Economics 2010a
Fall 2003
Edward L. Glaeser
Lecture 5
5. Aggregating Consumers
a. Consumer Heterogeneity and a
Discrete Good
b. The Properties of Aggregate
Demand
c. The Existence of a Representative
Consumer
d. Externalities
e. The Social Multiplier
f. Equalizing Differentials with
Heterogeneity
g. Welfare Losses with Heterogeneous
Consumers
h. Application: Price Controls and
Aggregation
A general lesson– aggregate outcomes do
not always resemble individual outcomes.
Let’s start with a discrete commodity, of
which only one unit can be consumed.
Normalize this to be commodity 1.
Proposition: Suppose that the preference
relation ? on
X ? ?x
1
? ?0,1?,?x
2
,...x
L
? ? ?
?
L?1
? ,is
rational, continuous and locally
non-satiated on the commodities other
than commodity 1, and if
x
?
? x ? B
0
: x ? y for all y ? B
0
,
where
B
0
? x ? X : x
1
? 0 and ?
i?2
L
p
i
x
i
? w ,
and
x
??
?p
1
? ? x ? B
0
?p
1
? : x ? y for all y ? B
0
where
B
0
?p
1
? ?
x ? X : x
1
? 1 and ?
i?2
L
p
i
x
i
? w ? p
1
.
If x
?
? ?1,0,0...0? then there exists a
?
p
1
? ?0,w? for all p
1
?
?
p
1
, x
?
? x
??
?p
1
? and
x
?
? x
??
?p
1
? for all p
1
?
?
p
1
. If preferences
are continuous then where x
?
? x
??
?
?
p
1
?.
Proof: It is obviously true that there exist
some values of p
1
? ?0,w?
in which x
?
? x
??
?p
1
? and some values for
x
?
? x
??
?p
1
?, at the least x
?
? x
??
?0? and
x
?
? x
??
?w?.
Furthermore, non-satiation tells us that
x
?
? x
??
?
?
p
1
? implies that x
?
? x
??
?p
1
? for all
p
1
?
?
p
1
, and that x
?
? x
??
?
?
p
1
? implies that
x
?
? x
??
?p
1
? for all p
1
?
?
p
1
. Hence, since
the set of p
1
for which x
?
? x
??
?p
1
? is
bounded above there exists an upper
bound
?
p
1,A
. And since the set of p
1
for which
x
?
? x
??
?p
1
? is bounded below there exists
a greatest lower bound
?
p
1,B
. As it would be
impossible to have x
??
?p
1
? ? x
?
? x
??
?p
1
?,
it must be that
?
p
1,A
?
?
p
1,B
.If
?
p
1,A
?
?
p
1,B
then there exists a continuum of values of
p
1
at which x
?
? x
??
?p
1
? and x
?
? x
??
?p
1
?,
i.e. for which x
?
? x
??
?p
1
? but local
non-satiation rules that out, so it must be
that
?
p
1,A
?
?
p
1,B
?
?
p
1
and by construction
for all p
1
?
?
p
1
, and x
?
? x
??
?p
1
? and
x
?
? x
??
?p
1
? for all p
1
?
?
p
1
.
Continuity gives you the existence of a
price where consumers are indifferent.
Consider, the sequence x
??
?p
1
?
1
n
? and
the sequence x
?
, where x
??
?p
1
?
1
n
? ? x
?
for all n, continuity implies that x
??
?p
1
? ? x
?
. Likewise consider the sequences
x
??
?p
1
?
1
n
? and x
?
, where x
??
?p
1
?
1
n
? ? x
?
for all n, so x
??
?p
1
? ? x
?
which together
imply that x
??
?p
1
? ? x
?
.
Thus each person has a price at which he
is indifferent between consuming
commodity one and not doing so.
In this case, individual demand is always
downward sloping– no income effects or
cross-partials to worry about.
Why?
What would happen if we dropped
continuity or local non-satiation?
Assume that there are J consumers, each
with preferences ?
j
and wealth w
i
,facing
prices for all goods i?1, p ? 0,which
generates a cutoff price
?
p
1
i
for each
consumer. Let
D?p
1
,p,w? ?
? the number of consumers s.t. p
1
?
?
p
1
i
This function is certainly weakly downward
sloping– as p
1
falls the set of consmers for
which p
1
?
?
p
1
i
must rise.
