Section I Listening and Conversation
Section II Reading Comprehension
Section III Writing and Translating
Unit 7 Brands And Advertisements
Section I
Listening and Conversation
back
Section I
Listening and Conversation
Part I Leading in
Part II Putting in use
Part III Further Practice
Part IV Aptitude Test and Guidance
back
Part I Leading in
1,Pre-class Work
2,Warming up for the new class,
Reading and acting out
back
1,Pre-class Work
? Finding out the patterns and expressions
used for branding and making
advertisements as many as possible.
back
2,Warming up for the new class
Reading and acting out
? Present your collections
? Refer to the data bank
? Present new materials
? Practice Dialogue 1 Branding is worth a
lot and Dialogue 2 TV advertising makes
your products widely known,Back
Part II,Putting in use
1,Dividing the students into groups
2,Offering more samples
Each group should choose one of the
situations and work together to form a
dialogue and then act out
3,Acting out and comments
back
SPANISH
Courses in School of Foreign Languages,
Shenzhou University throughout year,All
levels,Business language courses also offered.
4-week summer courses,No accommodation
available,RMB ￥ 1000.
Tel,65102552
Fax,65102555
E-mail,shenzhou@zhu.edu.cn
Sample1
back
Sample2
back
Real Estate & Rentals
1 Bdrm Apartment
$700 Per Mo.,Furnished
Incl,Util,Except Phone,
Laundry,On bus Route,
In Sherwood Park,Non
Smoker Please & no Pets
Tel,780-417-1913
Self-contained
Bachelor Suite
On acreage,North of
Bon Accord $350/month
Includes util.
Tel,780-961-3775
Wanted,a place to live,will
share expenses,free rent,will
clean your house,value of
$500 per month
Wanted,Acreage with shop,
near Edmonton,have travel
trailer,suitable for horse,Tel,
780-695-7077
Part III Further Practice
1,Practicing and Furthering
2,Listening and Completing
3,Responding
back
1,Practicing and Furthering
back
Practice the dialogues
on Page 115 of the
Textbook in groups,
and try to further them。
2,Completing
back
Work in groups to
complete by filling in
the blanks on Page
116-117 of the
Textbook (Exercises 1
and 3)
3,Responding
? Practice Exercise 2 on Page 117 of the
Textbook orally,
? Teacher plays the tape recorder,and ask the
students to answer the questions based on what
they have heard,the whole class work
together
back
The script for the dialogue
? B,Our last advertisement of toys was very successful,so we’ve
decided to create a new one with you.
? A,Good Morning,sir,What can I do for you?
? A,Thanks,What do you have in mind this time?
? B,We’d like to advertise our new milk powder on TV.
? A,Do you have any specific requirements?
? B,Yes,we’d like to have some famous faces in it.
? A,It sounds good,But famous faces mean a large sum of money.
? B,What’s your proposal then?
? A,I think some lovely kids could do this job well,too.
? B,Kids? Why?
? A,You see,our target consumers are mothers of babies,If
babies like it,their mothers will surely do.
? B,That sounds reasonable.
? A,It can also save a lot of money,and that’s the key point.
? B,Right,We’ll take your suggestion.
back
Part IV
Aptitude Test and Guidance
1,Judge after you listen
2,Respond after you listen
3,Read after you learn
4,Self-assessment and Teacher’s
Guidance
5,Assignment
back
1,Judge after you listen
【 Instructions】 In this part true or false
statements will be given to each of the students,
after they listen to a dialogue,they are asked to
judge whether the statements are true or false.
