旅游英语
Unit Two
1 Text
2 Situational Conversation
3 Practical Writing
4 Supplementary Reading
旅游英语
Eat-out or Dine-out
欧式餐厅
Unit Two--Text
旅游英语
Eat-out or Dine-out
Words and Expressions
Nouns
satiation n,饱享，充分满足
cafeteria n,[美 ] 顾客自取饭菜的食堂（或餐馆）
budget n,预算,v.把 … 编入预算；安排，预定
bracket n,（收入等的）等级；阶层，一类人
expenditure n.（时间，金钱等的）支出，消费，使用；支出额，费用
discount n,折扣；贴现
ambiance n,环境，周围；气氛
presentation n,展示，呈现；介绍，引见
perception n,感觉，知觉；直觉
patron n,老顾客，主顾；保护人，赞助人
constrain n,抑制，拘束；强迫，强制
Unit Two--Text
旅游英语
Eat-out or Dine-out
Verbs
frequent vt,常到，常去，时常出入
define vt,限定，规定；解释，下定义
boost vt,提高，促进；升，提；推
entice vt,诱使，怂恿
vie vi,争，竞争 vt,使竞争；冒 … 危险
optimize vt,乐观地对待（考虑），使尽可能完善
redeem vt,重获，恢复；买回，解救
Unit Two--Text
旅游英语
Eat-out or Dine-out
Adjectives
budgetary a,预算上的
elaborate a,精心制作的；复杂的；辛勤的
v,精心制作；详细阐述
liberal a,慷慨的；大方的；自由主义的；丰富的
Unit Two--Text
旅游英语
Eat-out or Dine-out
Phrases
classify … (as) 分 … （类，班等）
substitute for 代替 … 的东西，代用品；代替 … 的人
substitute sth,for sth.以 … 代替
other than 除了,除了 … 之外的其他
treat … as 把 … 看作（当作）
entice sb,to do ( into doing ) sth,诱使某人去做某事
vie with sb,for sth,为某事与某人竞争
categorize … as 把 … 分类（归类于）相当于 classify … as
Unit Two--Text
旅游英语
Eat-out or Dine-out
Notes
1,income bracket 收入阶层,例如,the high income bracket 高额收入阶层 。
2,seek a substitute for cooking at home 为了不做饭我们可能会出去吃饭 。 句中,a substitute for” 为名词短语,意为,代替 … 的东西,。 例如,Honey can be used as a substitute for sugar in
many recipes。
3,… we will be more price conscious 更注意价格 。 price
conscious 为合成形容词,相当于 aware；类似的用法还有,health
conscious,fashion conscious,politically conscious 等,例如：
We are all becoming increasingly health-conscious these days.
近来我们都更加注意身体健康 。
4,These all contribute to the price-value perceptions of the
customers.所有这些都使顾客感到物有所值 。
5,the bulk of traffic 主要的顾客 。
Unit Two--Text
旅游英语
Eat-out or Dine-out
Exercises
I,Check your understanding of the text.
1,What?s the primary purpose of the customer to select an eat-out
restaurant?
B,Their primary purpose is to save some money and time.
C,Their primary purpose is to seek entertainment.
D,Their primary purpose is to create an atmosphere of a social
nature.
Unit Two--Text
A,Their primary purpose is to satisfy the hunger.
旅游英语
Eat-out or Dine-out
2,Customers like to go to an eat-out restaurant,because it is
_____,
A,very social,fast and cheap to eat there.
B,social,fast and cheap to eat there.
D,inexpensive,convenient and clean to eat there.
Unit Two--Text
C,inexpensive,fast and convenient to eat there.
旅游英语
Eat-out or Dine-out
3,Why sometimes customers are willing to go greater distances
to dine out?
A,Because they regard that mainly as a social occasion or as
an honor.
B,Because they think a dine out restaurant has delicious meal
and offers discounts.
C,Because they regard that not only as a good place for them
to satiate hunger but also to make them communicate.
Unit Two--Text
D,Because they think a dine out restaurant is a good place for
them to communicate or entertain.
旅游英语
Eat-out or Dine-out
4,What are the features of dine out restaurants?
A,The check average is usually higher in the dine out
restaurants.
B,They have good circumstance and atmosphere.
C,Their food display and service are more elaborate.
Unit Two--Text
D,All of the above.
旅游英语
Eat-out or Dine-out
5,Why do restaurant operators switch their concepts and images
from dine out to eat out?
