Unit 13 Agency
Points for attention:
General agent,A general agent may be a
firm or a person who acts under some
degree of instructions from his
principals to sell (or to buy) goods on
the best terms obtainable,He charges a
“commission” for his services under
some kind of agreement or contract.
Sole agent (exclusive agent),similar to
general agent,a sole agent may be a
firm or a person who acts exclusively
for one foreign principal with exclusive
( or sole) agency rights to sell on a
commission basis certain commodities
in a certain area under some kind of
agreement or contract.
东南大学远程教育外贸函电第 四十二讲主讲教师：任凤慧
Letter 1
1,Having had much experience in
marketing electrical home appliances,
we are familiar with customers’ need
and we are confident we can develop a
good market for your in southwest Asia.
2,Entrust sb,With sth,委托某人做某事
3,The appointment will be for a trial
period of twelve months in the first
instance.
Letter 2
1,We are writing to offer our services as
your agent in Spain.
2,Reference,资信证明人
Letter 3
1,Stationery,文具
2,If you are interested in our proposal,
please let us know which of our
products are most likely to appeal to
your customers,and also the terms
for commission and other charges on
which you would be willing to
represent us
东南大学远程教育外贸函电第 四十三讲主讲教师：任凤慧
Writing
Messrs,Westcott & Co,complain that
500 tins of condensed milk ordered by
them arrived dented and punctured;
they attribute the damage to improper
packing and emphasize the need for
greater care,Write a letter on behalf of
Westcott & Co,to the above effect.
Dear sirs,
We received 500 tins of condensed
milk (our Order No.506),However,on
examining the contents we found that a
great number of them were dented and
punctured,The damage was obviously
attributed to defective packing,We
pointed this out to your local agents,
who endorsed the receipt,84 tins
damaged.”
No doubt you will take the matter up
with your factory and advise them to
give more care to packing; otherwise
business in this line be affected,For the
present we should be obliged if you
would send us 84 replacement tins,
The surveyor’s report will be
forwarded immediately after it has been
prepared.
Yours truly
Letter 4
1,distributor,分销商
2,It would be advisable at the initial
stage to take 1,000,Shanghai” brand
Microwave Ovens to test the market.
3,Draft agreement:协议草案
Letter 5
1,This is to announce that it has been
necessary for us to dispense with the
services of Mr.Gabriel as our agent in
your district
Letter 6
1.Your endeavors have made it possible
for our commodity to win a good
reputation in your district.
东南大学远程教育外贸函电第 四十四讲主讲教师：任凤慧
Exercises
II.
1,To conclude an agency agreement.
2,Bid,买方发盘，递盘
6,indebt:受恩惠于
7,Otherwise,另外
IV,Letter 1
1,Stating that…
2,Getting dull…
3,A reduction of 20% in price…
4,Having made…
5,As well as…
6,Be of the opinion..
7,Due to…
8,In the near future…
9,Seem necessary…
10,Keep us informed…
Letter 2
1,Be informed of …
2,To act as…
3,Offer sb,Sth.
4,In this line…
5,Being…
6,Products…
translation
A.
2,breach,违约
3,In proportion to,与 … 成比例
Points for attention:
General agent,A general agent may be a
firm or a person who acts under some
degree of instructions from his
principals to sell (or to buy) goods on
the best terms obtainable,He charges a
“commission” for his services under
some kind of agreement or contract.
Sole agent (exclusive agent),similar to
general agent,a sole agent may be a
firm or a person who acts exclusively
for one foreign principal with exclusive
( or sole) agency rights to sell on a
commission basis certain commodities
in a certain area under some kind of
agreement or contract.
东南大学远程教育外贸函电第 四十二讲主讲教师：任凤慧
Letter 1
1,Having had much experience in
marketing electrical home appliances,
we are familiar with customers’ need
and we are confident we can develop a
good market for your in southwest Asia.
2,Entrust sb,With sth,委托某人做某事
3,The appointment will be for a trial
period of twelve months in the first
instance.
Letter 2
1,We are writing to offer our services as
your agent in Spain.
2,Reference,资信证明人
Letter 3
1,Stationery,文具
2,If you are interested in our proposal,
please let us know which of our
products are most likely to appeal to
your customers,and also the terms
for commission and other charges on
which you would be willing to
represent us
东南大学远程教育外贸函电第 四十三讲主讲教师：任凤慧
Writing
Messrs,Westcott & Co,complain that
500 tins of condensed milk ordered by
them arrived dented and punctured;
they attribute the damage to improper
packing and emphasize the need for
greater care,Write a letter on behalf of
Westcott & Co,to the above effect.
Dear sirs,
We received 500 tins of condensed
milk (our Order No.506),However,on
examining the contents we found that a
great number of them were dented and
punctured,The damage was obviously
attributed to defective packing,We
pointed this out to your local agents,
who endorsed the receipt,84 tins
damaged.”
No doubt you will take the matter up
with your factory and advise them to
give more care to packing; otherwise
business in this line be affected,For the
present we should be obliged if you
would send us 84 replacement tins,
The surveyor’s report will be
forwarded immediately after it has been
prepared.
Yours truly
Letter 4
1,distributor,分销商
2,It would be advisable at the initial
stage to take 1,000,Shanghai” brand
Microwave Ovens to test the market.
3,Draft agreement:协议草案
Letter 5
1,This is to announce that it has been
necessary for us to dispense with the
services of Mr.Gabriel as our agent in
your district
Letter 6
1.Your endeavors have made it possible
for our commodity to win a good
reputation in your district.
东南大学远程教育外贸函电第 四十四讲主讲教师：任凤慧
Exercises
II.
1,To conclude an agency agreement.
2,Bid,买方发盘，递盘
6,indebt:受恩惠于
7,Otherwise,另外
IV,Letter 1
1,Stating that…
2,Getting dull…
3,A reduction of 20% in price…
4,Having made…
5,As well as…
6,Be of the opinion..
7,Due to…
8,In the near future…
9,Seem necessary…
10,Keep us informed…
Letter 2
1,Be informed of …
2,To act as…
3,Offer sb,Sth.
4,In this line…
5,Being…
6,Products…
translation
A.
2,breach,违约
3,In proportion to,与 … 成比例
