Section I Listening and Conversation
Section II Reading Comprehension
Section III Writing and Translating
Unit 10 Development Planning
Section I
Listening and Conversation
back
Section I
Listening and Conversation
Part I Leading in
Part II Putting in use
Part III Further Practice
Part IV Aptitude Test and Guidance
back
Part I Leading in
1,Pre-class Work
2,Warming up for the new class,
Reading and acting out
back
1,Pre-class Work
? Finding out the patterns and expressions
used for making development planning
as many as possible.
back
2,Warming up for the new class
Reading and acting out
? Present your collections
? Refer to the data bank
? Present new materials
? Practice Dialogue 1 Discuss a Business
Plan and Dialogue 2 Business
Development Planning Back
Part II,Putting in use
1,Dividing the students into groups
2,Offering more samples
Each group should choose one of the
situations and work together to form a
dialogue and then act out
3,Acting out and comments
back
Strategy Decision Areas Organized by the Four Ps
back
Product Place Promotion Price
Physic
Good
Service
Features
Quality level
Accessories
Installation
Warranty
Product lines
Packaging
Branding
Objective
Objectives
Channel Type
Market Exposures
Kinds of middle
men
Kinds of locations
of stores
How to handle
transporting and
storing
Service level
Objectives
Promoting blend
Salespeople
Kind
Number
Selection
Training
Motivation
Advertising
Targets
Kinds of ads
Media type
Copy thrust
Prepared y whom
Sales promotion
Objectives
Flexibility
Level over
Product life cycle
Geographic terms
Discounts
Allowances
Part III Further Practice
1,Practicing and Furthering
2,Listening and Completing
3,Responding
back
1,Practicing and Furthering
back
Practice the dialogues
on Page 176 of the
Textbook in groups,
and try to further them。
2,Completing
back
Work in groups to
complete by filling in
the blanks on Page
178-179 of the
Textbook (Exercises 1
and 3)
3,Responding
? Practice Exercise 2 on Page 179 of the
Textbook orally,
? Teacher plays the tape recorder,and ask the
students to answer the questions based on what
they have heard,the whole class work
together
back
The script for the dialogue
? Salesgirl,Good Morning,sir,What can I do for you?
? Customer,I’m thinking of buying a new cell phone,Do you
have any recommendations?
? Salesgirl,We have cell phones of various designs at different
prices,What particular model do you have in mind?
? Customer,I’d like to buy one of the latest fashion.
? Salesgirl,I see,How about this type? They are the new TCL
products,In fact,they are fresh from the oven,I had them in
only a few days ago.
? Customer,Let me have a look,They look very pretty,I like
them,How much are they?
? Salesgirl,3556 yuan.
back
? A,When did the project start?
? B,It began at the end of last year
? A,What have the results been like so far?
? B,Rather disappointing,We expected to have reached our
targets before now.
? A,How do you account for the unsatisfactory results?
? B,It’s difficult to say,The retailers think the product is
over-priced.
? A,Do you agree with them?
? B,Not really,I believe the advertising has failed to reach
its target audience.
? A,Why do you think so?
? B,As you know,this product is targeted at the 30-40 age
group,I don’t think it has reached them.
? A,So what are you going to do about it?
? B,We have just started a new research into our target
consumer group.
The script for the dialogue
back
Part IV
Aptitude Test and Guidance
1,Judge after you listen
2,Respond after you listen
3,Read after you learn
4,Self-assessment and Teacher’s
Guidance
5,Assignment
back
1,Judge after you listen
【 Instructions】 In this part true or false
statements will be given to each of the students,
after they listen to a dialogue,they are asked to
judge whether the statements are true or false.