A,They want to make great profits.
C,They want to expand the restaurants.
D,They want the customers to be more convenient.
Unit Two--Text
B,They want the customers to visit their restaurants frequently.
旅游英语
Eat-out or Dine-out
II,Answer the following questions based on the
information in the text.
1,How do customers classify a restaurant?
2,Why are specials are very rarely on weekends?
3,What is the main reason for the customers to eat out or dine out?
They classify a restaurant as a place to eat out or dine out,
Because on weekends people are usually dining out rather than
eating out.
The family or individual income bracket is the main reason,
Unit Two--Text
旅游英语
Eat-out or Dine-out
4,How can a restaurant move from an eat-out to a dine-out in the
minds of the customer?
5,In order to make customers to spend more money,what must
the operator do?
If a restaurant can create an atmosphere of a social or
entertainment nature,it moves from an eat-out to a dine-out in
the minds of the customer.
The operator must get them to mentally transfer their
expenditure from their food budget to their entertainment
budget.
Unit Two--Text
旅游英语
Eat-out or Dine-out
III,Translate the following into English using the words
or expressions given in the brackets.
1,在图书馆工作的人要花费大量的时间把各种书进行分类 。 （ classify）
2,随着国民经济的发展,一些低质廉价的商品不断地被一些优质高价的产品所替代 。 （ substitute for）
3,除了干面包和水作为晚餐之外,什么也没有给他们 。 （ other than）
People who work in libraries spend a lot of time classifying
books.
With the development of national economy,some high quality
and expensive products are constantly substituted for the low
quality and cheaper ones.
They were given nothing other than dry bread and water for
their supper.
Unit Two--Text
旅游英语
Eat-out or Dine-out
4,一些经营者经常通过打折的手段来诱使顾客购买一些不需要的物品 。
（ entice sb,to do sth.）
5,虽然是双胞胎,杰克在许多方面都和他的弟弟非常不一样 。 （ differ
from ）
Some business operators frequently entice customers to buy
some goods that are not needed by offering discounts.
Though they are twin brothers,Jack differs greatly from his
brother in many ways.
Unit Two--Text
旅游英语
Eat-out or Dine-out
Situational Conversation
1,At McDonald?s
Waiter,Can I help you?
Mary,Yes,I?d like a Mac Chicken meal,Please.
Waiter,Here or to go?
Mary,I?ll have it here.
Waiter,What kind of drink would you like?
Mary,Sprite with no ice,please.
Waiter,Anything else?
Mary,And a 10-piece chicken nugget,That?s it.
Waiter,What kind of sauce would you like with the nuggets? We?ve
got sweet-and- sour,barbecue,and hot mustard.
Mary,I?ll take barbecue,please.
Waiter,That comes to nine seventy-five.
Mary,Here?s ten dollars.
Unit Two--Situational Conversation
旅游英语
Eat-out or Dine-out
2,Ordering a Meal
Waiter,Are you ready to order now?
Richard,Yes,I think so,Could you tell
us what?dolmadakia? is,please?
Waiter,It?s vine leaves stuffed with
meat and onions and served with
lemon sauce.
Maria,It sounds delicious,I?ll try that,
please.
Waiter,And for the main course?
Maria,I?ll have the beef and rice with
tomatoes.
Waiter,And for you,sir?
Richard,I?ll have the fish and vegetable
soup and the roast lamb with a
salad,please.
Waiter,What dressing would you like
on the salad?
Richard,French dressing,please.
Waiter,And would you like anything to
drink?
Maria,I?d like some white wine,Is there
a French wine you can recommend?
Waiter,Well,the Bordeaux is very nice.
Richard,Yes,a bottle of the Bordeaux
then,please.
Waiter,Thank you.
Waiter,Is everything all right,sir?
Richard,Yes,thank you,That was very
nice.
Waiter,Would you like a dessert?
Maria,Not for me,thank you.
Richard,No,thank you,Just two
coffees,And can I have the bill,
please?
Waiter,Yes,sir.
Notes:
Bordeaux 一种法国白葡萄酒
Unit Two--Situational Conversation
旅游英语
Eat-out or Dine-out
Exercises
I,Role-play the sample dialogues.
II,Try to communicate in the given situation.
Student A is a waiter or a waitress in a Chinese restaurant.
Student B is a western visitor.
