Unit Nine Text A By Luo Zhongming 1
Unit Nine
Text A
What’s New
Unit Nine Text A
By Luo Zhongming 2
Unit Nine Text A
I,Pre-reading Task
II,Related Information
III,Detailed Study
IV,Outline& Summary
V,Home Assignment
Unit Nine Text A
By Luo Zhongming 3
1111963_837477.jpg
1111963_837477.jpg
Unit Nine Text A
By Luo Zhongming 4
Unit Nine Text A
By Luo Zhongming 5
1111963_837477.jpg
1111963_837477.jpg
Unit Nine Text A
By Luo Zhongming 6
1111963_837477.jpg
1111963_837477.jpg
Unit Nine Text A
By Luo Zhongming 7
I,Pre-reading Task,
1,Is it important for people to be well— informed? Why?
2.How can people get the latest news?Which of the following do you
think is the most important way of getting news?
A.Newspapers and magazines,
B,Home computers,
C,Radio and television programmes,
3.What do you know about any world famous newspapers,
magazines,or other forms of media?
Back
Unit Nine Text A
By Luo Zhongming 8
II,Related Information,(1) Newspaper
Newspaper,A newspaper,in a broad sense,is an unbound
publication issued at regular intervals that aims to inform,
analyze,influence,and entertain,There are several newspapers
in the United States that have huge circulations (such as the
Wall Street Journal and USA Today with about 2 million each),
and there are very small specialized newspapers (for example,
country weeklies and college newspapers) with circulations of
a few thousand at most,Of the US dailies (with some 60million
circulation) in those with the highest visibility and reputations
were the serious general dailies,the so-called quality or elite
dailies,Exemplifying them are the New York Times,
Washington Post,and Los Angeles Times,the "big three
" of American prestige dailies,
Unit Nine Text A
By Luo Zhongming 9
They enjoy strong national and global reputations
and stress foreign and national news,analysis and
interpretation,politics,science,economics,and
culture,Readership,however,is probably three times
the circulation figure because newspapers are shared,
some are posted,and others placed in libraries and
other public sites,Worldwide,about 8000of these
newspapers are dailies,About a third of all
newspapers are published in North America,another
third in Europe,and the remaining third in the rest of
the world,
Unit Nine Text A
By Luo Zhongming 10
II,Related Information, (2) Magazine
Magazine,Magazines and periodicals are bound,paper-
covered publications issued regularly usually weekly,
monthly,to inform,instruct,or entertain,Although
magazines cater to a host of diverse interests,most fall
into one of four broad categories,consumer or general,for
segments of the general public; trade and technical,with
specialized information for readers in business,industry,
finance,low-circulation,noncommercial literary journals,
Before the recession of 1990-1991more than
11,500magazines and periodicals were published in the
United States,
Unit Nine Text A
By Luo Zhongming 11
Three-quarters of the US adult population buys
one or more magazines in the course of a year,and
increasingly,readers subscribe,usually for a year's
worth of issues,rather than buy single issues as they
are published,The period between the two world
wars saw the establishment of the newsweekly Time
and the picture weekly Life,the two magazines upon
which publishing magnate Henry R,Luce established
his empire; and the founding (1922) of Reader's
Digest,which reprinted condensed versions of
articles from other magazines and became the
prototype for the many pocket-style periodicals that
followed
Unit Nine Text A
By Luo Zhongming 12
Radio and Television Broadcasting,The A,C,Nielsen
Company,which measures audience size,reported in
1982 that
98.2% of US homes contained at least one television and
that
the average set is turned on for seven hours per day,
According
to the Radio Advertising Bureau,in 1990 only l % of US
homes
had no radio,and the average household owned at least
five radios,
Related Information, (3)Radio and television
Unit Nine Text A
By Luo Zhongming 13
All three television networks emerged from existing
radio networks,The National Broadcasting Company
(NBC) is part of RCA,The Columbia Broadcasting
System (CBS) was bought by the American executive
William S,Paley in 1929,when it was a small,
struggling radio network,The youngest of the three
networks came into existence when the US
Department of Justice forced NBC to sell one of Its
two radio networks in, The network was bought by
the candy manufacturer Edward J,Noble,who
renamed it the American Broadcasting Company