(Exercise 1 on page 178 of the textbook)
back
2,Respond after you listen
【 Instructions】 In this part the students are
asked to listen to a dialogue and then answer
the teacher’s questions,(Exercise 2 on page
179 of the textbook)
back
3,Read after you listen
back
【 Instructions】 In this part the students are given a
passage with some blanks,they are asked to fill in
the blanks after they listen to it,(Exercise 5 on page
180 of the textbook)
4,Self-assessment and
Teacher’s Guidance
? Checking the answers to 1 and 2,
? Teacher’s giving brief explanations when
students are in difficulty
? Students’ scoring their own paper ; as for 3,
? the teacher will collect the paper and correct
them after class.
back
5,Assignment
? Workbook P 139—5-6
? Read fluently the passage on page 186 of
your Textbook New Practical English and
try to understand it as possible as you can by
using a dictionary,
back
Section II
Reading Comprehension
back
Section II
Reading Comprehension
Part I Leading in
Part II Comprehension and Practicing
Part III Further Practice
Part IV Aptitude Test and Guidance
back
Part I Leading in
1,Revision
2,Warming up for the new class
back
1,Revision
1) ask students to work in groups of four to
discuss business development planning.
2) Teacher makes comments
back
2,Warming up for the new class
1) ask students to answer teacher’s questions related
to the Passage on page 188
2) teacher makes comments
back
Part II
Comprehension and Practicing
1,Checking and Explaining
2,Retelling the passage
back
1,Checking and Explaining
? Say true or false according to the
passage on page 188 of the Textbook
New Practical English to see how much
they’ve understood.
? Answer teacher’s questions in details
according to the passage on page 188 of
the Textbook New Practical English,at
the same time explaining some language
points.
back
difficult words
sustainable a,Being able to keep in continuance 可持续的
Teacher’s,Recycling is one way to keep our resources
sustainable.
Student’s,
interpretation n,explanation of the meaning of sth;
understanding of sth,understanding of the likely meaning
of sth 解释，说明，理解
Teacher’s, The musician has his own interpretation of the
symphony.
Student’s,
stock n,a supply of sth for use 存货，供给，储备量
Teacher’s,There is a good stock of shoes in the store.
Student’s,next
presume v,take sth as true as a fact without direct proof 认定，
假设，推测
Teacher’s,I presume that an agreement will eventually be
reached.
Student’s,
predominantly adv,mostly,mainly 大多地，主要地
Teacher’s,She works in a predominantly male environment.
Student’s,
next
difficult sentences
? (Para,1) … that is to say,the rate at which species
such as cod or elephants may be harvested without
depleting the population.
? 即在收获物种 （ 如鳕鱼, 大象等 ） 的同时保持不
减少繁殖数量 。
? That is to say is a parenthesis,meaning,which
means’,It is often shortened to I.e.
? Example,He is a local government administrator,
that is to say,a civil servant.
back
? ( Para,1) Thus,numerous measures aimed at
conservation and pollution prevention have been
justified on the grounds that they are necessary to
promote sustainable development.
? 于是, 无数旨在保护自然和防止污染的措施有了
充分的理由, 因为它们对促进可持续性是必不可
少的 。
? In this sentence,the past participle phrase aimed at
conservation and pollution prevention is used to
modify the noun measures.
? Example,The local government has taken many
measures aimed at protecting the city from
sandstorms.
next
? (Para,1) … in the light of the AIDS crisis in
Africa,the interpretation of sustainable
development has been broadened to include
issues such as healthcare and education.
? 由于非洲的爱滋病危机, 对可持续性发展
的诠释已经扩大到涵盖保健和教育等各种
问题 。
? In this sentence,“in the light of” means
“because of,considering”
? Example,In the light of recent discoveries it
may be necessary to revise our previous theory.
next
? ( Para,3) … that poverty,environmental
degradation,disease,and other problems
afflicting the world are predominantly caused
by,and therefore are the responsibility of,
wealthy countries.
? 贫穷, 环境恶化, 疾病和其它折磨全世界
的问题主要是由富国引起, 因而也理应由
它们承担责任 。
? In this sentence,present participle is used to
modify noun phrase.
? Example,The birds singing in the trees filled
the air with music.
next
? (Para,4) The solution typically offered by
those who follow this interpretation of
“sustainable development” is to impose
outcom-oriented policies on people in wealthy
countries...
? 对, 可持续发展, 持这种诠释的人的解决
途径一般是对富国强制实行, 以结果为目
标, 的政策 。
? Who is used to introduce a relative clause.