The following information can be referred in the conversation:
first time to eat in the Chinese restaurant
Sichuan dish,Mapo tofu (麻婆豆腐 ),Beef with hot pepper (麻辣牛肉 ),Hot and sour soup (酸辣汤 ),rice
Tsing Tao Beer（ 青岛啤酒 ） for drink,ice cream for dessert
Unit Two--Situational Conversation
旅游英语
Eat-out or Dine-out
Memo
类别及用途
Text
风格基本内容
Text
格式
Unit Two--Practical Writing
旅游英语
Eat-out or Dine-out
类别及用途备忘录 （ Memo） 的全称为 Memorandum,是一种录以备忘的公文,主要分为二大类：
（ 1） 补充正式文件的法律公文或正式记录官方会谈纪要的官方文件,如外交备忘录或谈判备忘录；
（ 2） 在单位或组织内部用于提醒,督促或通报情况的公文 。
在现实生活中,第二类备忘录使用得非常广泛,是一种常见的商务写作形式,通常简称为 Memo。 本课只介绍这类备忘录 。
Unit Two--Practical Writing
旅游英语
Eat-out or Dine-out
内容及风格
普通商务书信通常写给组织外部的个人或单位,但商务备忘录写给组织内的一个或多个个人,因此发文人地址,收文人地址,称呼和结尾客套用语均省略掉 。
商务备忘录比较短,一般不超过一页或二页,通常只谈论一个问题 。
这类备忘录的正文应该开门见山,简洁明了,不要用多余的套话,如,
The purpose of this memo is… 。
Unit Two--Practical Writing
旅游英语
Eat-out or Dine-out
基本内容商务备忘录通常打印在组织或单位的专用备忘录用纸上,各个不同的组织或单位所采用的备忘录格式可能不尽相同,但商务备忘录基本上应该包括如下项目：
（ 1） 收文人 （ To:） ；
（ 2） 发文人 （ From:） ；
（ 3） 发文日期 （ Date:） ；
（ 4） 事由或主题 （ Re:或 Subject:） ；
（ 5） 备忘录正文 ；
（ 6） 如果备忘录还需要抄送某人,可以在正文末尾下二行的位置上增加抄送项目 （ cc:） 。
Unit Two--Practical Writing
旅游英语
Eat-out or Dine-out
格式
商务备忘录正文的格式通常采用齐头式 （ Block Style）,单行行距
（ single-spaced）,段与段之间为双行行距 （ double-spaced）,每段的开头不缩格 。
商务备忘录的发文人通常不采取签名的形式,往往将自己姓名的首字母写在打印的姓名之后 。 如果发文人采取签名的形式,签名也要放在发文人 （ From:） 行中打印的姓名之后,不能像商务信函那样将签名放在正文结尾处 。
实例见 P29。
Unit Two--Practical Writing
旅游英语
Eat-out or Dine-out
Unit Two--Practical Writing
Writing Practice
1,为 ABC大学酒店管理学院院长办公室的秘书 Betty Miller写一份备忘录,向全院教职工通报如下内容,（ 1） 院长 Hugo Wang博士将于 3
月 5日至 15日到欧洲访问,3月 10日的全院例会取消,如果有要事需要汇报,请于 3月 3日前和 Hugo Wang博士预约； （ 2） Hugo Wang
博士出访期间,副院长 Rose Klaus博士将代理院长主持日常工作 。
下一次全院例会将于 4月 1日召开,请各位做准备 。 本备忘录抄报校长
David Gates博士 。
2,为长城旅行社总经理办公室主任赵庆丰先生写一份备忘录,提醒各部门经理和秘书,（ 1） 2000年度总结应于 2001年 1月 31日前交到总经理办公室； （ 2） 如果有困难不能按时交稿,请于 1月 25日前书面通知总经理办公室,具体交稿时间必须得到总经理办公室主任的同意；
（ 3） 不论何种原因,年度总结交到办公室的时间不得迟于 2月 15日 。
本备忘录抄报总经理马万年先生 。
答案见 P182
旅游英语
Eat-out or Dine-out
Unit Two--Supplementary Readings
Supplementary Reading One
Notes
1,Maslow 马斯洛 （ 美国著名心理学家 ）
2,make certain (sure) 意为,弄肯定；使有把握；一定要做到,,
其后一般跟从句,也可跟 of构成短语,表示,弄确切；弄清,,如：
Before you write your report on the life of Washington,you
should make certain of your facts.
