Chapter 10
Corporate Governance
10.1 The market for corporate control
The agency problem that arises from the separation of ownership and control
(Berle and Means, 1932) has been a major focus of the literature on corporate
finance and the theory of the firm over the last twenty years. Various insti-
tutional arrangements exist to deal with this agency problem and one that
has attracted a lot of attention is the market for corporate control. Manne
(1965) suggested that, if a publicly traded company is badly managed and
the usual methods of corporate governance (board of directors, proxy bat-
tles, etc.) are not e?ective in disciplining the management, a hostile takeover
allows an outsider to acquire a controlling interest in the firm, change the
management, and realize an increase in shareholder value.
Grossman and Hart (1980) provided a formal analysis of how the mar-
ket for corporate control functions and pointed out the existence of a free-
rider problemthat may prevent takeoversfrommaximizingshareholdervalue.
Here is a brief sketch of the model. The manager of a firm chooses an action
a ∈ A and the resulting value of the firm is denoted by V(a). Suppose the
firm is under the control of an incumbent manager who for some reason (e.g.,
incompetence or private benefits) is not maximizing shareholder value. The
optimal action is a
?
but the manager chooses ˉa. If a raider acquires control
of the firm and changes the action from ˉa to a
?
, social surplus increases by
V(a
?
)?V(ˉa) and this gain in surplus can be shared between the raider and
the shareholders.
A ‘hold-out’ problem arises because the existing shareholders anticipate
1
2 CHAPTER 10. CORPORATE GOVERNANCE
an increase in value if the raider successfully takes control of the firm. The
shareholders will be unwilling to tender their shares unless they are paid the
full anticipated value. If takeovers are costly, the raider will undertake a
takeover only if he anticipates a positive profit. But if the raider has to pay
the full price he gets no profitfromthetakeover.
To make this argument precise, consider the following game form:
? The raider o?ers a price p for the shares of the firm and pays a fixed
cost C>0 (the cost of organizing the tender o?er).
? Each shareholder has a single share, which he can tender or retain.
? If the raider acquires a fraction 0 <γ<1 of the shares, he acquires
control and can choose the action that maximizes the value of the firm.
If the fraction of shares tendered is less than γ,theo?er fails and the
incumbent management is left in control.
The equilibria of this game can be characterized by looking at these stages
in reverse order.
? At the last stage, if the raider has acquired a fraction g ≥ γ of the
shares, he gets control, chooses the optimal action a
?
, and the value
of the firm is V(a
?
). If he acquires a fraction g<γ, the incumbent
manager remains in control, the firm’s policy is unchanged, and the
value of the firm is V(ˉa).
? At the second stage, the shareholder receives the price p if he tenders
his share. If he holds onto his share and the o?er fails, his share is
worth V(ˉa). If he holds onto his share and the o?er succeeds, his
shareisworthV(a
?
). Thus, he will tender his share if p>V(ˉa) (resp.
p>V(a
?
)) and hold onto it if p<V(ˉa) (resp. p<V(a
?
)).
? At the first stage, the raider must o?er a price that equals the share-
holders’ reservation price to succeed. Thus, the o?er can succeed only
if p ≥ V(a
?
).
If the raider acquires a fraction g ≥ γ of the shares, his profitis
(p?V(a
?
))g?C<0.
10.1. THE MARKET FOR CORPORATE CONTROL 3
So it appears that a takeover cannot succeed.
Grossman and Hart suggest that dilution of the existing shareholders’
property rights may provide the raider with su?cient profit to undertake the
raid. Suppose that the dilution ratio is φ,thatis,theraidercancapturea
fraction φ of the minority shareholders’ property rights by self-dealing, etc.
Then the price o?ered must satisfy p ≥ (1?φ)V(a
?
) and a successful tender
o?er is possible if
φV (a
?
) ≥ C.
Bagnoli and Lipman (1987) point out that the Grossman Hart model with
a continuum of shareholders is special.