If we want something like continuity, we
must assume that a distribution of
?
p
1
i
in the
population that has positive density for all
values
?
p
1
i
between zero and some value p
which denotes the highest price at which
anyone buys anything.
If this distribution is denoted f?
?
p
1
?, then
aggregate demand is:
D?p
1
,p,w? ?
?
?
p
1
?p
1
p
f?
?
p
1
?d
?
p
1
? 1 ? F?
?
p
1
?
and
?D
?p
1
? ?f?
?
p
1
?.
So aggregate demand is downward
sloping, continuous, and will be concave or
convex depending on the shape of the
density.
For example if
?
p
1
is uniformly distributed
on the interval ?p,p?then demand equals
p?p
1
p?p
– the familiar linear demand curve.
A demand function with constant price
elasticity occurs if reservation prices are
distribution so that: f?
?
p
1
? ?
?
p
1
???1
and
F?
?
p
1
? ?
1
?
?1 ?
?
p
1
??
?.
One way to think about this is that demand
curves slope down for at least two
reasons:
(1) diminishing returns at the individual
level (for continuous goods) and
(2) heterogeneity of demand across people
(for discrete goods).
In many cases, the latter is easier to work
with and closer to reality.
Back to MWG: The Properties of
Aggregate Demand
Let x
j
?p
1
,p
2
,...,p
L
,w
1
,w
2
,...,w
J
? denote
the demand for the jth consumer, out of a
total of J consumers.
Aggregate demand
x?p
1
,p
2
,...,p
L
,w
1
,w
2
,...,w
J
? ?
?
?
j?1
J
x
j
?p
1
,p
2
,...,p
L
,w
j
?
We are interested in two specific issues:
(1) to what extent does aggregate demand
display similar properties (e.g. law of
demand) to individual demand, and
(2) to what extent can we use a
representative consumer framework to
capture aggregate outcomes.
Definition 4.C.1: The aggregate demand
function x?p,w? satisfies the weak axiom if
p ? x?p
?
,w
?
? ? w and x?p
?
,w
?
? ? x?p,w?
implies p
?
? x?p,w? ? w
?
.
This may not hold– Individual demand
functions may satisfy the weak axiom, but
the aggregate may not.
Note to Students, etc., the next examples
may be helpful, and I included them
because MWG does little on this, but I will
go over them quickly and I don’t see this
material as crucial.
An example of the weak axiom failing:
Assume that there are two consumers
each of which has wealth w ? 1 and each
of which faces the same prices for two
goods (1 and 2).
A little example:
Initially the price for both goods is one.
We consider the change so that the price
for good one is 1 ? ? and the price for
good two is 1 ? ?, ? ? 0.
First agent has a utility function
x
1
? max?x
1
,?? ? ?x
2
, where ? is quite small.
Second agent has a utility function
min??x
1
,?1 ? ??x
2
?.
At price vector (1, 1)– agent 1 consumes ?
units of the first good and 1 ? ? units on the
second good.
Agent 2 consumes 1 ? ? units of the first
good and ? units of the second good.
At price vector ?1 ? ?,1? ?? the first agent
consumes ? units of the first good and
1???1???
1??
units of the second good.
Agent 2 consumes exactly
1??
1???2??
units of
the first good and
?
1???2??
units of the
second good.
Question # 1: Is the old aggregate bundle
affordable at the new prices?
Certainly– the old aggregate consumption
was 1 and 1 which is still doable.
Question # 2: Is the new bundle affordable
at the old price:
This also is a possibility– aggegate
consumption at old prices comes
to
1?2??
1??
?
1
1???2??
, which can be rewritten:
2 ? 4?? ? 2??
2
? 4?
2
?
2
?1 ? ? ? 2????1 ? ??
For this to be affordable at the old prices it
must be that 1 ?
1?2?????
2
?2?
2
?
2
?1???2????1???
or
1 ? ?
2
? 2?? ? 2??
2
? 1 ? 2?? ? ??
2
? 2?
2
?
2
or 0 ? ?1 ? 2???1 ? ??
This calculation suggests that as long as ?
is greater than .5, the weak axiom fails.
So let’s assume that ? ?.75and let ? ? 1/3.
In this case, the switch in prices pushed
consumer one from consuming (.75, .25)
to (.75, 0).
The switch in prices pushed consumed two
from consuming (.25, .75) to consuming
(.3, .9)
Aggregate consumption has changed from
(1, 1) to (1.05,.9).
