Part I. Reading comprehension (40%) Directions: There are some tasks for you to fulfill. You should read the materials carefully and do the tasks as you are instructed. Task 1 (10%) Directions: After reading the following passage, you will find 5 questions or unfinished statements. For each question or statement there are 4 choices marked A), B), C) and D). You should make the correct choice and mark the corresponding letter on the Answer Sheet. The market investigation is indispensable to sales promotion. They are as closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market. In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they quoting, what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work. The commercial counsellor’s offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot. Certainly, face-to-face talks with foreign business are also important channels to get market information. The Chinese Export Commodities Fair and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations. 1. In making market investigation, one should ___________. A. get enough information concerned C. produce high quality goods B. advertise his products D. do none of the above 2. The word “indispensable” in the first line means ____________. A. impossible B. possible C. necessary D. available 3. Which of the following statements is NOT true? The relationship between market investigation and sales promotion is just like that of the lips and teeth. It is impossible to succeed in selling a product without market investigation. Ways of making market investigations are various. Production goes before market investigation 4. Making market investigation is very important because __________. A. goods on sale are numorous C. it can greatly promote sales B. every producer is facing keen competition D. all of the above 5. All the following are channels to get information EXCEPT __________. to promote the quality of our own products to have commercial counsellor’s office of our embassies stationed abroad to send trade groups abroad every now and then to have face-to-face talks with foreign businessmen Task 2 (10%) Directions: This task is same as Task 1. You should make the correct choice and mark the corresponding letter on the Answer Sheet. It has been thought and said that Africans are born with musical talent. Because music is so important in the lives of many Africans and because so much music is performed in Africa, we are inclined to think that all Africans are musicians. The impression is strengthened when we look at ourselves and find that we have become largely a society of musical spectators. Music is important to us, but most of us can be considered consumers rather than producers of music. We have records, television, concerts, and radios to fulfill many of our musical needs. In most situations where music is performed in our culture it is not difficult to distinguish the audience from the performers, but such is often not the case in Africa. Alban Ayipaga, a Kasena semiprofessional musician from northern Ghana, says that when his flute and drum ensemble (歌舞团) is performing, “Anybody can take part”. This is true, but Kasena musicians recognize that not all people are equally capable of taking part in the music. Some can sing along with the drummers, but relatively few can drum and even fewer can play the flute along with ensemble. It is fairly common in Africa for there to be an ensemble of expert musicians surrounded by others who join in by clapping, singing, or somehow adding to the totality of musical sound. Performances often take place in an open area (that is, not on a stage) and so the lines between the performing nucleus and additional performers, active spectators, and passive spectators may be difficult to draw from our point of view. 6. The difference between us and Africans, as far as music is concerned, is that ___________. most of us are consumers while most of them are producers of music we are musical performers and they are semiprofessional musicians most of us are passive spectators while they are active spectators. we are the audience and they are the additional performers 7. The word “such” in the sentence “In most situations…, but such is often not the case in Africa.” refers to the fact that ______________. music is performed with the participation of the audience music is performed without the participation of the audience people tend to distinguish the audience from the performers people have records, television sets and radios to fulfill their musical needs 8. The author of the passage implies that ________________. all Africans are musical and therefore much music is performed in Africa not all Africans are born