Abstract: We noted at the outset that most of the literature on
takeovers assumes atomistic stockholders. As we pointed out,
however, there are many large firmsforwhichthisassumptionis
obviously inappropriate. This led us to consider the finite stock-
holder game. We showed that there are substantial di?erences
between the finite game and the atomistic stockholder models.
In particular, because some stockholders must be pivotal and
hence cannot free ride, successful takeovers are possible without
exclusion. Since the equilibrium outcome in the finite stockholder
game is quite di?erent from the atomistic stockholder outcome,
the natural question to ask is under what conditions the atom-
istic stockholder outcome obtains for firms which are su?ciently
widely held. We showed that the atomistic stockholder outcome
does not obtain in the infinite stockholder game. We also showed
that the di?erence between the finite and atomistic stockholder
outcomes may not vanish in the limit. We argued that atom-
istic stockholder models may provide a reasonable approximation
to the outcome for takeovers with any-and-all bids if the firm is
not su?ciently valuable relative to the dispersion of stock owner-
ship. Otherwise, the finite stockholder model is likely to provide
a more accurate prediction, so that exclusion is not necessary for
successful takeovers. Since, all else equal, stockholders generally
benefit more from takeovers without exclusion, our analysis sug-
gests that stockholders would prefer to invest in firms which are
valuable relative to the dispersion of stock ownership. This, in
turn, suggests that a given firm’s stock will not be “too” widely
4 CHAPTER 10. CORPORATE GOVERNANCE
held relative to its value. This seems like an interesting topic for
future research.
The essential idea is captured by the following game. Suppose there is a
finite number of shareholders i =1,...,n and shareholder i holds a fraction
θ
i
of the firm’sshares. Thegameisthesameasaboveexceptthateach
shareholder i can tender a fraction t
i
≤ θ
i
ofhissharesandtheraidsucceeds
if and only if
X
i
t
i
≥ γ.
If the tender price is p the payo? to shareholder i is
u
i
(p,t)=
?
(θ
i
?t
i
)V(a
?
)+t
i
p if
P
i
t
i
≥ γ
(θ
i
?t
i
)V(ˉa)+t
i
p if
P
i
t
i
<γ.
Suppose that V(ˉa) <p<V(a
?
). Since we assume the o?er succeeds if and
only if
P
i
t
i
≥ γ, each shareholder will minimize his o?er subject to this
constraint. Any further reduction would cause the o?er to fail and his payo?
would fall. For any p>V(ˉa) it is optimal for agents to submit the maximum
t
i
if the tender o?er is expected to fail and the minimum consistent with
P
i
t
i
≥ γ if it is expected to succeed. In a SPE the raider will o?er p ≤ V(ˉa)
and the shareholders will choose to o?er amounts t
i
such that
P
i
t
i
≥ γ.
If p<V(ˉa) there exists a trivial continuation equilibrium in which t
i
=0
for all i if θ
i
<γfor each i.
The equilibrium constructed here depends crucially on the assumption
that the fraction of the shares needed for control is known with certainty so
that every shareholder is pivotal. Introducing a small amount of uncertainty
could upset this equilibrium.
Holmstrom and Nalebu? (1992) study mixed strategy equilibria of the
finite game.
Abstract: This paper reexamines Grossman and Hart’s (1980) in-
sight into how the free-rider problem excludes an external raider
from capturing the increase in value it brings to a firm. The
inability of the raider to capture any of the surplus depends criti-
cally onthe assumptionof equal andindivisible shareholdings—the
one-share-per-shareholder model. In contrast, we show that once
shareholdings are large and potentially unequal, a raider may cap-
ture a significant part of the increase in value. Specifically, the
10.2. BENEFITS OF MANAGERIAL INDEPENDENCE 5
free-rider problem does not prevent the takeover process when
shareholdings are divisible.
Grossman and Hart (1988) study the design of the firm’s corporate charter
to optimize the role of takeovers in maximizing the value of the firm. There
is a tradeo? between making the firm too di?cult to take over and thus
protecting incumbent management and making it too easy and allowing the
existing shareholders to be exploited in a corporate control contest.
