现代观念
1,市场营销观念 (The marketing concept)
—— 实现组织诸目标的关键在于正确确定目标市场的需要和欲望,并且比竞争对手更有效,更有力地地传送目标市场所期望满足的东西 。
The MARKETING CONCEPT holds that the key to
achieving organizational goals consists of more effective than
competitors in integrating marketing activities toward
determining and satisfying the needs and wants of target markets.
市场营销观念有四个主要支柱,目标市场,顾客需求,协调营销,盈利性 。
现代观念
2、社会市场营销观念 (The societal marketing concept)
— — 组织的任务是确定目标市场的需求、欲望和兴趣，并以保护或者提高消费者和社会福利的方式，比竞争者更有效、更有利地向目标市场提供所期待的满足。
The SOCIETAL MARKETING holds that the organization’s task
is to determine the needs,wants,and interests of target markets
and to deliver the desired satisfactions more effectively efficiently
than competitors in a way that preserves or enhances the
consumer’s and the society’s well-being.
该观念强调企业在确定营销政策时应考虑到公司利益消费者需求的满足和公共利益三者间的平衡。