with musical talent although music is important in their lives most Africans are capable of joining in the music by playing musical instruments most Africans perform as well as professional musicians 9. The word “nucleus” in the last sentence probably refers to _________________. A. musicians famous in Africa C. musicians acting as the core in a performance B. musicians at the center of attention D. active participants in a musical performance 10. The best title for this passage would be ____________. A. The Importance of Music to African People B. Differences Between African Music and Music of Other Countries C. The Relationship Between African Music and Their Audience A Characteristic Feature of African Musical Performances Task 3 (5%) Directions: After reading the following passage , you are required to complete the outline below it. You should write your answers briefly (in no more than 3 words) on the Answer Sheet correspondingly. Rather than fight the crowds in the Chicago and San Francisco areas, thousands of busy people log on (登录) to the Peapod, an online shopping and delivery service. Peapod is giving us a look into the future of retailing (零售业) ---the virtual store. Peapod is a pioneer in a rapidly expanding industry that is devoted to enabling us to buy almost anything from PC. Peapod’s online shopping system is linked directly to its partner store’s computer systems, when you send your shopping list to Peapod, an order is delivered to the nearest partner store. A professionally trained shopper takes your order, grabs (抓) a shopping cart, and does your shopping for you. The professional shopper takes a fraction of the time you would take because the list is ordered by aisle (栏) and the shopper knows exactly what to get. The system saves people time and money. Task 4 (5%) Directions: After reading the following passage, you are required to fill in the blankets below. You should write your answers on the Answer Sheet correspondingly. Most cities and/ or states in the U.S. collect a sales tax almost everything you buy. You must ask when you move into new community how much the local sales tax is, and what items are and are not taxable. Both taxable items and the amount of tax vary considerably from place to place, from one or two percent in some places up to eight or ten in others. The New York City sales tax, for example, is currently 8%, so if you buy a pair of $ 40 shoes you will actually have to pay $ 43.20. This makes paying and getting correct change much more difficult. We say in America that only two things in life are unavoidable: one is death and the other taxes. Another thing that makes money exchanges more complicated is tipping. Waiters and waitresses, cab drivers, bakers and all sorts of other people must be tipped. Their employers give them low wages because it is expected that customers will make up the difference. If you don’t, the service person can’t earn a living. Tipping also varies from place to place, generally in the area of 15% of your bill (before taxes), but again you should ask local residents whom to tip and how much. 16. What vary considerably from place to place? Both _______________ and the amount of tax. 17. How much does the buyer have to pay if he buys a $ 500 washing machine in New York City? He has to pay ________________________________. 18. What are the things that American people can not avoid? ___________________________________. 19. What can make money exchange more complicated in America? It is ___________________________. 20. What is the consequence if people do not tip the service person? The service people can’t _______________________. Task 5 (10%) Directions: After reading the following terms and expressions, you are required to find the Chinese equivalents in the table below. Then you should put the corresponding letters in the brackets on the Answer Sheet. A----Net Current Account Balance B----a double-entry system of accounting C----allowing duty drawback D----balance of international payments E----balancing account F----cash payments G----credit items H----current account I---- capital account J----convertible currencies K----debit items L----direct items M----fiscal measures N----fixing of quota O----investment returns Part II. Translation (30%) Directions: There are 2 short passages and 10 sentences in this section. Write your translation in the corresponding space on the Answer Sheet. 26. “Lucky” Brand Chocolates are made of superior materials by up-to-date scientific method. The product is allowed to leave the factory only after strict examination of its quality. Owing to the influence of tropical climate on raw materials used, white spots may occasionally appear on the surface of the product, but the quality remains unchanged in that event. 