Abstract: This paper analyzes the optimality of the one share-one
vote rule. The authors focus on takeover bids as a mechanism for
allocating control. They assume two types of control benefits–
benefits to security holders and private benefits to the controlling
party. One share-one vote maximizes the importance of benefits
to security holders, relative to benefits to the controlling party,
and, hence, encourages the selection of an e?cient management
team. However, one share-one vote does not always maximize the
reward to security holders in a corporate control contest. Su?-
cient conditions are given for one share-one vote to be optimal
overall. The paper also includes a discussion of the empirical
evidence.
10.2 Benefits of managerial independence
The agency approach assumes that the manager is in control of the firm,
that his interests are opposed to the interests of the shareholders, and that
the shareholders maximize their interess by exerting control over his actions.
This is a useful complement to the traditional idea that managers maximize
shareholders’ preferences. How realistic is this view of the modern publicly
traded company? In this section, we present a model of managerial indepen-
dence and show that maximum control may not be optimal.
We assume that the interests of managers and shareholders are imper-
fectly aligned. Specifically, the manager has an incentive to overinvest.How-
ever, the manager also has superior information about the e?cient level of
investment. The essential idea is that the shareholders may want to give the
manager discretion in order to take advantage of his superior information,
even if discretion is costly because it allows overinvestment.
6 CHAPTER 10. CORPORATE GOVERNANCE
The value of the firm is assumed to be a function
v(x,θ)=(θ?x/2)x.
oftheamountinvestedx ≥ 0 and a random variable θ, uniformly distributed
on an interval[0,M], which can be interpreted as the profitability of invest-
ment.
The manager’s preferences are represented by a utility function
u(x,θ) ≡ v(x,θ + a)=(θ + a?x/2)x, where a>0.
A Pigovian tax t(x)=?ax achieves the first best. We assume that no such
schemes are available.
10.2.1 Delegation without Commitment
Delegation without commitment is a special case of the “cheap talk” game
introduced by Crawford and Sobel (1982). A strategy for the manager is
afunctionf :[0,M] → [0,M] and the shareholders’ strategy is a function
g :[0,M] → R
+
. The shareholders beliefs are represented by a function
μ :[0,M] → ?[0,M],where?[0,M] denotes the set of probability distribu-
tions on [0,M].Thenμ(m) is the shareholders’ probability distribution over
possible values of θ when the manager announces m. The equilibrium con-
ditions require that each player is choosing a best response and that beliefs
are consistent with Bayes’ rule wherever possible.
(i) g(m) ∈ argmax
R
M
0
(θ?x/2)xdμ(m);
(ii) f(θ) ∈ argmax(θ + a?g(m)/2)g(m);
(iii) μ(m)=unif f
?1
(m), for almost all m.
If Gis the range of the function g, then the manager is e?ectively choosing
the level of investment from the set G and condition (ii) merely requires the
manager to choose optimally from G for each value of θ.Theconcavityof
the manager’s objective function implies that the set f
?1
(x) is convex for
every x ∈ G. Furthermore, the number of these sets must be finite, as the
next lemma shows.
Lemma 1 Suppose that x and x
0
belong to G and are chosen in equilibrium
and x<x
0
.Thenx + a<x
0
.
10.2. BENEFITS OF MANAGERIAL INDEPENDENCE 7
Without loss of generality, we can identify the manager’s strategy with
a finite list of intervals {(θ
k
,θ
k+1
)}
K
k=1
,whereθ
1
=0and θ
K+1
= M, such
that all manager types θ ∈ (θ
k
,θ
k+1
) send the same signal, which causes
shareholders to choose an investment level x
k
.
Theorem 2 Let {(θ
k
,x
k
)}
K
k=1
be a sequence satisfying θ
1
=0and θ
k
<θ
k+1
and the following conditions:
(i) x
k
=(θ
k
+ θ
k+1
)/2, for k =1,...,K, where θ
K+1
= M;
(ii) (θ
k+1
+ a)=(x
k
+ x
k+1
)/2, for k =1,...,K?1.
