旅游英语
Unit Nine
1 Text
2 Situational Conversation
3 Practical Writing
4 Supplementary Reading
旅游英语 Unit Nine--Text
Restaurant Couponing
旅游英语
Nouns
coupon n,赠券;购物优待券
restaurateur n,餐馆老板,饭店主人
discount n,折扣
patron n,赞助人,资助人; ( 老 )
顾客,( 老 ) 主顾
bonus n,奖金;红利;免费赠品
sweepstake n,赌金全赢制 ( 胜者可获得全部奖金 ) ;比赛; ( 赌赛的 )
彩,奖
giveaway n,( 商店为招揽顾客的 )
赠品
supplement n,副刊;补充;追加
Words and Expressions
Restaurant Couponing
marketing n,市场学;购物;市场营销
status n,状况;地位;资格;身份
methodology n,方法论;方法学
transaction n,事务;交易
alternative n,选择余地;可供选择的事物 ( 方式等 ) ;替换物
Unit Nine--Text
旅游英语
Verbs
incorporate v,合并,混合;结合
generate vt,产生;造成;引起
beware v,当心;小心;注意;谨防
alienate vt,使疏远,使不和,离间
focus v,(使)聚焦;(使)集中
Restaurant Couponing
Unit Nine--Text
旅游英语
Adjectives
commonplace a,平凡的,普通的
recurrent a,再现的;反复的;周期性的
premium a,高级的,优质的,高价的
cost-effective a,低成本高利润的;有成本效益的
saturated a,饱和的
Restaurant Couponing
Unit Nine--Text
旅游英语
Others
significantly adv,重要地,影响深远地;有特殊意义地
firsthand adv,第一手地,原始地,直接地
Restaurant Couponing
Unit Nine--Text
旅游英语
Phrases
compete with 和 … 竞争,和 … 竞赛
break down (计划等)失败,不成功
go by (时间)过去,逝去
give away 赠送;分发
in effect 实质上;实际上
refer to 提到,谈到
focus on 集中
depart from 背离,违反
Restaurant Couponing
Unit Nine--Text
旅游英语
Notes
1,NRA the National Restaurant Association (美国 )全国餐饮协会
2,Taco Bell是世界上提供墨西哥式快餐食品的最大连锁餐饮企业,隶属于美国百胜全球餐饮集团
3,National Restaurant News ( 美国 ) 全国餐饮报
4,In a recent article in National Restaurant News John Martin,…
with the new menu prices,该句是一个长难句 。 句中共包括四个从句和两个并列的过去分词短语,即,(1) … suggested 之后是一个由
that引导的宾语从句 ( 从 that 开始一直到句末 ) ; (2) 由 than引导的比较状语从句 ( 从 than 到 enjoyed,) ; (3) 由 in which 引导的定语从句 ( in which average sales went down) ; (4) that引导的定语从句 ( that had gone up到 menu prices) ;两个并列的分词短语都包括在 that 宾语从句中,在从句中作状语 ( 即,based on … but
also on … ) 。
Restaurant Couponing
Unit Nine--Text
旅游英语
Exercises
I,Based on your reading of the text,which of the
following statements is true (T) or false (F)?
1,It’s not certain whether an owner of a single restaurant or a
chain first used discount coupons,( )
2,Regular menu prices are rarely charged because of the poor
quality of the service,( )
3,The vast majority of commercial restaurants will use a certain
type of discounting,( )
4,Coupons can be found in the newspaper or mail almost every
week,( )
5,The more discount coupons you use,the more profits you can
make,( )
Restaurant Couponing
T
F
T
T
F
Unit Nine--Text
旅游英语
6,Lowering prices by coupons is bound to do good to the
customers,( )
7,Couponing can be a burden to a restaurant if it cannot get the
customer to come back again,( )
8,Couponing is such an effective method to stimulate sales that
an operator can use it at any time,( )
9,The,under one dollar” menu feature used by Taco Bell proved
to be successful in the test market,( )
10,With the new menu price,the number of transactions in which
average sales increased considerably,( )
Restaurant Couponing
F
T
F
T
F
Unit Nine--Text
旅游英语
II,Answer the following questions based on the
information in the text.
1,Who usually use coupons as a promotion strategy to gain
greater market share in today’s marketplace?
2,Do you know some forms of discounting? What are they?
3,What is the purpose of using coupons?
Both chains and independent operators usually do so.
Yes,they are coupons,senior citizen discounts,frequent patron
bonuses,early bird discounts,birthday discounts,daily specials,free
menu item,sweepstakes,games,premium giveaways,and value meals.
