Unit 12 Fairs & Sales
? Objectives
? Focus
? Warming up
? 12.1 Finding about a trade fair
? 12.2 Talking about products
? 12.3 Placing an order
? Sum-up
? Assignment
Objectives
When the learners finish learning this unit,
they should be able to
? book accommodation
? describe products and order taking
返回
Focus
? Booking,making contacts,order checking
返回
Warming up
One of the most common practices in
business is attending fairs.
? What are fairs? Fairs are platforms for
manufacturers to display products,for buyers to
pick up preferable goods,for business to
develop contacts.( list of some annual fairs such
as International Motor Fairs,National Book Fairs,
Toys Show in Shanghai,etc).
? Why do manufacturers attend fairs aimed? They
attend fairs to developing market and clients or
making bargain deals.
? What can we see at fairs? Booths/ stands,
posters,workers at fairs,goods,and
manufacturers and buyers.
? How to get new contacts? This is what we are
going to discuss in the unit.
返回
12.1 Finding about a trade fair
A Reading
1,Read the advertisement on Page 66,
Q1,When is the Gift & Stationery Show starts?
(April 21 – 24 )
Q2,Is there going to be a Food Show?
( Yes,from June 11 to 14.)
Q3,What can be expected to display at a
Pharmaceutical Show?
( Medical equipment and drugs)
Q4,Where can one attend the show of furniture
in March?
( Taipei World Trade Center Exhibition Hall )
Q5,Apart from the shows and fairs,what is
the other information can we collect from the
poster?
? The organizer ----China External Trade
Development Council
? the contacting way to the organizer----Tel,
886-2725-1111,Fax,886-2725-1314
? the e-mail address of Taipei World Trade
Center ----cetra@cetra.org.tw
? the web site of Taipei World Trade Center----
http//www.taipeitradeshows.org,
2,Discussion,
Which trade fairs would have products like
those in the illustrations on Page 66?
1,Computer Show
2,Telecommunication Show
3,Furniture Show
4,Toy Show)
Ｂ Listening
l,Before listening,discuss the following points:
1) What a role is to be played by listener?
( a staff at Atlantic Bikes )
2) What is the task?
( arrange an accommodation)
3) What information is missing on the note?
( how many rooms needed,what facilities
required,duration of staying,reply from
Ambassador hotel,the alternative choice.)
2,Listen and fill out the note,
3,Listen again for checking.
Suggested answer,
1) 3,
2) shower,
3) 28,
4) 2,
5) No,
6) Imperial,
7) 596-5111
C Speaking
1,Role play with files on Page 119(File 32) and
Page 116 (File 31).
Useful expressions for booking accommodation:
1) I'd like to book a single room/double room with
shower/bath from,.,to …,
2) I'd like you to confirm with me about the reservation.
3) Sorry,our hotel has no vacancy now.
4) Sorry,our hotel is full now.
2,Demonstration
返回
12.2 Talking about products
A Reading
1,Complete the catalogue page from
Atlantic Bikes with the product in
illustration.
New words and expressions:
? Helmet,a cap for the wearer’s safety
? Sole,the bottom of a shoe
? Image,outlook
Suggested answer:
1) racing bike,
2) cycle computer,
3) shoes,
4) cycle bags,
5) mountain bike,
6)helmet
2,Discussion
From the catalogue,we can see how products
are described professionally.
These are the terms generally used for
describing products:
Range,standards,price,function,for whom
the design is done,color,size,material,style,
etc,
Try to find the above terms in the catalogue on
Page 68.
B Listening
1,Before listening,some expressions are
introduced to facilitate the listening task:
? combination (组合 )
? be available in red color/small size (有红色 /小号
的现货供应 )
? standard model (普通型 )
? deluxe model（豪华型）
? be suitable for some one (适用于 … )
? offer a discount (打折 )
2,Listen to the tape three times,The
last time is for checking only,
C Speaking
1,Role play with the instruction of D,Page 69.
Useful expressions:
? The color combination is red with blue,
? This type is available in red only,
? We can offer a discount of 5%,
? It is in large/ medium/small size,
? It’s suitable for all occasions
2,Demonstration (2 pairs) 返回
12.3 Placing an order
A Presentation
1,What is an order?
? An order is a document made by purchasing side to
supplier which indicates what goods are to be bought
at what condition ( payment,delivery,etc).
? An order carries such information,order placer and the
contacting way,order number,to whom the order is
sent,goods description,quantity,unit price,number of
the goods ordered,total price,and terms of payment
( discount,cash,check,letter of credit),delivery,
2,Read the order on Page 69 and find the
items terms.
