? ?c M ¥?? 1. Và Q?M  Và Q?M B?μ ?/ 4?¨  1 à Q??¨ ? ^ μ ¥B?` V?b 2 à Q¥?ì??¨ à Q¥?ì??ü ^à Q ¥?ì??b 3 ê4 à Q¥·S 9ü ^M  à Q¥ =d?ì??-a1??¥yTü ^¨ I 1·S M  ?V UM? =d¥ ù5 b  à Q¥·S V[ ^"¥bB B b μ¥μ2  8"b 4 ?? à Q¥ 8?·S à Q¥ 31B1 ¥ f ?/1 8?Q?à Q =d¥o pü3 1üB* 8"8?1B? b 8?¥'é ü ^ b 2. à Q¥ ?ù5 9¥e5 ^1D ¨EBáà  ^M ?¥b?1 ?B? 3 B? ??Dè ?8MQb tY e  | ì ?^Tp? ?? SD?Zb V s ?ìa? s ?F?? s ?/ ? s ? GDP s ?5 s ??  s ? ,0b  ??T1? [5 ?ù?b1o? ^ ?7 ^ =d[# =d?M¥ilb ? 1c M ′DM ′¥?  1. M ′DM ′¥ |Z T 1 |M ′ ? ¥ZE ?Y  |M ′v·μ v ?ZE B ^1¨ ? b = ^1- b? ^ ?5 ? SD =¥ ? SDù?¥K×1¥' ? ?-B b 2 ? ?Báù5 ?] Mk ? ¥?Báù5 ^ènù5-Bb 'é ^M ¥ ¥μsb 3M ′? ¥à ? 'à Q? ü ^D  Z41¤B?Hq/¥ b ?v? M ′¥ìas ?óM ?′ V[s1 A Hq/? D B ?  ?Z Tb ?v?′?D$?′"¥1"M ¥? 9 V[s1 v ?? Aó ¥?′Z Tb B ¥ 1?′ Z Tb ? 2T ^M ¥′ ? b ? ü?μμb G Lty  N aNVa 3?s !!?B?Hq/¥? `¥M ′ Z4?? <B? μ tvμb G LEóù?`?′?$? k?8¥ 1?′? ^? ?? s¥??a ?V ?b C?v êb 2. M ? ZE 1? ¥ ?? A. d? ?¥?  B. ? ?¥?  C. d? ?1? ?¥?  D. ? ?1d? ?¥?  2? ?? ¥1o-B/?ùù5  Constructing Questions   ? 1 ?? ¥ ??? BaC  ? lá1? ?? ¥ ?Y?A?/?ù¥ù 5  Questions b ?/ù5 Constructing Questions  ^? ? ?M ′¥dè×1¥B?b Và Q1 ˉ?1 íM 1 ?B1 íM 1ù5??  ^B? 8?¥V?b oμ?ùù5/?8? ??  ? ?? s??a ?¥V?? ? 7 Sb ? f ?/+Y ^?M  =d¥ˉ???ú H31/?ù5  B?ù5" ? a set of questions  ?? ??M  b è ?M o f???p¥? ü31YV ?/μ1o f???¥VCp ??  At any time during the past week Was your appetite so poor that you did nor like eating? Did you feel so tired and worn out that you could not enjoy anything? Did you feel depressed? Did you feel unhappy about the way your life is going? Did you feel discouraged and worried about your future? Did you feel lonely? ? M ¨¥ù5 question ?1μ ?/ ?? ?? A. +? Yq ? ¥ù5 recalling question b B. s?¥ù5 fixed-choices question b C. ù5 open-ended questionb ?ùù5 questions?? ? P¨ ?9èè P¨b 3? M ¥ ? ??ùù5 ? M ¨¥ù5 question ?1μ ?/ ?? ?? A. +? Yq ? ¥ù5 recalling question b B. s?¥ù5 fixed-choices question b C. ù5 open-ended question b -  ?ù5 ?¤?¥s?K d9) ? ^K ¥b 4? ?? ¥Sù5 ? ¥ ù5 ^? ?? ¥K×1y í-Bb ? ¥Sμ  ? B ^ ¥Sb = ^ Sb  5? ?? ¥?' ù5 ?' 9 ^? ??  ? ?? $??a ?¥??¥×1y í-Bb 6¨ - |¥8?·S Index or scale  1 1ù?¥ZLù???A1a9??? I 11-Vh 7 S?1- !9B*ù 5 ?? B?M à Q7??? , - |ù?¥8?·S Index or scale b ? ^B?'e5b 7? y  ? ?? 7y ^ d? ??  ? <l¥? y  ? 8 ? ¥ ?? u5 ?d9vP. 28-30 ? ? 9? ¥ ê T= S= R= 3. ù B?×1¥? y  1ù ¥F? A B 2ù5¥ ?? A 7b?ù5D>?ù5 Bík?ù5Ddík?ù5 C?êDêù5 D ???ù5Dd ???ù5 E?êDêù5¥ ? ) ? ??êù51ü j1B?M b ?êù51ü T1B?M b 3 V¥?1 ?? A V¥à Q V Scale +Y a?? ?M ¥? b B ?? ?s V Y scale V ? b C Likert V ?T V #? ù5ü?1 V itemized rating scale b D Item analysis[ "s ù?¥ ^ ú X+ V?¥0ù5 item ¥sO qù5b E1?? VD ?? V 4ù  !9?