1
Product Life Cycle
Sales &
Profit
Sales
Profit
Product
Development Introduction Growth Maturity Decline
time
2
The Strategies in The Product Life Cycle
Introduction Stage:
High price
Low promotion
Low price
High promotion
3
The Strategies in The Product Life Cycle
Growth Stage:
High market
share
High current
profit
4
The Strategies in The Product Life Cycle
Maturity Stage:
Modifying
the
Market
Modifying
the
Product
Modifying
the
Marketing
Mix
5
The Strategies in The Product Life Cycle
Decline Stage:
Maintain Harvest Drop