旅游英语
Maslow?s
Hierarchy
Eat-out or Dine-out
旅游英语
Eat-out or Dine-out
Unit Two--Supplementary Readings
Check your understanding of the passage (True or False).
1,The purpose of the people going to a restaurant or banquet facility
is only to eat,( )
2,Maslow?s Hierarchy is very important to restaurant managers,but
they don?t need to understand how the needs affect their guests.
( )
3,According to the author,the needs of safety and esteem are the
main needs that must be dealt with by the manager and
employees,( )
4,The success of a restaurant or banquet facility is not only related
to the safety need but also to sanitation,( )
F
F
T
T
旅游英语
Eat-out or Dine-out
Unit Two--Supplementary Readings
5.,The taste of the roast is determined by the handshake of the
host” means after your shaking hands with the host,you will
know whether the taste of the roast is delicious or not,( )
6,If the person develops his or her maximum potential,we say,
his or her fifth need is satisfied,( )
7,For all restaurant and banquet managers,if they know how and
when to use Maslow?s Hierarchy to know their customers,they
can succeed in their business,( )
F
T
T
旅游英语
Eat-out or Dine-out
Unit Two--Supplementary Readings
Supplementary Reading Two
Notes
1,to name for = to name after
2,credit sth,with sth,把 …… 归于；认为 ……
3,to put on the Ritz 摆阔气旅游英语
Eat-out or Dine-out
Unit Two--Supplementary Readings
Check your understanding of the passage (True or False).
1,From the first paragraph,we can conclude that in the 1800s,only
few considered serving guests as a profession,( )
2,The aim for Cesar Ritz at Voisin is to learn how to cook delicious
food and make more money,( )
3,When a group of forty Americans arrived at the restaurant,it was
cold outside,but it was warm inside,( )
4,To make the guests satisfy with their service Ritz changed the
menu and setting of the party,( )
T
F
F
F
旅游英语
Eat-out or Dine-out
Unit Two--Supplementary Readings
5,Ritz paid more attention to the obsession with details,so the
guests all like being served by him,( )
6,When Ritz and Escoffier worked together,they created many
new dishes and their services were also excellent,( )
7,Ritz?s work changed the habits of society,besides the biggest
influence on the restaurant industry,( )
T
T
T
Unit Two
1 Text
2 Situational Conversation
3 Practical Writing
4 Supplementary Reading
旅游英语
Eat-out or Dine-out
欧式餐厅
Unit Two--Text
旅游英语
Eat-out or Dine-out
Words and Expressions
Nouns
satiation n,饱享，充分满足
cafeteria n,[美 ] 顾客自取饭菜的食堂（或餐馆）
budget n,预算,v.把 … 编入预算；安排，预定
bracket n,（收入等的）等级；阶层，一类人
expenditure n.（时间，金钱等的）支出，消费，使用；支出额，费用
discount n,折扣；贴现
ambiance n,环境，周围；气氛
presentation n,展示，呈现；介绍，引见
perception n,感觉，知觉；直觉
patron n,老顾客，主顾；保护人，赞助人
constrain n,抑制，拘束；强迫，强制
Unit Two--Text
旅游英语
Eat-out or Dine-out
Verbs
frequent vt,常到，常去，时常出入
define vt,限定，规定；解释，下定义
boost vt,提高，促进；升，提；推
entice vt,诱使，怂恿
vie vi,争，竞争 vt,使竞争；冒 … 危险
optimize vt,乐观地对待（考虑），使尽可能完善
redeem vt,重获，恢复；买回，解救
Unit Two--Text
旅游英语
Eat-out or Dine-out
Adjectives
budgetary a,预算上的
elaborate a,精心制作的；复杂的；辛勤的
v,精心制作；详细阐述
liberal a,慷慨的；大方的；自由主义的；丰富的
Unit Two--Text
旅游英语
Eat-out or Dine-out
Phrases
classify … (as) 分 … （类，班等）
substitute for 代替 … 的东西，代用品；代替 … 的人
substitute sth,for sth.以 … 代替
other than 除了,除了 … 之外的其他
treat … as 把 … 看作（当作）
entice sb,to do ( into doing ) sth,诱使某人去做某事
vie with sb,for sth,为某事与某人竞争
categorize … as 把 … 分类（归类于）相当于 classify … as
Unit Two--Text
旅游英语
Eat-out or Dine-out
Notes
1,income bracket 收入阶层,例如,the high income bracket 高额收入阶层 。
2,seek a substitute for cooking at home 为了不做饭我们可能会出去吃饭 。 句中,a substitute for” 为名词短语,意为,代替 … 的东西,。 例如,Honey can be used as a substitute for sugar in
many recipes。
3,… we will be more price conscious 更注意价格 。 price
conscious 为合成形容词,相当于 aware；类似的用法还有,health
conscious,fashion conscious,politically conscious 等,例如：
We are all becoming increasingly health-conscious these days.