? Example,The solution proposed by those who
are experienced in sales is to find new market
niches.
next
2,Retelling the story
? Read the passage again;
? Retell the passage in
their own words,
back
Part III Further Practice
1,Simulating and translating
2,Rewriting
back
1,Simulating and translating
? Do exercise 6 on page 185 of the Textbook
? Pay attention to the italicized parts in the
English sentences and translate the Chinese
sentences by simulating the structure of the
English sentences
back
? Do excises 8 on page 188 of the
textbook
? Write a summary of the passage by
focusing on the following points,(page
188)
2,Rewriting
back
Part IV
Aptitude Test and Guidance
1,Translating
2,Assignment
back
1,Translating
? Ask the students to remember the words,
phrases and sentence structures in the passage
they have learned and translate the following
sentences into English orally and the teacher
comments.
back
? 对于中国, 入世, 后的影响, 一些经济学家
认为中国将面临更多的机遇和挑战 。
? 每一个成员国都必须遵守世贸组织制定的一
系列国际贸易规则 。
? 他粗鲁的行为与社会道德完全背道而驰 。
?, 入世, 之后, 中国所面对的是最大的挑战
是如何转变政府职能 。
? 世界贸易组织规则体现的是现代市场经济文
化 。
back
2,Assignment
? Textbook p 181 Passage and
Workbook P140 1-3;
? Collect some product planning
outlines.
back
Section III
Writing and Translating
back
Section III
Writing and Translating
Part I Leading in
Part II Putting in use
Part III Further Practice
Part IV Aptitude Test and Guidance
back
Part I Leading in
1,Checking the assignment
2,Warming up for new class
back
1,Checking the assignment
? Check the answers to comprehension exercises
on the workbook orally and comment
? Answer students’ questions found in Passage 1
back
2,Warming up for new class
? Ask the students to present their collection of product
planning outlines.
? Put their collections into the data bank on the
blackboard
? Make sure all the students understand the meanings
of the outlines.
back
Part II Putting in use
1,Dividing the students into groups;
2,Presenting new materials;
3,Giving the rules for an outline;
4,Writing and simulating.
back
Rich-Simons Joint Venture Planning
1 Name of the company,Rich-Simons Joint Trading Co.
Ltd.
2 Location of the registered office,Hong Kong
3 Objectives of the company:
a) carrying on trade and joint ventures between Hong
Kong and Europe
b) marketing European products,techniques and services
in Hong Kong
c) marketing Hong Kong and mainland’s products in Europe
4 Registered capital,HK$ 10 000 000
5 Directors of the Board,John Simons,Cheng Hutian,
Richard Brown
next
4,Writing and simulating
1) complete the business planning on page 191
2) Write a business planning according to the
information given
1 公司名称,Williams-Smith Joint Automobile Co,Ltd.
2 公司注册地：中国上海 。
3 公司目标：
1) 在上海生产新型家用轿车 。
2) 年生产量将达到 10万台 。
3) 在中国及东南亚市场推销轿车 。
4 公司注册资本为 $1,000,000,000。
5 董事会：将于 4月成立。
back
Part III Further Practice
1,Presenting new material
2,Simulating
3,Writing
back
1,Presenting new material
A Proposal for Harley-Davision
Problem,To identify the ways to improve meaningful
customers service standards
Purpose and Scope of Work,This report will address how we
plan to solve the problem,We will design new customer
service procedures and prepare a written report that dealers
can learn from.
Data Collection,Use direct observation and surveys to gather
details about customer service at Harley dealers and at
competing dealers.
Schedule:
Step 1,Data Collection,Work will begin on January 10 and end
on February 15.
Step 2,Data analysis,Work will start on February 15 and
end on March 1.
back
2,Simulating
? Ask the students to work in groups to
write a business planning of their own.
back
3,Writing
? Ask the students to work
together to write a short
passage of about 100 words
on the topic,Uses of
Computers,Some useful
words and phrases have been
provided to help,(page 193)
back
Part IV
Aptitude Test and Guidance
1,Checking
2,Applying
3,Self-assessment and Guidance
4,Assignment
back
1,Checking
? Read their passage;
? Teacher comments and points out the
grammatical errors of the basic sentence
structure,
back
Complete the following sentences using the correct form of the verbs
given in bracket.
? A board meeting will be _________(hold) in our
Hong Kong office to discuss the promotional
campaign for our newly designed product.