Then there exists a perfect Bayesian equilibrium (f,g,μ) such that (θ
k
,θ
k+1
) ?
f
?1
(m
k
) and g(m
k
)=x
k
,fork =1,...,K. Conversely, for any perfect
Bayesian equilibrium (f,g,μ),thereexistsasequence{(θ
k
,x
k
)}
K
k=1
satisfying
conditions (i) and (ii) and such that (θ
k
,θ
k+1
) ? f
?1
(m
k
) and g(m
k
)=x
k
,
for k =1,...,K
10.2.2 Delegation with Commitment
By the revelation principle, we can restrict attention to direct revelation
mechanisms. A direct revelation mechanism is a function g :[0,M] → R
+
,
where g(θ) is the investment specified by the shareholders when the manager
reports his type to be θ. The manager will report his type truthfully if the
mechanism is incentive-compatible and the optimal (incentive-compatible)
mechanism maximizes the shareholders’ payo?E[(θ?g(θ)/2)g(θ)] subject to
the incentive-compatibility constraint. As in the case without commitment,
the manager is e?ectively choosing an element from the range of g, G =
g([0,M]). It will be convenient to use this representation of the mechanism
in our analysis. To avoid pathological cases, we assume that G is a closed
set.
Lemma 3 If g is an optimal, incentive-compatible mechanism, the graph G
is an interval.
Theorem 4 If g
?
:[0,M] → R
+
is an optimal incentive-compatible mech-
anism for the shareholders, then for some value of x
1
≤ M, the mechanism
has the form
g
?
(θ)=min{θ + a,x
1
},?θ ∈ [0,M].
8 CHAPTER 10. CORPORATE GOVERNANCE
The optimal mechanism involves putting an upper bound x
1
on the
amount of investment but apart from that the manager can choose the level of
investment that he wants. Although there is some constraint on managerial
discretion, it will be very small when M is large or a is small. In other words,
when uncertainty is large and/or the divergence between the interests of the
manager and shareholders not too great, the manager will be given almost
complete discretion. One is led to speculate that if the support of θ were un-
bounded, the optimal mechanism could give managers complete discretion.
In any case, this exercise indicates that there may be circumstances in which
shareholders are best served by the separation of ownership and control, in
spite of the existence of private benefits that distort the manager’s decision.
10.2.3 Burkart, Gromb and Panunzi (1997)
This is a variant of solving the agency problem by “selling the firm to the
agent”. If the conflict of interest between shareholders and managers leads
to ine?ciency, reducing the claim of the shareholders may lead to greater ef-
ficiency. Too much control by shareholders is not a good thing. The manager
must have some discretion to pursue his own interests and reap private ben-
efits; otherwise he will not have an incentive to make an e?ort on behalf of
the firm. The problem is that shareholders, once they start to micro-manage,
cannot commit themselves to reward the manager in a way that is consistent
with optimal incentives. So the firm has to be constituted in a way that re-
stricts shareholder power, in other words, commits them to leave some rents
for the manager. Burkart, Gromb and Panunzi argue that ownership struc-
ture can act as such a commitment device. By having dispersed ownership
of outside equity, shareholders are e?ectively precommitting not to interfere
with the managers. Each shareholder’s ownership will be su?ciently small
that there will be little incentive to monitor.
10.3 Competition
Over the last twenty years, the literature on corporate governance–or cor-
porate finance for that matter–has focused on the agency problems facing
shareholders under separation of ownership and control. The assumption
underlying this literature seems to be either that
10.3. COMPETITION 9
? government intervention is required to solve problems of corporate gov-
ernance,
or that
? the US economy is underperforming because of the corporate gover-
nance problems inherent in the separation of ownership and control of
publicly traded companies compared with other systems.
While it is possible to build theoretical models to substantiate these
claims, the empirical evidence is less clear. There is, of course, anecdotal ev-
idence of agency problems. But, the equity premium puzzle and the success
of publicly traded companies in the US and UK, suggest that shareholders
have done quite well by comparison with bondholders.