近来我们都更加注意身体健康 。
4,These all contribute to the price-value perceptions of the
customers.所有这些都使顾客感到物有所值 。
5,the bulk of traffic 主要的顾客 。
Unit Two--Text
旅游英语
Eat-out or Dine-out
Exercises
I,Check your understanding of the text.
1,What?s the primary purpose of the customer to select an eat-out
restaurant?
B,Their primary purpose is to save some money and time.
C,Their primary purpose is to seek entertainment.
D,Their primary purpose is to create an atmosphere of a social
nature.
Unit Two--Text
A,Their primary purpose is to satisfy the hunger.
旅游英语
Eat-out or Dine-out
2,Customers like to go to an eat-out restaurant,because it is
_____,
A,very social,fast and cheap to eat there.
B,social,fast and cheap to eat there.
D,inexpensive,convenient and clean to eat there.
Unit Two--Text
C,inexpensive,fast and convenient to eat there.
旅游英语
Eat-out or Dine-out
3,Why sometimes customers are willing to go greater distances
to dine out?
A,Because they regard that mainly as a social occasion or as
an honor.
B,Because they think a dine out restaurant has delicious meal
and offers discounts.
C,Because they regard that not only as a good place for them
to satiate hunger but also to make them communicate.
Unit Two--Text
D,Because they think a dine out restaurant is a good place for
them to communicate or entertain.
旅游英语
Eat-out or Dine-out
4,What are the features of dine out restaurants?
A,The check average is usually higher in the dine out
restaurants.
B,They have good circumstance and atmosphere.
C,Their food display and service are more elaborate.
Unit Two--Text
D,All of the above.
旅游英语
Eat-out or Dine-out
5,Why do restaurant operators switch their concepts and images
from dine out to eat out?
A,They want to make great profits.
C,They want to expand the restaurants.
D,They want the customers to be more convenient.
Unit Two--Text
B,They want the customers to visit their restaurants frequently.
旅游英语
Eat-out or Dine-out
II,Answer the following questions based on the
information in the text.
1,How do customers classify a restaurant?
2,Why are specials are very rarely on weekends?
3,What is the main reason for the customers to eat out or dine out?
They classify a restaurant as a place to eat out or dine out,
Because on weekends people are usually dining out rather than
eating out.
The family or individual income bracket is the main reason,
Unit Two--Text
旅游英语
Eat-out or Dine-out
4,How can a restaurant move from an eat-out to a dine-out in the
minds of the customer?
5,In order to make customers to spend more money,what must
the operator do?
If a restaurant can create an atmosphere of a social or
entertainment nature,it moves from an eat-out to a dine-out in
the minds of the customer.
The operator must get them to mentally transfer their
expenditure from their food budget to their entertainment
budget.
Unit Two--Text
旅游英语
Eat-out or Dine-out
III,Translate the following into English using the words
or expressions given in the brackets.
1,在图书馆工作的人要花费大量的时间把各种书进行分类 。 （ classify）
2,随着国民经济的发展,一些低质廉价的商品不断地被一些优质高价的产品所替代 。 （ substitute for）
3,除了干面包和水作为晚餐之外,什么也没有给他们 。 （ other than）
People who work in libraries spend a lot of time classifying
books.
With the development of national economy,some high quality
and expensive products are constantly substituted for the low
quality and cheaper ones.
They were given nothing other than dry bread and water for
their supper.
Unit Two--Text
旅游英语
Eat-out or Dine-out
4,一些经营者经常通过打折的手段来诱使顾客购买一些不需要的物品 。
（ entice sb,to do sth.）
5,虽然是双胞胎,杰克在许多方面都和他的弟弟非常不一样 。 （ differ
from ）
Some business operators frequently entice customers to buy
some goods that are not needed by offering discounts.
Though they are twin brothers,Jack differs greatly from his
brother in many ways.
Unit Two--Text
旅游英语
Eat-out or Dine-out
Situational Conversation
1,At McDonald?s
Waiter,Can I help you?
