Unit 7
Making a Living
Text A
Life of a Salesman
Objectives,
? Students will be able to,
1,understand the main idea (Bill Porter the
salesman will never give in) and structure of the
text (4 parts,2 flashbacks);
2,appreciate the characteristics of journalistic
writing;
3,grasp the key language points and
grammatical structures in the text;
4,conduct a series of reading,listening,speaking,
and writing activities related to the theme of the
unit,
Background,
? Salesmanship,Sales promotion is an element
of the marketing process that can close the sale
of goods or services to a potential customer by
providing the incentive to make a positive
purchasing decision,Sales promotion,
advertising,and salesmanship are the major
techniques used in merchandising products to
the public,Salesmanship often takes the form of
a face-to-face encounter between the buyer and
seller,the presentation is set up to convince
customers that the product on sale is essential
to their satisfaction,
? The lack of personal feedback between buyer
and seller is sometimes considered a drawback
of the advertising approach Selling by telephone,
although it is significantly less effective than
personal selling,is still considered an important
method of merchandising,In the 1980s,a
growing promotional technique involved in-
home shopping programs using cable televising
channels,In recent years with the help of the
Internet online shopping is becoming popular,
Text Structure,
Paras 1-7
early morning preparation for the day’s work
Paras 8-25
mid-morning on his way to work
Paras 26-62
day door-to-door selling
Paras 63-84
evening paper work
New words,
linger vi,
1),If you linger somewhere,you stay there for a
long time,because you don’t want to leave,
e.g,It is a dreary little town where few people would
choose to linger,
He was still lingering around the stadium long after
the game was over,
2),spend a long time doing sth.or thinking about
sth,
pattern, linger on sth.,linger over sth,
e.g,He used to linger long over her meal,
She lingered over coffee,
cripple vt,
1),If sth,cripples sb.,it seriously injures
them so that they can never move properly
again,
e.g,At the beginning of the year 2000 crippled
children were on list to receive care,
2),damage or harm sb./sth,seriously
e.g,Robberies of tourists over the past several
years had crippled the tourist industry here,
The terrorists’ attack has not crippled the US
economy,
tilt v,
1),If you tilt sth.,or it tilts,it
moves to a sloping
position with one end or
side higher than the other,
（使）倾斜，（使）歪斜
e.g,He sat down on the chair
that tilted against the wall,
The pilot can tilt the
helicopter forward,backward,
or either side,
2),n,
e.g,The Leaning Tower of Pisa
is renowned for its marked tilt,
lean
1),v,incline,be in a sloping position
e.g,She leaned over the bridge to look at the boats
passing beneath it,
2),a,containing little or no fat
e.g,lean meat
3),a,to describe periods of time when people do not
have much money; producing little of value
e.g,The company has apparently recovered from several lean
years,
transfer vt,
pattern, transfer sth./sb,from…to…
→ move from one place to another
e.g,She’s been transferred to another department,
Power was transferred from the President to
the Vice President while the President received
medical treatment,
pledge v,
1),If you pledge sth.,you promise solemnly
that you will do or provide sth,
e.g,He pledged his vote to me without my
asking
2),If you pledge yourself or sb,to sth,or to
do sth.,you commit yourself or that person
solemnly to do sth,
pattern, pledge oneself/sb,to (do) sth,
e.g,He pledged himself to support the reform,
strain
1),vt,to strain sth,means to cause it to be used or
tested to an extent that goes beyond normal or
reasonable limits,
使 … 受到压力，使 … 紧张
e.g,These increases have strained the resources of the poorer
countries,
这些增长使较穷国家的资源更紧张。
That noise is really straining my patience,
那些噪音实在让我受不了。
2),If you strain to do sth.,you make a great effort to do it,
pattern, V+O + to,V+to
e.g,He was straining to hear what the speaker was saying,
He strained his eyes to catch a glimpse of the president,
~~
3),n,压力，负担
e.g,Some young white collar workers are complaining
about their job strain,
The bridge collapsed under the strain of all the extra
traffic,
所有这些增加的交通车辆使这座桥不堪重负坍塌了。