27. DREAMWORLD INFORMATION HOURS OF OPERATION: Dreamworld is open every day of the year from 10:00 to 5:00 pm.except Christmas Day. Hours of operation may be extended during holiday periods. LOCATION: Dreamworld is 17 kilometers north of Surfers Paradise（冲浪者乐园）on the Gold Coast (20 minutes drive). TICKETS: Children aged between 4 to 13 are charged half price, while those 14 years and over are charged full admission. Children under 4 years are free. 28. It is unfair to think that goods from abroad must better than those made at home. 29. While the story is a joke, it does tell people about a danger in modern technology. 30. His failure to observe the traffic regulations resulted in a serious accident. 31. No force on earth can hold back the wheel of history. 32. It gives us much pleasure to send you the goods asked for in your letter of September 10. 33.The Statue of Liberty was presented to the United States of America in the nineteenth century by the people of France. 34. We must know such symbols as are used to represent chemical elements. 35. There are some unique problems in international trade and companies doing business overseas must be aware of them. 36. Science plays an important role in the society in which we live. 37. Only when you understand the importance of mastering English will you make every effort to learn it well. Part III. Writing (30%) Section A (15%) Directions: In this part, you are required to write an application letter on the Composition Sheet according to the following information. 假如你的名字叫张敏，从《中国日报》上看到北京某进出口公司招聘一名英文秘书的启事。你根据启事用英语写 封简短的应聘信。寄住：北京2208信箱。要求在信中说明你的简历，并请公司总经理考虑予以答复。 主要内容如下： ⑴ 姓名：张敏 ⑵ 年龄：24 ⑶ 学历：重庆大学英语系毕业，口语流畅 ⑷ 工作经历：曾当过二年英语导游 ⑸ 对英文秘书工作感兴趣 ⑹ 通讯地址：重庆128信箱 ⑺ 写信时间：2004年9月10日 Section B (15%) Directions: In this part, you are required to write a letter of recommendation according to the information given below in Chinese. You should write it on the Composition Sheet. 以四川大学经济系教授鲁达的名义，写一封推荐你的学生张伟攻读北京大学硕士研究生学位的信。 主要信息如下： 张伟在校期间学习勤奋努力，学习成绩优异，并乐于帮助同学，具有合作精神。 Answer Sheet Part I Task 1 1. 2. 3. 4. 5. Task 2 6. 7. 8. 9. 10. Task 3 11. 12. 13. 14. 15. Task 4 16. 　　　　　　　　　　　　　　　　　　　　　　17. 18. 19. 20. Task 5 21.（　　　　　）　（　　　　　）　　　　　　　22.（　　　　　　）　（　　　　　　） 23.（　　　　　）　（　　　　　）　　　　　　　24.（　　　　　　）　（　　　　　　） 25.（　　　　　）　（　　　　　） Part II 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37 Composition Sheet Part III. Section A Section B Answer Sheet Part I Task 1: 1-5 ACDDA Task 2: 6-10 CBBCD Task 3: 11. the Peapod 12. shopping and delivery 13. partner store’s 14. a professionally trained shopper 15. time and money Task 4 16. taxable items 17. $ 540 18. Death and tax 19. tipping 20. earn a living Task 5: 21. F H 22. M D 23. G E 24. C J 25. K B Part II 26. “幸运牌”朱古力系用上等材料以最新科学方法配制而成。其质量经过严格检查，始行出厂。由于朱古力原料品种品质受热带地区影响，偶尔出现的产品表面发白的情形，但其并未变质。 27. 梦幻世界信息(简讯) 开放时间：梦幻世界全年每天开放，圣诞节除外；自上年10点至下午5点。节假日期间可能延长。 地点：梦幻世界位于黄金海岸的“冲浪者乐园”以北17公里处(行车路程20分钟/开车20分钟即到)。 门票/票价：4至13岁的儿童半价；14岁以上者(需购)全票；4岁以下儿童免票。 28. 认为外国来的商品一定比国内生产的好，这是不公正的。 29. 尽管这个故事是一则笑话，但确实告诉人们现代技术的危险性。 30. 由于他不遵守交通规则，结果导致了一起严重的事故。 31. 没有任何力量能够阻挡历史车轮的前进。 32. 我们十分乐意给贵方寄去9月10日来信中所要的商品， 33. 自由女神雕像是法国人民在19世纪赠送给美国的 34. 我们必须知道那些用以表示化学元素的符号。 35. 国际贸易中有一些特有的问题是在国外做生意的公司所必须了解的。 36. 科学在我们生活的社会里起着重要的作用。 37. 只有当你理解了掌握英语的重要性，你才能尽全力学好它。 Part III Section A: P.O. BOX 128 P. O. BOX 2208 Chongqing Beijing September 10, 2004 Dear Manager, I’ve learnt from China Daily that a secretary of English language is wanted in your company. I beg to take this job. My name is Zhang Min, a girl of twenty-four. I have been working as a guide in English since I graduated from the English Department of Chongqing University two years ago. I think I will take some pleasure in the job of secretary. I can speak English as good as Chinese. I want very much to be accepted by your company. I’ll work hard for your company. Please reply if the above suits you. Thank you. Yours sincerely, Zhang Min Section B: To Whom It May Concern, It is my great pleasure to recommend Mr. Zhang Wei, one of my students, for graduate study in the field of economics at Beijing University. I have known Mr. Zhang for four years. From my observation of him, Mr. Zhang was a very diligent student. His academic record was constantly maintained at the top level, which resulted form his devotion to study and intelligent nature. In dealing with his fellow students, Mr. Zhang always showed his willingness to help others and was well respected by them. I believed that Mr. Zhang is undoubtedly qualified for graduate study in economics. I sincerely hope that his application will have your kind attention. Yours faithfully, Lu Da Professor Dean of Department of Economics Sichuan University