An alternative approach is to focus not on the governance of individual
firms but instead to focus on the e?ect of competition among firms. Corpo-
rate governance can be regarded as a technology. Competition forces firms
to adopt the most e?cient technology. If a new technology arrives and is not
adopted, it will be implemented by a competitor. Whatever ine?ciencies
exist at any date are to be regarded as the state of the art technology.
It has been argued (see, e.g., Alchian (1950) and Stigler (1958)) that com-
petition in product markets is a very powerful force for ensuring good corpo-
rate governance. If the managers of a firm waste or consume large amounts
of resources, the firm will be unable to compete and will go bankrupt. There
seems little doubt that competition, particularly international competition,
is a powerful force in disciplining management.
10.3.1 Competition and managerial slack
One idea studied in the corporate governance literature is that competition
between di?erent organizational forms may be helpful in limiting e?ciency
losses. If a family-owned business has the sole objective of maximizing share
value, it may force all the corporations in that industry to do the same thing.
An early attempt to model product-market competition as a mechanism to
disciplinemanagersis foundinHart(1983). Onthe supplyside, Hartassumes
that there is a large number of small firms. A fraction ν are traditional
profit maximizers; these are called entrepreneurial firms. The remaining
fraction 1?ν are operated by managers who maximize their own interests;
10 CHAPTER 10. CORPORATE GOVERNANCE
these are called managerial firms. The firms have identical cost functions
C(w,q,L),wherew is the input price, q istheoutputlevel,andL is the
level of managerial e?ort. Managerial e?ort and input prices are assumed to
be substitutes, in the sense that greater e?ort compensates for higher input
costs:
C(w,q,L)=
?
C(Φ(w,L),q).
The cost index Φ(w,L) is increasing in the input price w and decreasing in
managerial e?ort L. Ex ante, the input prices are independently and identi-
cally distributed across firms. Ex post, there is no aggregate uncertainty: the
cross-sectional distribution of input prices is non-stochastic and proportional
to the ex ante probability distribution.
The manager takes output and input prices as given and decides how
much output to produce and how much managerial e?ort to exert in order
to maximize his own preferences. An incentive problem arises because the
manager can observe his input price w and his e?ort L, but the shareholders
cannot. Thus, a manager who faces a low input price may choose to shirk:
instead of achieving high profits for the shareholders he exerts a low level of
e?ort and claims that profits are low because the input price is high.
The manager’s preferences are assumed to be additively separable in in-
come and e?ort: the von Neumann-Morgenstern utility function is H(U(I)?
V (L)),whereI is the manager’s income and L is his e?ort. The manager
is infinitely risk averse: his utility-of-income function is very flat above
ˉ
I
and very steep below
ˉ
I. The manager’s reservation utility is
ˉ
U.Inorder
to be acceptable to the manager, a managerial contract must guarantee the
manager an income that is at least
ˉ
I and never call on the manager to make
an e?ort greater than
ˉ
L,where
U(
ˉ
I)?V(
ˉ
L)=H
?1
(
ˉ
U).
These restrictive assumptions are chosen to make the problem analytically
tractable, but it turns out that they are crucial for the substantive results as
well, as we shall see below.