Which was, after all, affordable at the old
price.
How did I rig this example?
The key is that the individual who receives
a negative income shock by the change in
prices, needs to respond very sharply to
this income shock (which means cutting
back spending on the cheaper good).
The individual who receives a positive
income needs to respond slowly, which
means increasing spending on the more
expensive good.
Endowing the big consumer of the good
that is getting cheaper with leontief
preferences, ensures that there is almost
no substitution into the cheap good.
Endowing the big consumer of the good
that is getting more expensive with very
elastic preferences for the other good
ensured that the income effect (really a
budget set effect) would dominate in that
case.
The key to WA failure lies in the income
effects of price changes.
This is really beyond and above the call of
duty– read if for enlightenment, but it is not
core material.
Let’s do it with algebra with two goods and
with two (types?) consumers.
Consider the situation where:
w ? p
1
0
?
x
1
0
? p
2
0
?
x
2
0
w ? p
1
1
?
x
1
1
? p
2
1
?
x
2
1
,
where
?
x
i
j
refers to the aggregate
consumption of good i in situation j.
Furthermore we assume prices change in
such a way that the old bundle remains
affordable, i.e.:
w ? p
1
1
?
x
1
0
? p
2
1
?
x
2
0
,
We are interested in showing that there
are some cases where
w ? p
1
0
?
x
1
1
? p
2
0
?
x
2
1
,
The new bundle was affordable at the old
prices.
This is equivalent to saying:
?p
1
1
? p
1
0
?
?
x
1
1
?
?
x
1
0
? ?p
2
1
? p
2
0
?
?
x
2
1
?
?
x
2
0
? 0
Change in prices times change in
quantities is positive.
But as ?p
1
1
? p
1
0
?
?
x
1
0
? ?p
2
1
? p
2
0
?
?
x
2
0
? 0
or ?
?
x
1
0
?
x
2
0
?p
1
1
? p
1
0
? ? ?p
2
1
? p
2
0
?
We can certainly focus on the case where
?p
1
1
? p
1
0
? ? 0 and rewrite this as:
?
x
1
1
?
?
x
1
0
?
x
1
0
?
?
x
2
1
?
?
x
2
0
?
x
2
0
In other words, the percentage growth
(decline) in the good with rising prices
must be greater than the percentage
growth (decline) in the good with falling
prices.
It seems pretty clear that income effects
are going to have to drive this, given that
by price effects alone, good two should
increase and good one should decrease.
Now I’m going to try to understand this by
using first order taylor series
approximations for
?
x
1
1
?
?
x
1
0
and
?
x
2
1
?
?
x
2
0
For any individual i– a slutsky
decomposition holds:
x
1,i
1
? x
1,i
0
?
?h
1
i
?p
1
? x
1
i
?x
1
i
?w
?p
1
1
? p
1
0
? ?
?
?h
1
i
?p
2
? x
2
i
?x
1
i
?w
?p
2
1
? p
2
0
?
or using ?
?
x
1
0
?
x
2
0
?p
1
1
? p
1
0
? ? ?p
2
1
? p
2
0
?.Ifweuse
A and B to refer to the two people, we get:
?h
1
A
?p
1
? x
1
A
?x
1
A
?w
?p
1
1
? p
1
0
? ?
?
x
1
0
?
x
2
0
?p
1
1
? p
1
0
?
?h
1
A
?p
2
? x
2
A
?x
1
A
?w
?
?h
1
B
?p
1
? x
1
B
?x
1
B
?w
?p
1
1
? p
1
0
? ?
?
x
1
0
?
x
2
0
?p
1
1
? p
1
0
?
?h
1
B
?p
2
? x
2
B
?x
1
B
?w
?
?
x
1
0
?
x
2
0
?h
2
A
?p
1
? x
1
A
?x
2
A
?w
?p
1
1
? p
1
0
? ?
?
x
1
0
?
x
2
0
2
?p
1
1
? p
1
0
?
?h
2
A
?p
2
? x
2
A
?x
2
A
?w
?
?
x
1
0
?
x
2
0
?h
2
B
?p
1
? x
1
B
?x
2
B
?w
?p
1
1
? p
1
0
? ?
?
x
1
0
?
x
2
0
2
?p
1
1
? p
1
0
?
