A Rose Is a Rose
Unit 7
Stage 1,Warming-up Activities
Stage 2,Reading-Centred Activities
Stage 3,Vocabulary Exercises
Stage 4,Translating and Writing
Warming-up Activities
Background information
Enriching your vocabulary
Comparing the following words
Questions for thought and
discussion
Background information
Valentine’s Day
the Andes Mountains
The Andes Mountains stretch over 5,500 miles
from the southern tip of Argentina and Chile to
the northern part of Columbia in South America,
With many peaks and active volcanoes over
20,000 feet,including the highest peak Cerro
Aconcagua (elevation 22,826,located on the Chile
and Argentina border),this majestic region is
second only to the Himalayas in size and average
elevation.
Ecuador
Ecuador,the,Republic of the Equator”,
was one of three countries that emerged
from the collapse of Gran Colombia in
1830 (the others being Colombia and
Venezuela),Between 1904 and 1942,
Ecuador lost territories in a series of
conflicts with its neighbors,A border
war with Peru that flared in 1995 was
resolved in 1999.
Colombia
Colombia was one of the three countries that
emerged from the collapse of Gran Colombia
in 1830 (the others being Ecuador and
Venezuela),A 40-year insurgent campaign to
overthrow the Colombian Government
escalated during the 1990s,undergirded in
part by funds from the drug trade,Although
the violence is deadly and large swaths of the
countryside are under guerrilla influence,the
movement lacks the military strength or
popular support necessary to overthrow the
government,
Enriching your vocabulary
Read the sentences carefully and
guess the meaning of the italicized
term in each sentence according
to the context and your own
experiences.
The Mid-Autumn Festival is an
occasion for viewing the full moon,
This document will be distributed
among the people at the meeting,
This kind of plant is widely distributed,
His executive skills will be very useful
to the company,
She is now a senior executive having
worked her way up through the
company,
He sold the goods to her at a special
discount,
If we have to discount these cars we
aren't going to make a profit,
Much of what he says must be
discounted; he imagines things,
The company's headquarters are in
New York,
A broad avenue led up to a grand
entrance with huge doors,
They circulated a good luck card for
everyone to sign,
Rumors began to circulate among
the local people that the capital city
had been conquered,
The shopkeeper put my things on
the counter,
Something has to be done to counter
the recent rise in crime,
You can trace price indices by the
use of the computer,
Indexes are available in the library
for tracing any books or articles,
Our computer indexes several
thousand new records every second,
We get two deliveries of mail a day.
Husbands are encouraged to be
present at delivery and see the baby
being born,
Housing prices had soared a further
twenty percent,
The eagles soared high above the valleys,
The two sides worked out an acceptable
formula for settling the strike,
There is a special formula for
calculating distance,if speed and time
are known,
Someone has stolen the secret formula
for the new drink.
A car went past and sprayed me with
water!
Can you feel the spray from the sea?
The story was so sad that at the end
my eyes were moist with tears,
We hung balloons around the room
for the party,
The message was broadcast all over
the world via radio,
Thanks to the effective management
method,the company's business
bloomed last year,
These flowers will bloom all through
the summer,
The apple trees are in full bloom at
the moment,
The young movie star was in the
bloom of youth,
The company went bankrupt because
it couldn't sell its products,
In this movie,you can see such a
society that is morally bankrupt and
politically unstable,
Amid the confusion the two men
slipped away quietly without being
noticed,
The breadth of her political vision
has long been recognized,
Our profit margin is very low,
It is shown that the government is
leading by the narrowest of margins,
If I have any comments to make,I'll
write them in the margin,
They launched a special party for
the new book,
Our nuclear missiles can be
launched at a moment's notice,
The latest developments have just
been released to the public,
He was released from prison after
serving two years of a five-year
sentence,
The band played their latest release,
Their business is to load and unload
aircraft,
The police car was going so fast,it
must have been chasing someone,
We were rivals in business,
I think table tennis cannot rival
football in excitement,
The replacement of paper and pencil
by computers improves the
efficiency a lot,
He came in,carrying a bundle of
sticks for the fire,
The wood was cut and bundled
together,
He craned his neck in order to get a
better view,
We used a crane to lift the piano into
the theatre,
Match the synonyms in column
B with those in column A
A
candy
export
elevator
bloom
moist
soar
B
hover
damp
import
lift
blossom
sweets
Questions for thought
and discussion
Listen to a short passage
carefully and then answer
the following questions on
page 182.