(Exercise 1 on page 116 of the textbook)
back
2,Respond after you listen
【 Instructions】 In this part the students are
asked to listen to a dialogue and then answer
the teacher’s questions,(Exercise 2 on page
117 of the textbook)
back
3,Read after you listen
back
【 Instructions】 In this part the students are given a
passage with some blanks,they are asked to fill in
the blanks after they listen to it,(Exercise 5 on page
118 of the textbook)
4,Self-assessment and
Teacher’s Guidance
? Checking the answers to 1 and 2,
? Teacher’s giving brief explanations when
students are in difficulty
? Students’ scoring their own paper ; as for 3,
? the teacher will collect the paper and correct
them after class.
back
5,Assignment
? Workbook P 92—5-6
? Read fluently the passage on page 123 of
your Textbook New Practical English and
try to understand it as possible as you can by
using a dictionary,
back
Section II
Reading Comprehension
back
Section II
Reading Comprehension
Part I Leading in
Part II Comprehension and Practicing
Part III Further Practice
Part IV Aptitude Test and Guidance
back
Part I Leading in
1,Revision
2,Warming up for the new class
back
1,Revision
1) ask students to work in groups of four to make
an advertisement about a product of famous
brand.
2) Teacher makes comments
back
2,Warming up for the new class
1) ask students to answer teacher’s questions related
to the Passage on page 125
2) teacher makes comments
back
Part II
Comprehension and Practicing
1,Checking and Explaining
2,Retelling the text
back
1,Checking and Explaining
? Say true or false according to the
passage on page 125 of the Textbook
New Practical English to see how much
they’ve understood.
? Answer teacher’s questions in details
according to the passage on page 14 of
the Textbook New Practical English,at
the same time explaining some language
points.
back
difficult words
circle n,group of people who are connected by having
the same interest,profession,etc,(有共同兴趣职
业等的人形成的 ) 圈子, 界
Teacher’s,She has a large circle of friends.
Student’s:
Assemble v,( cause people or things to) come
together; collect 集合；聚集；收集
Teacher’s, Everyone is supposed to assemble in the
lobby at 2:00 pm.
Student’s:
notion v,idea or belief; concept 观念；信念；概念
Teacher’s,We hold the notion of personal equality
and liberty.
Student’s,
next
Internal a,of or on the inside 内部的； 内在的
Teacher’s,We decide to have an internal investigation to find
out the spy.
Student’s:
Distinct a,different in kind; separate 种类不同的； 分开的
Teacher’s,The two boys are twins,but they are distinct in
personality.
Student’s:
Integrate v,combine sth in such a way that it becomes fully a
part of sth else 融合；纳入
Teacher’s,As a newcomer,you should try to integrate into
the new environment.
Student’s,
next
difficult sentences
? (Para,1) As our expert panel predicts,the brands
may soon be everything,from marketing and sales
to operations and engineering,if it hasn’t already.,
? 根据我们专家组的预测, 即使现在还没有做到, 但是
品牌会很快主宰一切,包括市场, 销售, 运行, 管理各
个方面 。
? In this conditional clause if it hasn’t already,be
everything is omitted to avoid repetition.
? Example,The impact of the Internet on society
might be significant,if it hasn’t already.,
back
? (Para,3) The only way a small retailer
stays alive is by delivering an ultimate
personal experience to the consumer,
? 小店能生存的唯一方式就是靠给顾客送来
最直接感受到的人际关系的体验 。
? In this sentence,the subject
compliment if this sentence is a
prepositional phrase (is) by delivering…,
and since by is a proposition,the verb
deliver takes its V-ing form.
? Example,The reason for the rapid
increase in the output is by introducing
the modern assembly line from Japan.
next
? (Para,6) On the other hand,if consumers are
smart and are buying what the brand is rather
than what the brand image is,that,Will make
the brand less important,
? 另一方面, 如果消费者聪明理智, 确实只购买货
真价实的品牌产品, 而不是追逐徒有虚名的品牌
形象, 品牌就不会那末重要 。
? The verb are buying in the if-clause takes two
objects,both being what-clause connected by
rather than,means,so that it can perform its
function.”
? Example,It is what you can do rather than
what you can say what matters in the job-
hunting market, next
? (Para,10) And the people who wanted to work
at the company were the people who wanted
those clothes,
? 想成为公司一员的人都是想买这些服装的人 。
? By adopting two relative clauses to modify the
same word people,the sentence conveys an
emphasized meaning to its readers.
