旅游英语
Unit One
1 Text
2 Situational Conversation
3 Practical Writing
4 Supplementary Reading
旅游英语
World Tourism Organization
The World Tourism Organization (WTO) is the most widely
recognized and leading international organization in the field of
travel and tourism today.
WTO’s Logo
Unit One--Text
旅游英语
World Tourism Organization
The headquarter of WTO
Unit One--Text
旅游英语
World Tourism Organization
Words and Expressions
Proper Nouns
Madrid 马德里（西班牙首都）
the Hague 海牙
Geneva 日内瓦
Spain 西班牙
the Caribbean 加勒比海
Kyrgyzstan 吉尔吉斯
Unit One--Text
旅游英语
World Tourism Organization
Nouns
forum n,(复数为 forums 或 fora) 论坛；讨论会；法庭
issue n,结果,结局；发行；发行物
know-how n,实际知识；技能,诀窍
territory n,地区；领土,范围
affiliate n,会员；分支机构
incentive n,鼓励,刺激
heritage n,世袭财产；遗产,传统
destination n,目的地,终点
assembly n,集会,集合,议会
secretariat n,书记处,秘书处
sustainability n,维持,继续,忍受
offset n,抵消,补偿
statistics n,统计；统计数字,统计资料
impact n,效果,影响；冲击,碰撞
network n,网络,广播网
curricula n,(curriculum的复数 ) 学校的全部课程,（ 一门 ） 课程
seminar n,（ 大学的 ） 研究班；研究生课程,讨论会
elimination n,排除,消除
access n,接近,进入
clearinghouse n,交换所
liaison n,联络
ecotourism n,生态旅游
caravan n,商队,旅行队
monument n,纪念碑,纪念馆
quota n,定额,分配额
Unit One--Text
旅游英语
World Tourism Organization
Verbs
entrust vt,委托，信托；托管
install vt,安置，设置；任命
execute vt,实行；实施；执行，履行
transfer v,转移，传递；调动；改变
facilitate vt,推进，促进；使容易，使便利
implement v,贯彻，完成
launch v,发起，发射，开展，开办
revitalize vt,使新生，使有新的活动
initiate v,开始，发动，使入门
boost v,升，提高，促进
restore vt,（使）恢复，（使）复位；归还
enhance v,提高，增加，美化
Unit One--Text
旅游英语
World Tourism Organization
Adjectives
intergovernmental a,政府间的
Spanish a,西班牙的；西班牙人的；西班牙语的
comparable a,可比较的；类似的
Unit One--Text
旅游英语
World Tourism Organization
Phrases
serve as 充当，作 … 之用
aim to do sth,想，打算
engage in 使从事于，使忙于
contribute to … （对 … ）有好处；起作用
in addition to 除 … 之外
act as 充当，起 … 作用
relevance to … 和 … 有关
Unit One--Text
旅游英语
World Tourism Organization
Notes
1,The World Tourism Organization (WTO) 世界旅游组织
2,the International Union of Official Tourist Publicity
Organizations 国际官方旅游宣传组织联合会
3,the International Union for Official Tourism Organizations
(IUOTO) 国际官方旅游组织联盟
4,the United Nations Development Program (UNDP) 联合国开发计划署
5,the United Nations Educational,Scientific and Cultural
Organization (UNESCO) 联合国教科文组织
6,Graduate Tourism Aptitude Test (GTAT)研究生旅游能力考试
Unit One--Text
旅游英语
World Tourism Organization
Exercises
I,Based on your reading of the text,which of the
following statements is true (T) or false (F)?
1,WTO is currently the most widely recognized major international
organization in the field of travel and tourism in the world,( )
2,More than 350 countries and territories have their membership
in the World Tourism Organization at present,( )
3,The development of the Graduate Tourism Aptitude Test is an
example of promoting peace and understanding among all the
nations of the world,( )
4,The World Tourism Organization officially signed with the
United Nations the cooperation agreement in 1976,( )
5,WTO is active in both regional and global activities,( )
Unit One--Text
T
F
F
F
T
旅游英语
World Tourism Organization
6,The WTO representatives hold regional conferences on
problems that are shared by many countries,( )
7,The Slave Route project aims to boost cultural tourism to both
Asian and African nations,( )
8,The majority of the operation cost of WTO has been covered by
the UN since its founding in 1975,( )
9,WTO attempts to facilitate world travel through elimination of
requirements for passports and visas for international travelers.
