Section I Listening and Conversation
Section II Reading Comprehension
Section III Writing and Translating
Unit 1 Launching A New Product
Section I
Listening and Conversation
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Section I
Listening and Conversation
Part I Leading in
Part II Putting in use
Part III Further Practice
Part IV Aptitude Test and Guidance
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Part I Leading in
1,Pre-class Work
2,Warming up for the new class,
Reading and acting out
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1,Pre-class Work
? Finding out the patterns and expressions
used for making products advertisements
as many as possible.
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2,Warming up for the new class
Reading and acting out
? Present your collections
? Refer to the data bank
? Present new materials
? Practice Dialogue 1 Presenting a New Toy
Car and Dialogue 2 Presenting a DVD
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Part II,Putting in use
1,Dividing the students into groups
2,Offering more samples
Each group should choose one of the
situations and work together to form a
dialogue and then act out
3,Acting out and comments
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Sample 1
Quality Cutting Tools!
Want top quality cutting tools? Come to Oriental Machinery!
Oriental Machinery is a well-established factory specializing in
cutting tools,It supplies machine tools of all types and sizes.
Model E and Model F are our latest developments,Made of
imported materials,Excellent and stable performance,For
special orders and designs,we only charge about 3% extra.
Tel,028-6668888 Fax,028-6668889
Manufacturer,Oriental Machinery,Sichuan,China
Sample
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Sample
Sample 2
Eye-Protecting Lamp Show!
Got sore eyes? Buy our eye-protector!
Different from other ordinary lamps,our Model G Eye-Protecting
Lamp protects people’s eyes from possible harm,Especially
beneficial to little kids,Can be operated easily,Extremely
energy-saving,Worth the money you pay,Good after-sales
services.
Date,May 1— May 5,2003
Place,18# Mingquan Rd,Shanghai
Organizer,Dunkan Lighting Company
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Part III Further Practice
1,Practicing and Furthering
2,Listening and Completing
3,Responding
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1,Practicing and Furthering
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Practice the dialogues
on Page 3 of the
Textbook in groups,
and try to further them。
2,Completing
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Work in groups to
complete by filling in
the blanks on Page 6
of the Textbook
(Exercises 1 and 3)
3,Responding
? Practice Exercise 2 on Page 6 of the Textbook
orally,
? Teacher plays the tape recorder,and ask the
students to answer the questions based on what
they have heard,the whole class work
together
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The script for the dialogue
? Salesgirl,Good Morning,sir,What can I do for you?
? Customer,I’m thinking of buying a new cell phone,Do you
have any recommendations?
? Salesgirl,We have cell phones of various designs at different
prices,What particular model do you have in mind?
? Customer,I’d like to buy one of the latest fashion.
? Salesgirl,I see,How about this type? They are the new TCL
products,In fact,they are fresh from the oven,I had them in
only a few days ago.
? Customer,Let me have a look,They look very pretty,I like
them,How much are they?
? Salesgirl,3556 yuan.
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? Customer,I’m afraid they are a bit too expensive,Do you
have anything cheaper?
? Salesgirl,Yes,Look at this one,It’s only 2360 yuan,It’s a
lot cheaper.
? Customer,But the design isn’t as pretty as the latest TCL
model.
? Salesgirl,That’s true.
? Customer,Hey,will you show me that one? The red one
on the 2nd shelf,Which is only 2600 yuan.
? Salesgirl,Yes,of course,Here you are.
? Customer,Thank you,The design is pretty,And the color
is pretty,too,I think I’ll take this one.
The script for the dialogue
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Part IV
Aptitude Test and Guidance
1,Judge after you listen
2,Respond after you listen
3,Read after you learn
4,Self-assessment and Teacher’s
Guidance
5,Assignment
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1,Judge after you listen
【 Instructions】 In this part true or false
statements will be given to each of the students,
after they listen to a dialogue,they are asked to
judge whether the statements are true or false.
(Exercise 1 on page 5 of the textbook)
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2,Respond after you listen
【 Instructions】 In this part the students are
asked to listen to a dialogue and then answer
the teacher’s questions,(Exercise 2 on page 6
of the textbook)
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3,Read after you listen
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【 Instructions】 In this part the students are given a
passage with some blanks,they are asked to fill in
the blanks after they listen to it,(Exercise 5 on page
7 of the textbook)
4,Self-assessment and
Teacher’s Guidance
? Checking the answers to 1 and 2,
? Teacher’s giving brief explanations when
students are in difficulty
? Students’ scoring their own paper ; as for 3,
? the teacher will collect the paper and correct
them after class.
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5,Assignment
? Workbook P 35—5-6
? Read fluently the passage on page 46 of your
Textbook New Practical English and try to
understand it as possible as you can by using
a dictionary,
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Section II
Reading Comprehension
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Section II
Reading Comprehension
Part I Leading in
Part II Comprehension and Practicing
Part III Further Practice
Part IV Aptitude Test and Guidance
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Part I Leading in
1,Revision
2,Warming up for the new class
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1,Revision
1) ask students to work in groups of four to
introduce a new product.
