Section I Listening and Conversation
Section II Reading Comprehension
Section III Writing and Translating
back
Unit 3 A Company Prospectus
Section I
Listening and conversation
back
Section I
Listening and Conversation
Part I Leading in
Part II Putting in use
Part III Further Practice
Part IV Aptitude Test and Guidance
back
Part I Leading in
1,Pre-class Work
2,Warming up for the new class
back
1,Pre-class Work
? Collect some company prospectuses;
? Find out the expressions to talk about
companies
back
2,Warming up for the new class
? Students’ presentation of their
collections;
? Teacher’s comment and put the
collections into a data bank;
? Presentation of new materials,
Back
Sample
on page 39 of the textbook
Next
Practice
? Dialogue 1
Company’s Background
? Dialogue 2
We deal in……
Back
Part II Putting in use
1,Dividing the students into groups
2,Offering more examples
3,Acting out and comments
Back
2,Offering more examples
? Each group should choose one of the
situations and work together to form a
dialogue and then act out
back
Sample 1
Hudson Electronics Co.Ltd
Established; 1996
Ownership,Joint venture
Capitalization,US$8.75 million
Business Scope,Office automation devices
Sales Revenue,US$2.7 million (2002)
Employees,240
Certification,ISO 9001 Certified
Next
Dongfang Company
Business,Marketing of machine tools
Location,Shanghai,China
Employees,42
Established,May 1990
Capitalization,18 000 000 yuan
Sample 2
Next
3,Acting out and comments
? The fellow students make comments on
the performance,the appropriateness of
their English; and then the teacher
summarizes this part.
Back
Part III Further Practice
1,Practicing and Furthering
2,Commenting
3,Listening and completing
4,Responding
Back
1,Practicing and Furthering
? 【 Instructions】 Practice the dialogues on
Page 41 of the textbook in groups and try
to further them.
back
2,Listening and completing
? 【 Instructions】 Listen to a dialogue
and then fill in the paragraph on Page
44 of the textbook,Work in groups.
Back
3,Responding
? 【 Instructions】 Practice Exercise 2 on
Page 42 of the textbook orally,Teacher
offers the situation in Chinese,and asks the
students to give the English equivalent,the
whole class work together.
Back
The script for the dialogue
back
Visitor,What business does your
company mainly engage in?
You,___________(我们一直从事汽车进
口业务 。 )
Visitor,How many branch offices do you
have?
You,___________(在中国有 3家 。 )
Visitor,Where is your head office?
You,___________(在香港 。 )
Visitor,What were the sales last year?
You,___________(大约 1亿 8千元 。 )
Visitor,What’s your market share?
You,___________(大约 10%。 )
Part IV
Aptitude Test and Guidance
1,Judge after you listen
2,Respond after you listen
3,Read after you listen
4,Self-assessment and Teacher’s
Guidance
5,Assignment Back
1,Judge after you listen
? 【 Instructions】 in this part true or
false statements will be given to each
of the students,after they listen to a
dialogue,they are asked to judge
whether the statements are true or
false,(page43)
back
2,Respond after you listen
? 【 Instructions】 in this part the students
are asked to listen to a dialogue and then
answer the teacher’s questions (page43)
Back
3,Read after you listen
? 【 Instructions】 in this part the students are
given a passage with some blanks,they are
asked to fill in the blanks after they listen
to it,(page44)
Back
4,Self-assessment and
Teacher’s Guidance
? Check the answers to 1 and 2;
? Score your own paper ; and hand it in.
Back
5,Assignment
? A,Workbook Page 32---3,4
? B,Read fluently the passage on Page 45 of your
textbook New Practical English and try to
understand it as possible as you can by using a
dictionary.
? 【 Instructions】 In this part the homework is made
up of two parts,A is to reinforce what they have
learned; B is to get ready for the next section
Back
Section II
Reading Comprehension
back
Section II
Reading Comprehension
Part I Leading in
Part II Comprehension and Practicing
Part III Further Practice
Part IV Aptitude Test and Guidance
Back
Part I Leading in
? Revision.
? Warm up
Back
2,Warming up for the new class
1) Ask students to work in groups of four or
five to make short dialogues with the
sentences and structures they've reviewed.
2) Teacher makes comments
back
Part II
Comprehension and Practicing
1,Checking and Explaining
2,Retelling the story
Back
1,Checking and Explaining
1) Teacher asks some students to tell the
main idea of the passage on page 45 of the
textbook New Practical English to see how
much they've understood.