( )
10,The Silk Road and the Slave Route projects were implemented
by the United Nations Educational,Scientific and Cultural
Organization (UNESCO) to promote regional tourism,( )
Unit One--Text
T
F
F
F
F
旅游英语
World Tourism Organization
II,Answer the following questions based on the
information in the text.
1,Where did the World Tourism Organization hold its first General
Assembly in 1975?
2,What is your understanding ofWTO’s major task?
3,Why has research been one of WTO’s most important
contributions?
4,Two national seminars are mentioned in the text to illustrate
certain topics,What are they?
5,What was the major purpose of Silk Road project and how many
countries took part in the project?
In Madrid,Spain.
Its task is the transfer of tourism know-how to developing countries,
They are Tourism Promotion in Mexico and Ecotourism in Kyrgyzstan.
(refer to Page 2 )
(refer to Page 3 )
Unit One--Text
旅游英语
World Tourism Organization
III,Translate the following into English using the words
or expressions given in the brackets.
1,这种方法可以作为进一步改进我们生活条件的基础 。 (serve as)
2,除了统计资料和市场研究很有名气外,国际旅游组织还从事人力资源的开发 。 (in addition to,engage in)
3,计算机的发展对我国工业,农业,科技都起了很重要的作用 。
(contribute to)
4,我们采取了有效措施,帮助他们恢复生产,重建家园 。 (restore)
5,上个月中国又发射了一颗通讯卫星 。 (launch)
This way may serve as the basis for further improving our living
conditions.
In addition to being known for its statistics and market research,
WTO also engages in developing human resources.
The development of computers has contributed a lot to industry,
agriculture and science in our country.
We took effective measures to help them restore production and
rebuild their homes.
Last month another communications satellite was launched in China.
Unit One--Text
旅游英语
World Tourism Organization
Situational Conversation
1,Asking About Travel
Jack,Good morning,I want to go to Guangzhou,Could you please tell me
if there is a flight tomorrow?
Travel agent,There are two flights every day at seven a.m,and at three
p.m.
Jack,How long does it take to get there?
Travel agent,Around three hours.
Jack,How much does it cost?
Travel agent,The single fare is RMB700 for economy and RMB1000 for
business.
Jack,By the way,is there any reduction for a return journey?
Travel agent,No,it’s double fare,the same each way.
Jack,Oh,I see,And how much is it to Guangzhou by train,please? Hard
berth.
Travel agent,RMB200,But for tomorrow evening there is only soft berth
left,It’s RMB400.
Jack,Well,I’ll have to think about it first,I’ll call you back in half an hour.
Thank you.Travel agent,You are welcome.
Unit One--Situational Conversation
旅游英语
World Tourism Organization
2,Where and How to Travel
Wang,Where would you like to travel if time and money were no object?
Zhang,If I were rich and had a lot of free time,I’d go to Thailand in winter,
to Lu Shan in Summer.
John,How would you travel?
Zhang,By air,of course! It is very fast and convenient,And how about
you?
Wang,I’d like to go on an express train visiting all the exciting cities in
China.
Zhang,But wouldn’t you get rather bored travelling for so long?
Wang,Certainly not,You know the express train usually leaves in the
morning and arrives at the destination in the evening,On the way I can
enjoy the natural beauty of the country.
Zhang,It’s surely a good idea.
Notes:
noobject （ 表示时间,金钱,距离等 ） 不计较；不成问题 。
Unit One--Situational Conversation
旅游英语
World Tourism Organization
Exercises
I,Role-play the sample dialogues.
II,Try to communicate in the given situation.
Student A is going to Shenyang from Dalian.
Student B is a clerk of a travel agency.