? I’m __________(convince) that a phone conversation
will became more like a face to face business
meeting.
? Let’s get _________(start),I guess first on the
agenda is plans for the future growth.
? The participants at the meeting _________(discuss)
the proposal presented by the Personnel Department
for the three hours.
? The manager proposed that the party
________(serve) Italian food since the annual
meeting was over.
next
2,Applying
next
? To be frank,I like ________(hear) all
these new ideas and considering their
potential,I don’t think our current strategy
is working well.
? I propose _________(end) this meeting and
going home,Let’s e-mail to each other,
OK?
? I’m sure that if our employees are offered
incentives,They’ll be _________(motivate)
and they’ll give our customers better
service.
? 今天的会议由公司总经理主持 。
? 按照议程, 董事长第一个发言 。
? 我提议请生产部经理就生产问题发言 。
? 大会主席宣布会议结束 。
? 我们来举手表决, 有关公司发展的议案
? 我很高兴看到大家一致同意了市场部提交的建议
书 。
Translate the following sentences into Chinese
back
Correct the errors in the following sentences
? I’m sorry to say that the sales in last month were rather
disappointed,Let me start by showing you some graphs.
? Toyota started make cars in U.S,in 1986,During the first year
it produced 1300 cars.
? There’s nothing planning for Tuesday evening,but on Wednesday
morning,you’re to appear on a TV talk show at 8:15.
? Our research has shown that business people are our biggest
group of customers,following by tourists.
? I’m please to say both the two decisions have been a great
success.
? We think there will be a huge market for automobiles in Eastern
Europe; car sales might be double in the next ten years according
to our prediction.
? It doesn’t cost much to advertising in the regional papers,though
the national papers have larger circulations.
? Sales revenues are going up every year since we started,At one
time they were doubled every month back
4,Self-assessment and Guidance
? 1) and 2) are printed on the paper,After the
teacher checks the answers,the students can
score their own paper; as for 3) the teacher can
collect the paper and correct after class if time
is not permitted.
back
5,Assignment
? A,Review what you have learnt in class.
? B,Complete self-assessment test.
back
Section II Reading Comprehension
Section III Writing and Translating
Unit 10 Development Planning
Section I
Listening and Conversation
back
Section I
Listening and Conversation
Part I Leading in
Part II Putting in use
Part III Further Practice
Part IV Aptitude Test and Guidance
back
Part I Leading in
1,Pre-class Work
2,Warming up for the new class,
Reading and acting out
back
1,Pre-class Work
? Finding out the patterns and expressions
used for making development planning
as many as possible.
back
2,Warming up for the new class
Reading and acting out
? Present your collections
? Refer to the data bank
? Present new materials
? Practice Dialogue 1 Discuss a Business
Plan and Dialogue 2 Business
Development Planning Back
Part II,Putting in use
1,Dividing the students into groups
2,Offering more samples
Each group should choose one of the
situations and work together to form a
dialogue and then act out
3,Acting out and comments
back
Strategy Decision Areas Organized by the Four Ps
back
Product Place Promotion Price
Physic
Good
Service
Features
Quality level
Accessories
Installation
Warranty
Product lines
Packaging
Branding
Objective
Objectives
Channel Type
Market Exposures
Kinds of middle
men
Kinds of locations
of stores
How to handle
transporting and
storing
Service level
Objectives
Promoting blend
Salespeople
Kind
Number
Selection
Training
Motivation
Advertising
Targets
Kinds of ads
Media type
Copy thrust
Prepared y whom
Sales promotion
Objectives
Flexibility
Level over
Product life cycle
Geographic terms
Discounts
Allowances
Part III Further Practice
1,Practicing and Furthering
2,Listening and Completing
3,Responding
back
1,Practicing and Furthering
back
Practice the dialogues
on Page 176 of the
Textbook in groups,
and try to further them。
2,Completing
back
Work in groups to
complete by filling in
the blanks on Page
178-179 of the
Textbook (Exercises 1
and 3)
3,Responding
? Practice Exercise 2 on Page 179 of the
Textbook orally,
? Teacher plays the tape recorder,and ask the
students to answer the questions based on what
they have heard,the whole class work
together
back
The script for the dialogue
? Salesgirl,Good Morning,sir,What can I do for you?