Homework
Learn the new words and
expressions of the text by heart,
Go over the text and try to get the
main idea of the text.
Prepare to tell a love story in
traditional Chinese culture.
Reading-Centred
Activities
1,Global Reading Task
Tell a love story in traditional Chinese
culture
Answer the questions on page 189 and
try to get the main idea of the text.
Text structure analysis,
Identifying the writer’s purpose
Text structure analysis:
The essay focuses on one central
theme,the rose business must adapt
to ______________________in the
marketplace in order to succeed,
One characteristic writing technique
that runs throughout the reading
passage is a problem-solution
pattern,
changing conditions
The whole passage can be divided
into 4 parts:
The first part is Paragraph 1,The
paragraph deals with the general
situation of the passage,
The rose is going to remain the most
popular flower because love never
goes out of style,The nation’s rose
industry relies much on the selling
and growing of roses,
Therefore,as long as the rose remains
_______________________ as a symbol of
love,any changing conditions in the
nation's rose industry mean much
to_______________,and to those who
_________________and those
who_______.
the most popular flower
rose growers
distribute roses
sell
The second part of the passage is a
complete problem-solution pattern,The
part consists of 5 paragraphs,from
Paragraph 2 to Paragraph 6.
Paragraph 2 presents the first problem,
Selling roses is no longer a beautiful
experience for ______________________
as supermarkets now offer ____________
and discount rose shops help those
__________________ save money,
traditional flower shops
convenience
hopelessly in love
Paragraph 3 gives an example of solution,
It is about one example of rose selling
companies dealing with the problem:
Roses Only — a company that was
transformed from ________________ and
has its ______________in New York,It
has 3 stores in______________,1 in
___________and 5 in___________,and
plans to expand to three more
__________ this year,
a traditional shop
headquarters
New York
Canada Spain
U.S,cities
Paragraph 4 presents the first solution
to the rose selling problem:
Paragraph 5 presents the second
solution to the rose selling problem,
Roses Only tries to
_____________________to buy in
dozens instead of in ones,twos and
threes by _______________the price.
Roses Only tries to _______________with
beautifully-decorated arrangements and
make them feel _____________________
there,
attract customers
they can buy roses cheap
encourage customers
cutting down
Paragraph 6 is about the third solution,
Roses Only tries to _________________
by controlling every link in the rose chain,
It grows _________________and provides
______________via __________________
to anywhere in the country,
hold prices down
its own roses
fresh roses overnight delivery
The third part of the passage is another
complete problem-solution pattern,The
part is made up of 6 paragraphs,from
Paragraph 7 to paragraph 12.
Paragraph 7 presents the problem for
rose growers,Because of severe
___________________,U.S,rose growers
are going __________,Today,more than
_______ of roses sold in the USA are
grown in _________________,
foreign competition
bankrupt
57%
other countries
Paragraphs 8,9 and 10 are about one
example of rose growers dealing with
the problem:
Johnson Flowers,which complains that the
_____________ has dropped substantially,
Michael Johnson with his family members
has been working in the ________________
__________for many years,They have rich
experience,they even had the bitter
experience of being driven out of the
business of __________________ because
of____________________________,
profit margin
flower growing
growing carnations
overseas carnation growers
business
Paragraphs 11 and 12 are about the
solutions that Johnson Flowers have
adopted in order to succeed.
The solutions include ____________________
______________instead of _____________,
having a few __________________ to sell
imported roses,widening their ____________
and being a _____________ for overseas
flower producers,Besides,they also start to
sell ______________________,They took
advantage of ______________ that killed
25% of Colombia's rose crop,But they feel
it's hard to _____________________ on
someone else's disaster,
working with foreign
flower growers fighting them
distribution centers
business area
representative
other types of flowers
a recent frost
operate a business
The fourth part is made up of two
paragraphs,Paragraph 13 and
Paragraph 14,The two paragraphs
present _______________to the reading
passage,When people in the rose business
are trying to ________________________
in the marketplace in order to succeed,
they ____________the good old days of
_________________ for them,And the
customers today wonder about the rose
__________more than before,
the conclusion
adapt to changing conditions
long for
steady profits
price
Reading-Centred
Activities
2,Detailed Reading Task
Language points
Simulated writing (exercises 8
and 9 )
Unit 7
Stage 1,Warming-up Activities
Stage 2,Reading-Centred Activities
Stage 3,Vocabulary Exercises
Stage 4,Translating and Writing
Warming-up Activities
Background information
Enriching your vocabulary
Comparing the following words
Questions for thought and
discussion
Background information
Valentine’s Day
the Andes Mountains
The Andes Mountains stretch over 5,500 miles
from the southern tip of Argentina and Chile to
the northern part of Columbia in South America,
With many peaks and active volcanoes over
20,000 feet,including the highest peak Cerro
Aconcagua (elevation 22,826,located on the Chile
and Argentina border),this majestic region is
second only to the Himalayas in size and average
elevation.