The following information can be referred in the conversation:
luxury bus（ 豪华巴士 ） (depart every hour from seven in the
morning to six in the evening)
express train (two times a day at seven a.m,and at one p.m.)
bus fare RMB80; train fare RMB50
traveling time is around 4 hour for both bus and train
Unit One--Situational Conversation
旅游英语
World Tourism Organization
Basic
Contents of
Business
Letters
Business
Letters
Main Styles
of Business
Letters
Unit One--Practical Writing
旅游英语
World Tourism Organization
Basic Format of Business Letters
Unit One--Practical Writing
信头（ Heading）
信内地址（ Inside Address）
称呼（ Salutation）
正文（ Body）
结尾（ Closing）
签名（ Signature）
备注（ Notations）
旅游英语
World Tourism Organization
信头（ Heading）
包括寄信人的地址和写信日期。如果使用公司或单位的信头纸，
则只需打印写信日期。信头不要写寄信人的姓名。例如：
123 Renmin Road
Dalian,Liaoning 116011
CHINA
May 20,2001
Unit One--Practical Writing
旅游英语
World Tourism Organization
信内地址（ Inside Address）
包括收信人的姓名、头衔和详细地址。
例如：
Dr,Helen Armstrong
Center of Tourism Training
800 Somerset St.
Portland,ME 04103
USA
Unit One--Practical Writing
旅游英语
World Tourism Organization
称呼（ Salutation）
在商务信函中,通常的称呼格式是 Dear + 头衔 + 姓 （ 或姓名 ） + 冒号 。 例如,Dear Mr,Hudson,或 Dear Ms Kathy Wang:,常用的头衔有,Mr.（ 先生 ）,Ms（ 女士 ）,Miss（ 小姐 ）,Dr.（ 博士 ） 等 。
如果不知道收信人的姓名,可以用职衔,例如,Dear Personnel
Manager:或 Dear Customer Service Manager:,也可以用 Dear Sir
or Madam:或直接用公司名称,如,Dear Air China:或 Dear Hilton
Hotel:。
Unit One--Practical Writing
旅游英语
World Tourism Organization
正文 （ Body）
商务信函的正文包括你要表达的主要信息,应该简明扼要,易于阅读 。 段落之间要用双行距 （ double-spaced）,以示醒目 。
商务信函写作主要应遵循如下三条原则：
1,开门见山,一开头就陈述写信的目的 ;
2,所用语言要直截了当,清晰,简明,客观,礼貌 ;
3,正确运用语法和句式,不要出现语法错误,拼写错误,非正规句式和语言,使收信人感到你的信写得非常认真 。
Unit One--Practical Writing
旅游英语
World Tourism Organization
结尾 （ Closing）
结尾部分包括一句客套用语,其正式程度应与称呼部分一致 。
结尾客套用语中,只有第一个字母大写,其余字母均小写,句尾要用逗号 。
正式信函的结尾通常用如下客套用语：
Respectfully,
Cordially,
Yours truly,
Sincerely,
非完全正式的信函的结尾可以用：
Warmest regards,
Regards,
Best wishes,
Unit One--Practical Writing
旅游英语
World Tourism Organization
签名（ Signature）
在商务信函中,在结尾客套用语下面 4行左右的位置上打印写信人的姓名 （ 在姓名的下面也可以打印写信人的头衔,公司或部门的名称 ） 。
结尾客套用语和打印的姓名之间由写信人亲笔签名 。 亲笔签名部分只能包含姓名,不能包含诸如 Mr.,Ms,Dr.,或 Prof.等字 。 签名的样式也要固定,不能经常变换 。 决不可以一封信签 P,Smith而另一封信签 Peter Smith,第三封信又改为 P.B,Smith。
Unit One--Practical Writing
旅游英语
World Tourism Organization
备注 （ Notations）
签名部分之下还可以添加一些附加说明信息,如,Enclosure
（ 或缩写为 Enc.或 Encl.） 表示随信附件,Enc,3表示随信还有三个附件； cc 表示抄送,cc,Keith Rogers表示本信还抄送 Keith
Rogers。
Unit One--Practical Writing
旅游英语
World Tourism Organization
齐头式（ Block Style）
在齐头式（ Block Style）信函中，所有内容的每一行都从最左边开始，成一垂线。示例见 P12。
修正齐头式（ Modified Block Style）
修正齐头式 （ Modified Block Style） 信函的整体布局与齐头式相似,不同之处在于信头,结尾和签名部分的位置不同 。 示例见 P13。
Unit One--Practical Writing
旅游英语
World Tourism Organization
Unit One--Practical Writing
Writing Practice:
1,假设你和你夫人打算在五月初到新加坡度假三天,要入住大中酒店
（ Hotel Grand Central,22 Cavenagh Road,Singapore 229617） 。
写一封信给该酒店,索取酒店的小册子 （ brochure）,并询问房间的价格及酒店的设施情况 。 请酒店回信或用电子邮件答复 。 信的格式为齐头式 （ Block Style） 。
2,为大中酒店写一封回复信,随信寄去酒店的小册子,告之五月份是旅游旺季,客人通常很多,建议应尽早预定酒店房间 。 复信的格式为修正齐头式 （ Modified Block Style） 。
答案见 P179
旅游英语
World Tourism Organization
Unit One--Supplementary Readings
Supplementary Reading One
Check your understanding of the passage.