Mary,Yes,I?d like a Mac Chicken meal,Please.
Waiter,Here or to go?
Mary,I?ll have it here.
Waiter,What kind of drink would you like?
Mary,Sprite with no ice,please.
Waiter,Anything else?
Mary,And a 10-piece chicken nugget,That?s it.
Waiter,What kind of sauce would you like with the nuggets? We?ve
got sweet-and- sour,barbecue,and hot mustard.
Mary,I?ll take barbecue,please.
Waiter,That comes to nine seventy-five.
Mary,Here?s ten dollars.
Unit Two--Situational Conversation
旅游英语
Eat-out or Dine-out
2,Ordering a Meal
Waiter,Are you ready to order now?
Richard,Yes,I think so,Could you tell
us what?dolmadakia? is,please?
Waiter,It?s vine leaves stuffed with
meat and onions and served with
lemon sauce.
Maria,It sounds delicious,I?ll try that,
please.
Waiter,And for the main course?
Maria,I?ll have the beef and rice with
tomatoes.
Waiter,And for you,sir?
Richard,I?ll have the fish and vegetable
soup and the roast lamb with a
salad,please.
Waiter,What dressing would you like
on the salad?
Richard,French dressing,please.
Waiter,And would you like anything to
drink?
Maria,I?d like some white wine,Is there
a French wine you can recommend?
Waiter,Well,the Bordeaux is very nice.
Richard,Yes,a bottle of the Bordeaux
then,please.
Waiter,Thank you.
Waiter,Is everything all right,sir?
Richard,Yes,thank you,That was very
nice.
Waiter,Would you like a dessert?
Maria,Not for me,thank you.
Richard,No,thank you,Just two
coffees,And can I have the bill,
please?
Waiter,Yes,sir.
Notes:
Bordeaux 一种法国白葡萄酒
Unit Two--Situational Conversation
旅游英语
Eat-out or Dine-out
Exercises
I,Role-play the sample dialogues.
II,Try to communicate in the given situation.
Student A is a waiter or a waitress in a Chinese restaurant.
Student B is a western visitor.
The following information can be referred in the conversation:
first time to eat in the Chinese restaurant
Sichuan dish,Mapo tofu (麻婆豆腐 ),Beef with hot pepper (麻辣牛肉 ),Hot and sour soup (酸辣汤 ),rice
Tsing Tao Beer（ 青岛啤酒 ） for drink,ice cream for dessert
Unit Two--Situational Conversation
旅游英语
Eat-out or Dine-out
Memo
类别及用途
Text
风格基本内容
Text
格式
Unit Two--Practical Writing
旅游英语
Eat-out or Dine-out
类别及用途备忘录 （ Memo） 的全称为 Memorandum,是一种录以备忘的公文,主要分为二大类：
（ 1） 补充正式文件的法律公文或正式记录官方会谈纪要的官方文件,如外交备忘录或谈判备忘录；
（ 2） 在单位或组织内部用于提醒,督促或通报情况的公文 。
在现实生活中,第二类备忘录使用得非常广泛,是一种常见的商务写作形式,通常简称为 Memo。 本课只介绍这类备忘录 。
Unit Two--Practical Writing
旅游英语
Eat-out or Dine-out
内容及风格
普通商务书信通常写给组织外部的个人或单位,但商务备忘录写给组织内的一个或多个个人,因此发文人地址,收文人地址,称呼和结尾客套用语均省略掉 。
商务备忘录比较短,一般不超过一页或二页,通常只谈论一个问题 。
这类备忘录的正文应该开门见山,简洁明了,不要用多余的套话,如,
The purpose of this memo is… 。
Unit Two--Practical Writing
旅游英语
Eat-out or Dine-out
基本内容商务备忘录通常打印在组织或单位的专用备忘录用纸上,各个不同的组织或单位所采用的备忘录格式可能不尽相同,但商务备忘录基本上应该包括如下项目：
（ 1） 收文人 （ To:） ；
（ 2） 发文人 （ From:） ；
（ 3） 发文日期 （ Date:） ；
（ 4） 事由或主题 （ Re:或 Subject:） ；
（ 5） 备忘录正文 ；
（ 6） 如果备忘录还需要抄送某人,可以在正文末尾下二行的位置上增加抄送项目 （ cc:） 。
Unit Two--Practical Writing
旅游英语
Eat-out or Dine-out
格式
商务备忘录正文的格式通常采用齐头式 （ Block Style）,单行行距
（ single-spaced）,段与段之间为双行行距 （ double-spaced）,每段的开头不缩格 。
商务备忘录的发文人通常不采取签名的形式,往往将自己姓名的首字母写在打印的姓名之后 。 如果发文人采取签名的形式,签名也要放在发文人 （ From:） 行中打印的姓名之后,不能像商务信函那样将签名放在正文结尾处 。