Ecuador
Ecuador,the,Republic of the Equator”,
was one of three countries that emerged
from the collapse of Gran Colombia in
1830 (the others being Colombia and
Venezuela),Between 1904 and 1942,
Ecuador lost territories in a series of
conflicts with its neighbors,A border
war with Peru that flared in 1995 was
resolved in 1999.
Colombia
Colombia was one of the three countries that
emerged from the collapse of Gran Colombia
in 1830 (the others being Ecuador and
Venezuela),A 40-year insurgent campaign to
overthrow the Colombian Government
escalated during the 1990s,undergirded in
part by funds from the drug trade,Although
the violence is deadly and large swaths of the
countryside are under guerrilla influence,the
movement lacks the military strength or
popular support necessary to overthrow the
government,
Enriching your vocabulary
Read the sentences carefully and
guess the meaning of the italicized
term in each sentence according
to the context and your own
experiences.
The Mid-Autumn Festival is an
occasion for viewing the full moon,
This document will be distributed
among the people at the meeting,
This kind of plant is widely distributed,
His executive skills will be very useful
to the company,
She is now a senior executive having
worked her way up through the
company,
He sold the goods to her at a special
discount,
If we have to discount these cars we
aren't going to make a profit,
Much of what he says must be
discounted; he imagines things,
The company's headquarters are in
New York,
A broad avenue led up to a grand
entrance with huge doors,
They circulated a good luck card for
everyone to sign,
Rumors began to circulate among
the local people that the capital city
had been conquered,
The shopkeeper put my things on
the counter,
Something has to be done to counter
the recent rise in crime,
You can trace price indices by the
use of the computer,
Indexes are available in the library
for tracing any books or articles,
Our computer indexes several
thousand new records every second,
We get two deliveries of mail a day.
Husbands are encouraged to be
present at delivery and see the baby
being born,
Housing prices had soared a further
twenty percent,
The eagles soared high above the valleys,
The two sides worked out an acceptable
formula for settling the strike,
There is a special formula for
calculating distance,if speed and time
are known,
Someone has stolen the secret formula
for the new drink.
A car went past and sprayed me with
water!
Can you feel the spray from the sea?
The story was so sad that at the end
my eyes were moist with tears,
We hung balloons around the room
for the party,
The message was broadcast all over
the world via radio,
Thanks to the effective management
method,the company's business
bloomed last year,
These flowers will bloom all through
the summer,
The apple trees are in full bloom at
the moment,
The young movie star was in the
bloom of youth,
The company went bankrupt because
it couldn't sell its products,
In this movie,you can see such a
society that is morally bankrupt and
politically unstable,
Amid the confusion the two men
slipped away quietly without being
noticed,
The breadth of her political vision
has long been recognized,
Our profit margin is very low,
It is shown that the government is
leading by the narrowest of margins,
If I have any comments to make,I'll
write them in the margin,
They launched a special party for
the new book,
Our nuclear missiles can be
launched at a moment's notice,
The latest developments have just
been released to the public,
He was released from prison after
serving two years of a five-year
sentence,
The band played their latest release,
Their business is to load and unload
aircraft,
The police car was going so fast,it
must have been chasing someone,
We were rivals in business,
I think table tennis cannot rival
football in excitement,
The replacement of paper and pencil
by computers improves the
efficiency a lot,
He came in,carrying a bundle of
sticks for the fire,
The wood was cut and bundled
together,
He craned his neck in order to get a
better view,
We used a crane to lift the piano into
the theatre,
Match the synonyms in column
B with those in column A
A
candy
export
elevator
bloom
moist
soar
B
hover
damp
import
lift
blossom
sweets
Questions for thought
and discussion
Listen to a short passage
carefully and then answer
the following questions on
page 182.