1,When we think of tourism,we think primarily of people who
are _____,
B,visiting a particular place for sightseeing,visiting friends
and relatives,and visiting patients.
C,visiting a particular place for sightseeing,visiting friends
and relatives,taking a vacation,and having a good time.
D,visiting friends and relatives,visiting a particular place for
sightseeing,having a good time and visiting classmates
and parents.
A,visiting a particular place for sightseeing,taking a
vacation,having a good time and visiting officials.
旅游英语
World Tourism Organization
2,If we define tourism and describe its scope fully,we must
consider ______.
A,the various groups who take part in,not the groups that are
affected
B,all kinds of people who want to participate in and some
others factors
C,the various groups that participate in and the transportation
D,various groups that take part in and are affected by this field
(industry)
Unit One--Supplementary Readings
旅游英语
World Tourism Organization
3,Which forms of transportation is NOT mentioned in the passage?
B,Standing at the rail of a cruise ship looking across the blue
sea
C,Taking a chair lift up
D,Hiking in a wilderness park
A,Taking a bus to school
Unit One--Supplementary Readings
旅游英语
World Tourism Organization
4,What does,Business people see tourism as an opportunity to
make a profit by supplying the goods and services that the
tourist market demands.” mean?
A,It means business people like to make a profit but they don’t
care whether the tourist market needs it or not.
B,Business people see tourism as an opportunity to make a
profit by supplying the useless goods and poor services.
D,It means business people provide tourist goods and
services because they like the people who like to travel a lot.
C,It means business people not only make a profit through
tourist market but also care about what the tourist market
demands.
Unit One--Supplementary Readings
旅游英语
World Tourism Organization
5,What’s the attitude of the politicians about the tourism?
A,They think tourism is a good chance for them to develop
their economy and politics.
C,They view tourism as a good way to make local people know
more about the world.
D,They don’t think tourism can make the people as wealthy as
those in other fields.
B,They think tourism as a wealth factor to develop the
economy for their jurisdictions.
Unit One--Supplementary Readings
旅游英语
World Tourism Organization
Supplementary Reading Two
Notes
1,check 在美国英语中,check既表示,支票,,也表示,帐单,。
2,Parducci Chardonnay 一种干白葡萄酒 。
3,Chenin Blanc 一种口味介于,干,和,半甜,之间的白葡萄酒 。
4,house wine 指餐馆或酒吧出售的该店最便宜的普通葡萄酒,在餐馆里,这种酒通常在就餐时饮用,这种酒被餐馆或酒吧当作,看家,
或,压店,酒,通常不在酒单上列出 。
5,@ 读作 at,等于 at或 each,表示单价 。
Unit One--Supplementary Readings
旅游英语
World Tourism Organization
Check your understanding of the passage (True or
False).
1,Two families and four people had dinner together,( )
2,There were thirty-five tables on the second level at the
restaurant,( )
3,The two families went Dutch at a restaurant on Sunday,May 21.
