home
Public Relations
Unit 3
Text A
home
Ⅰ,Lead-in
Ⅱ,Vocabulary
Ⅲ,Outline
Ⅳ, Text study
Ⅴ, Summary
Exercises
Text A
home
The statement made by the 13
colonies on July 4th,1776,
during the War of American
Independence,announcing their
separation from Britain,and
founding the United States of
America,The Declaration of
Independence was written
mostly by Thomas Jefferson.
Declaration of Independence
home
Declaration of Independence
The original copy of the
Declaration of Independence,
drafted by Thomas Jefferson.
It is the nation’s most cherished
symbol of liberty and Jefferson’s
most enduring monument,Here,
in exalted and unforgettable
phrases,Jefferson expressed
the convictions in the minds and
hearts of the American people.
home
the Signing of the Declaration of Independence
home
Part one,Introduction,(Para,1):
Part two:The Main Concern of Public Relations,(Paras,2-3)
Part three:Activities of Public Relations,(Paras,4-8)
home
Public Relations
1 When the founders of the United States wrote the
Declaration of Independence,they said that a,decent
respect” for the opinion of people everywhere required
the American colonies to tell the world why they were
freeing themselves of British rule,The American founders
believed that their cause could not win unless they had
the confidence of other peoples.
home
2 Public relations,too,tries to win the confidence and
goodwill of people,No company,government agency,
school,hospital,or other institution can flourish if it pays
no attention to what the people think of it,Public relations
is the activity of giving a business or other organization
information about how its actions might affect public
opinion — or how public opinion might affect its actions,It
is also the job of the public relations officer to tell the
public about a company’s activities,plans,or ideas,this is
necessary because people are likely to have more
confidence in a company if they know something about it.
home
3 There is not just one big public whose opinion a
company has to worry about if it is to survive and grow,
Only a few organisations,such as a national government,
are so large that all the public has some opinion about
their actions,Most companies and organisations have to
think about the opinions of smaller groups — their
customers,for instance,or their workers or their
shareholders,A company must also have the trust and
goodwill of its neighbours in the places where it has
factories and offices,The company must be on good
terms with the government,because every business can
be seriously affected by government laws or regulations.
home
4 Gaining the confidence of others requires,first of
all,thoughtfulness about other people’s beliefs,interests,
and feelings,Public relations begins by planning one’s
actions so as to respect the rights and beliefs of other
people,Unless a public relations program takes these
things into account,it can do little to help a company,
Not all the money in the world,nor the most skilful
writers or speakers,can make a company look as if it
cares about other people if the company really does not
care,Most companies,therefore,consider how any
action,such as moving to a new location or buying
another business,will affect public opinion,Having
made a decision,the company wants everyone to
understand the decision and the reasons it was made.
home
5 Most large companies have a public relations
department,which tells the public about the company’s
plans and activities,The department is made up of writers,
editors,photographic and picture experts,and
researchers.
home
6 There are many ways to reveal a company’s
activities and character,A very effective one is through
speeches by officials of the company before organisations
such as the local chamber of commerce and various clubs,
The speeches are usually reported in the newspapers and
are often reprinted for distribution to government officials,
educators,journalists,and others who might be interested
in the company’s views,Printed pamphlets and booklets,
including the company magazine and the annual report of
the management to the shareholders,also help inform the
public about a company,Motion-picture films are often
used to show people something about a company,A
company may also,as a public service,undertake projects
not directly connected with its business,to help make
society better,
home
7 Besides using their own public relations staffs,
many companies hire independent public relations firms,
which work for several clients at once,Specially trained
outsiders often see trends or problems that people
inside company might miss because they are too close
to the situation.
8 Anyone who plans to do public relations work
should get as broad an education as possible,In
addition to a college education,work in some area of
the communications field — on a newspaper or with a
broadcasting station — is useful for the future public
relations officer.
home
What is implied in the phrase, a decent respect”?
,The American colonies” should respect the opinion
of people everywhere,
Language Points
home
free v,liberate; relieve
That country is now freed from imperialist slavery.
? We must do whatever we can to free some parts of the country
of poverty.
e.g.
Translate
我想摆脱这份工作带来的一些责任。
I’d like to free myself of some of the responsibilities of this job.
home
No company,government … can flourish.
complete negation partial negation
none of + N
neither of + N
no + N
neither… nor
neither
nor
nothing
none
nobody
never
nowhere
...
every…not
both…not
all…not
each…not
not always
not many
not much
not often
...
home
No company,government … can flourish.
e.g,None of us were present when the accident took place.