2) Teacher raises some questions and asks
students to answer in details according to the
passage on Page 46 of the textbook New
Practical English,at the same time explaining
some language points.
back
Possible difficult words
invariablea,likely to change or vary; changeable 易变的；可变的
Teacher's,The weather is extremely variable here.
refund v,give back,especially money; return or repay 退还, 偿还
Teacher's,They refunded our money.
identical a,being the same 同一的, 同样的
Teacher's,The handwriting on both cheques is identical.
commit v,promise to a certain cause,position,opinion,or course of action
(使 )承担义务, （ 使 ） 作出保证
Teacher's,I never commit myself on such issue.
He would not commit himself in any way.
margin n,measure,quantity,or degree of difference; the difference
between the cost and the selling price 差数, 利润
Teacher's,The margin of profit is narrow.
A large margin of profit is looked for.
bargain n,something offered,sold or bought cheap 便宜货
Teacher's,This jacket is a real bargain at such a low price,next
(Pare,2) That made him one of the highest-priced online
DVD retailer,but by concentrating on service and surfing the
surge in DVD sales,he kept growing despite the markdowns
by powerful companies like Amazon.com,DVDExpress and
Reel.com.
这使它的价格仍然是网上零售商的最高价之一 。 但他在
DVD销售中致力于改善服从, 随价格上下波动能随机应变 。
因此, 尽管 Amazon,DVDExpress 和 Reel等实力强大的公
司一再压价, 里克斯的公司仍能不断发展 。
That stands for he reduced price to 30 percent off retail in the
previous sentence,Kept growing means ―continue to grow‖.
Despite is a preposition meaning ‖in spite of‖.
Example,The volunteers kept working hard despite a few
raindrops and dark clouds overhead,next
Possible difficult sentences
(Pare,4)This tactic,also called dynamic pricing,has long been accepted
in retail stores.
此项策略又称为动态价格, 在零售商店已经沿用很久了 。
Long here is an adverb,meaning ―for a long time‖,The past participle
phrase also called dynamic pricing is used here to introduce an
appositive to tactic.
Example,Secondhand smoke,also called environmental tobacco
smoke,is the smoke that is breathed out by a smoker.
(Para.5) Such add-ons allowed businesses raise prices while placing
blame on someone else – in this case,energy suppliers.
此种加价办法既能使商家提高价格, 又可让别人 —这里指能源供
应商 —代其受过 。
The conjunction while means ―on the other hand‖,showing a contrast
between the actions of raising prices and placing blame on someone
else,In this case here introduces an appositive to someone else.
Example; Some children prefer to study in absolute silence,while
other would prefer some noise in the background or they will get
bored.
next
(Para,6) Surcharges do have uses,though.
不过, 附加费也确实有它的用处 。
Do is used here before a verb as a means of emphasis,Though is an
adverb here,meaning ―in spite of the fact,nevertheless‖,With this
meaning,it cannot be used at the beginning of a clause.
Example,It’s hard work,I do enjoy it,though.
(Para,8) ―Any time you reduce price,you’re taking from the bottom
line,‖ says Winninger,―most business can’t afford that right now.
温宁格说：, 每次降价都是釜底抽薪, 而目前大多数商家是承
受不起的 。
Any time here means ‖whenever,no matter when‖,introducing an
adverbial clause.
Example,Any time you post to an online discussion,what you
write can be seen by others.
Back
(Para,9) Customers just want to feel that whoever is
selling goods to them is helping them.
顾客只希望觉得不管谁在卖货, 都是在帮助他 。
Whoever is selling goods to them is the subject clause
inserted in another clause that whoever is helping
them,whoever being a conjunctive pronoun,
connecting the two clauses by introducing the subject
clause.
Example,This is a good way to make sure that
whoever is using the internet is using it in a correct
manner,
Back
2,Retelling the story
1) Read the passage again;
2) Retell the passage in their own
words.
Back
Part III Further Practice
1,Simulating and translating
2,Read and complete
back
1,Simulating and translating
? Do exercises 6 on Page 49 of the
textbook.
? Pay attention to the italicized parts
in the English sentences and translate
the Chinese sentences by simulating
the structure of the English sentences.
back
2,Read and complete
? Write a summary of the passage based on
Exercise 2 on Page 47 of the textbook.