( )
4,The bartender and the waitress substituted Chenin Blanc for a
hamburger,( )
5,Wayne Bruno pointed out that the customer is not always right,
but the wine is,( )
F
F
T
F
F
Unit One--Supplementary Readings
Unit One
1 Text
2 Situational Conversation
3 Practical Writing
4 Supplementary Reading
旅游英语
World Tourism Organization
The World Tourism Organization (WTO) is the most widely
recognized and leading international organization in the field of
travel and tourism today.
WTO’s Logo
Unit One--Text
旅游英语
World Tourism Organization
The headquarter of WTO
Unit One--Text
旅游英语
World Tourism Organization
Words and Expressions
Proper Nouns
Madrid 马德里（西班牙首都）
the Hague 海牙
Geneva 日内瓦
Spain 西班牙
the Caribbean 加勒比海
Kyrgyzstan 吉尔吉斯
Unit One--Text
旅游英语
World Tourism Organization
Nouns
forum n,(复数为 forums 或 fora) 论坛；讨论会；法庭
issue n,结果,结局；发行；发行物
know-how n,实际知识；技能,诀窍
territory n,地区；领土,范围
affiliate n,会员；分支机构
incentive n,鼓励,刺激
heritage n,世袭财产；遗产,传统
destination n,目的地,终点
assembly n,集会,集合,议会
secretariat n,书记处,秘书处
sustainability n,维持,继续,忍受
offset n,抵消,补偿
statistics n,统计；统计数字,统计资料
impact n,效果,影响；冲击,碰撞
network n,网络,广播网
curricula n,(curriculum的复数 ) 学校的全部课程,（ 一门 ） 课程
seminar n,（ 大学的 ） 研究班；研究生课程,讨论会
elimination n,排除,消除
access n,接近,进入
clearinghouse n,交换所
liaison n,联络
ecotourism n,生态旅游
caravan n,商队,旅行队
monument n,纪念碑,纪念馆
quota n,定额,分配额
Unit One--Text
旅游英语
World Tourism Organization
Verbs
entrust vt,委托，信托；托管
install vt,安置，设置；任命
execute vt,实行；实施；执行，履行
transfer v,转移，传递；调动；改变
facilitate vt,推进，促进；使容易，使便利
implement v,贯彻，完成
launch v,发起，发射，开展，开办
revitalize vt,使新生，使有新的活动
initiate v,开始，发动，使入门
boost v,升，提高，促进
restore vt,（使）恢复，（使）复位；归还
enhance v,提高，增加，美化
Unit One--Text
旅游英语
World Tourism Organization
Adjectives
intergovernmental a,政府间的
Spanish a,西班牙的；西班牙人的；西班牙语的
comparable a,可比较的；类似的
Unit One--Text
旅游英语
World Tourism Organization
Phrases
serve as 充当，作 … 之用
aim to do sth,想，打算
engage in 使从事于，使忙于
contribute to … （对 … ）有好处；起作用
in addition to 除 … 之外
act as 充当，起 … 作用
relevance to … 和 … 有关
Unit One--Text
旅游英语
World Tourism Organization
Notes
1,The World Tourism Organization (WTO) 世界旅游组织
2,the International Union of Official Tourist Publicity
Organizations 国际官方旅游宣传组织联合会
3,the International Union for Official Tourism Organizations
(IUOTO) 国际官方旅游组织联盟
4,the United Nations Development Program (UNDP) 联合国开发计划署
5,the United Nations Educational,Scientific and Cultural
Organization (UNESCO) 联合国教科文组织
6,Graduate Tourism Aptitude Test (GTAT)研究生旅游能力考试
Unit One--Text
旅游英语
World Tourism Organization
Exercises
I,Based on your reading of the text,which of the
following statements is true (T) or false (F)?
1,WTO is currently the most widely recognized major international
organization in the field of travel and tourism in the world,( )
2,More than 350 countries and territories have their membership
in the World Tourism Organization at present,( )
3,The development of the Graduate Tourism Aptitude Test is an
example of promoting peace and understanding among all the
nations of the world,( )
4,The World Tourism Organization officially signed with the
United Nations the cooperation agreement in 1976,( )
5,WTO is active in both regional and global activities,( )
Unit One--Text
T
F
F
F
T
旅游英语
World Tourism Organization
6,The WTO representatives hold regional conferences on
problems that are shared by many countries,( )
7,The Slave Route project aims to boost cultural tourism to both
Asian and African nations,( )
8,The majority of the operation cost of WTO has been covered by
the UN since its founding in 1975,( )
9,WTO attempts to facilitate world travel through elimination of
requirements for passports and visas for international travelers.