(ABC) and oversaw its transition to producing
television,
Unit Nine Text A
By Luo Zhongming 14
In the late 1970s,however,ABC moved to first place
in the ratings and remained there for several years,
The company grew into a large corporate empire that
includes motion picture theaters,a recording
company,and publishing companies,In 1986 a
merger took place between ABC and Capital Cities
Communications,Inc,A fourth US commercial
network,the Fox Broadcasting Company,owned by
Australian-born publisher Rupert Murdoch,began to
capture a significant share of young adult audiences
in the late 1980s A fifth network also exists,which,
because of its origins in educational broadcasting,is
notably different from the other four,
Unit Nine Text A
By Luo Zhongming 15
III,Detailed Study,
l,well-informed,knowing a lot,usually about many different
subjects
e.g,He's,very well-informed,that's why he won the general
knowledge competition,
cf,well-bred,well-behaved or polite
inform,to give information to
He wants to see Barbara to inform her of his idea,
I informed her that I was unwell,
2,To keep up with what is happening in the world…
… to learn/ be aware of what is happening in the world
keep up with,to learn about or be aware of (the news,current
events,etc.); move or progress at the same rate as someone
or something
e.g,I can’t keep up with all the changes in information
technology,
It is advised that young people should form a habit of life
leaning to keep up with the development of the society,
Unit Nine Text A
By Luo Zhongming 16
III,Detailed Study,
3,supply someone with something / supply something to
someone, to give someone something that is needed or useful;
provide someone with something
e.g,This farm supplies people with milk and vegetables,,
Computers supply people with considerable knowledge,
therefore we will make good use of them,
4,The Typical daily contains… as well as sports news,weather
reports,editorials,and other features,
contain,have or hold within itself
e.g,Whisky contains a large percentage of alcohol,
as well as,and..,as well; in addition to
Mr,Brown,as well as their children,is greatly interested in
Chinese history and culture,
Unit Nine Text A
By Luo Zhongming 17
III,Detailed Study,
,
,
5...,are intended to entertain as well as inform,and they tend to be
read leisurely by all members of the family,
be intended to do,to be designed to do
e.g,These exercises are intended to enlarge the students' vocabulary,
This sweet wine is intended to be drunk after a meal,
cf,be intended for,to be planned or made for a particular person or
purpose
e.g,The beer was intended for me but the man had drunk it,intend to
do something, to have decided or planned to do something
e.g,This is my job and I intend to do it,
6.They contain articles about the important national and international
news of the week,and special sections are devoted to news about
such areas as business,science,education,and arts,
They have articles about what is happening at home and abroad in the
week,and special sections are given to carry news about such areas
as business,science,education,and arts,
devote..,to,to spend time,money,or energy,etc,on something
e.g,The newspaper devotes two pages to comics,
Unit Nine Text A
By Luo Zhongming 18
III,Detailed Study,
,
.,
Back
7,range,the maximum area of something or a number of different things of the
same
general kind
A range of things is number of different things of the same general kind,
e.g,The two men discussed a range of issues,
cf,range from… to…, be between… and…
The tips range from 10 percent to 15 percent for service in some western
countries,
8,They also feature longer articles dealing with the influence of current events
on modern life,
News magazines also include/ contain as a special item longer articles which
are
with the influence of the events happening now on the modern life,
deal with,If a book,speech,or film,etc,deals with a particular subject,it is
concerned with it or it is about it,
e.g,The film deals with the War,
When you deal with a situation or problem,you do what is necessary to achieve
the result
you want,
e.g,They learned to deal with any sort of emergency,
Unit Nine Text A
By Luo Zhongming 19
9.The evening news generally consists of a national
network news program and a local news program,
while at night it is usually a local program,
“while” is used in the sense of,but”,
e.g,I spend two hours getting ready to go out while Rose
is ready in then minutes!
