Unit 5 Marketing Management
Field Work
Reading A
Reading B
Simulated Writing
Listening
Speaking
Presentation
Field Work
Search the library or the Internet
for information about marketing
management.
Make a list of questions and use
them to interview entrepreneurs
about marketing management.
Write a report about what you have
found and prepare for an in-class
presentation.
Reading A
Pre-reading Activities
In-reading Activities
Possible Language Difficulties
Post-reading Activities
Consolidating Exercises
Pre-reading Activities
Brainstorm a list of topic-related words
promotion,sales,profits
supermarket,mall,cost...
In-reading Activities
Individual work,finding out the
difficulties
Pair work,reviewing the expressions
Group work,getting the ideas
Post-reading Activities
direct marketing 交通拥挤
retail sales 信息高速公路
electronic shopping 电话营销
traffic congestion 电子商务
telemarketing 电子购物
chain stores 零售
toll-free phone 家庭购物
information superhighway 慈善机构
at-home shopping 信用卡
electronic commerce 直效营销
charitable institutions 连锁店
credit card 免费电话
Consolidating Exercises
Individual work,dictation
Match work
Reading A
Difficult points in Reading A
- Sales through catalog/direct mail are estimated at
over $252 billion annually.
estimate,vt,to form an opinion about; evaluate:
e.g,While an author is yet living we estimate his
powers by his worst performance.
- Market,demassification” has resulted in the ever-
increasing number of market niches with distinct
preferences..
result in,have a specified effect or consequence
e.g,Our efforts resulted in success/failure.
-,..,a shortage of retail sales help,and queues at
checkout counters all encourage at-home shopping.
queue,vi,to get in line,
e.g,queue up at the box office.
- Finally,the growth of affordable computer power
and customer databases has enabled direct
marketers to single out the best prospects for
any product,
single out,select sb./sth,form others
e.g,Which would you single out as the best?
- Electronic markets are sponsored information
utilities that..,
sponsor,vt,to act as a sponsor for
e.g,an athlete sponsored by a bank
Reading B
Individual work,finding out the difficulties
Pair work,reviewing the expressions
Group work,getting the ideas
Simulated Writing
Pair work,identifying the elements of a bill
of exchange
Individual work,translating the bills of
exchange into Chinese
Group work,writing a bill of exchange
Listening
Individual work,listening to the sample
dialogue
Pair work,translating expressions and
patterns
Speaking
Individual work,practicing sentence
patterns
Pair work,role-playing the sample
dialogues
Pair work,role-playing
Presentation
Group No,Topic Conclusion comment
Field Work
Reading A
Reading B
Simulated Writing
Listening
Speaking
Presentation
Field Work
Search the library or the Internet
for information about marketing
management.
Make a list of questions and use
them to interview entrepreneurs
about marketing management.
Write a report about what you have
found and prepare for an in-class
presentation.
Reading A
Pre-reading Activities
In-reading Activities
Possible Language Difficulties
Post-reading Activities
Consolidating Exercises
Pre-reading Activities
Brainstorm a list of topic-related words
promotion,sales,profits
supermarket,mall,cost...
In-reading Activities
Individual work,finding out the
difficulties
Pair work,reviewing the expressions
Group work,getting the ideas
Post-reading Activities
direct marketing 交通拥挤
retail sales 信息高速公路
electronic shopping 电话营销
traffic congestion 电子商务
telemarketing 电子购物
chain stores 零售
toll-free phone 家庭购物
information superhighway 慈善机构
at-home shopping 信用卡
electronic commerce 直效营销
charitable institutions 连锁店
credit card 免费电话
Consolidating Exercises
Individual work,dictation
Match work
Reading A
Difficult points in Reading A
- Sales through catalog/direct mail are estimated at
over $252 billion annually.
estimate,vt,to form an opinion about; evaluate:
e.g,While an author is yet living we estimate his
powers by his worst performance.
- Market,demassification” has resulted in the ever-
increasing number of market niches with distinct
preferences..
result in,have a specified effect or consequence
e.g,Our efforts resulted in success/failure.
-,..,a shortage of retail sales help,and queues at
checkout counters all encourage at-home shopping.
queue,vi,to get in line,
e.g,queue up at the box office.
- Finally,the growth of affordable computer power
and customer databases has enabled direct
marketers to single out the best prospects for
any product,
single out,select sb./sth,form others
e.g,Which would you single out as the best?
- Electronic markets are sponsored information
utilities that..,
sponsor,vt,to act as a sponsor for
e.g,an athlete sponsored by a bank
Reading B
Individual work,finding out the difficulties
Pair work,reviewing the expressions
Group work,getting the ideas
Simulated Writing
Pair work,identifying the elements of a bill
of exchange
Individual work,translating the bills of
exchange into Chinese
Group work,writing a bill of exchange
Listening
Individual work,listening to the sample
dialogue
Pair work,translating expressions and
patterns
Speaking
Individual work,practicing sentence
patterns
Pair work,role-playing the sample
dialogues
Pair work,role-playing
Presentation
Group No,Topic Conclusion comment
