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General Writing
Practical Writing
Many good compositions of academic writing (e.g,a
report,an essay,an assignment,a project) have their
organizational structure or their ways in which the different
parts are linked together,The following general plan for
three paragraph composition will help to control the overall
structure of your writing,
Composition Structure
Structure
1,INTRODUCTION
The subject or topic,A statement of the problem,etc,comments on the
way it is to be treated,
Exercises
2,DEVELOPMENT
Presentation,analysis and discussion (involving comments on
‘advantages’ and ‘disadvantages’),
1 main idea (+examples,details)
2 main idea (+examples,details)
3,etc,
3,CONCLUSION
Perhaps a summary of the main points in 2,
Own views/ opinions and decisions,
Write a composition on The Negative Effects of Some
Advertisement,Your writing may be based on the
following outline in Chinese,
1,不良广告随处可见。
2,它们的危害性。
3,如何禁止不良广告。
Reference
Nowadays there are many misleading advertisements
in society,They are harmful to society,Generally,the harm
takes three forms,
First,they exaggerate the functions of the goods they
advertise and mislead consumers,Second,some
advertisements contain offensive information which may
corrupt young people’s mind,Third,they seriously damage
the credibility of business because the companies which deal
in those goods and the manufacturers which produce them
will be trusted and their genuine goods may be rejected by
consumers,
Personally,I am usually wary of any advertisements
and so I have never been taken in,However,some people are
too trusting and are easily deceived,Therefore,in my opinion,
effective measures must be taken to ban false advertisements
and to protect consumers’ interests,First,all advertisements
must be strictly censored by the authorities concerned before
they are published or on the airing,Furthermore,severe
punishment must be inflicted on those who publish illegal
advertisements,
In conclusion,false advertisements must be eliminated
by all means,
Missing an appointment or a meeting or a deadline or
doing something wrong can slow down a business
relationship or even damage your business reputation and
credibility,Sending a letter apology is one of the first steps
in repairing any damage that has been done,In your
business letter of apology,accept responsibility if you are at
fault and attempt to reschedule or do some readjustments,
If you or your company made a mistake,write a letter of
apology to show your honesty and credibility and maintain
a good relationship with your customers,
Letter of Apology
Apology
1,We very much regret/ We are extremely sorry that you are not
satisfied with our consignment/ our consignment has been
damaged in transit/ you are having trouble with..,
2,We are quite unable to account for this unfortunate
mistake/the damage to the goods,
3,We offer our sincere apologies for the most unfortunate error
in the execution of your order,
4,We are extremely sorry for the inconvenience caused to you,
The following patterns can be used in your writing,
The following patterns can be used in your writing,
Explanation
1,Some mistake must have been made in the assembly/ packing/ dispatch of
your order,
2,The consignment must have met with very careless handling at the hands
of the crew/ dockers,
3,We have started equerries to discover the cause of the trouble/taken the
matter up with the forwarding agents and shall write to you again as soon
as we hear from them,
4,We should be grateful if you would hold the goods at our disposal until
further notice,
5,We would point out that such slight deviations are quite normal,
Adjustments
1,We shall,of course,bear all the expenses which this mistake has caused,
2,We are sending off today/shall send off tomorrow replacements of the
reject /damaged/faulty/missing articles,
3,If you are prepared to keep the goods,we are prepared to make a special
allowance of..,%,
4,As requested we have cancelled the balance of your order,
5,We assume that you accepted the goods under protest,
6,We wish to assure you that we shall do all we can to prevent the recurrence
of such an error,
The following patterns can be used in your writing,
Sample
Oct.30,2002
James
Parksun Dept Store
Dear Thomas Jiff
Thank you for your letter of 30 Oct,2002,complaining about the
conduct of one of our employees,
Please rest assured that we have investigated your complaint and
that the person concerned will be severely reprimanded,
(To be continued on next page.)
Sample
Please accept our sincere apologies for any distress this situation
may have caused you and be assured that it will never happen again,
Thank you also for bringing this matter to our attention,We place
great importance on the conduct of our employees and your
complaint will give us the opportunity to remedy any problem that
may exist,
Yours Sincerely
Godden Sliff
Marketing Manager
Exercises
Ex,18 Suppose you are the office manager,You got a letter
from your customer,Mr,Andi John on 15 March,
2003,for complaining one of your employees for his
offensive behavior,Write a letter of apology to him,
Reference
20,March 2003
[Name]
[Address]
Dear Mr,Andi,
I was most upset on receiving your letter of [Date] detailing the offensive
behavior of one of our employee’s to you,
I can assure you such conduct is not,and never will be,tolerated in this
company,
After a full investigation,disciplinary action has been invoked on the said
employee,(To be continued on next page.)