Since the manager must be paid a fixed income and exert a fixed amount
of e?ort to achieve his reservation utility, this is the only outcome that is
consistent with e?ciency. If the shareholders could observe the manager’s
e?ort L, they could achieve the first best by o?ering the manager a contract
that pays him
ˉ
I as long as he exerts an e?ort L =
ˉ
L. Since they cannot do
this, they must settle for the second best. It is assumed that the shareholders
10.3. COMPETITION 11
know the distribution function F(w) and the equilibrium product price p and
can observe the firm’s ex post profit level. Let π(p,Φ) denote the maximum
profits when the product price is p and the cost index is Φ.Ifthemanager
follows the first best rule of setting L =
ˉ
L, the profits vary between a low of
π(p,Φ(w
max
,
ˉ
L)) and a high of π(p,Φ(w
min
,
ˉ
L)). The manager must receive a
salary of
ˉ
I (otherwise he gets less than his reservation utility
ˉ
U)andthereis
no point giving him more (since his utility function is flat above
ˉ
I). Thus, the
best that the owners can do is to o?er him a salary of
ˉ
I as long as profits are
equal to π(p,Φ(w
max
,
ˉ
L)) or greater. The managers will accept this contract,
which requires them to work flat out (i.e., choose L =
ˉ
L)whenw = w
max
;but
for any lower price w<w
max
they can slack by taking less e?ort. Precisely,
for any w<w
max
the manager chooses L(w) so that
π(p,Φ(w,L(w))) = π(p,Φ(w
max
,
ˉ
L)).
Under this contract, the equilibrium level of aggregate output will be strictly
lower and the output price will be strictly higher than in the first best.
This analysis assumes that the input prices for di?erent firms are in-
dependent, so the law of large numbers implies that there is no aggregate
uncertainty. Suppose, on the other hand, that the input prices are perfectly
correlated across firms. Then the equilibrium product price is stochastic and
positively correlated with input prices. It is assumed that the shareholders
cannot observe the equilibrium price or the profits of other firms in the in-
dustry. As before, it is optimal for the shareholders to pick some input price
?w and insist that the manager work flat out at that price. For any other
price w 6=?w the manager will continue to produce the same profits, but will
engage in some slack.
The amount of managerial slack in an individual firm is measured by the
proportional increase in input prices that could be absorbed without any
change in profits if slack could be eliminated. The average amount of slack is
denoted by X
ind
in the market with independent input prices and X
corr
in the
market with perfectly correlated input prices. Given an equilibrium of the
kind described above and some additional assumptions, it can be shown that
X
corr
≤ X
ind
. In the independent case, the product price is constant across
states of nature, because the cross-sectional distribution of input prices is
non-stochastic. When an individual manager faces an input price w<w
max
,
he can reduce his e?ort because he only needs to produce profits greater
than or equal to π(p,Φ(w
max
,
ˉ
L)), the amount that he would produce by
12 CHAPTER 10. CORPORATE GOVERNANCE
working flat out when the input price is w
max
. However, when input prices
are perfectly correlated, there is a second e?ect to consider. Suppose that ?p
is the product price in the state with the input price ?w. In a state of nature
where w<?w, the output price p will be lower than ?p.Thisisbecauseallthe
entrepreneurial firms also face a lower input price w<?w and are producing
more output, thus pushing down the output price. The manager has to exert
more e?ort to compensate for the fall in the output price, and this e?ect
o?sets his ability to slack as a result of the fall in input price.
It canbe shownthatX
ind
is the same as the amount of slack that would be
realized in a monopolistic firm whose owners were faced by the same incentive
problem in controlling the manager. In this sense, competition does not have
an e?ect on managerial slack in the independent case. However, it can be
shown that an increase in the fraction of entrepreneurial firms ν does reduce
X
corr
. The more entrepreneurial firms there are in the market, the stronger
the incentive e?ect of competition on managers will be.
We remarked above that the simplifying assumptions about the man-
agers’ risk aversion turn out to be crucial for the substantive conclusions
of Hart’s analysis. Scharfstein (1988) shows that the result that increased
competition reduces managerial slack can be reversed when the manager’s
marginal utility of income is strictly positive. Perhaps this should not be
too surprising. Consider a di?erent model, say a Cournot oligopoly model in
which managerial e?ort is unobserved and the manager receives a fixed share
of profits. Greater competition (in the form of a larger number of firms in the
market) will reduce profits and hence the managers’ incentive to work. There
is a trade-o?, of course, between the interest of the shareholders in greater
profits and the interest of consumers in getting more output at a lower price,
so this is not to say that greater competition is a bad thing. Still, it suggests
that the e?ects of competition will generally be ambiguous.