register
1),When you register,you put your name on
an official list
e.g,We must register for work at the
employment agency,
2),be recognized or noted mentally
e.g,On occasions what I said didn’t register in
my friend’s brain,
The professor’s name didn’t register with the
students,
Language Points in the text,
twist
1),If you twist part of your body,you injure it by turning it too
sharply or improperly,
扭伤
2),When sth,twists or when you twist it,it moves,bends,or
turns into a strange,uncomfortable shape or position,esp,
as a result of force,pain,or damage,
（使）变形，（使）扭曲
3),When you twist sth,or when it twists,you turn one end of it
in one direction while holding the other end or turning it in
the opposite direction,
扭，拧，搓
e.g,Never twist woolen clothes,
echo v,
1),a sound that echoes is reflected off sth,so that it
can be heard again after the original sound has
stopped,
（声音）被传回，回响
e.g,The cry echoes back from the pink of the mountain,
The noise of our footsteps seemed to go echoing around the
walls,
我们的脚步声似乎在墙壁周围不停回响。
2),If a place echoes,the sound is reflected off sth,so
that it can be heard again after the original sound
has stopped,
（场所）发出回声
e.g,The woods echoes with bird calls,
gain on
→ catch up with,come
closer to
e.g,You’ll have to drive
faster － they’re gaining on
us,
We were gaining on him
toward the end of the race,
match v,
If one thing matches sth,else,or if the
two things match,they are the same color
or design as one another,
e.g,She was dressed in a yellow skirt with
yellow ribbons to match in her hair,
* matching a,(定语 ) matched a.（表语）
e.g,The room had plain,light-colored walls with matching
curtains,
She said how wonderfully matched her daughter and I
were,
kick up
1),(cause to) rise
e.g,The horses kicked up a cloud of dust
The boys kicked up the leaves that lay thick upon
the ground with the coming of autumn,
2),arouse; stir up; cause 激起，引起
e.g,He kicked up a great fight and said our friendship
was at an end,
crush vt,
1),press sth,or squeeze sth,very hard so
that it is broken or destroyed
压断，压扁，压坏
e.g,He gave the impression of being able to
crush a child in arms,
2),to defeat sth,completely
e.g,Large numbers of troops were sent to
enemy to crush the guerillas,
trap vt,
pattern, be trapped( in sth.),
you can’t move or escape because
sth,is in your way or is holding you down;
be in trouble 被困住，受限制
e.g,Many people trapped in building died before
they could be rescued,
Many women are trapped in loveless
marriages,
only to …,
不定式短语作状语，表结果（意想不到，
不愉快）
e.g,John left his hometown ten years ago,never
to return,
They lifted a rock only to drop it on their own
feet,
Would you be so kind as to open the door for
me,
set up
1),make the arrangements and preparations
that are necessary to start sth,
安排，组建，展开
e.g,The government announced that they were
setting up an investigation into the affair,
2),to place sth,or build sth,
树立，设置
e.g,Police have set up roadblocks at all the
exists to the motorway,
literature
1),printed material used to advertise or
promote a product
e.g,My friend is sending me literature from two
other companies that provide a similar service,
2),writings that are valued as works of art
guarantee vt,
1),If a company guarantees a product or work that
they do,they give a written promise that if it has
any faults within a particular time it will be
repaired,保证，保用（商品）
2),If you guarantee sth.,you make sure that sth,
will definitely happen,or you’ll do or provide sth,
for sb,
保证，确保
e.g,I’m not guaranteeing that this method will work,
Advertisers guaranteed a weekly circulation of 250,000,
You should at least one day off a week,but you can’t
guarantee it,
off balance,
in an unsteady position or about to fall
e.g,The motorcycle knocked him off balance and he
fell down on the ground,
The sudden pull threw me off balance,
slip on
If you slip into clothes or slip them on,
you put them on quickly or easily,
* slip out of clothes ; slip clothes off
off one’s feet,
→ no longer standing
e.g,After the operation the old man had to
stay off his feet,
The doctor checked his left foot carefully
and said he would have to stay off his feet
for about two weeks,
be laid up (with ),
→ stay in bed,be unable to work,etc,
e.g,Our math teacher has been laid up in bed
with acute flu for a week,
The football player was laid up with a twisted