? Example,The students who desire to be
outstanding in their future career are the
students who persist in their goals.,
next
2,Retelling the passage
? Read the passage again;
? Retell the passage in
their own words,
back
Part III Further Practice
1,Simulating and translating
2,Rewriting
back
1,Simulating and translating
? Do exercise 6 on page 122 of the Textbook
? Pay attention to the italicized parts in the
English sentences and translate the Chinese
sentences by simulating the structure of the
English sentences
back
? Do excises 2 on page 125 of the
textbook
? Write a summary of the passage by
answering the following questions,(page
125)
2,Rewriting
back
Part IV
Aptitude Test and Guidance
1,Translating
2,Assignment
back
1,Translating
? Ask the students to remember the words,
phrases and sentence structures in the passage
they have learned and translate the following
sentences into English orally and the teacher
comments.
back
? 这些床用一把螺丝刀就可以很容易地安顿好 。
? 她体现了一个医生的全部优良品质 。
? 当你面对困难时, 你那些所谓的亲密朋友都
到那里去了 。
? 厂家推荐的这些钢笔的零售价是 18元一支,
批发价是 12元一支 。
? 尽管他们是兄弟, 但性格却完全不同 。
back
2,Assignment
? Textbook p 119 Passage and
Workbook P92 1-3;
? Collect some advertisements.
back
Section III
Writing and Translating
back
Section III
Writing and Translating
Part I Leading in
Part II Putting in use
Part III Further Practice
Part IV Aptitude Test and Guidance
back
Part I Leading in
1,Checking the assignment
2,Warming up for new class
back
1,Checking the assignment
? Check the answers to comprehension exercises
on the workbook orally and comment
? Answer students’ questions found in Passage 1
back
2,Warming up for new class
? Ask the students to present their collection of
advertisements
? Put their collections of advertisements into the data
bank on the blackboard
? Make sure all the students understand the meanings
of the advertisements
back
Part II Putting in use
1,Dividing the students into groups;
2,Presenting new materials;
3,Giving the rules for an advertisement;
4,Writing and simulating.
back
Sample 1
Rent advertisements
Manchester Hotels and Apartments
Modern Service Apartments
From ￡59 per night per apartment
Self-contained,fully serviced apartment in Kingston,close to
park,shops,buses,and subways,Color TV,telephone,equipped
kitchen,central heating.
Modern comfort at reasonable rates,Car park.
Brochure by return mail Quote, G,
CHALFONT(KDINGSTON) LTD.
201 KINGSTON
CHURCH STREET,Manchester W8
ENGLAND
Tel,081 389 5687 ( ansfone ) 081 389 5688
Fax,081 227 3807
next
Sample 2
Service Advertisements
Cleaning service
,Quality Cleaning
Service”
No Job too Big or
too Small
Res,& Comm,
-Free Estimates-
Call 830-626-
5584
Give Your Child The
Gift Of Quality
Education
Little Einsteins,
Academy,No
Registration fee,620-
5453
Weekly Rate $159
Free Utilities,color
TV with Cable &
HBO Phone,Free
Breakfast,
RODEWAY INN
1209 IH-35N.
629-6991
back
4,Writing and simulating
1) complete the advertisement on page 128
2) Write an English advertisement according to the
information given
招 租
重庆市中山路 235 号有四室住宅一套招租 。 煤气, 水, 电均
已配置齐全, 另有附属车库, 房租每月人民币 2
千元整 。
有意者请与重庆机械进出口公司面洽
电话,023-68368888
地址：重庆市长江路 222号
邮编,400002
back
Part III Further Practice
1,Presenting new material
2,Simulating
3,Writing
back
1,Presenting new material
English Class
l Oral English Courses in Foreign Languages
School,Zhonghua University throughout the year.
Intermediate and advanced classes,Business English
courses also offered.
l 88 hour courses at weekends,No
accommodation available,RMB ￥ 360.