No one is allowed to drive along that road from May to July.
?Everyone can not answer all the questions.
事故发生时, 我们都不在现场 。
五月到六月期间，谁也不准在那条路上开车。
并非谁都能回答所有这些问题。
home
ble to ble to e probable to be likely to,be probable to
?I’m likely to be very busy tomorrow
?He’s not likely to come.
?He is likely to do something wrong.
e.g
home
have confidence in,trust
?We have full confidence in our success.
?She has little confidence in herself.
e.g.
home
worry about,think much about
?Worrying too much about your health will make you ill.
?You look so upset,What are you worrying about?
e.g.
home
survive v,continue to live,esp,after coming close to death
Only two people survived the fire.
? It seems that the crops can’t survive the drought.
e.g.
home (be) on (good / bad /…) terms with:
having a (good / bad / …) relationship
Translate
After their argument they weren’t on speaking
terms with each other.
他们发生争议后，彼此之间 连话都不说 。
We are on bad terms with each other.
我们彼此关系不好。
home
Public relations begins by planning one’s actions … of
other people.
Paraphrase
For the purpose of respecting the rights and beliefs of other
people,public relations starts with planning one’s actions.
home
Public relations begins by planning one’s actions
so as to … of other people.
so as to,in order to
He raised his voice so as to be heard by everyone.
I’m going to take an early start so as not to get stuck in the traffic.
e.g.
home
take…into account:
remember and understand while judging
someone or something
?How much time will we need to get to the lake? You have
to take the bad road into account.
? His acting in the play was remarkable,taking into account his
youth and inexperience.
? His final exam results were not very good,but we must take
his long illness into account.
e.g
home
similar expressions,take … into consideration
take account of
take…into account
?Your teacher will take your recent illness into consideration
when marking your exams.
?A good architect always takes account of the building’s
surroundings.
e.g.
home
care about:
to be worried,anxious,or concerned(about); to mind
He cares about nothing but money,
Henry is such a man who never cares about what other people think.
e.g.
home
be made up of,to consist of; to be composed of
The United Kingdom is made up of Great Britain and Northern Ireland.
The family is made up of Jane,her husband and three children.
e.g.
home
inform … about / of …,give information to
The audience became very upset when informed of
the absence of the movie star.
Has anyone informed you about the 50th
anniversary of the university?
e.g.
home
c.f.
inform against / on …,give someone in power
information about the
guilt of someone else
?It is his wife who informed against the corrupt husband.
?Don’t inform on someone unless you have evidence.
e.g.
home
be connected with,be related to
Butter is one of the foods which are thought to be connected
with heart disease.
I always considered your brother to be connected with the
crime.
home
as … as …,The structure may imply comparison of equality.
?She is as beautiful as her sister,( 她和她姐一样漂亮。 )
?You’re not half as clever as you think you are.
(你自以为聪明，但实际上还不及其半。 )
e.g.
home
in addition to,besides
We saw a Mickey Mouse cartoon in addition to the cowboy movie.
In addition to the journalists,local officials also attended the news conference.
e.g.
home
In addition to a decent respect for other people’s beliefs,
interests and feelings,many companies may also give a due
consideration to the opinions of the big public and smaller
groups,Many large companies,therefore,have a public
relations department which does almost everything such as
speeches,printed materials,films to help inform the public
about its company,Furthermore,many companies may also
hire independent public relations firms to exert their
influence on public opinion.
home
Exercises
Ex,9,Complete the sentences by using as…as,
1,George is an efficient worker and so is Jack.
George is_________________________.
George is_________________________.or a worker as efficient as Jack
2,The luggage I took was not more than what was allowed.
I took____________________________.
I took____________________________.
as much luggage as was allowed
luggage as much as was allowed
or
as efficient a worker as Jack
home
3,Both German and English are difficult languages.
German is_____________________________.
German is_____________________________.
as difficult a language as English
a language as difficult as Englishor
4,The weather is still unpleasant today but yesterday it was.
The weather isn’t _______________________________________.as bad (unpleasant) today as it was yesterday
5,There were fewer people at this meeting than at the last one
There weren’t
__________________________________________.as many people at this meeting as (at) the last one
home
6,This coffee is too sweet for me to drink.
I can’t drink ___________________.