The role of the market in Hart (1984) and Scharfstein (1988) is to provide
information. If the owners could observe the profits of the entrepreneurial
firms, they could use that information as a benchmark to condition the re-
wards to the managers. This is the approach taken by Holmstrom (1982) and
Nalebu? and Stiglitz (1983), for example. In Hart’s model this information
is unavailable, so an indirect channel must be used. Competition translates
a fall in input prices into a fall in output prices, which in turn are translated
into lower profits unless the managers work harder to keep profits up.
In a recent study, Schmidt (1997) addresses a related question in a model
without hidden information. Schmidt (1997) observes that increased compe-
10.3. COMPETITION 13
tition may threaten the survival of a firm by forcing it into bankruptcy and
asks what e?ect this will have on managerial slack. Schmidt’s model assumes
that the manager is risk neutral and wealth-constrained and that he su?ers
a penalty (lost rents, foregone opportunities) when the firm goes bankrupt.
The manager is required to engage in e?orts that reduce future production
costs. Costs are assumed to take on two values, high or low, and greater
e?ort reduces the probability of high costs. The actual costs are observed
after the manager has made the e?ort, and at that point the owner decides
whether to liquidate the firm or not. Greater competition lowers the price
that the firm receives for its output and, other things being equal, increases
the risk that the owner will find it optimal to liquidate the firm.
Schmidt discovers that greater competition has two e?ects on the man-
ager’s optimal e?ort. The first is the threat-of-liquidation e?ectthatweex-
pect to find: the manager has a directly increased incentive to work harder
to avoid liquidation. There is also an indirect e?ect, since the cost to the
owner of providing incentives to take high e?ort is reduced. So the threat-
of-liquidation e?ect unambiguously raises managerial e?ort.
The second e?ectisambiguousandresultsfromthefactthatincreased
competition reduces profits and may reduce the benefits of a cost reduction.
As a result, the owner may be disinclined to pay the manager the high rents
necessary to achieve a cost reduction. If the value of a cost reduction is de-
creasing in the degree of competition, the net e?ect of increased competition
may be to lower managerial e?ort.
The second e?ect occurs only if the manager is paid more than his reser-
vation level. Schmidt (1997) cites a study by Aghion, Dewatripont, and Rey
(1995) that treats a special case of his model. In their model, the manager
is always paid his reservation level and so the e?ect of increased competition
is unambiguous.
These studies describe a mechanism by which competition in the product
market helps discipline managers, but they are restrictive in several respects:
? First, they all take the agency approach, in which the main obstacle
to achieving e?ciency is the principal-agent relationship between the
manager and the shareholders. As we have indicated, some organiza-
tions appear to function successfully even in the absence of external
governance mechanisms.
? Secondly, the focus of the models on cost minimization seems to be
too narrow. While cost minimization may be a useful proxy for other
14 CHAPTER 10. CORPORATE GOVERNANCE
important managerial activities, it is not clear that this model captures
all the important features of managerial behavior.
? Thirdly, casual empiricism suggests that “e?ort” is something that
managers supply quite readily. The failure of management to maxi-
mize the shareholders’ interests may come from other sources than lack
of e?ort. With an alternative source of management failure, such as dif-
ferences in inherent ability (adverse selection), risk shifting, or private
benefits, the e?ects of competition may be di?erent.
? Fourthly, the entrepreneurial firms that force the managers to provide
greater e?ort are a deus ex machina in these models. What happens
in industries where all the firms are managerial? Perhaps competition
among managerial firms will only ensure that corporate governance
is equally ine?cient across firms. For example, if all the firms in a
market are corporations which face an agency problem, they will all be
able to survive if the ine?ciencies associated with corporate governance
problems a?ect all firms equally. Competition between them may not
lead to full e?ciency (Jensen and Meckling (1976)).
? Fifthly, the arguments of Hart and his followers assume that markets
are perfectly competitive. As we have seen, things could be quite dif-
ferent in markets that are imperfectly competitive. Many markets in
which Fortune 500 companies operate are oligopolistic. These compa-
nies compete on the product market, but it is not clear what e?ect im-
perfect competition has on managerial slack. Possibly collusion among
asmallnumberoffirms will take the form of high levels of managerial
slack rather than high monopoly profits.