?h
2
B
?p
2
? x
2
B
?x
2
B
?w
or using the equality that p
1
?h
j
i
?p
1
? p
2
?h
j
i
?p
2
? 0
and p
1
?x
1
i
?w
? p
2
?x
2
i
?w
? 1
?h
1
A
?p
1
p
1
?
x
1
0
?p
2
?
x
2
0
p
2
?
x
2
0
2
?
?
x
1
0
x
2
A
?
?
x
2
0
x
1
A
?
x
2
0
p
1
?
x
1
0
?p
2
?
x
2
0
p
2
?
x
2
0
?x
1
A
?w
?
?h
1
B
?p
1
p
1
?
x
1
0
?p
2
?
x
2
0
p
2
?
x
2
0
2
?
?
x
1
0
x
2
B
?
?
x
2
0
x
1
B
?
x
2
0
p
1
?
x
1
0
?p
2
?
x
2
0
p
2
?
x
2
0
?x
1
B
?w
?
?
x
1
0
p
2
?
x
2
0
?
x
1
0
x
2
A
?
?
x
2
0
x
1
A
?
x
2
0
?
?
x
1
0
p
2
?
x
2
0
?
x
1
0
x
2
B
?
?
x
2
0
x
1
B
?
x
2
0
? 0
Normalize so that A consumes relatively
more of good one and B consumes
relatively more of good two– then we have:
x
2
A
?
x
2
0
?
x
1
A
?
x
1
0
?x
1
A
?w
?
x
2
B
?
x
2
0
?
x
1
B
?
x
1
0
?x
1
B
?w
?
?
p
1
?
x
1
0
?p
2
?
x
2
0
p
1
p
2
?
x
1
0
?
x
2
0
p
1
?h
1
A
?p
1
? p
1
?h
1
B
?p
1
Person B get richer (good 2 got cheaper)
so this person has to have a big income
elasticity of good 1 with respect to income.
Person A got poorer (good 1 got more
expensive) so this person has to have a
low or negative income elasticity of good
one.
MWG Definition 4.C.2: The individual
demand function x
i
?p,w
i
?, satisfies the
uncompensated law of demand property if
?p
?
? p? ? ?x
i
?p
?
,w
i
? ? x
i
?p
?
,w
i
?? ? 0 for any
p, p’ and w
i
with strict inequality if
x
i
?p
?
,w
i
? ? x
i
?p
?
,w
i
?
The aggregate demand function x?p,w?
satisfies the uncompensated law of
demand property if
?p
?
? p? ? ?x?p
?
,w? ? x
i
?p,w?? ? 0 for any p,
p’ and w with strict inequality if
x
i
?p
?
,w? ? x
i
?p,w?
MWG Proposition 4.C.1: If every
consumer’s Walrasian demand function
satisfies the uncompensated law of
demand property, so does the aggregate
demand
x?p
1
,.,p
L
,w? ? ?
j?1
J
x
j
?p
1
,.,p
L
,?
j
w?, where
?
j?1
J
?
j
? 1,?
j
? 0 . As a result, aggregate
demand satisfies the weak axiom.
Proof– this is just adding. We know that
?p
?
? p? ? ?x
i
?p
?
,w
i
? ? x
i
?p
?
,w
i
?? ? 0 (with
strict equality if the consumption vectors
aren’t equal) so just sum this across
consumers.
For the connection between the
uncompensated law of demand and the
weak axiom, take two vectors ?p,w? and
?p
?
,w
?
? with x?p
?
,w
?
? ? x?p,w?, and
p ? x?p
?
,w
?
? ? w.
Define p
??
?
w
w
?
p
?
so x?p
?
,w
?
? ? x?p
??
,w?
(WHY?).
Consider only the case where
x?p
?
,w
?
? ? x?p,w? (the equality case works
easily).
We know: ?p
??
? p? ? ?x?p
??
,w? ? x?p,w?? ? 0,
or
p
??
? x?p
??
,w? ? p ? x?p,w? ?
p ? x?p
??
,w? ? p
??
? x?p,w?
Since p
??
? x?p
??
,w? ? w and p ? x?p,w? ? w
,we have
p ? x?p
?
,w
?
? ? p ? x?p
??
,w? ? w
Hence p
??
? x?p,w? ? w or p
?
? x?p,w? ? w
?
Ways to get the uncompensated law of
demand:
Proposition 3.C.4: If ?
i
is homothetic, then
x
i
?p,w
i
? satisfies the uncompensated law
of demand property.