knee,
Making a Living
Text A
Life of a Salesman
Objectives,
? Students will be able to,
1,understand the main idea (Bill Porter the
salesman will never give in) and structure of the
text (4 parts,2 flashbacks);
2,appreciate the characteristics of journalistic
writing;
3,grasp the key language points and
grammatical structures in the text;
4,conduct a series of reading,listening,speaking,
and writing activities related to the theme of the
unit,
Background,
? Salesmanship,Sales promotion is an element
of the marketing process that can close the sale
of goods or services to a potential customer by
providing the incentive to make a positive
purchasing decision,Sales promotion,
advertising,and salesmanship are the major
techniques used in merchandising products to
the public,Salesmanship often takes the form of
a face-to-face encounter between the buyer and
seller,the presentation is set up to convince
customers that the product on sale is essential
to their satisfaction,
? The lack of personal feedback between buyer
and seller is sometimes considered a drawback
of the advertising approach Selling by telephone,
although it is significantly less effective than
personal selling,is still considered an important
method of merchandising,In the 1980s,a
growing promotional technique involved in-
home shopping programs using cable televising
channels,In recent years with the help of the
Internet online shopping is becoming popular,
Text Structure,
Paras 1-7
early morning preparation for the day’s work
Paras 8-25
mid-morning on his way to work
Paras 26-62
day door-to-door selling
Paras 63-84
evening paper work
New words,
linger vi,
1),If you linger somewhere,you stay there for a
long time,because you don’t want to leave,
e.g,It is a dreary little town where few people would
choose to linger,
He was still lingering around the stadium long after
the game was over,
2),spend a long time doing sth.or thinking about
sth,
pattern, linger on sth.,linger over sth,
e.g,He used to linger long over her meal,
She lingered over coffee,
cripple vt,
1),If sth,cripples sb.,it seriously injures
them so that they can never move properly
again,
e.g,At the beginning of the year 2000 crippled
children were on list to receive care,
2),damage or harm sb./sth,seriously
e.g,Robberies of tourists over the past several
years had crippled the tourist industry here,
The terrorists’ attack has not crippled the US
economy,
tilt v,
1),If you tilt sth.,or it tilts,it
moves to a sloping
position with one end or
side higher than the other,
（使）倾斜，（使）歪斜
e.g,He sat down on the chair
that tilted against the wall,
The pilot can tilt the
helicopter forward,backward,
or either side,
2),n,
e.g,The Leaning Tower of Pisa
is renowned for its marked tilt,
lean
1),v,incline,be in a sloping position
e.g,She leaned over the bridge to look at the boats
passing beneath it,
2),a,containing little or no fat
e.g,lean meat
3),a,to describe periods of time when people do not
have much money; producing little of value
e.g,The company has apparently recovered from several lean
years,
transfer vt,
pattern, transfer sth./sb,from…to…
→ move from one place to another
e.g,She’s been transferred to another department,
Power was transferred from the President to
the Vice President while the President received
medical treatment,
pledge v,
1),If you pledge sth.,you promise solemnly
that you will do or provide sth,
e.g,He pledged his vote to me without my
asking
2),If you pledge yourself or sb,to sth,or to
do sth.,you commit yourself or that person
solemnly to do sth,
pattern, pledge oneself/sb,to (do) sth,
e.g,He pledged himself to support the reform,
strain
1),vt,to strain sth,means to cause it to be used or
tested to an extent that goes beyond normal or
reasonable limits,
使 … 受到压力，使 … 紧张
e.g,These increases have strained the resources of the poorer
countries,
这些增长使较穷国家的资源更紧张。
That noise is really straining my patience,
那些噪音实在让我受不了。
2),If you strain to do sth.,you make a great effort to do it,
pattern, V+O + to,V+to
e.g,He was straining to hear what the speaker was saying,
He strained his eyes to catch a glimpse of the president,
~~
3),n,压力，负担
e.g,Some young white collar workers are complaining
about their job strain,
The bridge collapsed under the strain of all the extra
traffic,
所有这些增加的交通车辆使这座桥不堪重负坍塌了。
register
