ejournalist.com.au, Issue 03/02, 2003. Central Queensland Univeristy
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KNIGHT : Online Journalism Education:Reaching and teaching globalised ...
Online Journalism
Education:
Reaching and teaching
globalised media
Prof Alan Knight
Central Queensland University
This paper considers how digital convergence of text, audio and image
on the net might impact on the content, structure and delivery of
journalism education. It will review course development at Central
Queensland University where online journalism programs have been
unfolding for two years. It will consider the construction of an action
research project, examining how online delivered, industry mentored
programs might be funded, offered and organised for journalism students
located in widely disparate regional locations. The project, centred on
the regional city of Emerald, will review how online distance learning
materials might be delivered face to face to remote students brought
together by data base analysis, internet interactivity and other online
resources.
Central Queensland university
Central Queensland University is Australia’s most geographically
disparate and ethnically diverse, regionally based university. It operates
over ten Australian campuses and four overseas franchises. Almost fifty
percent of CQU’s 18000 students were in 2002, foreign, fee-paying
visitors, drawn from the Asian Pacific region. These students were
primarily located in Sydney, Melbourne, Brisbane and the Gold Coast.
International students received external courses and programs delivered
by locally hired tutors. Courses were conceived, created, administered,
moderated and examined from Rockhampton.
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KNIGHT : Online Journalism Education:Reaching and teaching globalised ...
In 2002, 38 percent of domestic students were located in Rockhampton
with lesser populations in Mackay, Bundaberg, Gladstone and Emerald.
Eighty five percent of CQU academics and administrative staff and all
but two of the professors continued to be employed at Rockhampton. All
Deans and most senior management were also located in Rockhampton.
Queensland regional campuses were initially conceived as feeder
operations; offering first year only. The second phase of evolution began
in 1995 when some full programs were commenced. Currently there is a
mix of programs which can be completed entirely on-campus; those where
certain specialisations need supplementation with ISL or other delivery;
and a lesser number of programs which are limited to first-year.
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Rockhampton Distance Bundaberg Mackay Gladstone Emerald
In practice, this has meant that domestic students frequently had to transfer
to Rockhampton to enrol in advanced programs or complete their
programs. In some programs, they are able to enrol externally. Neither
alternative was entirely satisfactory for the students involved.
In its Strategic Plan, CQU sought to apply new distance teaching methods
to draw together these diverse and in some cases divergent strands, and
re-affirm its regional base, which remained couched in Queensland
government legislation.
Our vision is to be:
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KNIGHT : Online Journalism Education:Reaching and teaching globalised ...
A unified university
Acknowledged universally as a leader
in flexible teaching and learning and
well focused research
Acknowledged as contributing strongly
to the sustainable development of the
communities and regions in which we
operate.
(CQU’s Draft Strategic Plan, 2003).
CQU JOURNALISM
CQU began teaching journalism, more than a decade ago. Courses were
located in Rockhampton and delivered by conventional face-to-face
lectures and tutorials. Journalism was offered within a Bachelor of
Communications program, which also featured cultural studies,
communications theory and film studies. The appointment of a Chair of
Journalism and Media Studies in 1998 allowed the creation of a plan to
develop journalism teaching and learning at CQU.
Brendan Nelson, the federal Minister for Education, recognised this year
that regionally based universities such as CQU had special responsibilities
to rural communities. In “Our universities: backing Australia’s future”,
he said that it was neither desirable nor necessary for all universities to
be the same. “A more diverse system will be achieved by institutions
forging distinct missions within the overall system and through greater
collaboration between individual universities and other education
providers, industry, business, regions and communities,” Dr Nelson said.
So how might diverse courses including journalism, be delivered to
disparate domestic and international campuses?
CQU journalism has developed an evolving program to place journalism
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within CQU’s strategic objectives, aiming to offer journalism to CQU’s
communities, by using internet delivered resources, courses (units) and
programs (degrees).