Tel,65102352
Fax,65102355
E-mail,zhonghua@zhu.edu.cn
An Advertisement
back
2,Simulating
? Ask the students to work in groups to
write an advertisement of their own.
back
3,Writing
? Ask the students to work
together to write a short
passage of about 100 words
to make an advertisement
about a laptop based on the
picture given,Some useful
words and phrases have been
provided to help,(page 130)
back
Part IV
Aptitude Test and Guidance
1,Checking
2,Applying
3,Self-assessment and Guidance
4,Assignment
back
1,Checking
? Read their passage;
? Teacher comments and points out the
grammatical errors of the basic sentence
structure,
back
Translate the following advertising sentences into
Chinese,
? Accommodation is guaranteed for overseas
students,
? A top grade American bicycle ( brand-new) for
RMB 1500 Yuan.
? House consists of ten large rooms with toilet and
bath.
? If not sure? Ask us for suggestions.
? Even if you never need us,it’s nice to know we’re
there to help.
? At our hotel,nobody feels like a stranger in town.
next
2,Applying
? 音乐会的票早就买完了 。 显然, 这位音乐家非常
受欢迎 。
? 你课前不预习, 课后也不复习 。 总之, 你一点也
没在意你的学习 。
? 根据我们小组的讨论, 可以得出的结论是：我们
要知难而上 。
? 你的电脑老是出问题, 因此你肯定买了伪劣产品 。
? 总的说来, 你的建议还是可行的 。
Translate the following sentences into Chinese
back
Correct the errors in the following sentences
? In brief word,what we saw today is a real miracle.
? Mary is kind,considerate and warm-hearted,In all,she is
admirable.
? You are 18 years old,therefore you have to learn to live on
your own.
? We’ve tested the result over and over again,because we
are sure it is correct.
? Some people jumped rashly to a conclusion that something
must be wrong.
? I was packing,cleaning the house,and saying countless
goodbyes,In a short,it was a very busy week.
? Another house was broken into last night; after all,the
neighborhood no longer feels secure.
? He has had a bad cold and in a word he can’t attend the
class,back
4,Self-assessment and Guidance
? 1) and 2) are printed on the paper,After the
teacher checks the answers,the students can
score their own paper; as for 3) the teacher can
collect the paper and correct after class if time
is not permitted.
back
5,Assignment
? A,Collect information on insurance.
? B,Write an insurance policy.
back
Section II Reading Comprehension
Section III Writing and Translating
Unit 7 Brands And Advertisements
Section I
Listening and Conversation
back
Section I
Listening and Conversation
Part I Leading in
Part II Putting in use
Part III Further Practice
Part IV Aptitude Test and Guidance
back
Part I Leading in
1,Pre-class Work
2,Warming up for the new class,
Reading and acting out
back
1,Pre-class Work
? Finding out the patterns and expressions
used for branding and making
advertisements as many as possible.
back
2,Warming up for the new class
Reading and acting out
? Present your collections
? Refer to the data bank
? Present new materials
? Practice Dialogue 1 Branding is worth a
lot and Dialogue 2 TV advertising makes
your products widely known,Back
Part II,Putting in use
1,Dividing the students into groups
2,Offering more samples
Each group should choose one of the
situations and work together to form a
dialogue and then act out
3,Acting out and comments
back
SPANISH
Courses in School of Foreign Languages,
Shenzhou University throughout year,All
levels,Business language courses also offered.
4-week summer courses,No accommodation
available,RMB ￥ 1000.
Tel,65102552
Fax,65102555
E-mail,shenzhou@zhu.edu.cn
Sample1
back
Sample2
back
Real Estate & Rentals
1 Bdrm Apartment
$700 Per Mo.,Furnished
Incl,Util,Except Phone,
Laundry,On bus Route,
In Sherwood Park,Non
Smoker Please & no Pets
Tel,780-417-1913
Self-contained
Bachelor Suite
On acreage,North of
Bon Accord $350/month
Includes util.