? Customer,I’m thinking of buying a new cell phone,Do you
have any recommendations?
? Salesgirl,We have cell phones of various designs at different
prices,What particular model do you have in mind?
? Customer,I’d like to buy one of the latest fashion.
? Salesgirl,I see,How about this type? They are the new TCL
products,In fact,they are fresh from the oven,I had them in
only a few days ago.
? Customer,Let me have a look,They look very pretty,I like
them,How much are they?
? Salesgirl,3556 yuan.
back
? A,When did the project start?
? B,It began at the end of last year
? A,What have the results been like so far?
? B,Rather disappointing,We expected to have reached our
targets before now.
? A,How do you account for the unsatisfactory results?
? B,It’s difficult to say,The retailers think the product is
over-priced.
? A,Do you agree with them?
? B,Not really,I believe the advertising has failed to reach
its target audience.
? A,Why do you think so?
? B,As you know,this product is targeted at the 30-40 age
group,I don’t think it has reached them.
? A,So what are you going to do about it?
? B,We have just started a new research into our target
consumer group.
The script for the dialogue
back
Part IV
Aptitude Test and Guidance
1,Judge after you listen
2,Respond after you listen
3,Read after you learn
4,Self-assessment and Teacher’s
Guidance
5,Assignment
back
1,Judge after you listen
【 Instructions】 In this part true or false
statements will be given to each of the students,
after they listen to a dialogue,they are asked to
judge whether the statements are true or false.
(Exercise 1 on page 178 of the textbook)
back
2,Respond after you listen
【 Instructions】 In this part the students are
asked to listen to a dialogue and then answer
the teacher’s questions,(Exercise 2 on page
179 of the textbook)
back
3,Read after you listen
back
【 Instructions】 In this part the students are given a
passage with some blanks,they are asked to fill in
the blanks after they listen to it,(Exercise 5 on page
180 of the textbook)
4,Self-assessment and
Teacher’s Guidance
? Checking the answers to 1 and 2,
? Teacher’s giving brief explanations when
students are in difficulty
? Students’ scoring their own paper ; as for 3,
? the teacher will collect the paper and correct
them after class.
back
5,Assignment
? Workbook P 139—5-6
? Read fluently the passage on page 186 of
your Textbook New Practical English and
try to understand it as possible as you can by
using a dictionary,
back
Section II
Reading Comprehension
back
Section II
Reading Comprehension
Part I Leading in
Part II Comprehension and Practicing
Part III Further Practice
Part IV Aptitude Test and Guidance
back
Part I Leading in
1,Revision
2,Warming up for the new class
back
1,Revision
1) ask students to work in groups of four to
discuss business development planning.
2) Teacher makes comments
back
2,Warming up for the new class
1) ask students to answer teacher’s questions related
to the Passage on page 188
2) teacher makes comments
back
Part II
Comprehension and Practicing
1,Checking and Explaining
2,Retelling the passage
back
1,Checking and Explaining
? Say true or false according to the
passage on page 188 of the Textbook
New Practical English to see how much
they’ve understood.
? Answer teacher’s questions in details
according to the passage on page 188 of
the Textbook New Practical English,at
the same time explaining some language
points.
back
difficult words
sustainable a,Being able to keep in continuance 可持续的
Teacher’s,Recycling is one way to keep our resources
sustainable.
Student’s,
interpretation n,explanation of the meaning of sth;
understanding of sth,understanding of the likely meaning
of sth 解释，说明，理解
Teacher’s, The musician has his own interpretation of the
symphony.
Student’s,
stock n,a supply of sth for use 存货，供给，储备量
Teacher’s,There is a good stock of shoes in the store.
Student’s,next
presume v,take sth as true as a fact without direct proof 认定，
假设，推测
Teacher’s,I presume that an agreement will eventually be
reached.
Student’s,
predominantly adv,mostly,mainly 大多地，主要地
Teacher’s,She works in a predominantly male environment.
Student’s,
next
difficult sentences
? (Para,1) … that is to say,the rate at which species
such as cod or elephants may be harvested without
depleting the population.