Back
Part IV
Aptitude Test and Guidance
1,Translating
2,Assignment
Back
1,Translating
? Ask the students to remember the words,
phrases and sentence structures in the
passage they have learned and translate the
following sentences into Chinese orally and
the teacher comments.
next
A,这家银行对其所有贷款都收 6%的利息 。
B,这件夹克衫价格这么便宜, 真划得来 。
C,制造商们花费巨款为产品做广告 。
D,我母亲中学生毕业后上不起大学 。
E,是一连串的错误导致了这个结果 。
F,游客们被这座, 绿色城市, 的美丽景色所吸引 。
G,我们对应当怎么办的看法是一致的 。
H,他们将训练时间由 20天缩短为两个星期 。
Back
2,Assignment
A,Textbook page 49 Passage 2
Workbook page 35 passage A.
Exercises 1-3
B,Ask students to memorize all the
words and patterns used for writing
and talking about product
prospectuses,Back
Section III
Writing and Translating
back
Section III
Writing and Translating
Part I Leading in
Part II Putting in use
Part III Further Practice
Part IV Aptitude Test and Guidance
back
Part I Leading in
1,Checking the assignment
2,Warming up for new class
back
1,Checking the assignment
? Check the answers to comprehension
exercises on the workbook orally and
comment;
? Answer students’ questions found in
Passage 1.
back
2,Warming up for new class
? Ask the students to speak out
the words,patterns (they are
asked to memorize) used to
write and talk about product
prospectuses.
? Put their collections into the
data bank on the blackboard for
later reference
back
Part II Putting in use
1,Dividing the students into groups of
four or five
2,Presenting new company
prospectuses
3,Giving the rules for writing
4,Simulating and writing
back
2,Presenting a new company prospectus
Based in New York,Spring Inc,designs and manufactures an
updated collection of men’s causal sportswear under the ―APRING‖
label,Marketed to upscale department stores and specialty stores
nationwide,spring is carried in such fine retailers as Nordstrom and
the Walking Company,As one of the fastest growing companies in
the apparel industry,Spring Inc,has enjoyed an average annual
sales growth rate of 150% in the last few years.
Leading the way with strong creative talent,the design team
makes good use of a great variety of fabrics,colors and styling
details to create a line of products that are constantly in demand.
There are four regional sales offices and show rooms in the
United States located in New York,Chicago,Seattle,and Los
Angeles,Its staff in sales,customer services,shipping,and
accounting are well known for providing the most friendly,efficient,
and professional service staff at all time,
back
4,Simulating and writing
? Complete the product prospectus on page 53
of the textbook,
? Write an English product prospectus
according to the Chinese version:
本公司创立于 1990年。我们专门进口国外
产品。我们总部设在上海。我们有 6家分
公司，员工超过 1000人。公司 2001年营
业额为 1亿 6千万美元。我们的业务正在快
速增长。
back
Part III Further Practice
1,Presenting new material
2,Simulating
3,Checking and commenting
4,Writing
back
Presenting new samples
Geokon incorporated is located in New Hampshire,
USA and operates on a world-wide basis,The
company was founded in 1979 and currently has over
60 employees,Over the years,Geokon had emerged
as one of the leading designers and manufacturers of
a broad range of high quality industrial
instrumentation,In particular,Geokon,through
innovation and experience,had developed a line of
sensors unsurpassed anywhere in the world,These
highly reliable devices have contribute in no small
way to the growing worldwide acceptance of sensing
device technoloty,
back
Sample 2
C&A Tool Engineering,Inc,(Indiana,USA)
The C&A head office is located in Churubusco,a town
with a population of around 1800 people in northeast Indiana.
When the company was founded in 1969,it started with only
two people,but now employs approximately 230,Extremely
rare for an American company,C&A has never laid off a
single employee.
The company was founded as a tool and die company for
the metal molding industry,but has since expanded its
business in a wide range of parts and engineering projects,
These parts and projects include parts for fuel injection
systems for diesel engines,parts for medical devices,and
automobile parts,C&A now holds contracts with
approximately 300 client companies,back
2,Simulating
Ask the students to work in groups to write a
company prospectus of their own
3,Checking and commenting
After the presentation of each group,the fellow
students comment and then teacher summarizes.
back
4,Writing
? Ask the students to work together to write a
short passage about the chart given (Page 55 of
the Textbook),Some useful words and phrases
have been provided to help,
back
Part IV
Aptitude Test and Guidance
1,Grammatical rules concerning
verb forms
2,Applying
3,Self-assessment and Guidance
4,Assignment
back
2,Applying
1) Complete the following sentences using the
correct form of the verbs given in the
brackets.