3,Note that discount in English is expressed
differently from that in Chinese,
? 九折 = 10% discount.
? What’s in Chinese for a discount of 5%?
(九五折 )
? What’s in English for 七折？
(thirty percent/30% discount )
B Listening
1,Make sure that every item on the order is
well understood before listening.
2,Listen to the recording.
Suggested answer:
? 10 standard racing bikes (yellow),2,200,22,000
? 10 delux racing bikes (green),3,500,35,000
? 100 mountain bikes,159,15,900
? 100 helmets,60,6,000
? total,78,900
? Comments,115% discount = 67,06525% for delivery =
3,353
? Grand Total,70,418
C Discussion and writing
1,Discussion
Generally speaking,a confirming letter is
accompanied with an order,particularly the
order is a large one,By confirming,both the
buyer and the supplier can make sure the details
of the deal as even a small mistake will lead to
big loss,A very cautious supplier also would
send an acknowledgement to the order placer
for a further confirming.
2,Practice in class,Use the information to
complete the order confirmation
Suggested version:
Dear Ms,Mclean,
Confirmation of our order Number AB 2371 for the following:
10 standard racing bikes (yellow),@2,200
10 delux racing bikes (green),@3,500
100 mountain bikes,@159
100 helmets,@60
We would like to confirm that payment is by Letter of Credit,Thank
you for the discount of 15%.
We would appreciate delivery within the next 6 weeks and look
forward to receiving your acknowledgement.
Yours sincerely
Peter Sung
Sum-up
In this unit,we have learnt:
1 what to do at fairs
2 how to book accommodation
3 what basic information a catalogue carries
4 how to describe products with terms of
business
5 the procedure of placing order 返回
Assignment
1,Make sure that you know these terms of
trading:
? confirmation
? place an order
? offer a discount
? delivery
? letter of credit
? unit price
2,Put the following sentences into English:
1) 这种产品备有现货。
（ This product is available now.）
2) 能让我看看最新的产品目录吗？
（ Please let me get a latest catalogue.）
3) 这种安全帽适合小学生戴。
（ This helmet is suitable for school children.）
4) 订得多的话，我们可以给你们九折。
（ We could offer you a discount of 10% on your
big order.）
5) 请帮我预定一个单间。
(Would you please book a single room for me?)
返回
? Objectives
? Focus
? Warming up
? 12.1 Finding about a trade fair
? 12.2 Talking about products
? 12.3 Placing an order
? Sum-up
? Assignment
Objectives
When the learners finish learning this unit,
they should be able to
? book accommodation
? describe products and order taking
返回
Focus
? Booking,making contacts,order checking
返回
Warming up
One of the most common practices in
business is attending fairs.
? What are fairs? Fairs are platforms for
manufacturers to display products,for buyers to
pick up preferable goods,for business to
develop contacts.( list of some annual fairs such
as International Motor Fairs,National Book Fairs,
Toys Show in Shanghai,etc).
? Why do manufacturers attend fairs aimed? They
attend fairs to developing market and clients or
making bargain deals.
? What can we see at fairs? Booths/ stands,
posters,workers at fairs,goods,and
manufacturers and buyers.
? How to get new contacts? This is what we are
going to discuss in the unit.
返回
12.1 Finding about a trade fair
A Reading
1,Read the advertisement on Page 66,
Q1,When is the Gift & Stationery Show starts?
(April 21 – 24 )
Q2,Is there going to be a Food Show?
( Yes,from June 11 to 14.)
Q3,What can be expected to display at a
Pharmaceutical Show?
( Medical equipment and drugs)
Q4,Where can one attend the show of furniture
in March?
( Taipei World Trade Center Exhibition Hall )
Q5,Apart from the shows and fairs,what is
the other information can we collect from the
poster?
? The organizer ----China External Trade
Development Council
? the contacting way to the organizer----Tel,
886-2725-1111,Fax,886-2725-1314
? the e-mail address of Taipei World Trade
Center ----cetra@cetra.org.tw
? the web site of Taipei World Trade Center----
http//www.taipeitradeshows.org,
2,Discussion,
Which trade fairs would have products like
those in the illustrations on Page 66?
1,Computer Show
2,Telecommunication Show
3,Furniture Show
4,Toy Show)
Ｂ Listening
l,Before listening,discuss the following points:
1) What a role is to be played by listener?
( a staff at Atlantic Bikes )
2) What is the task?
( arrange an accommodation)
3) What information is missing on the note?
( how many rooms needed,what facilities
required,duration of staying,reply from
Ambassador hotel,the alternative choice.)
