2009-7-18
Overview and mind map,What is
communication and mass
communication about
1
Mass
communication
Course tutor,Wang Ke
2009-7-18
Overview and mind map,What is
communication and mass
communication about
2
What is communication
Definition of communication
Levels of communication
Mass communication
2009-7-18
Overview and mind map,What is
communication and mass
communication about
3
Defining mass communication
See p.13
2009-7-18
Overview and mind map,What is
communication and mass
communication about
4
Communication science and the study of mass
communication
Concerns of communication theory and research
Who communicates to whom (sources and
receivers)
Why communicate (functions and purposes)
How does communication take place?( channels,
languages,codes)
What about? ( content,references,types of
information)
What are the outcomes of
communication( intended or unintended),for
information,understandings,action?
2009-7-18
Overview and mind map,What is
communication and mass
communication about
5
Communication science and the study of mass
communication
The context of mass
communications research
Conventional research
Critical and sociological research
research
2009-7-18
Overview and mind map,What is
communication and mass
communication about
6
Communication research and the study
of mass communication
Origins of European and American
communication research
Prospects for conciliation and
future research
2009-7-18
Overview and mind map,What is
communication and mass
communication about
7
How to study
Required reading
Further reading
Formulate questions related to the
field of communications
2009-7-18
Overview and mind map,What is
communication and mass
communication about
8
What This Means
Add a strong statement that
summarizes how you feel or think
about this topic
Summarize key points you want
your audience to remember
2009-7-18
Overview and mind map,What is
communication and mass
communication about
9
Next Steps
Summarize any actions required of
your audience
Summarize any follow up action
items required of you