Claim: Homothetic preferences imply that
?x
i
?p,w
i
? ? x
i
?p,?w
i
?
Proof: We consider only the case of single
valued demand functions. If
?x
i
?p,w
i
? ? x
i
?p,?w
i
?,as?x
i
?p,w
i
? is
affordable at wealth ?w
i
, we know
x
i
?p,?w
i
? ? ?x
i
?p,w
i
?. Furthermore, if
x
i
?p,?w
i
? ? ?x
i
?p,w
i
?, there must exist
some scalar ? ? ?0,1? for which
?x
i
?p,?w
i
? ? ?x
i
?p,w
i
?, which implies
(because of homotheticity) that
?
?
x
i
?p,?w
i
? ? x
i
?p,w
i
?,whichinturn
implies that p ?
?
?
x
i
?p,?w
i
? ? w
i
,whichis
only reconcilable with p ? x
i
?p,?w
i
? ? ?w
i
,if
? ? 1 which is a contradiction. Hence
?x
i
?p,w
i
? ? x
i
?p,?w
i
?.
In the case of homothetic preferences:
?x
i,j
?p,w
i
?
?w
i
w
i
x
i,j
?p,w
i
?
? 1
(follows from differentiation).
To show the law of uncompensated
demand, in the continuously differentiable
case, we want to show:
?
j?1
L
dp
j ?
k?1
L
?x
i,j
?p,w
i
?
?p
k
?p
k
? 0
which is equivalent to saying that the
matrix ?
p
x
i,j
?p,w
i
?, which has elements
?x
i,j
?p,w
i
?
?p
k
is negative definite.
The slutsky decomposition gives us that
?x
i,j
?p,w
i
?
?p
k
?
?h
i,j
?p,u
i
?
?p
k
? x
i,k
?x
i,j
?p,w
i
?
?w
or
?
p
x
i,j
?p,w
i
? ?
?
p
h
i,j
?p,u
i
? ?
1
w
i
x
i
?p,w
i
?x
i
?p,w
i
?
T
Both other these matrices are negative
semi-definite, except when dp is
proportional to p in which case,
dp ??
p
h
i,j
?p,u
i
? ? dp ? 0 (why)orif
dp ? x
i,j
?p,w
i
? in which
case,
1
w
i
x
i
?p,w
i
?x
i
?p,w
i
?
T
? 0
Alternatively, I can rewrite the inequality as
?
j?1
L
dp
j ?
k?1
L
?h
i,j
?p,u
i
?
?p
k
? x
i,k
?x
i,j
?p,w
i
?
?w
?p
k
?
?
j?1
L
dp
j ?
k?1
L
?h
i,j
?p,u
i
?
?p
k
?p
k
?
?
j?1
L
dp
j ?
k?1
L
x
i,j
?p,w
i
?x
i,k
?p,w
i
?
w
i
?p
k
The first term is negative (this is just the
slutsky being negative semi-definite– and
definite for non-proportional price
changes).
The second term is
1
w
i
times
?
k?1
L
x
i,k
?p,w
i
??p
k
squared, which of course,
must be positive.
Other ways to get uncompensated law of
demand are discussed in Proposition 4.C.3
and 4.C.4 (only income heterogeneity and
identical preferences and uniform wealth
distribution).
Representative Consumer Theorem
MWG Definition 4.D.1: A positive
representive consumer exists if there is a
rational preference relation ? on ?
?
L
such
that the aggregated demand function
x?p,w? is precisely the Walrasian demand
function generated by this preference
relation. That is x?p,w? ? x whenver x ?
x?p,w? and p ? x ? w
Definition 4.D.2: A Bergson-Samuelson
social welfare function is a function
W : ?
I
? ? that assigns a utility value to
each possible vector ?u
1
,u
2
,..u
I
? ? ?
I
of
utility levels for the I consumers in the
economy.
The benevolent social planner’s problem:
Max W?v
1
?p,w
1
?,v
2
?p,w
2
?,...v
I
?p,w
I
??
such that
?
i?1
I
w
i
? w
Proposition 4.D.1 Suppose that for each
level of prices p and aggregate wealth w ,
the wealth distribution
?w
1
?p,w?,w
2
?p,w?,...w
I
?p,w?? solves the
problem of maximizing 4.D.1, then the
value function v?p,w? is an indirect utility
function of a positive representative
consumer for the aggregate demand
function x?p,w? ?
