Cola in front of the
robot unconsciously,Suddenly,the robot snatches it,
opens it and drinks it up,After that,it starts to move,
Everyone is happy and they all drink Coca Cola to
celebrate!
Book 2 – Unit 4
Watching and Discussing
Viewing,Listening & Speaking
Reference 2
It’s a closely fought football match,A player is running
with the ball,He passes several players from the other
team,coming close to the forbidden area! Suddenly
he stops,takes out a bottle of Pepsi Cola and drinks it,
To people’s surprise,a player from the other team
comes to him trying to snatch the bottle,They fight
and both forget about the match! The referee runs to
them,takes out two red cards and shouts,Out!” Then
he picks up the Pepsi bottle and drinks it enjoyably,
“Ask for more!” he says!
Book 2 – Unit 4
Watching and Discussing
Viewing,Listening & Speaking
Acting It Out
Situation 1 — Father and Son
Father is reading and the son comes to him,The son wants
father to buy a new pair of basketball shoes for him because
he saw an ad with Yao Ming in this brand of basketball shoes,
Yao Ming says those shoes give him extra spring,But Father
thinks Yao Ming is very tall and he actually doesn’t need extra
spring,He says the shoe company
probably gave Yao Ming millions
of dollars to wear those shoes
and Yao Ming earns more money
than he does,Father tells the son
to forget the shoes and concentrate
on his studies.
Reference >>
Book 2 – Unit 4
Viewing,Listening & Speaking
Acting It Out
For the son:
Dad,I need…
My old ones look…
Look at this ad with…
Yao Ming says…
All my classmates…
For the father:
It’s impossible…
You just bought those…
Yao Ming is so tall that…
He reached the top not because…
Just focus on your studies…
Book 2 – Unit 4
Sentences for your reference:
Viewing,Listening & Speaking
Acting It Out
Situation 2 — Customer and Shop Assistant
A customer rushes into a store to buy a color TV set,The shop
assistant warmly greets him and shows him various models,
He turns on a TV and asks the customer to see how sharply
and colorfully the screen shows,At that moment,a new
commercial comes onto the screen,introducing a popular
brand of camera and shows some beautiful
pictures that have been taken,The customer
suddenly changes his mind and tells the
shop assistant:,Thank you,But now
I will rush to camera section.”
Reference >>
Book 2 – Unit 4
Viewing,Listening & Speaking
Acting It Out
For the customer:
I’d like to have a look at…
What do you recommend?
What’s the price?
Oh,look at the pictures…
Thank you,But…
For the shop assistant:
May I help you?
What do you think…
I’d like to recommend…
This is the latest model…
Look at the sharp image…
Book 2 – Unit 4
Sentences for your reference:
Viewing,Listening & Speaking
Fun Time
We’re going to play a game,
The rainbow studio is advertising for a new
service,Their slogan is:” Come to rainbow studio,
we can take a picture for you.” That’ll be a very
unusual picture and it’s marvelous,If you are
interested,come to the front of the classroom,
answer some questions and make your choices.
Come to Rainbow studio,
We can take a picture for you!
Book 2 – Unit 4
Viewing,Listening & Speaking
Oral Assignment
Prepare for an celebrity interview.
Search for information about a celebrity you admire by
using internet,Collect as much information as possible.
On next class,you will work in pairs to have interview,
One student play the role of celebrity and the other the
reporter,The reporter should ask as many questions as
possible about the celebrity’s life and the celebrity should
give proper answer according to the information you’ve
found,
Book 2 – Unit 4
Viewing,Listening & Speaking
See
You
Next
Time!