The elements of this plan were as follows:
Course Rewrites
Courses were re-written to reflect recent industry experience and
contemporary practices. Principles of Journalism, which had been offered
to international students, was eliminated after it was discovered to contain
parochial and borderline racist material. New courses, such as Reporting
Asia Pacific, were created to inform students of Asian regional issues,
using online Asian newspapers as sources.
Appointments
New academic staff were required to have both professional experience
and academic qualifications. Staff with Masters qualifications was
encouraged to upgrade to a Doctorate. Unqualified permanent staff were
retired or re-deployed. Unskilled casual tutors were replaced with working
journalists.
Journalism Centre
Exploiting an urban renewal project in central Rockhampton, journalism
was relocated to a former magistrates court, which was renovated to
include an electronic newsroom, a digitised broadcast training studio
and a tutorial room. Academic staff offices opened onto student work
areas. The court building was a short walk to the local commercial and
community radio station, the ABC and Rockhampton’s The Morning
Bulletin. The new centre provided a focus for the introduction of digitised
equipment and allowed the abandonment of most analogue production
systems.
eJournalism
The term eJournalism was adopted to reflect the industry wide tendency
for text, audio, and television journalism to converge on the Internet.
New courses including Online Investigative Journalism were created to
emphasise the importance of computer skills to contemporary, advanced
journalism techniques.
A specialist librarian from University of Queensland, Belinda Weaver,
was engaged to locate and select online resources such as certified web
sites and create specialist lists appropriate to the courses.
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The Internet was to become a source for references, an object of research,
a mode of communication and way of delivering courses. The theme
coincided with the activities of the host faculty, which brought journalism
and media studies together with Information Technology and Information
Systems (Informatics).
eJournalism.au.com
A website was created in 1999 to provide information on staff, courses,
program and equipment. The 150-page site was progressively expanded
to include resource indexes, information on student activities and research
material. (http://www.ejournalism.au.com)
Industry Involvement
Local newspaper and television editors became involved in regular
reviews of course material. Their staff were employed as specialist tutors
in broadcasting, newspaper production, reporting, feature writing and
photography. Work experience was incorporated through informal links
with tutors and specific, project oriented courses (Communications
Project). The current Editor of
the Rockhampton Morning Bulletin, John Schlach, a regular first year
journalism tutor, enrolled in a research program (Master of
Communications) created to help industry professional achieve academic
qualifications.
Research
A post Doctoral Fellow, with a specialism in Chinese journalism, was
appointed in 2002. A refereed online scholarly journal, eJournalist, was
created to encourage publications, and in doing so, attract federal research
revenue. The journal was established online, to allow the easy dispersal
of information to a geographically disparate staff and students.
Rockhampton based researchers were encouraged to attend regular
research work shops which provided practical support for developing
research projects. Advanced researchers were invited to attend Australian
Research Council grant development sessions.
New programs
Three new eJournalism courses; a Bachelor’s degree, a Diploma and an
Advanced Diploma were created in 2002. These courses, which could
be completed externally, were constructed so that the Diplomas acted as
exit points for the Bachelor’s program. The latter degree included
compulsory introductory multimedia courses to provide basic web
construction skills. The degree was transdisciplinary, requiring a double
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major in journalism, but allowing sub majors in courses in other faculties,
including indigenous studies , human movement (sport), geography
(environment), business, information technology and multimedia.
Articulation
CQU reached an articulation agreement with the private distance
education provider, the Australian College of Journalism. The
arrangement allowed College students to extend their journalism studies
beyond the Certificates and Diplomas offered by the College itself. In
return, the College promoted CQU programs in advertising.
Online Delivery
CQU journalism, working with the university’s multi media team, in
2001 developed a website template which allowed most journalism
courses to be progressively offered in Flex (external) mode. The online
offerings immediately took journalism beyond the Rockhampton base,
doubling enrolments in some courses. The highly structured, interactive,
Internet resourced courses facilitated the employment of industry-based
tutors in other regional centres.
