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Chapter 5
Demand and Consumer
Behavior
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T-37
Figure 5-1
The Law of Diminishing
Marginal Utility
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Demand Curve Shifts with Changes
in Income or in Other Goods’ Prices
T-38
Figure 5-3
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Demand for Addictive Substances
by Hard-Core Users
T-39
Figure 5-4
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Demand for Addictive Substances
by Casual Users
T-40
Figure 5-5
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Because of Diminishing Marginal Utility,
Consumer’s Satisfaction Exceeds What Is Paid
T-41
Figure 5-6
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Total Consumer Surplus Is the Area Under
the Demand Curve and Above the Price Line
T-42
Figure 5-7