consist of,to be made up of,be composed of
e.g,The island of Great Britain consists of England,
Scotland,and Wales,
10,in addition(to),also,and,besides
e.g,In addition,I have to attend a meeting,
In addition to apples,I have also bought some oranges,
Unit Nine Text A
By Luo Zhongming 20
11,… students find it easier to enter into conversation
about the news,
enter into,to start doing sth,or start being involved in sth,
e.g,enter into an important agreement / enter into a
contact with a firm
He entered into business after graduation,
12,it easier to enter into conversation about the news,
the structure of v,+ it + ad},I n,+ to V / that clause
e.g,They all considered it impossible to get everything
ready in time,
We all thought it a pity that you didn't come,
Unit Nine Text A
By Luo Zhongming 21
IV,Outline & Summary,
I) Outline,
Para 1
People get news by means of different media,
Para 2
Different kinds of newspapers are introduced,
Para 3
News magazines are explained in details,
Para 4
The two important means of media----radio and
television are introduced,
Para 5
Students find the news a useful source of language
learning,
Unit Nine Text A
By Luo Zhongming 22
IV,Outline & Summary,
II) Summary,
It is important to keep up with what is happening in
the modem world because success in many fields
depends on it,One source of information is the
newspaper,of which there are two kinds,daily
newspapers for informing busy people and Sunday
papers for entertaining as well as informing,Another
source of information is the news magazine,which
mainly contains weekly news,news about special
fields,and longer news articles,In addition,radio
and TV provide another important source,
containing hourly news and news commentaries
and even foreign language news,a useful form of
language practice,
Back
Unit Nine Text A
By Luo Zhongming 23
V,Home Assignment,
1,Recite Text A;
2,Finish the exercises after text A;
3,Prepare for a quiz on Text A;
4,Unit 9 Passage A,B,C (Extensive Course ),
Back
Unit Nine Text A
By Luo Zhongming 24
Unit Nine
Text A
What’s New
Unit Nine Text A
By Luo Zhongming 2
Unit Nine Text A
I,Pre-reading Task
II,Related Information
III,Detailed Study
IV,Outline& Summary
V,Home Assignment
Unit Nine Text A
By Luo Zhongming 3
1111963_837477.jpg
1111963_837477.jpg
Unit Nine Text A
By Luo Zhongming 4
Unit Nine Text A
By Luo Zhongming 5
1111963_837477.jpg
1111963_837477.jpg
Unit Nine Text A
By Luo Zhongming 6
1111963_837477.jpg
1111963_837477.jpg
Unit Nine Text A
By Luo Zhongming 7
I,Pre-reading Task,
1,Is it important for people to be well— informed? Why?
2.How can people get the latest news?Which of the following do you
think is the most important way of getting news?
A.Newspapers and magazines,
B,Home computers,
C,Radio and television programmes,
3.What do you know about any world famous newspapers,
magazines,or other forms of media?