THE EMERALD PROJECT
Emerald, which lies about three hundred kilometres west of
Rockhampton, is CQU’s smallest (less than thirty students) and most
remote campus. The small student population makes it almost impossible
to sustain cohorts through advanced courses, forcing most of the
remaining students to enrol in flex (external) mode or simply move to
Rockhampton.
The Emerald journalism project seeks to service students by drawing on
international experience, by hiring loc al tutors to service externalised
courses (subjects). However in this case industry based journalists would
be hired to mentor whole cohorts engaged in online delivered programs
(degrees).
This project fuses previous research related to online delivery, and mentor
supported programs. It applies Action Research to regional students at
the undergraduate level. In doing so it contributes directly to CQU
strategies and addresses the Nelson Report objectives. In addition it
proposes and tests the development of an innovative approach to
enhancing self-directed learning.
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The Diploma, Advanced Diploma and Bachelor of e-Journalism have
been offered at the regional campuses since 2001 and have the support
of the local media industry. Delivery and support has been by e-mail
discussions, fax, e-mail, telephone and study packages.
Student numbers have been consistent and attrition has been minimal.
However, student evaluations of distance course (flex) have rated the
item “I felt I belonged to the University community” very low (DTLS,
2003).
Journalism staff, in seeking to improve their program and enhance the
“user friendliness” of the program and university to students, hope to
introduce an additional aspect to the delivery of their three e-journalism
programs. The plan is to create a Learning Node for students in the
Emerald district. The Learning Node will comprise students who reside
either in the 4717 to 4726 postal code area or within commuting distance.
The Learning Node will provide students with the usual delivery and
support but will have the additional support, input and guidance a mentor,
the editor of the local newspaper. This person will be involved in
conversation with students and other participants in the project via
electronic means and by face-to-face discussion and seminar sessions.
The project meshed with the CQU Strategic Plan and CQU Management
Plan for Teaching and Learning in the following areas:
Goal 1: Good teaching and learning.
“To recognize, encourage, support and reward good teaching and to
monitor and improve the quality of teaching and learning through the
design and implementation of effective quality management and quality
improvement processes and procedures. To encourage a scholarly
approach to these activities through the active support and
encouragement of research into teaching and learning.”
Encourage good teaching practice and program development
Monitor and improve teaching practice and development
Application of systematic quality management to teaching and learning
Encourage scholarship and research into teaching and learning
Encourage, support and reward good teaching
Goal 2: Developing the teaching and learning environment.
“To develop an organization al climate which encourages and supports
choice for students in how they learn through the provision of flexible
learning opportunities, flexible delivery and other innovative approaches
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to teaching and learning which supports the development of quality
teaching through the provision of appropriate staff development
opportunities, physical infrastructure and technology-based systems.”
Improving the teaching-learning environment
Flexibility for learners and teachers
Productive flexible delivery infrastructure
Goal 3: Community relationships.
“To further develop the University’s partnerships and opportunities for
the Central Queens land community including a focus on meeting the
needs of Indigenous, isolated and disadvantaged students.”
Equity of provision-consistent, quality programs for a diverse student
community
Seeking partnerships and opportunities in teaching and learning
Meeting needs of Indigenous and isolated learners and equity groups
Marketing and promotion of programs for the CQU community
(Nouwens, July 2003, CQU TLPlan Goals)
Action Research
The study will include a literature review followed by an Action Research
(AR) project that will develop and test questions relating to how online
delivery and industry mentored programs might be offered, organised
and funded.
