Lecture 8 Seminar
Objectives:
Exchange our views on various issues
concerning the studies of the media;
Expand and extend our understanding
on those topics through group
communication.
Inter-country differences,the
social and cultural specificity
of media systems
Scale and concentration
Degree of politicization
Diversity of profile
Sources of finance
Degree of public regulation and control
Public broadcasting service
and the commercial
broadcasting system
BBC model,PBS
The media serve the public,not the government,the
state,or any other interest groups.
The media are funded by the public,not advertising,
and have no profit-earning pressure.
The media educate and entertain the public for
national interest and coherence.
Universal coverage,tending to minority and diversity.
Financial crises,status crises,and technological
challenges of the PBS.
American commercial system
Commercial network systems
The media serve the public,but
depending on financial support from
advertising,sponsorship and so on.
Competition is better for the audience,
audience have rights to choose
Deteriorating of content,reducing news
hours,ignoring of minority and diversity
Commercial or public?
Activity,Debate
Divide yourselves into six groups,
We’ll have three debate topics,Every
two groups are responsible for one
topic and each takes a side,
Before the class debate,each group is
advised to have a warm-up debate.
Assignment
Think about the theories concerning
journalism.
Discuss with your partners the choice of
media system in our country,public or
commercial or a mixture of the two?
Prepare for the study of the content of
the media.