1),When you register,you put your name on
an official list
e.g,We must register for work at the
employment agency,
2),be recognized or noted mentally
e.g,On occasions what I said didn’t register in
my friend’s brain,
The professor’s name didn’t register with the
students,
Language Points in the text,
twist
1),If you twist part of your body,you injure it by turning it too
sharply or improperly,
扭伤
2),When sth,twists or when you twist it,it moves,bends,or
turns into a strange,uncomfortable shape or position,esp,
as a result of force,pain,or damage,
（使）变形，（使）扭曲
3),When you twist sth,or when it twists,you turn one end of it
in one direction while holding the other end or turning it in
the opposite direction,
扭，拧，搓
e.g,Never twist woolen clothes,
echo v,
1),a sound that echoes is reflected off sth,so that it
can be heard again after the original sound has
stopped,
（声音）被传回，回响
e.g,The cry echoes back from the pink of the mountain,
The noise of our footsteps seemed to go echoing around the
walls,
我们的脚步声似乎在墙壁周围不停回响。
2),If a place echoes,the sound is reflected off sth,so
that it can be heard again after the original sound
has stopped,
（场所）发出回声
e.g,The woods echoes with bird calls,
gain on
→ catch up with,come
closer to
e.g,You’ll have to drive
faster － they’re gaining on
us,
We were gaining on him
toward the end of the race,
match v,
If one thing matches sth,else,or if the
two things match,they are the same color
or design as one another,
e.g,She was dressed in a yellow skirt with
yellow ribbons to match in her hair,
* matching a,(定语 ) matched a.（表语）
e.g,The room had plain,light-colored walls with matching
curtains,
She said how wonderfully matched her daughter and I
were,
kick up
1),(cause to) rise
e.g,The horses kicked up a cloud of dust
The boys kicked up the leaves that lay thick upon
the ground with the coming of autumn,
2),arouse; stir up; cause 激起，引起
e.g,He kicked up a great fight and said our friendship
was at an end,
crush vt,
1),press sth,or squeeze sth,very hard so
that it is broken or destroyed
压断，压扁，压坏
e.g,He gave the impression of being able to
crush a child in arms,
2),to defeat sth,completely
e.g,Large numbers of troops were sent to
enemy to crush the guerillas,
trap vt,
pattern, be trapped( in sth.),
you can’t move or escape because
sth,is in your way or is holding you down;
be in trouble 被困住，受限制
e.g,Many people trapped in building died before
they could be rescued,
Many women are trapped in loveless
marriages,
only to …,
不定式短语作状语，表结果（意想不到，
不愉快）
e.g,John left his hometown ten years ago,never
to return,
They lifted a rock only to drop it on their own
feet,
Would you be so kind as to open the door for
me,
set up
1),make the arrangements and preparations
that are necessary to start sth,
安排，组建，展开
e.g,The government announced that they were
setting up an investigation into the affair,
2),to place sth,or build sth,
树立，设置
e.g,Police have set up roadblocks at all the
exists to the motorway,
literature
1),printed material used to advertise or
promote a product
e.g,My friend is sending me literature from two
other companies that provide a similar service,
2),writings that are valued as works of art
guarantee vt,
1),If a company guarantees a product or work that
they do,they give a written promise that if it has
any faults within a particular time it will be
repaired,保证，保用（商品）
2),If you guarantee sth.,you make sure that sth,
will definitely happen,or you’ll do or provide sth,
for sb,
保证，确保
e.g,I’m not guaranteeing that this method will work,
Advertisers guaranteed a weekly circulation of 250,000,
You should at least one day off a week,but you can’t
guarantee it,
off balance,
in an unsteady position or about to fall
e.g,The motorcycle knocked him off balance and he
fell down on the ground,
The sudden pull threw me off balance,
slip on
If you slip into clothes or slip them on,
you put them on quickly or easily,
* slip out of clothes ; slip clothes off
off one’s feet,
→ no longer standing
e.g,After the operation the old man had to
stay off his feet,
The doctor checked his left foot carefully
and said he would have to stay off his feet
for about two weeks,
be laid up (with ),
→ stay in bed,be unable to work,etc,
e.g,Our math teacher has been laid up in bed
with acute flu for a week,
The football player was laid up with a twisted
knee,