( )
10,The Silk Road and the Slave Route projects were implemented
by the United Nations Educational,Scientific and Cultural
Organization (UNESCO) to promote regional tourism,( )
Unit One--Text
T
F
F
F
F
旅游英语
World Tourism Organization
II,Answer the following questions based on the
information in the text.
1,Where did the World Tourism Organization hold its first General
Assembly in 1975?
2,What is your understanding ofWTO’s major task?
3,Why has research been one of WTO’s most important
contributions?
4,Two national seminars are mentioned in the text to illustrate
certain topics,What are they?
5,What was the major purpose of Silk Road project and how many
countries took part in the project?
In Madrid,Spain.
Its task is the transfer of tourism know-how to developing countries,
They are Tourism Promotion in Mexico and Ecotourism in Kyrgyzstan.
(refer to Page 2 )
(refer to Page 3 )
Unit One--Text
旅游英语
World Tourism Organization
III,Translate the following into English using the words
or expressions given in the brackets.
1,这种方法可以作为进一步改进我们生活条件的基础 。 (serve as)
2,除了统计资料和市场研究很有名气外,国际旅游组织还从事人力资源的开发 。 (in addition to,engage in)
3,计算机的发展对我国工业,农业,科技都起了很重要的作用 。
(contribute to)
4,我们采取了有效措施,帮助他们恢复生产,重建家园 。 (restore)
5,上个月中国又发射了一颗通讯卫星 。 (launch)
This way may serve as the basis for further improving our living
conditions.
In addition to being known for its statistics and market research,
WTO also engages in developing human resources.
The development of computers has contributed a lot to industry,
agriculture and science in our country.
We took effective measures to help them restore production and
rebuild their homes.
Last month another communications satellite was launched in China.
Unit One--Text
旅游英语
World Tourism Organization
Situational Conversation
1,Asking About Travel
Jack,Good morning,I want to go to Guangzhou,Could you please tell me
if there is a flight tomorrow?
Travel agent,There are two flights every day at seven a.m,and at three
p.m.
Jack,How long does it take to get there?
Travel agent,Around three hours.
Jack,How much does it cost?
Travel agent,The single fare is RMB700 for economy and RMB1000 for
business.
Jack,By the way,is there any reduction for a return journey?
Travel agent,No,it’s double fare,the same each way.
Jack,Oh,I see,And how much is it to Guangzhou by train,please? Hard
berth.
Travel agent,RMB200,But for tomorrow evening there is only soft berth
left,It’s RMB400.
Jack,Well,I’ll have to think about it first,I’ll call you back in half an hour.
Thank you.Travel agent,You are welcome.
Unit One--Situational Conversation
旅游英语
World Tourism Organization
2,Where and How to Travel
Wang,Where would you like to travel if time and money were no object?
Zhang,If I were rich and had a lot of free time,I’d go to Thailand in winter,
to Lu Shan in Summer.
John,How would you travel?
Zhang,By air,of course! It is very fast and convenient,And how about
you?
Wang,I’d like to go on an express train visiting all the exciting cities in
China.
Zhang,But wouldn’t you get rather bored travelling for so long?
Wang,Certainly not,You know the express train usually leaves in the
morning and arrives at the destination in the evening,On the way I can
enjoy the natural beauty of the country.
Zhang,It’s surely a good idea.
Notes:
noobject （ 表示时间,金钱,距离等 ） 不计较；不成问题 。
Unit One--Situational Conversation
旅游英语
World Tourism Organization
Exercises
I,Role-play the sample dialogues.
II,Try to communicate in the given situation.
Student A is going to Shenyang from Dalian.
Student B is a clerk of a travel agency.