2) Correct the errors in the following sentences.
3) Translate the following sentences into
English
back
1) Complete the following sentences,using the
correct form of the verbs given in the brackets
? The company _________(base) in Shenyang,Liaoning
Province.
? We were able _________(record) a 38 percent increase in
sales in 2001.
? The Group’s total annual sales ________(expect) to exceed
200 million dollars in 2003.
? Western Light is a private company that _______(publish) a
weekly magazine.
? We are a small firm ________(locate) in Zhengzhou,with
approximately 100 employees.
? The Institute is a nonprofit organization that ________(provide)
science education programs for students of all ages.
? The company has an annual turnover of $160 million and our
business ________ (grow) rapidly.
? The National Consumer Law Center is an organization
__________(specialize) in consumer issues.
2) Correct Errors in the Following Sentences
? Our company established in Chengdu in 1998.
? Thomson Company has more 44000 employees in 53 country.
? When Texans was found in 1953,the average annual sales was $4000.
? Since 1982,Chase Management has focused on provide software
products and relate services.
? NEC Corporation is founded in 1899 and has its headquarter in Japan,
Tokyo.
? Alumina is a private company that manufacture aluminum window
and door frames.
? Our mission is provide the highest quality public transportation.
? Lemra Products are a manufacturer and distributor of quality electrical
products.
3) Translate the following sentences into English
? 我们是一家设在温州经营计算机的小公司 。
? 我们从 1987年开始经营业务的 。
? 现在我们在中国大连有 200多名员工 。
? 本中心包括三个部门, 其中研究开发部最大 。
? 我们的任务是改善病人的健康状况 。
?, 第三世界之友, 是一个非赢利性的志愿者团体。
3,Self-assessment and Guidance
? 1) and 2) are printed on the paper,After the
teacher checks the answers,the students can
score their own paper; as for 3) the teacher can
collect the paper and correct after class if time
is not permitted.
back
4,Assignment
A,Write an company prospectus in
English on your own
B,Collect some credit card menu and
practice to talk about them
back
Section II Reading Comprehension
Section III Writing and Translating
back
Unit 3 A Company Prospectus
Section I
Listening and conversation
back
Section I
Listening and Conversation
Part I Leading in
Part II Putting in use
Part III Further Practice
Part IV Aptitude Test and Guidance
back
Part I Leading in
1,Pre-class Work
2,Warming up for the new class
back
1,Pre-class Work
? Collect some company prospectuses;
? Find out the expressions to talk about
companies
back
2,Warming up for the new class
? Students’ presentation of their
collections;
? Teacher’s comment and put the
collections into a data bank;
? Presentation of new materials,
Back
Sample
on page 39 of the textbook
Next
Practice
? Dialogue 1
Company’s Background
? Dialogue 2
We deal in……
Back
Part II Putting in use
1,Dividing the students into groups
2,Offering more examples
3,Acting out and comments
Back
2,Offering more examples
? Each group should choose one of the
situations and work together to form a
dialogue and then act out
back
Sample 1
Hudson Electronics Co.Ltd
Established; 1996
Ownership,Joint venture
Capitalization,US$8.75 million
Business Scope,Office automation devices
Sales Revenue,US$2.7 million (2002)
Employees,240
Certification,ISO 9001 Certified
Next
Dongfang Company
Business,Marketing of machine tools
Location,Shanghai,China
Employees,42
Established,May 1990
Capitalization,18 000 000 yuan
Sample 2
Next
3,Acting out and comments
? The fellow students make comments on
the performance,the appropriateness of
their English; and then the teacher
summarizes this part.
Back
Part III Further Practice
1,Practicing and Furthering
2,Commenting
3,Listening and completing
4,Responding
Back
1,Practicing and Furthering
? 【 Instructions】 Practice the dialogues on
Page 41 of the textbook in groups and try
to further them.
back
2,Listening and completing
? 【 Instructions】 Listen to a dialogue
and then fill in the paragraph on Page
44 of the textbook,Work in groups.
Back
3,Responding
? 【 Instructions】 Practice Exercise 2 on
Page 42 of the textbook orally,Teacher
offers the situation in Chinese,and asks the
students to give the English equivalent,the
whole class work together.