Homework
Learn the new words and
expressions of the text by heart,
Go over the text and try to get the
main idea of the text.
Prepare to tell a love story in
traditional Chinese culture.
Reading-Centred
Activities
1,Global Reading Task
Tell a love story in traditional Chinese
culture
Answer the questions on page 189 and
try to get the main idea of the text.
Text structure analysis,
Identifying the writer’s purpose
Text structure analysis:
The essay focuses on one central
theme,the rose business must adapt
to ______________________in the
marketplace in order to succeed,
One characteristic writing technique
that runs throughout the reading
passage is a problem-solution
pattern,
changing conditions
The whole passage can be divided
into 4 parts:
The first part is Paragraph 1,The
paragraph deals with the general
situation of the passage,
The rose is going to remain the most
popular flower because love never
goes out of style,The nation’s rose
industry relies much on the selling
and growing of roses,
Therefore,as long as the rose remains
_______________________ as a symbol of
love,any changing conditions in the
nation's rose industry mean much
to_______________,and to those who
_________________and those
who_______.
the most popular flower
rose growers
distribute roses
sell
The second part of the passage is a
complete problem-solution pattern,The
part consists of 5 paragraphs,from
Paragraph 2 to Paragraph 6.
Paragraph 2 presents the first problem,
Selling roses is no longer a beautiful
experience for ______________________
as supermarkets now offer ____________
and discount rose shops help those
__________________ save money,
traditional flower shops
convenience
hopelessly in love
Paragraph 3 gives an example of solution,
It is about one example of rose selling
companies dealing with the problem:
Roses Only — a company that was
transformed from ________________ and
has its ______________in New York,It
has 3 stores in______________,1 in
___________and 5 in___________,and
plans to expand to three more
__________ this year,
a traditional shop
headquarters
New York
Canada Spain
U.S,cities
Paragraph 4 presents the first solution
to the rose selling problem:
Paragraph 5 presents the second
solution to the rose selling problem,
Roses Only tries to
_____________________to buy in
dozens instead of in ones,twos and
threes by _______________the price.
Roses Only tries to _______________with
beautifully-decorated arrangements and
make them feel _____________________
there,
attract customers
they can buy roses cheap
encourage customers
cutting down
Paragraph 6 is about the third solution,
Roses Only tries to _________________
by controlling every link in the rose chain,
It grows _________________and provides
______________via __________________
to anywhere in the country,
hold prices down
its own roses
fresh roses overnight delivery
The third part of the passage is another
complete problem-solution pattern,The
part is made up of 6 paragraphs,from
Paragraph 7 to paragraph 12.
Paragraph 7 presents the problem for
rose growers,Because of severe
___________________,U.S,rose growers
are going __________,Today,more than
_______ of roses sold in the USA are
grown in _________________,
foreign competition
bankrupt
57%
other countries
Paragraphs 8,9 and 10 are about one
example of rose growers dealing with
the problem:
Johnson Flowers,which complains that the
_____________ has dropped substantially,
Michael Johnson with his family members
has been working in the ________________
__________for many years,They have rich
experience,they even had the bitter
experience of being driven out of the
business of __________________ because
of____________________________,
profit margin
flower growing
growing carnations
overseas carnation growers
business
Paragraphs 11 and 12 are about the
solutions that Johnson Flowers have
adopted in order to succeed.
The solutions include ____________________
______________instead of _____________,
having a few __________________ to sell
imported roses,widening their ____________
and being a _____________ for overseas
flower producers,Besides,they also start to
sell ______________________,They took
advantage of ______________ that killed
25% of Colombia's rose crop,But they feel
it's hard to _____________________ on
someone else's disaster,
working with foreign
flower growers fighting them
distribution centers
business area
representative
other types of flowers
a recent frost
operate a business
The fourth part is made up of two
paragraphs,Paragraph 13 and
Paragraph 14,The two paragraphs
present _______________to the reading
passage,When people in the rose business
are trying to ________________________
in the marketplace in order to succeed,
they ____________the good old days of
_________________ for them,And the
customers today wonder about the rose
__________more than before,
the conclusion
adapt to changing conditions
long for
steady profits
price
Reading-Centred
Activities
2,Detailed Reading Task
Language points
Simulated writing (exercises 8
and 9 )