? 即在收获物种 （ 如鳕鱼, 大象等 ） 的同时保持不
减少繁殖数量 。
? That is to say is a parenthesis,meaning,which
means’,It is often shortened to I.e.
? Example,He is a local government administrator,
that is to say,a civil servant.
back
? ( Para,1) Thus,numerous measures aimed at
conservation and pollution prevention have been
justified on the grounds that they are necessary to
promote sustainable development.
? 于是, 无数旨在保护自然和防止污染的措施有了
充分的理由, 因为它们对促进可持续性是必不可
少的 。
? In this sentence,the past participle phrase aimed at
conservation and pollution prevention is used to
modify the noun measures.
? Example,The local government has taken many
measures aimed at protecting the city from
sandstorms.
next
? (Para,1) … in the light of the AIDS crisis in
Africa,the interpretation of sustainable
development has been broadened to include
issues such as healthcare and education.
? 由于非洲的爱滋病危机, 对可持续性发展
的诠释已经扩大到涵盖保健和教育等各种
问题 。
? In this sentence,“in the light of” means
“because of,considering”
? Example,In the light of recent discoveries it
may be necessary to revise our previous theory.
next
? ( Para,3) … that poverty,environmental
degradation,disease,and other problems
afflicting the world are predominantly caused
by,and therefore are the responsibility of,
wealthy countries.
? 贫穷, 环境恶化, 疾病和其它折磨全世界
的问题主要是由富国引起, 因而也理应由
它们承担责任 。
? In this sentence,present participle is used to
modify noun phrase.
? Example,The birds singing in the trees filled
the air with music.
next
? (Para,4) The solution typically offered by
those who follow this interpretation of
“sustainable development” is to impose
outcom-oriented policies on people in wealthy
countries...
? 对, 可持续发展, 持这种诠释的人的解决
途径一般是对富国强制实行, 以结果为目
标, 的政策 。
? Who is used to introduce a relative clause.
? Example,The solution proposed by those who
are experienced in sales is to find new market
niches.
next
2,Retelling the story
? Read the passage again;
? Retell the passage in
their own words,
back
Part III Further Practice
1,Simulating and translating
2,Rewriting
back
1,Simulating and translating
? Do exercise 6 on page 185 of the Textbook
? Pay attention to the italicized parts in the
English sentences and translate the Chinese
sentences by simulating the structure of the
English sentences
back
? Do excises 8 on page 188 of the
textbook
? Write a summary of the passage by
focusing on the following points,(page
188)
2,Rewriting
back
Part IV
Aptitude Test and Guidance
1,Translating
2,Assignment
back
1,Translating
? Ask the students to remember the words,
phrases and sentence structures in the passage
they have learned and translate the following
sentences into English orally and the teacher
comments.
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? 对于中国, 入世, 后的影响, 一些经济学家
认为中国将面临更多的机遇和挑战 。
? 每一个成员国都必须遵守世贸组织制定的一
系列国际贸易规则 。
? 他粗鲁的行为与社会道德完全背道而驰 。
?, 入世, 之后, 中国所面对的是最大的挑战
是如何转变政府职能 。
? 世界贸易组织规则体现的是现代市场经济文
化 。
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2,Assignment
? Textbook p 181 Passage and
Workbook P140 1-3;
? Collect some product planning
outlines.
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Section III
Writing and Translating
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Section III
Writing and Translating
Part I Leading in
Part II Putting in use
Part III Further Practice
Part IV Aptitude Test and Guidance
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Part I Leading in
1,Checking the assignment
2,Warming up for new class
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1,Checking the assignment
? Check the answers to comprehension exercises
on the workbook orally and comment
? Answer students’ questions found in Passage 1
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2,Warming up for new class
? Ask the students to present their collection of product
planning outlines.
? Put their collections into the data bank on the
blackboard
? Make sure all the students understand the meanings
of the outlines.
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Part II Putting in use
1,Dividing the students into groups;
2,Presenting new materials;
3,Giving the rules for an outline;
4,Writing and simulating.
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Rich-Simons Joint Venture Planning
1 Name of the company,Rich-Simons Joint Trading Co.
Ltd.
