1
? Product Life Cycle
?
? Sales &
? Profit
? Sales
? Profit
? Product
? Development Introduction Growth Maturity Decline
time
2
? The Strategies in The Product Life Cycle
? Introduction Stage:
High price
Low promotion
Low price
High promotion
3
? The Strategies in The Product Life Cycle
? Growth Stage:
High market
share
High current
profit
4
? The Strategies in The Product Life Cycle
? Maturity Stage:
Modifying
the
Market
Modifying
the
Product
Modifying
the
Marketing
Mix
5
? The Strategies in The Product Life Cycle
? Decline Stage:
Maintain Harvest Drop