Back
The script for the dialogue
back
Visitor,What business does your
company mainly engage in?
You,___________(我们一直从事汽车进
口业务 。 )
Visitor,How many branch offices do you
have?
You,___________(在中国有 3家 。 )
Visitor,Where is your head office?
You,___________(在香港 。 )
Visitor,What were the sales last year?
You,___________(大约 1亿 8千元 。 )
Visitor,What’s your market share?
You,___________(大约 10%。 )
Part IV
Aptitude Test and Guidance
1,Judge after you listen
2,Respond after you listen
3,Read after you listen
4,Self-assessment and Teacher’s
Guidance
5,Assignment Back
1,Judge after you listen
? 【 Instructions】 in this part true or
false statements will be given to each
of the students,after they listen to a
dialogue,they are asked to judge
whether the statements are true or
false,(page43)
back
2,Respond after you listen
? 【 Instructions】 in this part the students
are asked to listen to a dialogue and then
answer the teacher’s questions (page43)
Back
3,Read after you listen
? 【 Instructions】 in this part the students are
given a passage with some blanks,they are
asked to fill in the blanks after they listen
to it,(page44)
Back
4,Self-assessment and
Teacher’s Guidance
? Check the answers to 1 and 2;
? Score your own paper ; and hand it in.
Back
5,Assignment
? A,Workbook Page 32---3,4
? B,Read fluently the passage on Page 45 of your
textbook New Practical English and try to
understand it as possible as you can by using a
dictionary.
? 【 Instructions】 In this part the homework is made
up of two parts,A is to reinforce what they have
learned; B is to get ready for the next section
Back
Section II
Reading Comprehension
back
Section II
Reading Comprehension
Part I Leading in
Part II Comprehension and Practicing
Part III Further Practice
Part IV Aptitude Test and Guidance
Back
Part I Leading in
? Revision.
? Warm up
Back
2,Warming up for the new class
1) Ask students to work in groups of four or
five to make short dialogues with the
sentences and structures they've reviewed.
2) Teacher makes comments
back
Part II
Comprehension and Practicing
1,Checking and Explaining
2,Retelling the story
Back
1,Checking and Explaining
1) Teacher asks some students to tell the
main idea of the passage on page 45 of the
textbook New Practical English to see how
much they've understood.
2) Teacher raises some questions and asks
students to answer in details according to the
passage on Page 46 of the textbook New
Practical English,at the same time explaining
some language points.
back
Possible difficult words
invariablea,likely to change or vary; changeable 易变的；可变的
Teacher's,The weather is extremely variable here.
refund v,give back,especially money; return or repay 退还, 偿还
Teacher's,They refunded our money.
identical a,being the same 同一的, 同样的
Teacher's,The handwriting on both cheques is identical.
commit v,promise to a certain cause,position,opinion,or course of action
(使 )承担义务, （ 使 ） 作出保证
Teacher's,I never commit myself on such issue.
He would not commit himself in any way.
margin n,measure,quantity,or degree of difference; the difference
between the cost and the selling price 差数, 利润
Teacher's,The margin of profit is narrow.
A large margin of profit is looked for.
bargain n,something offered,sold or bought cheap 便宜货
Teacher's,This jacket is a real bargain at such a low price,next
(Pare,2) That made him one of the highest-priced online
DVD retailer,but by concentrating on service and surfing the
surge in DVD sales,he kept growing despite the markdowns
by powerful companies like Amazon.com,DVDExpress and
Reel.com.
这使它的价格仍然是网上零售商的最高价之一 。 但他在
DVD销售中致力于改善服从, 随价格上下波动能随机应变 。
因此, 尽管 Amazon,DVDExpress 和 Reel等实力强大的公
司一再压价, 里克斯的公司仍能不断发展 。
That stands for he reduced price to 30 percent off retail in the
previous sentence,Kept growing means ―continue to grow‖.
Despite is a preposition meaning ‖in spite of‖.
Example,The volunteers kept working hard despite a few
raindrops and dark clouds overhead,next
Possible difficult sentences
(Pare,4)This tactic,also called dynamic pricing,has long been accepted
in retail stores.
此项策略又称为动态价格, 在零售商店已经沿用很久了 。
Long here is an adverb,meaning ―for a long time‖,The past participle
phrase also called dynamic pricing is used here to introduce an
appositive to tactic.
