Chapter 10
? To Examine Types of Locations
? To Note Location Decisions
? To Describe One-Hundred Percent
Location
? To Discuss Criteria for Retail Location
Evaluation
? To Contrast Alternative Terms of
Occupancy
? Isolated Store
? Unplanned Business District
? Planned Shopping Center
? No Competition
? Low Rental Costs
? Flexibility
? Visibility
? Facility Adaptation
? Parking
? Cost Reductions,Lower Prices
? Difficulty Attracting Customers
? Customers Not Willing to Travel
? Customers Like Variety in Shopping
? High Advertising Costs
? Operating Costs Not Shared
? Restrictions
? Building Ownership
? Central Business District (CBD)
? Secondary Business District (SBD)
? Neighborhood Business District
(NBD)
? String
? Assortment
? Public Transportation
? Store Types in Area
? Price Ranges
? Variety of Customer Services
? Pedestrian Traffic
? Commercial and Social Facilities
? Parking
? Congestion
? Travel Time
? Aging Facilities
? Condition of District
? Poor Image
? Rent
? Migration to Suburbs
? Discontinuity of Offerings
? Regional Shopping Center
– Megamall
? Community Shopping Center
– Power Center
? Neighborhood Shopping Center
? Balanced Tenancy
? Suburban Population
? One-Stop Shopping
? Common Areas
? Image
? Pedestrian Traffic
? Parking and Traffic
? Rent and Taxes
? Theft Rates
? Regulations
? Rent
? Restrictions
? Competitive Environment
? Fees
? Number of Malls
? Consumer Boredom
? Aging Facilities
? Major Retailer Domination
? Renovation and Expansion
? Consumer Interest and Enthusiasm
– Megamalls
– Power Centers
? Broaden Retail Mix
? Opening Up Malls
? Build Brand Loyalty
? Frequent Shopper Programs
Parking Facilities
Pedestrian Traffic
Transportation
Store Composition
Vehicular Traffic
Specific Site
? Ownership
– Sale-Leaseback
? Lease
– Straight
– Percentage
– Graduated
– Net
? Zoning Considerations
? Voluntary Considerations
? Types of Locations
– Isolated Store
– Unplanned Business District
– Planned Shopping Center
? Decisions Necessary in Choosing a
General Retail Location
? The Concept of One-Hundred Percent
Location
? The Criteria for Evaluating Locations
? Alternate Terms of Occupancy
Questions?