¥ ??×1ù5 Aù ù5 ! ?¥?Be5o ?¤ p¥e5b B?êù5!ês??? ^B?s? bW¥  ^ ¥b Cê5¥!ês?A? ¥b Dù5¥? ??!ês??? ?μ b Eù5 !9¥¨? ??1 b Fù5¥? ??1 ??ù?1¥ K?b G ù ù5?1D K? b Hù5¥?]¥  V ??á 2Tb I?¤??? Lís7?A? 3¥ ?  V[YV ¤ M?¥ ? b J ù ¥é Kù5¥ ¨? Lù  !9B?1YV ???b l2ù  ? ?/ ? ? ¥ù5?  V? ík? ? ? F ? HW  v V[?1  4. ù ) ?? ès ??c ? ¥?Dr X=T+S+R 7bù5 99 ^ $  >?ù5  7 yp? ù5 s?¥  V?n? μ 4[?1 >?ù5 dík? b 7bù5 ? ù 4?? ù5 s?μB ? ¥ V?n ? V[?1 >?ù5 5  ? s? s?μ? < ?^?1 ù5 >?ù5 ¥ V?n ? êù5 !ês?  ? Mo ?  !ês?s?  ??  ?ê4Y ? ??s ? ^B? M     > ?[ V ?)s V ??s V d  ?êù5 d ?? ? ??ù 5 !ês?  ? Likert V ?? ?   ?êù 5 ^B?!ês?  ]B?  s[ ù M Mo ?  V?   V ?lμs V  ??séb ? ?0  5  Stapel V  ù5  F?  Guttman BV V BM   °¤ ?? !ês?  ^??¥  ?) ¨? V ??? ??$ ?? ? 1? ` ?êù 5 V  1?   ^B? 1? ?? V !ês?  M  1.? ¥? 1? ¥ ?  ¥?l ? ¥?  ^·?  2 T ¥   9 ? ? b 2? ¥ ? ?9 ? VarX STVar r xx )( + = A ? VarX VarR r xx ?=1 3 ?  ? ? ¥ 8ZE A. ×? ? Test-retest reliability ×? B? 1W? ?b ()( ) ∑∑ ∑ ?? ?? i i i i i ii yyxx yyxx 22 )()( S Schutt¥ è0 One example of how test-retest reliability may be assessed is a study by Linda Sobell and her associates (1988) of alcohol abusers’ past drinking behavior (using the Lifetime Drinking History questionnaire) and life changes (using the Recent Life Changes questionnaire). All 69 subjects in the study were patients in an addition treatment program. They had not been drinking prior to the interview (determined by a breath test). The two questionnaires were administered by different interviewers about two or three weeks apart, both times asking the subjects to recall events eight years prior to the interviews. Reliability was high: 92% of the subjects reported the same life events both times and at least 81% of the subjects were classified consistently at both interviews as having had an alcohol problem or not. When asked about their inconsistent answers, subjects reported that in the earlier interview they had simply dated an event incorrectly, misunderstood the question, evaluated the importance of an event differently, or forgotten an event. Answers to past drinking questions were less reliable when they were very specific, apparently because the questions exceeded subjects’ capacities to remember accurately. B. ˉ' ? Alternate-form reliability, or Equivalent form reliability  n?M   x 1  x 2 l x n ?  H ] Hs 6? n?M   y 1  y 2 l  y n 1 px i D y i ?b ?ì?  ^·ù 5 ¥?é¤ í  4¤ í ? T¤ í b C. |??  Split-halves reliability ?ü]B ? vù5¥ lù5 M  s? ù5a ù5  ? ?a p?  ?ù5 ? ? s?¥M1 " ? r xx b D. =?Bá ? Internal consistent reliability or inter-item reliability a.  