Restaurant Couponing
The purpose is to stimulate sales,to increase customer counts by
public awareness,and especially to develop business at slow or slack
periods.
Unit Nine--Text
旅游英语
Restaurant Couponing
Because it focuses on a perceived value by the customer that has
departed from the concept of the traditional discount.
4,Can coupons be of benefit to regular customers? Why?
5,Why is Taco Bell’s,under one dollar” menu regarded as a
creative one?
No,it may do harm to the regulars because when restaurateurs begin
to offer coupons and attract the so-called bargain-seeking diners,the
regulars may start to feel that they have been cheated over the years
and that they are no longer getting the same quality of food and
service.
Unit Nine--Text
旅游英语
III,Translate the following into English using the words
or expressions given in the brackets.
1,科学家们在实验中,发现了一种治疗艾滋病的方法 。 (result in)
2,记者招待会上,主席没有按照常规行事,而是首先让记者提问 。
(depart from)
3,关于经济发展的研讨会每月举办两次 。 (on a … basis)
4,有人关照我们,要我们小心别吵醒这孩子 。 (beware)
5,一间房住一晚上,饭店收了你多少钱? (charge)
The scientists’ experiment resulted in the discovery of a cure for AIDS,
The chairman departed from the normal procedure by first allowing the
reporters to ask questions at the press conference.
The seminars on economic development are held on a twice-a-month
basis.
Restaurant Couponing
We were told to beware lest we wake the child.
Unit Nine--Text
How much did the hotel charge you for a room for the night?
旅游英语
1,Bar Service
(B,Bartender; Ga,Guest A; Gb:
Guest B)
B,Good evening,welcome to Hard
Rock,A table for two?
Ga,Mary,you want to sit at a table or at
the bar?
Gb,Well,I prefer a table not too near
the band.
B,This way,please,Will this do?
Gb,Yes,it’s fine.
B,What would you like to drink?
Ga,Let me look through the drink list
first.
B,All right,sir,Please take your time.
Ga,Whisky,beer,cocktails,
champagne,wines… I’ll have
some iced beer.
B,Any special brand,sir?
Ga,Tsing Tao Beer,One bottle will do.
How about you,Mary? What do you
care for?
Gb,I don’t drink at all,Do you serve
soft drinks?
B,Certainly,madam,We offer a variety
of fruit juice,soda water,tea and
coffee.
Gb,What kinds of fruit juice do you
have?
B,Plum juice,pineapple juice,tomato
juice,orange juice,strawberry
juice…
Gb,I’d like a strawberry juice,please.
B,Very good,A bottle of Tsing Tao
Beer and a strawberry juice,Just a
moment,please.
(A moment later)
B,Here are your drinks,Have a nice
evening.
Restaurant Couponing
Unit Nine--Situational Conversation
旅游英语
Restaurant Couponing
2,Settling the Bill
Guest,The bill,please.
Waitress,Do you want one bill or
separate bills?
Guest,It’s my treat,Separate bills
won’tbe necessary.
Waitress,Just a moment,sir.
Guest,I’d like to pay with a credit
card,Do you accept MasterCard?
Waitress,Yes,sir,Your name and
room number,please?
Guest,I’m not staying in the hotel.
Waitress,That’s O.K,Please sign
here,sir,And this is your copy,
sir.
Guest,Thank you.
Waitress,You are welcome,I hope
you enjoyed your meal.
Guest,Yes,it was delicious,Good-
bye.
Waitress,Good-bye.
Notes
1,care for 喜欢,例如,Would you
care for some dessert?
2,one bill or separate bills 通常,
客人要结账时,服务员或收银员应该问清楚客人是一起结账还是分开结账,以避免不必要的麻烦 。
3,MasterCard 万事达信用卡
Unit Nine--Situational Conversation
旅游英语
Exercises
I,Role-play the sample dialogues.
II,Try to communicate in the given situation.
Student A is a guest who thinks there is something wrong with
the check.
Student B is a cashier in the restaurant.