Back
Unit Nine Text A
By Luo Zhongming 8
II,Related Information,(1) Newspaper
Newspaper,A newspaper,in a broad sense,is an unbound
publication issued at regular intervals that aims to inform,
analyze,influence,and entertain,There are several newspapers
in the United States that have huge circulations (such as the
Wall Street Journal and USA Today with about 2 million each),
and there are very small specialized newspapers (for example,
country weeklies and college newspapers) with circulations of
a few thousand at most,Of the US dailies (with some 60million
circulation) in those with the highest visibility and reputations
were the serious general dailies,the so-called quality or elite
dailies,Exemplifying them are the New York Times,
Washington Post,and Los Angeles Times,the "big three
" of American prestige dailies,
Unit Nine Text A
By Luo Zhongming 9
They enjoy strong national and global reputations
and stress foreign and national news,analysis and
interpretation,politics,science,economics,and
culture,Readership,however,is probably three times
the circulation figure because newspapers are shared,
some are posted,and others placed in libraries and
other public sites,Worldwide,about 8000of these
newspapers are dailies,About a third of all
newspapers are published in North America,another
third in Europe,and the remaining third in the rest of
the world,
Unit Nine Text A
By Luo Zhongming 10
II,Related Information, (2) Magazine
Magazine,Magazines and periodicals are bound,paper-
covered publications issued regularly usually weekly,
monthly,to inform,instruct,or entertain,Although
magazines cater to a host of diverse interests,most fall
into one of four broad categories,consumer or general,for
segments of the general public; trade and technical,with
specialized information for readers in business,industry,
finance,low-circulation,noncommercial literary journals,
Before the recession of 1990-1991more than
11,500magazines and periodicals were published in the
United States,
Unit Nine Text A
By Luo Zhongming 11
Three-quarters of the US adult population buys
one or more magazines in the course of a year,and
increasingly,readers subscribe,usually for a year's
worth of issues,rather than buy single issues as they
are published,The period between the two world
wars saw the establishment of the newsweekly Time
and the picture weekly Life,the two magazines upon
which publishing magnate Henry R,Luce established
his empire; and the founding (1922) of Reader's
Digest,which reprinted condensed versions of
articles from other magazines and became the
prototype for the many pocket-style periodicals that
followed
Unit Nine Text A
By Luo Zhongming 12
Radio and Television Broadcasting,The A,C,Nielsen
Company,which measures audience size,reported in
1982 that
98.2% of US homes contained at least one television and
that
the average set is turned on for seven hours per day,
According
to the Radio Advertising Bureau,in 1990 only l % of US
homes
had no radio,and the average household owned at least
five radios,
Related Information, (3)Radio and television
Unit Nine Text A
By Luo Zhongming 13
All three television networks emerged from existing
radio networks,The National Broadcasting Company
(NBC) is part of RCA,The Columbia Broadcasting
System (CBS) was bought by the American executive
William S,Paley in 1929,when it was a small,
struggling radio network,The youngest of the three
networks came into existence when the US
Department of Justice forced NBC to sell one of Its
two radio networks in, The network was bought by
the candy manufacturer Edward J,Noble,who
renamed it the American Broadcasting Company
(ABC) and oversaw its transition to producing
television,
Unit Nine Text A
By Luo Zhongming 14
In the late 1970s,however,ABC moved to first place
in the ratings and remained there for several years,
The company grew into a large corporate empire that
includes motion picture theaters,a recording
company,and publishing companies,In 1986 a
merger took place between ABC and Capital Cities
Communications,Inc,A fourth US commercial
network,the Fox Broadcasting Company,owned by
Australian-born publisher Rupert Murdoch,began to
capture a significant share of young adult audiences
in the late 1980s A fifth network also exists,which,
because of its origins in educational broadcasting,is
notably different from the other four,
Unit Nine Text A
By Luo Zhongming 15
III,Detailed Study,
l,well-informed,knowing a lot,usually about many different
subjects
e.g,He's,very well-informed,that's why he won the general
knowledge competition,
cf,well-bred,well-behaved or polite
inform,to give information to
He wants to see Barbara to inform her of his idea,
I informed her that I was unwell,
2,To keep up with what is happening in the world…
… to learn/ be aware of what is happening in the world
keep up with,to learn about or be aware of (the news,current
events,etc.); move or progress at the same rate as someone
or something
e.g,I can’t keep up with all the changes in information
technology,
It is advised that young people should form a habit of life