2,Listen and fill out the note,
3,Listen again for checking.
Suggested answer,
1) 3,
2) shower,
3) 28,
4) 2,
5) No,
6) Imperial,
7) 596-5111
C Speaking
1,Role play with files on Page 119(File 32) and
Page 116 (File 31).
Useful expressions for booking accommodation:
1) I'd like to book a single room/double room with
shower/bath from,.,to …,
2) I'd like you to confirm with me about the reservation.
3) Sorry,our hotel has no vacancy now.
4) Sorry,our hotel is full now.
2,Demonstration
返回
12.2 Talking about products
A Reading
1,Complete the catalogue page from
Atlantic Bikes with the product in
illustration.
New words and expressions:
? Helmet,a cap for the wearer’s safety
? Sole,the bottom of a shoe
? Image,outlook
Suggested answer:
1) racing bike,
2) cycle computer,
3) shoes,
4) cycle bags,
5) mountain bike,
6)helmet
2,Discussion
From the catalogue,we can see how products
are described professionally.
These are the terms generally used for
describing products:
Range,standards,price,function,for whom
the design is done,color,size,material,style,
etc,
Try to find the above terms in the catalogue on
Page 68.
B Listening
1,Before listening,some expressions are
introduced to facilitate the listening task:
? combination (组合 )
? be available in red color/small size (有红色 /小号
的现货供应 )
? standard model (普通型 )
? deluxe model（豪华型）
? be suitable for some one (适用于 … )
? offer a discount (打折 )
2,Listen to the tape three times,The
last time is for checking only,
C Speaking
1,Role play with the instruction of D,Page 69.
Useful expressions:
? The color combination is red with blue,
? This type is available in red only,
? We can offer a discount of 5%,
? It is in large/ medium/small size,
? It’s suitable for all occasions
2,Demonstration (2 pairs) 返回
12.3 Placing an order
A Presentation
1,What is an order?
? An order is a document made by purchasing side to
supplier which indicates what goods are to be bought
at what condition ( payment,delivery,etc).
? An order carries such information,order placer and the
contacting way,order number,to whom the order is
sent,goods description,quantity,unit price,number of
the goods ordered,total price,and terms of payment
( discount,cash,check,letter of credit),delivery,
2,Read the order on Page 69 and find the
items terms.
3,Note that discount in English is expressed
differently from that in Chinese,
? 九折 = 10% discount.
? What’s in Chinese for a discount of 5%?
(九五折 )
? What’s in English for 七折？
(thirty percent/30% discount )
B Listening
1,Make sure that every item on the order is
well understood before listening.
2,Listen to the recording.
Suggested answer:
? 10 standard racing bikes (yellow),2,200,22,000
? 10 delux racing bikes (green),3,500,35,000
? 100 mountain bikes,159,15,900
? 100 helmets,60,6,000
? total,78,900
? Comments,115% discount = 67,06525% for delivery =
3,353
? Grand Total,70,418
C Discussion and writing
1,Discussion
Generally speaking,a confirming letter is
accompanied with an order,particularly the
order is a large one,By confirming,both the
buyer and the supplier can make sure the details
of the deal as even a small mistake will lead to
big loss,A very cautious supplier also would
send an acknowledgement to the order placer
for a further confirming.
2,Practice in class,Use the information to
complete the order confirmation
Suggested version:
Dear Ms,Mclean,
Confirmation of our order Number AB 2371 for the following:
10 standard racing bikes (yellow),@2,200
10 delux racing bikes (green),@3,500
100 mountain bikes,@159
100 helmets,@60
We would like to confirm that payment is by Letter of Credit,Thank
you for the discount of 15%.
We would appreciate delivery within the next 6 weeks and look
forward to receiving your acknowledgement.
Yours sincerely
Peter Sung
Sum-up
In this unit,we have learnt:
1 what to do at fairs
2 how to book accommodation
3 what basic information a catalogue carries
4 how to describe products with terms of
business
5 the procedure of placing order 返回
Assignment
1,Make sure that you know these terms of
trading:
? confirmation
? place an order
? offer a discount
? delivery
? letter of credit
? unit price
2,Put the following sentences into English:
1) 这种产品备有现货。
（ This product is available now.）
2) 能让我看看最新的产品目录吗？
（ Please let me get a latest catalogue.）
3) 这种安全帽适合小学生戴。
（ This helmet is suitable for school children.）
4) 订得多的话，我们可以给你们九折。
（ We could offer you a discount of 10% on your
big order.）
5) 请帮我预定一个单间。
(Would you please book a single room for me?)
返回