2) Teacher makes comments
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2,Warming up for the new class
1) ask students to answer teacher’s questions related
to the Passage on page 12
2) teacher makes comments
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Part II
Comprehension and Practicing
1,Checking and Explaining
2,Retelling the story
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1,Checking and Explaining
? Say true or false according to the
passage on page 14 of the Textbook
New Practical English to see how much
they’ve understood.
? Answer teacher’s questions in details
according to the passage on page 14 of
the Textbook New Practical English,at
the same time explaining some language
points.
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difficult words
item n,product,article 产品,商品
Teacher’s,This item was imported from Korea.
Student’s,
question v,express doubt about,put a question to 对 … 表示怀
疑,讯问
Teacher’s, He is very reliable,Don’t question his honesty.
Student’s,
involve v,include,connect closely 包括,牵涉,牵连
Teacher’s,You shouldn’t involve your children in your
trouble.
Student’s,next
purchase v,buy 购买,采购
Teacher’s,His father gave him some money to purchase a new coat.
Student’s,
delight n,great pleasure,joy 快乐,高兴,喜悦
Teacher’s,TV programs give delight to millions of people around the
world.
Student’s,
sense n,perception or feeling 感觉,… 感
Teacher’s,Having a good sense of humor is a great asset for a person.
Student’s,
encounter v,meet unexpectedly,come upon 偶遇,碰见,遭遇
Teacher’s,Yesterday,Mr,Nelson encountered an old friend on the street.
Student’s,
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difficult sentences
? (Para,2) I knew very little about China,and even
less about its products.
? 我对中国知之甚少, 对其产品则知之更少 。
? In this sentence,I knew is omitted after and
? Example,I learned little Japanese,and less Spanish.
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? (Para,2) One problem was that the pointing
function was reliant upon the movement of a
rubber ball located at the bottom of the mini-
mouse.
? 毛病之一是其, 指向, 功能得依靠转动迷
你型鼠标下面的橡胶求来完成 。
? In this sentence,the past participle phrase
located at the bottom of the mini-mouse is used
to modify the noun ball.
? Example,This is a public problem presented
to the government.
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? (Para,2) I often had to,shake” the mouse for
it to function.
? 我常常得不停地, 摇晃, 鼠标使其正常工
作 。
? In this sentence,function is used as a verb,
meaning,serve,work or perform a function”.
For it to function means,so that it can perform
its function.”
? Example,A secretary may sometimes
function as a receptionist or a recorder of
minute,next
? (Para,2) Using scroll wheel would either
constantly slow down the work or it would not
work at all!
? 使用滚动轮时鼠标要么不断减慢速度, 要
么它就干脆不工作 。
? In this sentence,either… or… is used as a
conjunction of choice,meaning,one or the
other,but not both”,Constantly means
“continuously or without stopping”.
? Example,Linda was told to either finish her
studies at college or find a job.
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? (Para,5) … there is no doubt that its products
will be of better quality in the future.
? 毋庸置疑, 未来中国的产品质量得会更好 。
? There is no doubt is a useful sentence pattern
usually followed by a that-clause,which
serves as an appositive to doubt and explains
what the doubt is about.
? Example,There is no doubt that the 21st
century will be an information and network
age.
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2,Retelling the story
? Read the passage again;
? Retell the passage in
their own words,
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Part III Further Practice
1,Simulating and translating
2,Rewriting
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1,Simulating and translating
? Do exercise 6 on page 11 of the Textbook
? Pay attention to the italicized parts in the
English sentences and translate the Chinese
sentences by simulating the structure of the
English sentences
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? Do excises 8 on page 14 of the textbook
? Write a summary of the passage by
answering the following questions,(page
14)
2,Rewriting
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Part IV
Aptitude Test and Guidance
1,Translating
2,Assignment
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1,Translating
? Ask the students to remember the words,
phrases and sentence structures in the passage
they have learned and translate the following
sentences into English orally and the teacher
comments.
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? 所有昨天在场的人都受到了警察的询问 。
? 是这位飞行员的快速反应防止了这次灾难性
事故的发生 。
? 拥有稳定的经济和稳定的国际关系对任何一
个政府都是十分重要的 。
? 具有幽默感是一个人的宝贵财富 。
? 要是你处在我的位置, 你就不会这样想了 。
? 火车在开进市区时放慢了速度 。
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2,Assignment
? Textbook p 27 Passage and
Workbook P21 1-3;
? Collect some advertisements.
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Section III
Writing and Translating
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Section III
Writing and Translating
Part I Leading in
Part II Putting in use
Part III Further Practice
Part IV Aptitude Test and Guidance
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Part I Leading in
1,Checking the assignment
2,Warming up for new class
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1,Checking the assignment
? Check the answers to comprehension exercises
on the workbook orally and comment
? Answer students’ questions found in Passage 1
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2,Warming up for new class
? Ask the students to present their collection of
advertisements
? Put their collections of advertisements into the data
bank on the blackboard
? Make sure all the students understand the meanings
of the advertisements
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Part II Putting in use
1,Dividing the students into groups;
2,Presenting new materials;
3,Giving the rules for an advertisement;
4,Writing and simulating.