leaning to keep up with the development of the society,
Unit Nine Text A
By Luo Zhongming 16
III,Detailed Study,
3,supply someone with something / supply something to
someone, to give someone something that is needed or useful;
provide someone with something
e.g,This farm supplies people with milk and vegetables,,
Computers supply people with considerable knowledge,
therefore we will make good use of them,
4,The Typical daily contains… as well as sports news,weather
reports,editorials,and other features,
contain,have or hold within itself
e.g,Whisky contains a large percentage of alcohol,
as well as,and..,as well; in addition to
Mr,Brown,as well as their children,is greatly interested in
Chinese history and culture,
Unit Nine Text A
By Luo Zhongming 17
III,Detailed Study,
,
,
5...,are intended to entertain as well as inform,and they tend to be
read leisurely by all members of the family,
be intended to do,to be designed to do
e.g,These exercises are intended to enlarge the students' vocabulary,
This sweet wine is intended to be drunk after a meal,
cf,be intended for,to be planned or made for a particular person or
purpose
e.g,The beer was intended for me but the man had drunk it,intend to
do something, to have decided or planned to do something
e.g,This is my job and I intend to do it,
6.They contain articles about the important national and international
news of the week,and special sections are devoted to news about
such areas as business,science,education,and arts,
They have articles about what is happening at home and abroad in the
week,and special sections are given to carry news about such areas
as business,science,education,and arts,
devote..,to,to spend time,money,or energy,etc,on something
e.g,The newspaper devotes two pages to comics,
Unit Nine Text A
By Luo Zhongming 18
III,Detailed Study,
,
.,
Back
7,range,the maximum area of something or a number of different things of the
same
general kind
A range of things is number of different things of the same general kind,
e.g,The two men discussed a range of issues,
cf,range from… to…, be between… and…
The tips range from 10 percent to 15 percent for service in some western
countries,
8,They also feature longer articles dealing with the influence of current events
on modern life,
News magazines also include/ contain as a special item longer articles which
are
with the influence of the events happening now on the modern life,
deal with,If a book,speech,or film,etc,deals with a particular subject,it is
concerned with it or it is about it,
e.g,The film deals with the War,
When you deal with a situation or problem,you do what is necessary to achieve
the result
you want,
e.g,They learned to deal with any sort of emergency,
Unit Nine Text A
By Luo Zhongming 19
9.The evening news generally consists of a national
network news program and a local news program,
while at night it is usually a local program,
“while” is used in the sense of,but”,
e.g,I spend two hours getting ready to go out while Rose
is ready in then minutes!
consist of,to be made up of,be composed of
e.g,The island of Great Britain consists of England,
Scotland,and Wales,
10,in addition(to),also,and,besides
e.g,In addition,I have to attend a meeting,
In addition to apples,I have also bought some oranges,
Unit Nine Text A
By Luo Zhongming 20
11,… students find it easier to enter into conversation
about the news,
enter into,to start doing sth,or start being involved in sth,
e.g,enter into an important agreement / enter into a
contact with a firm
He entered into business after graduation,
12,it easier to enter into conversation about the news,
the structure of v,+ it + ad},I n,+ to V / that clause
e.g,They all considered it impossible to get everything
ready in time,
We all thought it a pity that you didn't come,
Unit Nine Text A
By Luo Zhongming 21
IV,Outline & Summary,
I) Outline,
Para 1
People get news by means of different media,
Para 2
Different kinds of newspapers are introduced,
Para 3
News magazines are explained in details,
Para 4
The two important means of media----radio and
television are introduced,
Para 5
Students find the news a useful source of language
learning,
Unit Nine Text A
By Luo Zhongming 22
IV,Outline & Summary,
II) Summary,
It is important to keep up with what is happening in
the modem world because success in many fields
depends on it,One source of information is the
newspaper,of which there are two kinds,daily
newspapers for informing busy people and Sunday
papers for entertaining as well as informing,Another
source of information is the news magazine,which
mainly contains weekly news,news about special
fields,and longer news articles,In addition,radio
and TV provide another important source,
containing hourly news and news commentaries
and even foreign language news,a useful form of
language practice,
Back
Unit Nine Text A
By Luo Zhongming 23
V,Home Assignment,
1,Recite Text A;
2,Finish the exercises after text A;
3,Prepare for a quiz on Text A;
4,Unit 9 Passage A,B,C (Extensive Course ),
Back
Unit Nine Text A
By Luo Zhongming 24
