Unit 6 Sales Promotion
Points for attention:
1,信要短。
2,在开头一段就得抓住读者的兴趣。
3,说明产品或服务的益处，并以事实或数据使读者相信。
4,尽可能使信的语气象私人交往。
东南大学远程教育外贸函电第 二十 讲主讲教师：任凤慧
Letter 1
1,High-grade,高级的
2,Redound your credit,增加你方信誉
3,Reap,gain
Letter 2
1,We have pleasure to,客气的开头语
2,In different colors,patterns,and
assortments:不同的颜色，花样及种类
3,Extend,给予
Letter 4
1,Your letter of October 4,2001
requesting us to offer you
embroidered silk blouses has received
our prompt attention and we are
pleased to reply as follows.
2,Celebrated,famous
Letter 6
1,Variety,品种
2,We shall appreciate your efforts to
promote the sales of our products,
Word study
Exhibit
Accept
Benefit
Writing
Write a letter to a leading importer
dealing in office equipment,In the
letter tell the buyer about your latest
products and make a special offer.