The following information can be referred in the conversation:
luxury bus（ 豪华巴士 ） (depart every hour from seven in the
morning to six in the evening)
express train (two times a day at seven a.m,and at one p.m.)
bus fare RMB80; train fare RMB50
traveling time is around 4 hour for both bus and train
Unit One--Situational Conversation
旅游英语
World Tourism Organization
Basic
Contents of
Business
Letters
Business
Letters
Main Styles
of Business
Letters
Unit One--Practical Writing
旅游英语
World Tourism Organization
Basic Format of Business Letters
Unit One--Practical Writing
信头（ Heading）
信内地址（ Inside Address）
称呼（ Salutation）
正文（ Body）
结尾（ Closing）
签名（ Signature）
备注（ Notations）
旅游英语
World Tourism Organization
信头（ Heading）
包括寄信人的地址和写信日期。如果使用公司或单位的信头纸，
则只需打印写信日期。信头不要写寄信人的姓名。例如：
123 Renmin Road
Dalian,Liaoning 116011
CHINA
May 20,2001
Unit One--Practical Writing
旅游英语
World Tourism Organization
信内地址（ Inside Address）
包括收信人的姓名、头衔和详细地址。
例如：
Dr,Helen Armstrong
Center of Tourism Training
800 Somerset St.
Portland,ME 04103
USA
Unit One--Practical Writing
旅游英语
World Tourism Organization
称呼（ Salutation）
在商务信函中,通常的称呼格式是 Dear + 头衔 + 姓 （ 或姓名 ） + 冒号 。 例如,Dear Mr,Hudson,或 Dear Ms Kathy Wang:,常用的头衔有,Mr.（ 先生 ）,Ms（ 女士 ）,Miss（ 小姐 ）,Dr.（ 博士 ） 等 。
如果不知道收信人的姓名,可以用职衔,例如,Dear Personnel
Manager:或 Dear Customer Service Manager:,也可以用 Dear Sir
or Madam:或直接用公司名称,如,Dear Air China:或 Dear Hilton
Hotel:。
Unit One--Practical Writing
旅游英语
World Tourism Organization
正文 （ Body）
商务信函的正文包括你要表达的主要信息,应该简明扼要,易于阅读 。 段落之间要用双行距 （ double-spaced）,以示醒目 。
商务信函写作主要应遵循如下三条原则：
1,开门见山,一开头就陈述写信的目的 ;
2,所用语言要直截了当,清晰,简明,客观,礼貌 ;
3,正确运用语法和句式,不要出现语法错误,拼写错误,非正规句式和语言,使收信人感到你的信写得非常认真 。
Unit One--Practical Writing
旅游英语
World Tourism Organization
结尾 （ Closing）
结尾部分包括一句客套用语,其正式程度应与称呼部分一致 。
结尾客套用语中,只有第一个字母大写,其余字母均小写,句尾要用逗号 。
正式信函的结尾通常用如下客套用语：
Respectfully,
Cordially,
Yours truly,
Sincerely,
非完全正式的信函的结尾可以用：
Warmest regards,
Regards,
Best wishes,
Unit One--Practical Writing
旅游英语
World Tourism Organization
签名（ Signature）
在商务信函中,在结尾客套用语下面 4行左右的位置上打印写信人的姓名 （ 在姓名的下面也可以打印写信人的头衔,公司或部门的名称 ） 。
结尾客套用语和打印的姓名之间由写信人亲笔签名 。 亲笔签名部分只能包含姓名,不能包含诸如 Mr.,Ms,Dr.,或 Prof.等字 。 签名的样式也要固定,不能经常变换 。 决不可以一封信签 P,Smith而另一封信签 Peter Smith,第三封信又改为 P.B,Smith。
Unit One--Practical Writing
旅游英语
World Tourism Organization
备注 （ Notations）
签名部分之下还可以添加一些附加说明信息,如,Enclosure
（ 或缩写为 Enc.或 Encl.） 表示随信附件,Enc,3表示随信还有三个附件； cc 表示抄送,cc,Keith Rogers表示本信还抄送 Keith
Rogers。
Unit One--Practical Writing
旅游英语
World Tourism Organization
齐头式（ Block Style）
在齐头式（ Block Style）信函中，所有内容的每一行都从最左边开始，成一垂线。示例见 P12。
修正齐头式（ Modified Block Style）
修正齐头式 （ Modified Block Style） 信函的整体布局与齐头式相似,不同之处在于信头,结尾和签名部分的位置不同 。 示例见 P13。
Unit One--Practical Writing
旅游英语
World Tourism Organization
Unit One--Practical Writing
Writing Practice:
1,假设你和你夫人打算在五月初到新加坡度假三天,要入住大中酒店
（ Hotel Grand Central,22 Cavenagh Road,Singapore 229617） 。
写一封信给该酒店,索取酒店的小册子 （ brochure）,并询问房间的价格及酒店的设施情况 。 请酒店回信或用电子邮件答复 。 信的格式为齐头式 （ Block Style） 。
2,为大中酒店写一封回复信,随信寄去酒店的小册子,告之五月份是旅游旺季,客人通常很多,建议应尽早预定酒店房间 。 复信的格式为修正齐头式 （ Modified Block Style） 。
答案见 P179
旅游英语
World Tourism Organization
Unit One--Supplementary Readings
Supplementary Reading One
Check your understanding of the passage.