The following information can be referred in the conversation:
from US dollars to RMB
the exchange rate; one US to 8.28 RMB; 500 US dollars
300 Singapore dollars; one Singapore to 4.5 RMB
Here are your RMB…; have a check on it
enjoy your visit; thanks a lot
Restaurant Couponing
Unit Nine--Situational Conversation
旅游英语
Restaurant Couponing
Definition
Tourism
Advertising
Requirements
Unit Nine-- Practical Writing
旅游英语
Definition
旅游广告 (Tourism Advertising)是一种向潜在的旅游消费者提供旅游产品信息的宣传方式 。
它的目的是吸引潜在旅游者的注意,使他们对旅游产品产生良好的印象,以引起他们的兴趣,刺激他们的购买欲望,并最终购买该旅游产品,成为实际的旅游消费者 。
随着人们生活水平的提高和闲暇时间的增多,越来越多的人们正成为潜在的旅游消费者 。 随着旅游市场的扩大,旅游市场竞争的加剧,旅游广告已经成为现代旅游企业传递旅游信息,促进旅游产品销售的不可或缺的手段 。
在当今信息社会里,旅游企业可以充分利用各种媒介 ( 如报刊杂志,
广播电视,幻灯电影,招贴橱窗等 ),来发布旅游广告 。
Restaurant Couponing
Unit Nine-- Practical Writing
旅游英语
Requirements
( 1) 广告标题要简短醒目,语言生动,朗朗上口,能使人一目了然,一下子就抓住消费者的注意力,最好还能加上旅游产品的名称 。
( 2) 广告在内容上要有针对性,有特色 。
( 3) 旅游广告要提供真实,必要的信息 。 介绍旅游产品时,一定要实事求是,这样才能赢得消费者的信任 。 夸大其词,只会适得其反,带来负面效应 。 除了对旅游产品本身的介绍之外,还应该提供旅游企业的联络信息,如:通讯地址,电话,传真,电子邮件,网址等 。
( 4) 旅游广告用语既要简洁明了,又要有说服力,能给读者,听众或观众留下印象的深刻,并产生兴趣 。 旅游广告创作要构思新颖,尽量做到图文并茂 。
实例见 P155
Restaurant Couponing
Unit Nine-- Practical Writing
旅游英语
Writing Practice
1.为一家旅游酒店写一份宣传促销广告。
2.为一个旅游景点或旅游项目写一份宣传促销广告。
答案见 P196
Restaurant Couponing
Unit Nine-- Practical Writing
旅游英语
Supplementary Reading One
Check your understanding of the passage (True or
False).
1,While speaking,do not hold your knife with the blade facing
outward,( )
2,After the meal,you should neatly fold your napkin before
placing it on the left side on your plate,( )
3,Being a guest to dinner,it is not proper to ask the waiter about
anything,( )
4,In most cases,it is the male host that gets his order taken last.
( )
5,Unless the host (hostess) suggests,never order the most
expensive items or more courses than your host,( )
6,You can eat your entire piece of bread so long as your mouth is
big enough,( )
Restaurant Couponing
T
F
F
T
T
Unit Nine--Supplementary Readings
F
旅游英语
Supplementary Reading Two
Check your understanding of the passage.
1,When someone asks for the seasoning,you should ____,
A,use it as soon as possible before passing it
C,immediately pass the shaker which is requested
D,pass the shakers directly into the hand of the requestor
Restaurant Couponing
B,first pass the shakers to the person on your right hand side
Unit Nine--Supplementary Readings
旅游英语
2,While dining,you need to sit up straight because ____,
A,food will go well without choking you
B,you will look attractive to your dining companions
C,you will feel more comfortable
Restaurant Couponing
D,all of the above
Unit Nine--Supplementary Readings
旅游英语
3,Which of the following statements is true?
A,It is necessary and acceptable to gulp at a fast-food
restaurant.
B,Dining partners should have the same kind of courses and
start and finish each at almost the same time.
D,You can pick your teeth at the table whenever you feel it
absolutely necessary to do so.
Restaurant Couponing
C,You can pick your teeth after the meal at the rest room.
Unit Nine--Supplementary Readings
旅游英语
4,In the middle of a conversation,____,
B,you can talk with your mouth full if it doesn’t make the
others unhappy
C,you can chew with your mouth open because to eat is the
main purpose of a meal
D,you should keep your mouth closed without saying anything
until you finish the meal
Restaurant Couponing
A,you needn’t worry about going on eating so long as you
keep your mouth closed until you swallow before speaking
Unit Nine--Supplementary Readings
旅游英语
5,According to the passage,____,
A,cell phones should be turned off throughout a meal unless
you are the host
C,lipsticks can be opened at the table to show the others how
wonderful they are
D,the accessories are not allowed at the table in case they are
stolen
Restaurant Couponing
B,ladies can use compacts at a,powder room” to make
themselves look beautiful
Unit Nine--Supplementary Readings