Example,Secondhand smoke,also called environmental tobacco
smoke,is the smoke that is breathed out by a smoker.
(Para.5) Such add-ons allowed businesses raise prices while placing
blame on someone else – in this case,energy suppliers.
此种加价办法既能使商家提高价格, 又可让别人 —这里指能源供
应商 —代其受过 。
The conjunction while means ―on the other hand‖,showing a contrast
between the actions of raising prices and placing blame on someone
else,In this case here introduces an appositive to someone else.
Example; Some children prefer to study in absolute silence,while
other would prefer some noise in the background or they will get
bored.
next
(Para,6) Surcharges do have uses,though.
不过, 附加费也确实有它的用处 。
Do is used here before a verb as a means of emphasis,Though is an
adverb here,meaning ―in spite of the fact,nevertheless‖,With this
meaning,it cannot be used at the beginning of a clause.
Example,It’s hard work,I do enjoy it,though.
(Para,8) ―Any time you reduce price,you’re taking from the bottom
line,‖ says Winninger,―most business can’t afford that right now.
温宁格说：, 每次降价都是釜底抽薪, 而目前大多数商家是承
受不起的 。
Any time here means ‖whenever,no matter when‖,introducing an
adverbial clause.
Example,Any time you post to an online discussion,what you
write can be seen by others.
Back
(Para,9) Customers just want to feel that whoever is
selling goods to them is helping them.
顾客只希望觉得不管谁在卖货, 都是在帮助他 。
Whoever is selling goods to them is the subject clause
inserted in another clause that whoever is helping
them,whoever being a conjunctive pronoun,
connecting the two clauses by introducing the subject
clause.
Example,This is a good way to make sure that
whoever is using the internet is using it in a correct
manner,
Back
2,Retelling the story
1) Read the passage again;
2) Retell the passage in their own
words.
Back
Part III Further Practice
1,Simulating and translating
2,Read and complete
back
1,Simulating and translating
? Do exercises 6 on Page 49 of the
textbook.
? Pay attention to the italicized parts
in the English sentences and translate
the Chinese sentences by simulating
the structure of the English sentences.
back
2,Read and complete
? Write a summary of the passage based on
Exercise 2 on Page 47 of the textbook.
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Part IV
Aptitude Test and Guidance
1,Translating
2,Assignment
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1,Translating
? Ask the students to remember the words,
phrases and sentence structures in the
passage they have learned and translate the
following sentences into Chinese orally and
the teacher comments.
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A,这家银行对其所有贷款都收 6%的利息 。
B,这件夹克衫价格这么便宜, 真划得来 。
C,制造商们花费巨款为产品做广告 。
D,我母亲中学生毕业后上不起大学 。
E,是一连串的错误导致了这个结果 。
F,游客们被这座, 绿色城市, 的美丽景色所吸引 。
G,我们对应当怎么办的看法是一致的 。
H,他们将训练时间由 20天缩短为两个星期 。
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2,Assignment
A,Textbook page 49 Passage 2
Workbook page 35 passage A.
Exercises 1-3
B,Ask students to memorize all the
words and patterns used for writing
and talking about product
prospectuses,Back
Section III
Writing and Translating
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Section III
Writing and Translating
Part I Leading in
Part II Putting in use
Part III Further Practice
Part IV Aptitude Test and Guidance
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Part I Leading in
1,Checking the assignment
2,Warming up for new class
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1,Checking the assignment
? Check the answers to comprehension
exercises on the workbook orally and
comment;
? Answer students’ questions found in
Passage 1.
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2,Warming up for new class
? Ask the students to speak out
the words,patterns (they are
asked to memorize) used to
write and talk about product
prospectuses.
? Put their collections into the
data bank on the blackboard for
later reference
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Part II Putting in use
1,Dividing the students into groups of
four or five
2,Presenting new company
prospectuses
3,Giving the rules for writing
4,Simulating and writing
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2,Presenting a new company prospectus
Based in New York,Spring Inc,designs and manufactures an
updated collection of men’s causal sportswear under the ―APRING‖
label,Marketed to upscale department stores and specialty stores
nationwide,spring is carried in such fine retailers as Nordstrom and
the Walking Company,As one of the fastest growing companies in
the apparel industry,Spring Inc,has enjoyed an average annual
sales growth rate of 150% in the last few years.
Leading the way with strong creative talent,the design team
makes good use of a great variety of fabrics,colors and styling
details to create a line of products that are constantly in demand.