I can’t drink ___________________.
or
as sweet coffee as this
as sweet coffee as this
home
1.Ex,7,P,50;
2.Ex,8,P,50/51
Public Relations
Unit 3
Text A
home
Ⅰ,Lead-in
Ⅱ,Vocabulary
Ⅲ,Outline
Ⅳ, Text study
Ⅴ, Summary
Exercises
Text A
home
The statement made by the 13
colonies on July 4th,1776,
during the War of American
Independence,announcing their
separation from Britain,and
founding the United States of
America,The Declaration of
Independence was written
mostly by Thomas Jefferson.
Declaration of Independence
home
Declaration of Independence
The original copy of the
Declaration of Independence,
drafted by Thomas Jefferson.
It is the nation’s most cherished
symbol of liberty and Jefferson’s
most enduring monument,Here,
in exalted and unforgettable
phrases,Jefferson expressed
the convictions in the minds and
hearts of the American people.
home
the Signing of the Declaration of Independence
home
Part one,Introduction,(Para,1):
Part two:The Main Concern of Public Relations,(Paras,2-3)
Part three:Activities of Public Relations,(Paras,4-8)
home
Public Relations
1 When the founders of the United States wrote the
Declaration of Independence,they said that a,decent
respect” for the opinion of people everywhere required
the American colonies to tell the world why they were
freeing themselves of British rule,The American founders
believed that their cause could not win unless they had
the confidence of other peoples.
home
2 Public relations,too,tries to win the confidence and
goodwill of people,No company,government agency,
school,hospital,or other institution can flourish if it pays
no attention to what the people think of it,Public relations
is the activity of giving a business or other organization
information about how its actions might affect public
opinion — or how public opinion might affect its actions,It
is also the job of the public relations officer to tell the
public about a company’s activities,plans,or ideas,this is
necessary because people are likely to have more
confidence in a company if they know something about it.
home
3 There is not just one big public whose opinion a
company has to worry about if it is to survive and grow,
Only a few organisations,such as a national government,
are so large that all the public has some opinion about
their actions,Most companies and organisations have to
think about the opinions of smaller groups — their
customers,for instance,or their workers or their
shareholders,A company must also have the trust and
goodwill of its neighbours in the places where it has
factories and offices,The company must be on good
terms with the government,because every business can
be seriously affected by government laws or regulations.
home
4 Gaining the confidence of others requires,first of
all,thoughtfulness about other people’s beliefs,interests,
and feelings,Public relations begins by planning one’s
actions so as to respect the rights and beliefs of other
people,Unless a public relations program takes these
things into account,it can do little to help a company,
Not all the money in the world,nor the most skilful
writers or speakers,can make a company look as if it
cares about other people if the company really does not
care,Most companies,therefore,consider how any
action,such as moving to a new location or buying
another business,will affect public opinion,Having
made a decision,the company wants everyone to
understand the decision and the reasons it was made.
home
5 Most large companies have a public relations
department,which tells the public about the company’s
plans and activities,The department is made up of writers,
editors,photographic and picture experts,and
researchers.
home
6 There are many ways to reveal a company’s
activities and character,A very effective one is through
speeches by officials of the company before organisations
such as the local chamber of commerce and various clubs,
The speeches are usually reported in the newspapers and
are often reprinted for distribution to government officials,
educators,journalists,and others who might be interested
in the company’s views,Printed pamphlets and booklets,
including the company magazine and the annual report of
the management to the shareholders,also help inform the
public about a company,Motion-picture films are often
used to show people something about a company,A
company may also,as a public service,undertake projects
not directly connected with its business,to help make
society better,
home
7 Besides using their own public relations staffs,
many companies hire independent public relations firms,
which work for several clients at once,Specially trained
outsiders often see trends or problems that people
inside company might miss because they are too close
to the situation.
8 Anyone who plans to do public relations work
should get as broad an education as possible,In
addition to a college education,work in some area of
the communications field — on a newspaper or with a
broadcasting station — is useful for the future public
relations officer.
home
What is implied in the phrase, a decent respect”?
,The American colonies” should respect the opinion
of people everywhere,
Language Points
home
free v,liberate; relieve
That country is now freed from imperialist slavery.
? We must do whatever we can to free some parts of the country
of poverty.
e.g.
Translate
我想摆脱这份工作带来的一些责任。
I’d like to free myself of some of the responsibilities of this job.
home
No company,government … can flourish.
complete negation partial negation
none of + N
neither of + N
no + N
neither… nor
neither
nor
nothing
none
nobody
never
nowhere
...
every…not
both…not
all…not
each…not
not always
not many
not much
not often
...
home
No company,government … can flourish.
e.g,None of us were present when the accident took place.
