Closing the Business Case
Prof. John-Paul Clarke
16.886 Air Transportation Systems Architecting
April 21, 2004
The top 5 investor questions
? How much will I need to invest?
? How much will I get back?
? When will I get my money back?
? How much is this going to cost me?
? How are you handling risk & uncertainty?
Investment criteria
? Net present value
?Payback
? Discounted payback
? Average return on book value
? Internal rate of return
Net present value (NPV)
? Measure of present value of various cash flows in
different periods in the future
? Cash flow in any given period discounted by the
value of a dollar today at that point in the future
– “Time is money”
– A dollar tomorrow is worth less today since if properly
invested, a dollar today would be worth more tomorrow
? Rate at which future cash flows are discounted is
determined by the “discount rate” or “hurdle rate”
– Discount rate is equal to the amount of interest the investor
could earn in a single time period (usually a year) if he/she
were to invest in a “safer” investment
Calculating NPV
? Forecast the cash flows of the project over Its
economic life
– Treat investments as negative cash flow
? Determine the appropriate opportunity cost of capital
? Use opportunity cost of capital to discount the future
cash flow of the project
? Sum the discounted cash flows to get the net present
value (NPV)
NPV =C
0
+
C
1
1+r
+
C
2
1+r
()
2
+K +
C
T
1+r
()
T
NPV example
Period Discount Factor Cash Flow Present Value
0 1 -150,000 -150,000
1 0.935 -100,000 -93,500
2 0.873 +300000 +261,000
Discount rate = 7% NPV = $18,400
Points to keep in mind about NPV
? Assumes only one course of action:
– Reasonable assumption if conditions are stable
– No room for managerial flexibility
? Choice of the discount rate is difficult:
– Typically, use a combination of equilibrium models (like
CAPM) and “expert judgment”
– Should always perform sensitivity analysis on discount rate!
Payback
? Investment decision based on “time it takes to
recover investment”
? No discounting of cash flows
? Gives equal weight to cash flows before cut-off date
& no weight to cash flows after cut-off date
? Cannot distinguish between projects with different
NPV
? Difficult to decide on appropriate cut-off date
Payback example
Project
C
0
C
1
C
2
C
3
NPV @ 10% Payback
A -2,000 +1,000 +1,000 +5,000 3,492 2
B -2,000 0 +2000 +5,000 3,409 2
C -2,000 +1,000 +1,000 +100,000 74,867 2
Discounted payback
? Payback criterion modified to account for the time
value of money
– Cash flows before cut-off date are discounted
? Surmounts objection that equal weight is given to all
flows before cut-off date
? Cash flows after cut-off date still not given any weight
Average return on book value
? Investment decision based on book rate of return of
project relative to book rate of return of entire firm (or
some external yardstick)
? Book rate of return given by dividing the average
forecasted profits (after depreciation & taxes) by the
average book value of the investment
? Average return on book value depends on accounting
income (different from cash flow)
? Decision of yardstick is arbitrary
Internal rate of return (IRR)
? Investment criterion is “rate of return must be greater
than the opportunity cost of capital”
? Internal rate of return is equal to the discount rate for
which the NPV is equal to zero
? IRR solution is not unique
– Multiple rates of return for same project
? IRR doesn’t always correlate with NPV
– NPV does not always decrease as discount rate increases
NPV =C
0
+
C
1
1+IRR
+
C
2
1+IRR
()
2
+K +
C
T
1+IRR
()
T
= 0
IRR example
Dealing with risk & uncertainty
? Artificially high hurdle rate
? Bracketing (upper & lower bounds)
? Probabilistic analysis
? Decision tree analysis
Artificially high hurdle rate
? Simplistic
? Doesn’t fully capture range of possibilities
? Not well suited for products with relatively small
margins such as aircraft
? Better suited for products with relatively large
margins or projects that require small capital outlays
Bracketing
? Better that using a high hurdle rate
? Gives indication of variability in financial performance
? Highly unlikely that all the factors or issues will be all
good or all bad at the same time
? Can over estimate “best” and “worst” case outcomes
? Best used for analysis with few factors
Probabilistic analysis
? Essentially a Monte-Carlo simulation of NPV
? Repetitive NPV analyses using input values selected
from probability distributions
? Can become very complex for products with many
components & factors
? Requires many assumptions & good understanding
of development & manufacturing/production
processes
Decision tree analysis
? NPV calculation that incorporates different future
scenarios based on the likely hood of that scenario
occurring
? Cash flow for any given year is the weighted sum of
the cash flows for each scenario that could occur in
that year
? Weightings are equal to the probability that a specific
scenario will occur
Decision tree example
Period Option Prob. Cash Flow PV Prob. * PV
0 Both 100% -150,000 -150,000 -150,000
1 A 50% +50,000 +46,750 +23,375
B 50% +100000 +93,500 +46,750
2 A 50% +50,000 +43,650 +22,825
B 50% +200,000 +174,600 +87,300
Discount rate = 7% NPV = $30,250
Decision tree analysis
? Widely used technique to determine value of
investments under uncertainty
? Main steps:
– Determine possible states of nature
– Determine probability of reaching each state (use conditional
probabilities)
– Determine NPV for each end state (use constant discount
rate)
Decision tree
High
NPV1
Low
NPV2
High
High
NPV3
Low
NPV4
Low
Alt. 1
High
NPV5
Low
NPV6
High
High
NPV7
Low
NPV8
Low
Alt. 2
Best Alternative
Decision node
Chance node
p
1
p
2
p
3
p
4
p
6
p
5
p
7
p
8
p
9
p
10
p
11
p
12
Solving the tree
? Move along the tree from end to the front
? NPV for any state (except for end states) is the
weighted sum of the NPV of following state
? Weightings are the probabilities of reaching such
states
Points about decision analysis
? Difficult to apply when multiple sources of uncertainty
are present
? Does not resolve problem of choice of discount rate
Possible analysis approaches
? Bottom-up analysis
? Top-down analysis
Bottom-up analysis
? Determine costs and timing (profile of expenditure
versus time) for each phase of cargo system
development and production based on heuristics or
first principles analysis
? Determine market penetration (profile of cargo
system revenue versus time) based on heuristics or
first principles analysis
? Determine uncertainty in all values
? Determine NPV and variability in NPV
Top-down analysis
? Determine market penetration (profile of cargo
system revenue versus time) based on heuristics or
first principles analysis
? Scale existing profile of expenditure versus time for
development and production of a closely related
system
? Determine costs for which NPV equals zero
? Determine uncertainty in market penetration
? Determine uncertainty in costs
Managing risk
? Hedge investment
– Buy portfolio that is not correlated with the market for the
product you are developing
? Limit impact of factors outside your control
– Insure against detrimental actions or inaction of partners, or
catastrophic events
? Change the playing field
– Influence market to either make it more stable overall or
more favorable to your product
Managing risk
? Build in flexibility
– Create ability to respond to changes in product requirements
space and market
? Plan staged development and introduction
– Develop strategy to evaluate product utility and market
situation before full investment is made
Summary
? Investment criteria
–NPV
? Risk & uncertainty
– Bracketing (if there are only a few key factors)
– Probabilistic analysis (if details of processes available)
– Decision tree analysis (is there are clear investment options)
? Analysis approaches
– Bottom-up analysis (if details of processes available)
– Top-down analysis (if details of processes not available)
? Manage your risks