Students studying by flexi or distance delivery modes often experience
isolation and as noted previously do not necessarily feel that they belong
to a university environment. This project is seeking not only to minimise
the negative aspects of distance and electronic delivery, but also develop
a Self Organising Learner (SOL) based on the theory and process
expounded by Thomas and Harri-Augstein (2001, p921) in their
discussion of scientific methods for the study of human learning. They
discuss and analyse how learning researchers (Tinbergen, 1953; Lorenz,
1974; Bateson, 1980; Mead, 1934; Dewey, 1957; Keynes, 1936; Lewin,
1932; Ashby, 1964; Pask, 1973; Brunner et al, 1968; and Kelly, 1969) all
developed new methods of scientific enquiry. The writings and theories
of these researchers have greatly influenced the pedagogy and study of
learning. Thomas and Harri-Augstein go on to note that the outcome in
application has not always had the desired consequences. As a result
they propose a new approach; “conversation pedagogy which enables
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learners to act as personal scientists,” construct their own unique meaning
and become self-organising learners.
Thomas and Harri-Augstein’s theory forms the conceptual framework
for the proposed research project.
Action Research
An Action Research (AR) methodology will be used to assess and evaluate
the use and outcomes of the modified delivery system that includes a
mentor to a group of students. Data will be analysed using a computer
based program such as NUD*IST.
The AR participants will be the students – from all years and levels of
the e-Journalism program, the mentor, lecturers, program designers and
the researcher who will participate in conversation about the discipline
and the learning and conversation process. Conversation science
pedagogy involves “investigative conversation in its relevant domain, to
enable human knowledge in that domain to grow systematically, by
building on and continually expanding, replacing and renewing the
relevant knowledge which has preceded it”(Thomas and Harri-Augstein,
2001, p923).
Action research involves learning in and through action and reflection.
McNiff (2002) outlined the theory, and history of the development of
action research as a research methodology since 1933 to the present.
Kurt Lewin (1946, cited in McNiff, 2002, p41) “developed a theory of
action research as a spiral of steps involving planning, fact-finding (or
reconnaissance) and execution.” This cycle is now referred to as an
“action-reflection cycle of planning, acting, observing and reflecting.”
Subsequent theorists have revised and expanded Lewin’s model. Action
research methodology is used by researchers in social science disciplines
where people, processes and programs are being studied. Gronhaug and
Olsen (1999) reviewed the controversies surrounding action research and
identified the challenges involved in doing high quality action research.
They cite Rappoport’s (1970, p449) definition as the one most commonly
used:
Action research claims to contribute both to the practical concerns of
people in an immediate problematic situation and to the goals of social
science by joint collaboration within a mutually acceptable ethical
framework.
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The core concepts of action research mean:
∑ It is context bound and addresses real-life problems.
∑ It is inquiry where participants and researchers co-generate
knowledge through collaborative communication processes in
which all participants’ contributions are taken seriously.
∑ It treats the diversity of experience and capacities within the
local group as an opportunity for the enrichment of the research
action process
In reporting the results of a project relating to the delivery and
management of a distance learning program McPherson and Nunes (2002,
p300) assert that the use of action research “enabled both tutors and
students to be actively involved in course development and delivery, and
resulted in a highly motivated staff and cohort of students”.
The AR process will involve the action-reflection cycle of acting, planning
observing and reflecting .
Conclusion
Four major outcomes are anticipated from the findings of the Emerald
Project.
1. The template produced will have immediate application to the
delivery of CQU courses, both domestic and international,
and could off offer a new pathway for students.
2. Report and template for academic policy development for
CQU
3. Initiate conference papers and journal articles
4. Further research would provide a platform for ARC and State
funded grants for research examining less traditional teaching
and learning models
The endpoints will generate findings that are applicable to other
discipline related programs within CQU. Mapping the journey and
providing a template of the process of developing Self-Organising
Learners will provide teachers and designers with a system to design
programs that treat the learner as a fully functioning and participative
individual.
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202 Enrolments by EFTSU
3043
2374
1073
1029
381
23
0
500
1000
1500
2000
2500
3000
3500
Rockhampton Distance Bundaberg Mackay Gladstone Emerald