I can only offer my full apology and assurance that it will not happen
again,
We set great store on the relationship our two companies have developed
and I hope this incident will not weaken but strengthen that valued
relationship,
Again,my sincere apologies,
Yours Sincerely
Chen Yi
Office Manager
[Your Name]
[Your Title]
Go to Menu
General Writing
Practical Writing
Many good compositions of academic writing (e.g,a
report,an essay,an assignment,a project) have their
organizational structure or their ways in which the different
parts are linked together,The following general plan for
three paragraph composition will help to control the overall
structure of your writing,
Composition Structure
Structure
1,INTRODUCTION
The subject or topic,A statement of the problem,etc,comments on the
way it is to be treated,
Exercises
2,DEVELOPMENT
Presentation,analysis and discussion (involving comments on
‘advantages’ and ‘disadvantages’),
1 main idea (+examples,details)
2 main idea (+examples,details)
3,etc,
3,CONCLUSION
Perhaps a summary of the main points in 2,
Own views/ opinions and decisions,
Write a composition on The Negative Effects of Some
Advertisement,Your writing may be based on the
following outline in Chinese,
1,不良广告随处可见。
2,它们的危害性。
3,如何禁止不良广告。
Reference
Nowadays there are many misleading advertisements
in society,They are harmful to society,Generally,the harm
takes three forms,
First,they exaggerate the functions of the goods they
advertise and mislead consumers,Second,some
advertisements contain offensive information which may
corrupt young people’s mind,Third,they seriously damage
the credibility of business because the companies which deal
in those goods and the manufacturers which produce them
will be trusted and their genuine goods may be rejected by
consumers,
Personally,I am usually wary of any advertisements
and so I have never been taken in,However,some people are
too trusting and are easily deceived,Therefore,in my opinion,
effective measures must be taken to ban false advertisements
and to protect consumers’ interests,First,all advertisements
must be strictly censored by the authorities concerned before
they are published or on the airing,Furthermore,severe
punishment must be inflicted on those who publish illegal
advertisements,
In conclusion,false advertisements must be eliminated
by all means,
Missing an appointment or a meeting or a deadline or
doing something wrong can slow down a business
relationship or even damage your business reputation and
credibility,Sending a letter apology is one of the first steps
in repairing any damage that has been done,In your
business letter of apology,accept responsibility if you are at
fault and attempt to reschedule or do some readjustments,
If you or your company made a mistake,write a letter of
apology to show your honesty and credibility and maintain
a good relationship with your customers,
Letter of Apology
Apology
1,We very much regret/ We are extremely sorry that you are not
satisfied with our consignment/ our consignment has been
damaged in transit/ you are having trouble with..,
2,We are quite unable to account for this unfortunate
mistake/the damage to the goods,
3,We offer our sincere apologies for the most unfortunate error
in the execution of your order,
4,We are extremely sorry for the inconvenience caused to you,
The following patterns can be used in your writing,
The following patterns can be used in your writing,
Explanation
1,Some mistake must have been made in the assembly/ packing/ dispatch of
your order,
2,The consignment must have met with very careless handling at the hands
of the crew/ dockers,
3,We have started equerries to discover the cause of the trouble/taken the
matter up with the forwarding agents and shall write to you again as soon
as we hear from them,
4,We should be grateful if you would hold the goods at our disposal until
further notice,
5,We would point out that such slight deviations are quite normal,
Adjustments
1,We shall,of course,bear all the expenses which this mistake has caused,
2,We are sending off today/shall send off tomorrow replacements of the
reject /damaged/faulty/missing articles,
3,If you are prepared to keep the goods,we are prepared to make a special
allowance of..,%,
4,As requested we have cancelled the balance of your order,
5,We assume that you accepted the goods under protest,
6,We wish to assure you that we shall do all we can to prevent the recurrence
of such an error,
The following patterns can be used in your writing,
Sample
Oct.30,2002
James
Parksun Dept Store
Dear Thomas Jiff
Thank you for your letter of 30 Oct,2002,complaining about the
conduct of one of our employees,
Please rest assured that we have investigated your complaint and
that the person concerned will be severely reprimanded,
(To be continued on next page.)
Sample
Please accept our sincere apologies for any distress this situation
may have caused you and be assured that it will never happen again,
Thank you also for bringing this matter to our attention,We place
great importance on the conduct of our employees and your
complaint will give us the opportunity to remedy any problem that
may exist,
Yours Sincerely
Godden Sliff
Marketing Manager
Exercises
Ex,18 Suppose you are the office manager,You got a letter
from your customer,Mr,Andi John on 15 March,
2003,for complaining one of your employees for his
offensive behavior,Write a letter of apology to him,
Reference
20,March 2003
[Name]
[Address]
Dear Mr,Andi,
I was most upset on receiving your letter of [Date] detailing the offensive
behavior of one of our employee’s to you,
I can assure you such conduct is not,and never will be,tolerated in this
company,
After a full investigation,disciplinary action has been invoked on the said
employee,(To be continued on next page.)
I can only offer my full apology and assurance that it will not happen
again,
We set great store on the relationship our two companies have developed
and I hope this incident will not weaken but strengthen that valued
relationship,
Again,my sincere apologies,
Yours Sincerely
Chen Yi
Office Manager
[Your Name]
[Your Title]
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