1,When we think of tourism,we think primarily of people who
are _____,
B,visiting a particular place for sightseeing,visiting friends
and relatives,and visiting patients.
C,visiting a particular place for sightseeing,visiting friends
and relatives,taking a vacation,and having a good time.
D,visiting friends and relatives,visiting a particular place for
sightseeing,having a good time and visiting classmates
and parents.
A,visiting a particular place for sightseeing,taking a
vacation,having a good time and visiting officials.
旅游英语
World Tourism Organization
2,If we define tourism and describe its scope fully,we must
consider ______.
A,the various groups who take part in,not the groups that are
affected
B,all kinds of people who want to participate in and some
others factors
C,the various groups that participate in and the transportation
D,various groups that take part in and are affected by this field
(industry)
Unit One--Supplementary Readings
旅游英语
World Tourism Organization
3,Which forms of transportation is NOT mentioned in the passage?
B,Standing at the rail of a cruise ship looking across the blue
sea
C,Taking a chair lift up
D,Hiking in a wilderness park
A,Taking a bus to school
Unit One--Supplementary Readings
旅游英语
World Tourism Organization
4,What does,Business people see tourism as an opportunity to
make a profit by supplying the goods and services that the
tourist market demands.” mean?
A,It means business people like to make a profit but they don’t
care whether the tourist market needs it or not.
B,Business people see tourism as an opportunity to make a
profit by supplying the useless goods and poor services.
D,It means business people provide tourist goods and
services because they like the people who like to travel a lot.
C,It means business people not only make a profit through
tourist market but also care about what the tourist market
demands.
Unit One--Supplementary Readings
旅游英语
World Tourism Organization
5,What’s the attitude of the politicians about the tourism?
A,They think tourism is a good chance for them to develop
their economy and politics.
C,They view tourism as a good way to make local people know
more about the world.
D,They don’t think tourism can make the people as wealthy as
those in other fields.
B,They think tourism as a wealth factor to develop the
economy for their jurisdictions.
Unit One--Supplementary Readings
旅游英语
World Tourism Organization
Supplementary Reading Two
Notes
1,check 在美国英语中,check既表示,支票,,也表示,帐单,。
2,Parducci Chardonnay 一种干白葡萄酒 。
3,Chenin Blanc 一种口味介于,干,和,半甜,之间的白葡萄酒 。
4,house wine 指餐馆或酒吧出售的该店最便宜的普通葡萄酒,在餐馆里,这种酒通常在就餐时饮用,这种酒被餐馆或酒吧当作,看家,
或,压店,酒,通常不在酒单上列出 。
5,@ 读作 at,等于 at或 each,表示单价 。
Unit One--Supplementary Readings
旅游英语
World Tourism Organization
Check your understanding of the passage (True or
False).
1,Two families and four people had dinner together,( )
2,There were thirty-five tables on the second level at the
restaurant,( )
3,The two families went Dutch at a restaurant on Sunday,May 21.
( )
4,The bartender and the waitress substituted Chenin Blanc for a
hamburger,( )
5,Wayne Bruno pointed out that the customer is not always right,
but the wine is,( )
F
F
T
F
F
Unit One--Supplementary Readings