There are four regional sales offices and show rooms in the
United States located in New York,Chicago,Seattle,and Los
Angeles,Its staff in sales,customer services,shipping,and
accounting are well known for providing the most friendly,efficient,
and professional service staff at all time,
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4,Simulating and writing
? Complete the product prospectus on page 53
of the textbook,
? Write an English product prospectus
according to the Chinese version:
本公司创立于 1990年。我们专门进口国外
产品。我们总部设在上海。我们有 6家分
公司，员工超过 1000人。公司 2001年营
业额为 1亿 6千万美元。我们的业务正在快
速增长。
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Part III Further Practice
1,Presenting new material
2,Simulating
3,Checking and commenting
4,Writing
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Presenting new samples
Geokon incorporated is located in New Hampshire,
USA and operates on a world-wide basis,The
company was founded in 1979 and currently has over
60 employees,Over the years,Geokon had emerged
as one of the leading designers and manufacturers of
a broad range of high quality industrial
instrumentation,In particular,Geokon,through
innovation and experience,had developed a line of
sensors unsurpassed anywhere in the world,These
highly reliable devices have contribute in no small
way to the growing worldwide acceptance of sensing
device technoloty,
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Sample 2
C&A Tool Engineering,Inc,(Indiana,USA)
The C&A head office is located in Churubusco,a town
with a population of around 1800 people in northeast Indiana.
When the company was founded in 1969,it started with only
two people,but now employs approximately 230,Extremely
rare for an American company,C&A has never laid off a
single employee.
The company was founded as a tool and die company for
the metal molding industry,but has since expanded its
business in a wide range of parts and engineering projects,
These parts and projects include parts for fuel injection
systems for diesel engines,parts for medical devices,and
automobile parts,C&A now holds contracts with
approximately 300 client companies,back
2,Simulating
Ask the students to work in groups to write a
company prospectus of their own
3,Checking and commenting
After the presentation of each group,the fellow
students comment and then teacher summarizes.
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4,Writing
? Ask the students to work together to write a
short passage about the chart given (Page 55 of
the Textbook),Some useful words and phrases
have been provided to help,
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Part IV
Aptitude Test and Guidance
1,Grammatical rules concerning
verb forms
2,Applying
3,Self-assessment and Guidance
4,Assignment
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2,Applying
1) Complete the following sentences using the
correct form of the verbs given in the
brackets.
2) Correct the errors in the following sentences.
3) Translate the following sentences into
English
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1) Complete the following sentences,using the
correct form of the verbs given in the brackets
? The company _________(base) in Shenyang,Liaoning
Province.
? We were able _________(record) a 38 percent increase in
sales in 2001.
? The Group’s total annual sales ________(expect) to exceed
200 million dollars in 2003.
? Western Light is a private company that _______(publish) a
weekly magazine.
? We are a small firm ________(locate) in Zhengzhou,with
approximately 100 employees.
? The Institute is a nonprofit organization that ________(provide)
science education programs for students of all ages.
? The company has an annual turnover of $160 million and our
business ________ (grow) rapidly.
? The National Consumer Law Center is an organization
__________(specialize) in consumer issues.
2) Correct Errors in the Following Sentences
? Our company established in Chengdu in 1998.
? Thomson Company has more 44000 employees in 53 country.
? When Texans was found in 1953,the average annual sales was $4000.
? Since 1982,Chase Management has focused on provide software
products and relate services.
? NEC Corporation is founded in 1899 and has its headquarter in Japan,
Tokyo.
? Alumina is a private company that manufacture aluminum window
and door frames.
? Our mission is provide the highest quality public transportation.
? Lemra Products are a manufacturer and distributor of quality electrical
products.
3) Translate the following sentences into English
? 我们是一家设在温州经营计算机的小公司 。
? 我们从 1987年开始经营业务的 。
? 现在我们在中国大连有 200多名员工 。
? 本中心包括三个部门, 其中研究开发部最大 。
? 我们的任务是改善病人的健康状况 。
?, 第三世界之友, 是一个非赢利性的志愿者团体。
3,Self-assessment and Guidance
? 1) and 2) are printed on the paper,After the
teacher checks the answers,the students can
score their own paper; as for 3) the teacher can
collect the paper and correct after class if time
is not permitted.
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4,Assignment
A,Write an company prospectus in
English on your own
B,Collect some credit card menu and
practice to talk about them
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