Nonetheless, the idea that competition enhances the performance of manage-
rial firms may have a broader application than these models suggest. We next
review the empirical evidence on the e?ect of competition on performance.
Although limited in quantity, this suggests that competition is important.
10.3.2 The E?ectiveness of Competition as a Control
Mechanism
The empirical evidence on the role of competition in ensuring corporate per-
formance is sparse. Nickell (1996) suggeststhatthemostpersuasiveevidence
10.3. COMPETITION 15
consists of broad-brush observations. The firstoftheseisthelowlevelofpro-
ductivity in Eastern Europe compared to Western Europe after competition
was suppressed in the East under communist regimes. The second is the im-
portance of domestic competition in ensuring that firms are internationally
competitive, demonstrated by Porter (1990). The third is that deregulation is
generally followed by productivity gains. Graham, Kaplan and Sibley (1983)
document this for the case of the U.S. airline industry.
A number of studies have provided detailed evidence of the e?ect of com-
petition on performance. One question is the e?ect of competition on inno-
vation. Geroski (1990) and Blundell, Gri?th and Van Reenen (1995) find
that the more concentrated an industry and the higher are other measures
of monopoly power the lower is the rate of innovation. Another is the re-
lationship between competition and technical e?ciency. Caves and Barton
(1990), Green and Mayes (1991) and Caves (1992) find that above a certain
level of market concentration technical e?ciency is reduced. Caves (1980)
points to the evidence in the management literature that competition leads
to more e?cient decision-making structures in firms. Finally, Nickell (1996)
and Nickell, Nicolitsas and Dryden (1997) find evidence that the higher is
the level of competition the higher is the level of growth in productivity.
Moreover, the latter paper documents that competition is a substitute for
other corporate governance mechanisms.
10.3.3 Competition and corporate governance
The Hart model studies competition between entrepreneurial and managerial
firms ex post, that is, after the companies have been set up. In this section we
consider an alternative model of the process by which companies are formed
and argue that ex ante competition for capital will force companies to adopt
incentive e?cient corporate governance.
? Competition and free entry will reduce profits to zero whatever agency
costs the firm is subject to. Survival requires profit maximization sub-
ject to incentive constraints.
? In equilibrium, each stakeholder will be receiving his outside option
plus information rents. Competition for labor and capital raises factor
pricesandputs pressureonine?cientfirms. Evenamonopolyis subject
to this competition, unless it is also a monopsony.
16 CHAPTER 10. CORPORATE GOVERNANCE
? With increasing returns to scale, ine?ciency threatens survival. With
decreasing returns, the firm can always compensate for rent seeking
by remaining small. Our argument is most powerful in the case of
winner-takes-all industries, where competition threatens survival.
Example
AsourleadingexamplewetaketheJensenmodeloffreecashflow. A
company requires a single manager and an investment of K
0
units of capital
at date 0 to produce 2K
0
units of output at date 1.Therevenuecanbepaid
out to investors at date 1 or be re-invested in the firm. If it is re-invested, it
earnsalowrateofreturnwhichforsimplicityisassumedtobezero.
The manager earns private benefits from investment, so will always re-
invest any retained earnings. If some of the investment is in the form of debt,
the manager is forced to pay out some of the earnings. Let D be the face
value of the debt. Then, ignoring discounting, investors earn
min{D,2K
0
)}
Clearly, it is optimal to set D =2K
0
.
Think of types θ ∈ [0,2K
0
] as representing di?erent capital structures
(facevaluesofdebt). Supposethereisanunlimitednumberofmanagers
and a finite amount of capital. Let R be the opportunity cost of capital.
Clearly, R will be set by the optimal type: R =2.Noothertypeoffirm
will be able to raise capital. That is, θ<2K
0
implies the return on capital
is min{θ,2K
0
} = θ<RK
0
.
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