Tel,780-961-3775
Wanted,a place to live,will
share expenses,free rent,will
clean your house,value of
$500 per month
Wanted,Acreage with shop,
near Edmonton,have travel
trailer,suitable for horse,Tel,
780-695-7077
Part III Further Practice
1,Practicing and Furthering
2,Listening and Completing
3,Responding
back
1,Practicing and Furthering
back
Practice the dialogues
on Page 115 of the
Textbook in groups,
and try to further them。
2,Completing
back
Work in groups to
complete by filling in
the blanks on Page
116-117 of the
Textbook (Exercises 1
and 3)
3,Responding
? Practice Exercise 2 on Page 117 of the
Textbook orally,
? Teacher plays the tape recorder,and ask the
students to answer the questions based on what
they have heard,the whole class work
together
back
The script for the dialogue
? B,Our last advertisement of toys was very successful,so we’ve
decided to create a new one with you.
? A,Good Morning,sir,What can I do for you?
? A,Thanks,What do you have in mind this time?
? B,We’d like to advertise our new milk powder on TV.
? A,Do you have any specific requirements?
? B,Yes,we’d like to have some famous faces in it.
? A,It sounds good,But famous faces mean a large sum of money.
? B,What’s your proposal then?
? A,I think some lovely kids could do this job well,too.
? B,Kids? Why?
? A,You see,our target consumers are mothers of babies,If
babies like it,their mothers will surely do.
? B,That sounds reasonable.
? A,It can also save a lot of money,and that’s the key point.
? B,Right,We’ll take your suggestion.
back
Part IV
Aptitude Test and Guidance
1,Judge after you listen
2,Respond after you listen
3,Read after you learn
4,Self-assessment and Teacher’s
Guidance
5,Assignment
back
1,Judge after you listen
【 Instructions】 In this part true or false
statements will be given to each of the students,
after they listen to a dialogue,they are asked to
judge whether the statements are true or false.
(Exercise 1 on page 116 of the textbook)
back
2,Respond after you listen
【 Instructions】 In this part the students are
asked to listen to a dialogue and then answer
the teacher’s questions,(Exercise 2 on page
117 of the textbook)
back
3,Read after you listen
back
【 Instructions】 In this part the students are given a
passage with some blanks,they are asked to fill in
the blanks after they listen to it,(Exercise 5 on page
118 of the textbook)
4,Self-assessment and
Teacher’s Guidance
? Checking the answers to 1 and 2,
? Teacher’s giving brief explanations when
students are in difficulty
? Students’ scoring their own paper ; as for 3,
? the teacher will collect the paper and correct
them after class.
back
5,Assignment
? Workbook P 92—5-6
? Read fluently the passage on page 123 of
your Textbook New Practical English and
try to understand it as possible as you can by
using a dictionary,
back
Section II
Reading Comprehension
back
Section II
Reading Comprehension
Part I Leading in
Part II Comprehension and Practicing
Part III Further Practice
Part IV Aptitude Test and Guidance
back
Part I Leading in
1,Revision
2,Warming up for the new class
back
1,Revision
1) ask students to work in groups of four to make
an advertisement about a product of famous
brand.
2) Teacher makes comments
back
2,Warming up for the new class
1) ask students to answer teacher’s questions related
to the Passage on page 125
2) teacher makes comments
back
Part II
Comprehension and Practicing
1,Checking and Explaining
2,Retelling the text
back
1,Checking and Explaining
? Say true or false according to the
passage on page 125 of the Textbook
New Practical English to see how much
they’ve understood.
? Answer teacher’s questions in details
according to the passage on page 14 of
the Textbook New Practical English,at
the same time explaining some language
points.
back
difficult words
circle n,group of people who are connected by having
the same interest,profession,etc,(有共同兴趣职
业等的人形成的 ) 圈子, 界
Teacher’s,She has a large circle of friends.
Student’s:
Assemble v,( cause people or things to) come
together; collect 集合；聚集；收集
Teacher’s, Everyone is supposed to assemble in the
lobby at 2:00 pm.
Student’s:
notion v,idea or belief; concept 观念；信念；概念
Teacher’s,We hold the notion of personal equality
and liberty.
Student’s,
next
Internal a,of or on the inside 内部的； 内在的
Teacher’s,We decide to have an internal investigation to find
out the spy.
Student’s:
Distinct a,different in kind; separate 种类不同的； 分开的
Teacher’s,The two boys are twins,but they are distinct in
personality.