2 Location of the registered office,Hong Kong
3 Objectives of the company:
a) carrying on trade and joint ventures between Hong
Kong and Europe
b) marketing European products,techniques and services
in Hong Kong
c) marketing Hong Kong and mainland’s products in Europe
4 Registered capital,HK$ 10 000 000
5 Directors of the Board,John Simons,Cheng Hutian,
Richard Brown
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4,Writing and simulating
1) complete the business planning on page 191
2) Write a business planning according to the
information given
1 公司名称,Williams-Smith Joint Automobile Co,Ltd.
2 公司注册地：中国上海 。
3 公司目标：
1) 在上海生产新型家用轿车 。
2) 年生产量将达到 10万台 。
3) 在中国及东南亚市场推销轿车 。
4 公司注册资本为 $1,000,000,000。
5 董事会：将于 4月成立。
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Part III Further Practice
1,Presenting new material
2,Simulating
3,Writing
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1,Presenting new material
A Proposal for Harley-Davision
Problem,To identify the ways to improve meaningful
customers service standards
Purpose and Scope of Work,This report will address how we
plan to solve the problem,We will design new customer
service procedures and prepare a written report that dealers
can learn from.
Data Collection,Use direct observation and surveys to gather
details about customer service at Harley dealers and at
competing dealers.
Schedule:
Step 1,Data Collection,Work will begin on January 10 and end
on February 15.
Step 2,Data analysis,Work will start on February 15 and
end on March 1.
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2,Simulating
? Ask the students to work in groups to
write a business planning of their own.
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3,Writing
? Ask the students to work
together to write a short
passage of about 100 words
on the topic,Uses of
Computers,Some useful
words and phrases have been
provided to help,(page 193)
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Part IV
Aptitude Test and Guidance
1,Checking
2,Applying
3,Self-assessment and Guidance
4,Assignment
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1,Checking
? Read their passage;
? Teacher comments and points out the
grammatical errors of the basic sentence
structure,
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Complete the following sentences using the correct form of the verbs
given in bracket.
? A board meeting will be _________(hold) in our
Hong Kong office to discuss the promotional
campaign for our newly designed product.
? I’m __________(convince) that a phone conversation
will became more like a face to face business
meeting.
? Let’s get _________(start),I guess first on the
agenda is plans for the future growth.
? The participants at the meeting _________(discuss)
the proposal presented by the Personnel Department
for the three hours.
? The manager proposed that the party
________(serve) Italian food since the annual
meeting was over.
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2,Applying
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? To be frank,I like ________(hear) all
these new ideas and considering their
potential,I don’t think our current strategy
is working well.
? I propose _________(end) this meeting and
going home,Let’s e-mail to each other,
OK?
? I’m sure that if our employees are offered
incentives,They’ll be _________(motivate)
and they’ll give our customers better
service.
? 今天的会议由公司总经理主持 。
? 按照议程, 董事长第一个发言 。
? 我提议请生产部经理就生产问题发言 。
? 大会主席宣布会议结束 。
? 我们来举手表决, 有关公司发展的议案
? 我很高兴看到大家一致同意了市场部提交的建议
书 。
Translate the following sentences into Chinese
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Correct the errors in the following sentences
? I’m sorry to say that the sales in last month were rather
disappointed,Let me start by showing you some graphs.
? Toyota started make cars in U.S,in 1986,During the first year
it produced 1300 cars.
? There’s nothing planning for Tuesday evening,but on Wednesday
morning,you’re to appear on a TV talk show at 8:15.
? Our research has shown that business people are our biggest
group of customers,following by tourists.
? I’m please to say both the two decisions have been a great
success.
? We think there will be a huge market for automobiles in Eastern
Europe; car sales might be double in the next ten years according
to our prediction.
? It doesn’t cost much to advertising in the regional papers,though
the national papers have larger circulations.
? Sales revenues are going up every year since we started,At one
time they were doubled every month back
4,Self-assessment and Guidance
? 1) and 2) are printed on the paper,After the
teacher checks the answers,the students can
score their own paper; as for 3) the teacher can
collect the paper and correct after class if time
is not permitted.
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5,Assignment
? A,Review what you have learnt in class.
? B,Complete self-assessment test.
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