?
i?1
I
x
i
?p,w
i
?p,w??
Definition 4.D.3: The positive representive
consumer ? for the aggregate demand
x?p,w? ?
?
i?1
I
x
i
?p,w
i
?p,w?? is a normative
representative consumer relative to the
social welfare function W(.) if for every
?p,w? the distribution of wealth
?w
1
?p,w?,w
2
?p,w?,...w
I
?p,w?? solves the
problem of maximizing 4.D.1, and
therefore the value function of problem
4.D.1 is an indirect utility function for ?.
Externalities
Definition 11.B.1: An externality is present
whenever the well-being of a consumer or
the production possibilities of a firm are
directly affected by the actions of another
agent in the economy.
Note– directly means no pecuniary
externalities (i.e. externalities that work
through the price system).
We will not consider the social welfare
implications of externalities today, but
rather their impact on aggregation issues,
which can be considerable.
To simplify the issue assume that utility
has the following form:
u ? x
1
? v?x
2
,
?
x
2
? ? w?x
3
,...x
L
?
Where
?
x
2
is the average level of
consumption in society– assume that the
individual is sufficiently small so that he
ignores his impact on this quantity. We
assume that the price of the first good is
one.
In this case, we know that the first order
conditions tell us that
?v?x
2
,
?
x
2
?
?x
2
? p
2
The standard treatment of externalities
might assume that
v?x
2
,
?
x
2
? ? v
A
?x
2
? ? v
B
?
?
x
2
?
In which case,
?v
A
?x
2
?
?
?x
2
? p
2
The standard point is that if there is say,
measure one, of identical consumers then
imposing a tax on consumption and
refunding it improves welfare–
Consumers now maximize:
u ? y ? ?
j?2
L
p
2
x
j
? tx
2
? t
?
x
2
?
?v
A
?x
2
? ? v
B
?
?
x
2
? ? w?x
3
,...x
L
?
which implies
?v
A
?x
2
?
?
?x
2
? p
2
? t, or
?x
2
?
?t
?
1
v
A
??
?x
2
?
?
Since homogeneity implies that x
2
?
?
x
2
,
net tax payments are zero, and overall
utility will be
u ? y ? ?
j?2
L
p
j
x
j
?
?v
A
?x
2
?
? ? v
B
?x
2
?
? ? w?x
3
,...x
L
?
And we can differentiate to get:
?u
?t
?
?x
2
?
?t
??p
2
? v
A
?
?x
2
?
? ? v
B
?
?x
2
?
?? ?
?
?x
2
?
?t
?t ? v
B
?
?x
2
?
??
Which is positive until the point where
t ? v
B
?
?x
2
?
?, which is the optimal tax.
More interesting is the case where
?
2
v?x
2
,
?
x
2
?
?x
2
?
?
x
2
? 0
The former case is the classic Pigovian tax
situation, but from the perspective of
positive economics, it may not be all that
interesting. The case where
?
2
v?x
2
,
?
x
2
?
?x
2
?
?
x
2
? 0
implies interesting things about aggregate
price effects.
The Social Multiplier
Continue with the previous utility function
(quasi-linear to get rid of income effects–
separable to get rid of cross-price
elasticities).
We know that in this case:
?v?x
2
,
?
x
2
?
?x
2
? p
2
And this implies that if one individual
(holding average consumption constant)
experiences a change in price, the
derivative of quantity with respect to price
will be:
?x
2
?p
2
?
?
2
v?x
2
,
?
x
2
?
?x
2
2
?1
– this is negative by
assumption.
Now what happens if we allow the entire
market to react to the change in price:
?
2
v?x
2
,
?
x
2
?
?x
2
2
?x
2
?p
2
?
?v?x
2
,
?
x
2
?
?x
2
?
?
x
2
?
?
x
2
?p
2
? 1
But if consumers are identical,
?
?
x
2
?p
2
?
?x
2
?p
2
So
?x
2
?p
2
?
?
2
v?x
2
,
?
x
2
?
?x
2
2
?
?v?x
2
,
?
x
2
?
?x
2
?
?
x
2
?1
If
?v?x
2
,
?
x
2
?
?x
2
?
?
x
2
? 0, what does this mean? What
does this do to the demand curve?
If
?v?x
2
,
?
x
2
?
?x
2
?
?
x
2
? 0, how would you interpret
this? What does this do to the demand
curve?
In principle, if
?v?x
2
,
?
x
2
?