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Sample 1
An English Advertisement
Colorful Rugs!
Add a bright brush of color to any room with these beautiful rugs! Look
like hand-made ones,Wonderful in the kitchen,in the bath or in the
bedroom,Perfect then you want to cover up worn spots or stains on your
carpet,Made in the USA,with foam rubber backing,they are ideal for
floor decoration and durable enough to place inside the front door.
Available in five colors,rose,green,purple,brown and grey.
Sizes,33 inch Wx 27 inch H 28 inch Wx 22inch H
36 inch Wx 28 inch H 44 inch Wx 37 inch H
Competitor’s Price,$14.95 Our Price,$9.99
Services offered,-- a-one-month warranty
-- one-week money back guarantee
-- free cleaning for the first year
Manufacturer,XYZ Household Co.,Ltd.,Shark City,USA
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Sample 2
An English Advertisement
New Toy Cars!
Model XYZ-II Radio-Controlled Toy Car is the
latest type of toy cars made by ABC company,
Made for kids around 4-8 years old,Very popular,
Have rubber covering,Safe for kids to play with,
Small and light,Kids can carry them around in
pockets,Order today,great profit tomorrow,
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4,Writing and simulating
1) complete the advertisement on page 17
2) Write an English advertisement according to the
information given
“舒适”牌皮鞋!
,舒适, 牌皮鞋有限公司是 X市的优秀企业之一,, 舒适, 牌皮鞋不仅在中国内地

销, 而且远销香港, 澳门, 东南亚, 欧洲, 北美及南美各地 。, 舒适, 皮鞋设计精美

式新颖, 做工精细, 品种繁多, 深受广大顾客的喜爱, 其年销量一直名列前茅 。 本公
司谨向顾客作以下承诺:
保修期一年
一个月内包换
一周内包退
舒适皮鞋有限公司 联系电话,0852-6858999 地址:中国西玛市南京路 85号
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Part III Further Practice
1,Presenting new material
2,Simulating
3,Writing
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1,Presenting new material
Sewing Machine Needle Threader!
No More Squinting to See the Eye!
Just line up the threader with the sewing machine needle,
lay the thread in the cross-wise groove and press,Threader
pushes thread through the eye… and you are ready to sew!
Competitor’s price,$4.86 Our price,Only $3.99
An Advertisement
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2,Simulating
? Ask the students to work in groups to
write an advertisement of their own.
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3,Writing
? Ask the students to work
together to write a short
passage of about 100 words
to tell a story or about an
event related to the picture
given,Some useful words
and phrases have been
provided to help.
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Part IV
Aptitude Test and Guidance
1,Checking
2,Applying
3,Self-assessment and Guidance
4,Assignment
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1,Checking
? Read their passage;
? Teacher comments and points out the
grammatical errors of the basic sentence
structure,
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Complete the following sentences using the correct form of
the verbs given in bracket.
? The 15-inch desktop computer Lily had bought
_________(deliver) to her within 24 hours.
? The two old meeting rooms __________(change) into a
big round ballroom.The two old meeting rooms
__________(change) into a big round ballroom
? The teachers’ new residence building _________(cover)
an area of about 3500 square meters.
? With different colors,designs,shapes and sizes,our
porcelain products _________(sell ) well both at home
and abroad.
? This lake ________(use to) be 5 meters in depth on
average,but now it is only 3.5 meters deep.
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2,Applying
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? By the end of June,they ________(complete)
the construction of the 10-storey classroom
building.
? The railway underground construction
_________(say) to have a length of 2830 km.
? The old man _________(break) the record of
javelin when at college.
? 青海湖是中国最大的盐湖 。
? 昨天琳达买了一部新电话机, 形状像只猫 。
? 第五版牛津英汉双解词典比第四版厚得多 。
? 洱海因其形状像汉语的, 耳, 字而得名 。
? 上周五我们公司买了一批会议桌, 其形状是椭圆
型的 。
? 这台计算机的显示器是 17英寸, 而且是超薄型的 。
Translate the following sentences into Chinese
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Correct the errors in the following sentences
? This piece of wood is long 40 meters.
? Potala Palace stands at an altitude with 3700 meters.
? The new office building contains an area of about 2000 square
meters.
? The Butterfly Spring is 4 meters in length and 20 meters in height.
? Lily has bought a new house,which is 180 sqm area.
? This newly-built section of the highway has a width of 660 meters.
? Most classrooms are square in form,but this one is round.
? The mountain climbers succeeded in climbing the 6870 meters tall
mountain.
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4,Self-assessment and Guidance
? 1) and 2) are printed on the paper,After the
teacher checks the answers,the students can
score their own paper; as for 3) the teacher can
collect the paper and correct after class if time
is not permitted.
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5,Assignment
? A,Collect information on promoting activities
? B,Designing a promoting activity
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