Student’s:
Integrate v,combine sth in such a way that it becomes fully a
part of sth else 融合；纳入
Teacher’s,As a newcomer,you should try to integrate into
the new environment.
Student’s,
next
difficult sentences
? (Para,1) As our expert panel predicts,the brands
may soon be everything,from marketing and sales
to operations and engineering,if it hasn’t already.,
? 根据我们专家组的预测, 即使现在还没有做到, 但是
品牌会很快主宰一切,包括市场, 销售, 运行, 管理各
个方面 。
? In this conditional clause if it hasn’t already,be
everything is omitted to avoid repetition.
? Example,The impact of the Internet on society
might be significant,if it hasn’t already.,
back
? (Para,3) The only way a small retailer
stays alive is by delivering an ultimate
personal experience to the consumer,
? 小店能生存的唯一方式就是靠给顾客送来
最直接感受到的人际关系的体验 。
? In this sentence,the subject
compliment if this sentence is a
prepositional phrase (is) by delivering…,
and since by is a proposition,the verb
deliver takes its V-ing form.
? Example,The reason for the rapid
increase in the output is by introducing
the modern assembly line from Japan.
next
? (Para,6) On the other hand,if consumers are
smart and are buying what the brand is rather
than what the brand image is,that,Will make
the brand less important,
? 另一方面, 如果消费者聪明理智, 确实只购买货
真价实的品牌产品, 而不是追逐徒有虚名的品牌
形象, 品牌就不会那末重要 。
? The verb are buying in the if-clause takes two
objects,both being what-clause connected by
rather than,means,so that it can perform its
function.”
? Example,It is what you can do rather than
what you can say what matters in the job-
hunting market, next
? (Para,10) And the people who wanted to work
at the company were the people who wanted
those clothes,
? 想成为公司一员的人都是想买这些服装的人 。
? By adopting two relative clauses to modify the
same word people,the sentence conveys an
emphasized meaning to its readers.
? Example,The students who desire to be
outstanding in their future career are the
students who persist in their goals.,
next
2,Retelling the passage
? Read the passage again;
? Retell the passage in
their own words,
back
Part III Further Practice
1,Simulating and translating
2,Rewriting
back
1,Simulating and translating
? Do exercise 6 on page 122 of the Textbook
? Pay attention to the italicized parts in the
English sentences and translate the Chinese
sentences by simulating the structure of the
English sentences
back
? Do excises 2 on page 125 of the
textbook
? Write a summary of the passage by
answering the following questions,(page
125)
2,Rewriting
back
Part IV
Aptitude Test and Guidance
1,Translating
2,Assignment
back
1,Translating
? Ask the students to remember the words,
phrases and sentence structures in the passage
they have learned and translate the following
sentences into English orally and the teacher
comments.
back
? 这些床用一把螺丝刀就可以很容易地安顿好 。
? 她体现了一个医生的全部优良品质 。
? 当你面对困难时, 你那些所谓的亲密朋友都
到那里去了 。
? 厂家推荐的这些钢笔的零售价是 18元一支,
批发价是 12元一支 。
? 尽管他们是兄弟, 但性格却完全不同 。
back
2,Assignment
? Textbook p 119 Passage and
Workbook P92 1-3;
? Collect some advertisements.
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Section III
Writing and Translating
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Section III
Writing and Translating
Part I Leading in
Part II Putting in use
Part III Further Practice
Part IV Aptitude Test and Guidance
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Part I Leading in
1,Checking the assignment
2,Warming up for new class
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1,Checking the assignment
? Check the answers to comprehension exercises
on the workbook orally and comment
? Answer students’ questions found in Passage 1
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2,Warming up for new class
? Ask the students to present their collection of
advertisements
? Put their collections of advertisements into the data
bank on the blackboard
? Make sure all the students understand the meanings
of the advertisements
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Part II Putting in use
1,Dividing the students into groups;
2,Presenting new materials;
3,Giving the rules for an advertisement;
4,Writing and simulating.