'à Q  Schutt 1999 P.88 ? Tù??¨×0ù5  item ?? ]B?à Q * 1 e ìü?1?o ù5 =? ?p ù5  =?Bá?ù5b b. =?Bá ?¥9 ? Cronbach %" ? (r% " ? )¥ 9 ?  T1  r% = )( 2 1 2 1 1 s s k k k i i∑ = ? ? T? s 2 i ^?s?M  X i ¥BF0ù5 ?ês?′¥Zμb s 2 ^?s?ís¥9Zμ k ^ ?1?  ¥M ¥? ?b E. ?s ??  Inter-observer reliability ? ^YVE  ?N |  t |a Ya té? ?N H ?  ¥×??  V L? ¥· S b S ()( ) ∑∑ ∑ ?? ?? i i i i i ii yyxx yyxx 22 )()( 2.? ¥r validity 1? ¥ r  ¥?l ? ¥r  ^·?  ¥2T ¤ í ? 1?  ¥M ¥ ¥?   ? ? ¥? ??b 2r ¥ ? ?9 ? Var X=Var(T)+ Var(S)+Var(R) ? ¥rü?l1 r = VarX TVar )( 3 ?  ? r ¥ 8ZE A. V ?r V ?r  B. = ? r  Content Validity = ?rQ?¥ ^?ùù5 ^? -? $ ? à Q ¥ Z ? $ ? ? ?   ?ù5 b C. 5 r  Criterion Validity ?V B??  ?¤ ?¥ s′  M  ′ ?D B? ¥°¤?  ′ 1? ? D B? X ü $ £ ü ^μr ¥a ]B ?M ¥? 2 T V [ ^ ?  ¥ ?1 ?i O1?2T ^ Hü????  ?¤?¥M ′ ^5μr¥ μ 5rb ?? ¥°¤? [ "  ·Sü?15rSb ? ^B?? ?? s′  ·?ù5¥? ?? s??a ?2T¥1?`b ??r Predictive Validity ? rS ^? ?′ H ?TB?? ?? ¥2T D| ? ?? 5′ rS′ ^Bᥠ* 1??? ?? ü μ??rb ? ?? ¥μ1·S?1??·Sb i?r Concurrent Validity ?? ?? ¥2TD] H? ¥5s′ á MM1 Hü???? ??  μi?rb D. Xyr Construct Validity  1 ?o? B?à Q M A ¥BF p¥μr? ?s?? H ?? ?$ ?Tá ì  ??à Q M  AD 6?B?C` M  B ^ ¥ ?X` M B ¥BF? ·S? àμ$ 1rSbN H ?T?  A D B  ?à Q¥ F 2T ^úM1¥5??  A ¥?BF·S ù5 ^yμ r¥? a ^ μXr¥b Measurement validity can be established by showing that a measure is related to a variety of other measures as specified in a theory. This validation approach, known as Construct validity, is commonly used in social research when no clear criterion exists for validation purposes.  ? SDù??? àμ b#¥ Hyr ^üè¨?¥b E. =rD?r ?$ 7y ?TB?? ¥ = ?ra5ra2r? ^z¥5 ???? ¥ r ^z¥b ?B? =rú¥? y ?  r9ú H5????  y ¥ r ^ú¥b 6. ? ¥?Dr1"¥ è0 ?¥ è0b ) ?ù mú *¥?  D m ??¥?  ?Bú *¥?  ?? £ ü¥?  ? Bc "D?° ?μ??r¥? y  ù ??aü1é ?"D?°¨ b ?°ZE? V[s? v ?B ^ ZE= ^ ZEb 6.1 ?°a"?°D"ZE 6.1.1 ?°D" ?°ü ^ l" ? ¥μ1·S¥·S′ M ′b "?° sampling ' ?°V ? 3¥ ? 3 f ?b ?°"'?8 " ?¤?¥?8 ?¤?¥ ? ?1 b "?°¥?1il ^?'  HW  Z ? V[÷1  V[÷1 b 6.1.2 "ZE ?v ¥e5V98? |?8¥TE?1 "b 訥dà q"μ " "a "  "a "b 6.1.3 訥8?"ZE 1sa s ?" stratified sampling  ^·?v98? ü98?¥ ?8s1 b ?a é?e? ?"b sa"1 p ¥μ 1lBtbB?sa"¥ μ v? μ b 1? ?s ¥E 2?1s ¥E 3Kas ¥E 'Zμs ¥E 2? ?"  cluster sampling ^·|98?¥ò??8?v s 1  ?a[ 1?ê é? e? ?"b¤" ?¥  é? b B? ? ?"? P ¥μsD lBt7 μ?vμsií^?y 1 ?°b 3"d"  systematic sampling ??1 " ^?v ü98? ¥?8  ?a¨ ZE ?? $?°¥?8?v  | ?8b 6.2 訥?°ZE ?°`¥ ??1G ù? # ZE ?°ZE survey methods ?1μ ?/+ ? 1è?`  telephone interview ZE 2ˉq`  mail interviewZE 3 |?`  personal interview ZE 4è0ˉq  e-mail interview ` 5  eè0Z T¥` ?i 1?]¥ ZE??]¥ù5 ^??M]¥ ?i 2 ? ? '?` ?1 |¤ ¥ a Vb 43ZE observation methods vá V[s1  ?bB ^1ù ?43¥Z E= ^°¤ Y1 ?43¥ZEb