Chapter 11
? To Examine Procedures Involved in
Retail Organization Set Up
? To Examine Retail Organizational
Arrangements
? To Consider Retailing’s Special Human
Resource Environment
? To Describe Principles and Practices of
Retailing’s Human Resource
Management Process
? Setting Up An Organizational
Structure
? Hiring and Managing Personnel
? Managing Operations
Retail Organization
Planning
and
Assessment
Management
Needs
Outlining Specific Tasks
To Be Performed in a
Retail Distribution Channel
Grouping Retailer’s
Tasks into Job
Dividing the Tasks Among
Channel Members
& Customers
Integrating Positions
Through an
Organizational Chart
Classifying Jobs
Retailer
Consumer
Manufacturer
or
Wholesaler
Specialist(s)
? Specialization?
? Construct Job Descriptions
? Functional
? Product
? Geographic
? Combination
? Hierarchy of Authority
– Flat
– Tall
? Organizational Chart
? Simple Arrangements
? Few Levels
? Little Specialization
? Mazur Plan
– Merchandising
– Publicity
– Store Management
– Accounting & Control
? Mother Hen with Branch Store Chickens
? Separate Store Organization
? Equal Store Organization
? Interdivision Control
? Interdivision Competition
? Resource Allocation
? Image and Advertising Conflict
Control
? Management Skill Adaptation
? Employee Turnover
? Unskilled Workers
? Women
? Minorities
? Operating Hours
? Part-time Workers
? Obtain
? Develop
? Retain
Compensate
Train
Recruit
Select
Supervise
? Job Analysis
– Traditional Job Description
– Goal-Oriented Job Description
? Application Blank
– Weighted Application Blank
? Pre-training
? Training Programs
– Needs
– Appropriate Methods
– Evaluation
? Computer Based Programs
– PC
– Web
? Straight Salary
? Straight Commission
? Salary Plus Commission
? Benefits
? Oversee Personnel
? Achieve Good Performance
? Maintain Employee Morale
? Motivation
? Control Expense
? Minimize Redundancy
? Communicate Pollicies
? Resolve Problems
? Procedures Involved in Setting Up a
Retail Organization
? The Various Arrangements Used in
Retailing
? Retailing’s Special Human Resource
Environment
? The Principles and Practices of
Retailing’s Human Resource
Management Process
Questions?