实例见 P29。
Unit Two--Practical Writing
旅游英语
Eat-out or Dine-out
Unit Two--Practical Writing
Writing Practice
1,为 ABC大学酒店管理学院院长办公室的秘书 Betty Miller写一份备忘录,向全院教职工通报如下内容,（ 1） 院长 Hugo Wang博士将于 3
月 5日至 15日到欧洲访问,3月 10日的全院例会取消,如果有要事需要汇报,请于 3月 3日前和 Hugo Wang博士预约； （ 2） Hugo Wang
博士出访期间,副院长 Rose Klaus博士将代理院长主持日常工作 。
下一次全院例会将于 4月 1日召开,请各位做准备 。 本备忘录抄报校长
David Gates博士 。
2,为长城旅行社总经理办公室主任赵庆丰先生写一份备忘录,提醒各部门经理和秘书,（ 1） 2000年度总结应于 2001年 1月 31日前交到总经理办公室； （ 2） 如果有困难不能按时交稿,请于 1月 25日前书面通知总经理办公室,具体交稿时间必须得到总经理办公室主任的同意；
（ 3） 不论何种原因,年度总结交到办公室的时间不得迟于 2月 15日 。
本备忘录抄报总经理马万年先生 。
答案见 P182
旅游英语
Eat-out or Dine-out
Unit Two--Supplementary Readings
Supplementary Reading One
Notes
1,Maslow 马斯洛 （ 美国著名心理学家 ）
2,make certain (sure) 意为,弄肯定；使有把握；一定要做到,,
其后一般跟从句,也可跟 of构成短语,表示,弄确切；弄清,,如：
Before you write your report on the life of Washington,you
should make certain of your facts.
旅游英语
Maslow?s
Hierarchy
Eat-out or Dine-out
旅游英语
Eat-out or Dine-out
Unit Two--Supplementary Readings
Check your understanding of the passage (True or False).
1,The purpose of the people going to a restaurant or banquet facility
is only to eat,( )
2,Maslow?s Hierarchy is very important to restaurant managers,but
they don?t need to understand how the needs affect their guests.
( )
3,According to the author,the needs of safety and esteem are the
main needs that must be dealt with by the manager and
employees,( )
4,The success of a restaurant or banquet facility is not only related
to the safety need but also to sanitation,( )
F
F
T
T
旅游英语
Eat-out or Dine-out
Unit Two--Supplementary Readings
5.,The taste of the roast is determined by the handshake of the
host” means after your shaking hands with the host,you will
know whether the taste of the roast is delicious or not,( )
6,If the person develops his or her maximum potential,we say,
his or her fifth need is satisfied,( )
7,For all restaurant and banquet managers,if they know how and
when to use Maslow?s Hierarchy to know their customers,they
can succeed in their business,( )
F
T
T
旅游英语
Eat-out or Dine-out
Unit Two--Supplementary Readings
Supplementary Reading Two
Notes
1,to name for = to name after
2,credit sth,with sth,把 …… 归于；认为 ……
3,to put on the Ritz 摆阔气旅游英语
Eat-out or Dine-out
Unit Two--Supplementary Readings
Check your understanding of the passage (True or False).
1,From the first paragraph,we can conclude that in the 1800s,only
few considered serving guests as a profession,( )
2,The aim for Cesar Ritz at Voisin is to learn how to cook delicious
food and make more money,( )
3,When a group of forty Americans arrived at the restaurant,it was
cold outside,but it was warm inside,( )
4,To make the guests satisfy with their service Ritz changed the
menu and setting of the party,( )
T
F
F
F
旅游英语
Eat-out or Dine-out
Unit Two--Supplementary Readings
5,Ritz paid more attention to the obsession with details,so the
guests all like being served by him,( )
6,When Ritz and Escoffier worked together,they created many
new dishes and their services were also excellent,( )
7,Ritz?s work changed the habits of society,besides the biggest
influence on the restaurant industry,( )
T
T
T
