Lecture 5 Reviews
Questions
What are the most distinguished features
of the development of communication?
What is the relationship between the old
and new media?
What is the impact of changes of
communications technologies on society?
Are the changes of communications
technologies the causes or consequences
of social changes?
Written language
Written Language
---(recorded) history began with writing
Various media
Storage and retrieval of information
(Reading depending on) Individual
social experience and immediate
personal context
Printing
Channel(s),transportation model of
communication
Medium,paper
mechanical
(Mass) Reproduction,identical
Standardization
Telegraph and telephone
Telegraph
Signal transmission
Morse code
Electrical
Transmission model of communication
Time-space shrinkage,a wired world,a global
system
Telephone
Voice transmission
One-to-one
Home medium
Movie and broadcasting media
Movie---an image technology
Photography
Public
Entertainment
Star system
Broadcasting media
Private
Public vs,commercial broadcasting system
Video Recorder and Internet
Video recorder
A revolution on sender-audience
relationship;
Change on timing and programming;
Internet
Decentralizing;
Space of flow of information;
Empowering
Social implications of written
language
Written language
Hearing vs,reading (audio vs,
visual)
Literacy vs,illiteracy
Power,the control of knowledge
(education)
Social implications of printing
Printing
---printing is second only to the clock in its critical effect
upon civilization
A technology that influenced other
technologies
A prototype of mass production
A technology that directly affected the
world of ideas by making knowledge widely
available and creating a space in which
new forms of expression could flourish
Social implications of telegraph and
telephone
On business
Economical
Political
Social implication of broadcasting
media
Social implications of Internet
Theories of communications and
society
Communication technology determinism
Globalization
The information society
The network society
Communication and culture
Hegemony
Pop culture and mass culture
Identity
Presentation evaluation criteria
Team cooperation;
Preparation;
Content;
Language;
Manner;
Effect
Warm-up exercise for
communication process
Brainstorming,think as many as
possible factors in a communication
process.
You are going to hold a campus
campaign themed,explore Internet”,
How are you going to plan the
campaign from a communication
process perspective?
Reading assignment
Read Hand-outs on communications
processes
Read chapter 4
In reading,try to find out the purposes,
the emphasis,the social context and
the limitations of communication
models and the background
information of model initiators