2009-7-18
Overview and mind map,What is
communication and mass
communication about
1
Mass
communication
Course tutor,Wang Ke
2009-7-18
Overview and mind map,What is
communication and mass
communication about
2
What is communication?
Definition of communication,
To share;
To transmit;
To exchange;
Messages;
Meanings;
Informaiton;
2009-7-18
Overview and mind map,What is
communication and mass
communication about
3
Levels of communication
Intra-personal;
Inter-personal
Group;
Organizational;
Mass;
2009-7-18
Overview and mind map,What is
communication and mass
communication about
4
Defining mass communication
Gerbner:,Mass communication is
the technologically and
institutionally based mass
production and distribution of the
most broadly shared continuous
flow of public messages in
industrial societies.”
2009-7-18
Overview and mind map,What is
communication and mass
communication about
5
Communication science and the study of mass
communication
Concerns of communication theory and research
Who communicates to whom (sources and
receivers)
Why communicate (functions and purposes)
How does communication take place?( channels,
languages,codes)
What about? ( content,references,types of
information)
What are the outcomes of
communication( intended or unintended),for
information,understandings,action?
2009-7-18
Overview and mind map,What is
communication and mass
communication about
6
A multi-disciplinary field
Cultural studies;
Psychology;
Linguistics;
Sociology;
Political science;
2009-7-18
Overview and mind map,What is
communication and mass
communication about
7
Communication science and the study of mass
communication
The context of mass
communications research
Conventional research
Critical and sociological research
research
2009-7-18
Overview and mind map,What is
communication and mass
communication about
8
Communication research and the study
of mass communication
Origins of European and American
communication research
Prospects for conciliation and
future research
2009-7-18
Overview and mind map,What is
communication and mass
communication about
9
How to study
Observe media and daily
communication phenomena
Contemplate on them;
Alienate the familiar and stand one
step back;
Formulate questions related to the
field of communications
2009-7-18
Overview and mind map,What is
communication and mass
communication about
10
How to study
Use the textbook as a preparatory
and foundation reading
Read extensively and apply
theories to daily life
Be involved in discussion and
other group work
Be challenging and critical