No one is allowed to drive along that road from May to July.
?Everyone can not answer all the questions.
事故发生时, 我们都不在现场 。
五月到六月期间，谁也不准在那条路上开车。
并非谁都能回答所有这些问题。
home
ble to ble to e probable to be likely to,be probable to
?I’m likely to be very busy tomorrow
?He’s not likely to come.
?He is likely to do something wrong.
e.g
home
have confidence in,trust
?We have full confidence in our success.
?She has little confidence in herself.
e.g.
home
worry about,think much about
?Worrying too much about your health will make you ill.
?You look so upset,What are you worrying about?
e.g.
home
survive v,continue to live,esp,after coming close to death
Only two people survived the fire.
? It seems that the crops can’t survive the drought.
e.g.
home (be) on (good / bad /…) terms with:
having a (good / bad / …) relationship
Translate
After their argument they weren’t on speaking
terms with each other.
他们发生争议后，彼此之间 连话都不说 。
We are on bad terms with each other.
我们彼此关系不好。
home
Public relations begins by planning one’s actions … of
other people.
Paraphrase
For the purpose of respecting the rights and beliefs of other
people,public relations starts with planning one’s actions.
home
Public relations begins by planning one’s actions
so as to … of other people.
so as to,in order to
He raised his voice so as to be heard by everyone.
I’m going to take an early start so as not to get stuck in the traffic.
e.g.
home
take…into account:
remember and understand while judging
someone or something
?How much time will we need to get to the lake? You have
to take the bad road into account.
? His acting in the play was remarkable,taking into account his
youth and inexperience.
? His final exam results were not very good,but we must take
his long illness into account.
e.g
home
similar expressions,take … into consideration
take account of
take…into account
?Your teacher will take your recent illness into consideration
when marking your exams.
?A good architect always takes account of the building’s
surroundings.
e.g.
home
care about:
to be worried,anxious,or concerned(about); to mind
He cares about nothing but money,
Henry is such a man who never cares about what other people think.
e.g.
home
be made up of,to consist of; to be composed of
The United Kingdom is made up of Great Britain and Northern Ireland.
The family is made up of Jane,her husband and three children.
e.g.
home
inform … about / of …,give information to
The audience became very upset when informed of
the absence of the movie star.
Has anyone informed you about the 50th
anniversary of the university?
e.g.
home
c.f.
inform against / on …,give someone in power
information about the
guilt of someone else
?It is his wife who informed against the corrupt husband.
?Don’t inform on someone unless you have evidence.
e.g.
home
be connected with,be related to
Butter is one of the foods which are thought to be connected
with heart disease.
I always considered your brother to be connected with the
crime.
home
as … as …,The structure may imply comparison of equality.
?She is as beautiful as her sister,( 她和她姐一样漂亮。 )
?You’re not half as clever as you think you are.
(你自以为聪明，但实际上还不及其半。 )
e.g.
home
in addition to,besides
We saw a Mickey Mouse cartoon in addition to the cowboy movie.
In addition to the journalists,local officials also attended the news conference.
e.g.
home
In addition to a decent respect for other people’s beliefs,
interests and feelings,many companies may also give a due
consideration to the opinions of the big public and smaller
groups,Many large companies,therefore,have a public
relations department which does almost everything such as
speeches,printed materials,films to help inform the public
about its company,Furthermore,many companies may also
hire independent public relations firms to exert their
influence on public opinion.
home
Exercises
Ex,9,Complete the sentences by using as…as,
1,George is an efficient worker and so is Jack.
George is_________________________.
George is_________________________.or a worker as efficient as Jack
2,The luggage I took was not more than what was allowed.
I took____________________________.
I took____________________________.
as much luggage as was allowed
luggage as much as was allowed
or
as efficient a worker as Jack
home
3,Both German and English are difficult languages.
German is_____________________________.
German is_____________________________.
as difficult a language as English
a language as difficult as Englishor
4,The weather is still unpleasant today but yesterday it was.
The weather isn’t _______________________________________.as bad (unpleasant) today as it was yesterday
5,There were fewer people at this meeting than at the last one
There weren’t
__________________________________________.as many people at this meeting as (at) the last one
home
6,This coffee is too sweet for me to drink.
I can’t drink ___________________.
I can’t drink ___________________.
or
as sweet coffee as this
as sweet coffee as this
home
1.Ex,7,P,50;
2.Ex,8,P,50/51