?x
2
?
?
x
2
? ?
?
2
v?x
2
,
?
x
2
?
?x
2
2
,insome
region, the demand curves may bend
backwards– how would you interpret this?
What does all this suggest about using
aggregate data to learn about individual
attributes?
Equalizing Differentials with Heterogeneity
In the labor market context– consider the
utility function
u?w?z?,z,??, where z is a job characteristic,
and ? is a personal characteristic that
differs among people.
The distribution of jobs is characterized by
a density g?z?, the distribution of individual
characteristics is characterized by a
density f???. Both of these are treated as
being exogenous.
Each individual selects a job so that:
u
w
?w?z
?
?,z
?
,??w
?
?z
?
? ? u
z
?w?z
?
?,z
?
,?? ? 0,
thus as before wages must compensate
for changes in utility.
If we assume that
u
z?
?w?z?,z,?? ?
u
w?
?w?z?,z,??u
z
?w?z
?
?,z
?
,??
u
w
?w?z
?
?,z
?
,??
then
?z
?
??
? 0. How do I know that this is
the condition?
What is the interpretation of these terms?
Let’s make our lives a little easier and
assume
u?w?z?,z,?? ? v?w?z?? ? ??z,??–inwhich
case the condition for
?z
?
??
? 0,isjust
?
z?
?z,?? ? 0.
Fine– assume this condition so
?z
?
??
? 0,
and individuals with higher levels of ? will
choose jobs with higher levels of z. Now
let’s describe an equilibrium.
For all values of z, there must exist a value
of ? denoted
?
??z? such that:
(1) ?
??
?
??z?
f?a?d? ? ?
??
z
g?z?d?,or
?
?
?
?z? ?
g?z?
f?
?
??z??
and
(2) v
?
?w?z??w
?
?z? ? ?
z
?z,?? ? 0.
The first condition ensures that supply
equals demand– the second condition
ensures that each person is choosing his
job optimally.
We know that w
?
?z? ? ?
?
z
?z,??
v
?
?w?z??
But what do we know about the second
derivative, i.e. the convexity or concavity of
the wage profile. Differentiating the first
order condition
v
?
?w?z??w
?
?z? ? ?
z
?z,
?
??z?? ? 0 with respect
to z yields:
v
?
?w?z??w
??
?z? ? v
??
?w?z??w
?
?z?
2
?
??
zz
?z,
?
??z?? ? ?
z?
?z,
?
??z??
g?z?
f?
?
??z??
? 0
or
w
??
?z? ?
1
v
?
?w?z??
??v
??
?w?z??
?
z
?z,
?
??z??
v
?
?w?z??
2
?
??
zz
?z,
?
??z?? ? ?
z?
?z,
?
??z??
g?z?
f?
?
??z??
?
There are three terms:
(1) coming from diminishing marginal utility
of income– this pushes towards convexity–
why? –
(2) a term related to ?
zz
?z,
?
??z?? the degree
to which the marginal utility from z
increases or decreases with more z– when
the marginal utilty from z declines with
more z, then w(z) must be more convex–
why?
(3) a term related to ?
z?
?z,
?
??z??
g?z?
f?
?
??z??
,or
sorting– this must push towards concavity–
why? What happens as there is more
heterogeneity of types of people relative to
jobs?
How does this relate to the estimation of
compensating differentials from wages?
Welfare Losses with Heterogeneous
Consumers
You are not getting much welfare
economics from me, but I thought I would
just throw this out.
Definition 16.B.2 (slightly modified): A
feasible allocation, x, is Pareto optimal if
there is no other feasible allocation x
?
,
where x
i
?
?
i
x
i
for all i and x
i
?
?
i
x
i
for some
i.
At this point define feasible so that
p ? x ? ?
i
w
i
Definition: given a family u
i
?.? of
continuous utility functions representing
the preferences ?
i
of the I consumers, the
utility possibility set is defined as:
U ?
?u
1
,u
2
,...u
I
? ? ?
I
: there is a
feasible allocation, x, such that
u
i
?
i
u
i
?x
i
? for all i?1, 2, ..I
This is the set of all outcomes that are
either on the Pareto frontier or worse than
the pareto frontier.
Proposition 16.E.2: If the utility possibility
set U is convex, then for any Pareto
optimal allocation, ?
?
u
1
,
?
u
2
,...
?
u
I
? there is a
vector of welfare weights ??