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Sample 1
Rent advertisements
Manchester Hotels and Apartments
Modern Service Apartments
From ￡59 per night per apartment
Self-contained,fully serviced apartment in Kingston,close to
park,shops,buses,and subways,Color TV,telephone,equipped
kitchen,central heating.
Modern comfort at reasonable rates,Car park.
Brochure by return mail Quote, G,
CHALFONT(KDINGSTON) LTD.
201 KINGSTON
CHURCH STREET,Manchester W8
ENGLAND
Tel,081 389 5687 ( ansfone ) 081 389 5688
Fax,081 227 3807
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Sample 2
Service Advertisements
Cleaning service
,Quality Cleaning
Service”
No Job too Big or
too Small
Res,& Comm,
-Free Estimates-
Call 830-626-
5584
Give Your Child The
Gift Of Quality
Education
Little Einsteins,
Academy,No
Registration fee,620-
5453
Weekly Rate $159
Free Utilities,color
TV with Cable &
HBO Phone,Free
Breakfast,
RODEWAY INN
1209 IH-35N.
629-6991
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4,Writing and simulating
1) complete the advertisement on page 128
2) Write an English advertisement according to the
information given
招 租
重庆市中山路 235 号有四室住宅一套招租 。 煤气, 水, 电均
已配置齐全, 另有附属车库, 房租每月人民币 2
千元整 。
有意者请与重庆机械进出口公司面洽
电话,023-68368888
地址：重庆市长江路 222号
邮编,400002
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Part III Further Practice
1,Presenting new material
2,Simulating
3,Writing
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1,Presenting new material
English Class
l Oral English Courses in Foreign Languages
School,Zhonghua University throughout the year.
Intermediate and advanced classes,Business English
courses also offered.
l 88 hour courses at weekends,No
accommodation available,RMB ￥ 360.
Tel,65102352
Fax,65102355
E-mail,zhonghua@zhu.edu.cn
An Advertisement
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2,Simulating
? Ask the students to work in groups to
write an advertisement of their own.
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3,Writing
? Ask the students to work
together to write a short
passage of about 100 words
to make an advertisement
about a laptop based on the
picture given,Some useful
words and phrases have been
provided to help,(page 130)
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Part IV
Aptitude Test and Guidance
1,Checking
2,Applying
3,Self-assessment and Guidance
4,Assignment
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1,Checking
? Read their passage;
? Teacher comments and points out the
grammatical errors of the basic sentence
structure,
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Translate the following advertising sentences into
Chinese,
? Accommodation is guaranteed for overseas
students,
? A top grade American bicycle ( brand-new) for
RMB 1500 Yuan.
? House consists of ten large rooms with toilet and
bath.
? If not sure? Ask us for suggestions.
? Even if you never need us,it’s nice to know we’re
there to help.
? At our hotel,nobody feels like a stranger in town.
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2,Applying
? 音乐会的票早就买完了 。 显然, 这位音乐家非常
受欢迎 。
? 你课前不预习, 课后也不复习 。 总之, 你一点也
没在意你的学习 。
? 根据我们小组的讨论, 可以得出的结论是：我们
要知难而上 。
? 你的电脑老是出问题, 因此你肯定买了伪劣产品 。
? 总的说来, 你的建议还是可行的 。
Translate the following sentences into Chinese
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Correct the errors in the following sentences
? In brief word,what we saw today is a real miracle.
? Mary is kind,considerate and warm-hearted,In all,she is
admirable.
? You are 18 years old,therefore you have to learn to live on
your own.
? We’ve tested the result over and over again,because we
are sure it is correct.
? Some people jumped rashly to a conclusion that something
must be wrong.
? I was packing,cleaning the house,and saying countless
goodbyes,In a short,it was a very busy week.
? Another house was broken into last night; after all,the
neighborhood no longer feels secure.
? He has had a bad cold and in a word he can’t attend the
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4,Self-assessment and Guidance
? 1) and 2) are printed on the paper,After the
teacher checks the answers,the students can
score their own paper; as for 3) the teacher can
collect the paper and correct after class if time
is not permitted.
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5,Assignment
? A,Collect information on insurance.
? B,Write an insurance policy.
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