Not all economic forces
respect industry boundaries
Cartoons for all kids
or
All entertainment for some kids
“Increasing returns” operate at several levels
-fashion season
-Game
-X-bit generation
-Video game industry
This has implications for sustainability
-It is hard to capture more value than you
create,but in some industries you can
capture most of what you create,in others
little.
-This is essentially a question of bargaining
power.