1
,?
2
,...?
I
? ? 0
, ? ? 0, such that ? ?
?
u ? ? ? u for all u ? U,
that is such
?
u is a solution to the social
welfare maximization problem.
In other words, any pareto optimal can be
justified as the solution to maximizing the
pareto problem ? ? u?x? such that
p ? x ? ?
i
w
i
This is the general way that we approach
aggregation and social welfare– write
down a bunch of welfare weights and then
start maximizing.
Application: Price Controls and
Aggregation
Things like price controls have very
different impacts when demand comes
from decreasing marginal utility of
consumption within consumers, or from
heterogeneity across consumers.
The key is that prices serve as valuable
allocation tools, and this allocation
mechanism is particularly easy to
understand in the discrete demand case.
Assume the following utility function for a
product.
u?x
1
,x
2
? ? x
1
? x
2
?
1
2
x
2
2
The price of the first good is one. This
yields an individual demand curve
x
2
? 1 ? p
2
Everyone is assumed to be identical– and
there is measure one of consumers.
Let’s assume (I know I haven’t covered
this yet, but let’s pretend)– that there is a
fixed number (again measure one) of
suppliers each with costs
1
2
s
2
2
– and they
maximize p
2
s
2
?
1
2
s
2
2
and this leads to
supply of s
2
? p
2
Without price controls– p
2
?
1
2
, x
2
?
1
2
,
firm profits are
1
8
, Individual utility equals
w ?
1
8
If we impose a price control of p, the new
quantity supplied will equal p, and firm
profits are .5p
2
. Thelossinprofitscanbe
written:
1
2
?
1
2
? p?
2
? p?
1
2
? p? ?
1
8
?.5p
2
In the case of measure one homogeneous
consumers, every consumer restricts
consumption back to p, and consumer
utility equals
w ? p
2
? p ?
1
2
p
2
? w ? p ?
3
2
p
2
The change in consumer welfare can be
written:
?.5? p?p ?
1
2
?
1
2
? p?
2
? p ?
3
2
p
2
?
1
8
This has the familiar interpretation.
In the case of a discrete good, demanded
by a continum of consumers, we assume
that each consumer has utility x
1
? v
i
I
2
where I
2
is an indicator function that takes
on a value of one if the person consumes
the good and zero otherwise.
To make things comparable, assume that
v
i
is uniformly distributed on the unit
interval. Thus the share or number of
people that want the good at a given price
equals x
2
? 1 ? p
2
In the absence of the price control, the
price again equals
1
2
, and again firm
profits equal
1
8
. Consumer welfare is
found by integrating:
?
v
i
?p
1
?w ? p ? v
i
?dF?v
i
? ?
?
v
i
?0
p
wdF?v
i
?
Note the uniform distribution on the unit
interval means dF?v
i
? ? dv
i
So average utility over the population
without price control equals w ? 1/8
Exactly the same as before.
But now introduce a price control and
rationing randomly. At a price p, exactly p
units will be produced and firm profits are
again .5p
2
. Thelossinprofitscanbe
again written
1
2
?
1
2
? p?
2
? p?
1
2
? p? ?
1
8
?.5p
2
But what happens to demand?
Now everyone for whom v
i
? p wants the
good, for a total demand of 1 ? p. But total
supply is p so only a share
p
1?p
gets the
good.
Assuming that your probability of getting
the good is independent of your desire for
the good (perhaps an extreme
assumption).
Expected consumer welfare is now:
?
v
i
?p
1
w ?
p
1?p
?v
i
? p? dv
i
?
?
v
i
?0
p
wdF?v
i
?
This can be rewritten: w ? p
2
?
p
1?p
?
v
i
?p
1
v
i
dv
i
or w ?
p?1?p?
2
. The change in consumer
welfare equals
p?1?p?
2
?
1
8
which can be rewritten
?.5? p?p ?
1
2
?
1
2
? p?
2
?
p?1?2p?
2
?
p?1?p?
2
?
1
8
What is this funny new term? Under
perfect rationing, the average consumer’s
utility for the good equals an average of 1
and 1 ? p, or 1 ?
p
2
.
Under random rationing, the average
consumer’s utility for the good equals an
average of 1 and p or
1?p
2
. The difference
between 1 ?
p
2
and
1?p
2
equals
1?2p
2
and
this gets multiplied by p because the loss
per unit consumed is multiplied by the
number of units consumed.