Lesson Four
Key point:
useful terms and definitions of e-
commerce
Difficult points:
writing skill s of letters of enquiry
Lesson Four
Requirement
By the end of this lesson,you should be
able to have a good command of
□ e-commerce terms given in the lesson
□ writing skills of letters of enquiry
□ useful sentences for letters of enquiry
By the end of this lesson,you should be
able to
□ explain your ideas about the Chinese
wealth
Lesson Four
Chinese Wealth Is the Holy Grail
Abstract,Asia's wealthiest are turning
to private bankers to manage their fortunes
in ever- greater numbers,China,with an
estimated capital pool of $62lbn,is the
holy grail,Private banks in the world are
paying more attention to the Chinese
wealth.
Key words,Chinese wealth; private
banks; the holy grail
Lesson Four
New Words
deter v 禁止；威慑；使不敢
bubble n; v 泡影
devastate v 使荒凉, 破坏
sober a
v
清醒的；严肃的 ; 有理智的
使清醒
exposure n 暴露
arm n 分支机构 = branch
compound annual
growth rate (CAGR)
n 年综合增长率
Lesson Four
long/short strategies n,做多头 /空头的；买空 /卖空 。 指投资者在
预测未来市场行情看涨 /看跌时买入 /卖出
而后再进行卖出 /买入而获利的行为 。
event-driven strategies n 避险基金的一种 。
equity-linked notes n 简称 ELN,即股票挂钩票据 。
bear market n,空头市场 。 指市场主要趋势是价格下
跌, 卖出者远超过买进者 。
arbitrage n,套利；套汇
committed n,（ 对事业, 对本职工作 ） 尽职尽责的,
坚定的
avenue a 匿名的
legitimate n,经纪行
regime v,强行进入 ;闯入
Restrictive,a 限制的；约束的
Lesson Four
Sentence Explanations
1,Chinese wealth is the Holy Grail.
谁能分得中国财富一杯羹 。 the Holy Grail指, 圣
杯,, 即在, 最后的晚餐, 中使用的杯子 。 约瑟曾
用它来盛接耶稣基督伤口流出的血
2,Asia has weathered its recession and now the
wealthy are queuing up to invest,Far from
being deterred by last year's global economic
downturn,Asia's wealthiest are turning to
private bankers to manage their fortunes in ever-
greater numbers---at least according to those in
the industry.
Lesson Four
去年的全球经济的低靡远远未能挡住亚洲富豪敛
财的步伐, 他们正以前所未有的数量寻求私人银行
家为其理财 。 ---至少据业内人士的说法 。
far from 远远不, 完全不 。 turn to求助于 。 private
banker 专为, 高净值个人, 提供理财服务的银行 。
3.All of a sudden,these guys want long/short
strategies,arbitrage structures,event-driven strategies,
equity-linked notes.
忽然之间, 这些人就需要起期货交易, 套汇结构,
避险基金和股票挂钩票据来 。
Lesson Four
long/short strategies （ 投机市场上 ） 做多头 /空头
的；以多头 /空头方式；买 /卖空 。 指投资者在预测
未来市场行情看涨 /看跌时买入 /卖出而后再进行卖
出 /买入而获利的行为 。 arbitrage套利； 套汇 。 指在
市场上即期买进某种商品或资产, 同时在另一个市
场卖出该商品或资产, 以期在差价中获利的经济行
为 。 event-driven strategies 避险基金的一种, 在一
些公司出现诸如廉价出售, 购并, 接管和重大新闻
时间等特殊情况是, 基金经理可以全权代表委托人
采取必要行动, 从而使投资人的利益最大化 。
equity-linked notes 简称 ELN,即股票挂钩票据, 分
牛市和熊市票据两种形式 。
Lesson Four
Skill Training
Business Letter Writing (II)
Letter of Enquiries
交易磋商是商品交易活动的一个重要环
节,是订立合同的基础 。 从本课开始, 所给
出的四封信函案例分别是围绕询价, 发盘,
还盘, 接受四个环节促成业务成交的 。
Lesson Four
Abdulla Samih - Co.,
659 Saleem Road
Karachi,Pakistan.
10 November,2003
China National Import Export Corp.,
Shanghai Branch
Shanghai,China.
Dear Sirs,
Re,Forever Brand Bicycles
Lesson Four
As we are advised by one of our clients that you
are one of the leading exporters of Bicycles in
Shanghai,we would like you to quote us CIF
Karachi,for 350 sets bicycles with indication of
specifications and the earliest date of shipment.
If your price is reasonable,quality satisfactory
and delivery acceptable,we will send you large
orders.
Lesson Four
We await your early reply with interest and
shall appreciate it very much if you will quote
us your best price so as to enable us to conclude
some business.
Yours faithfully,
(signed)
Abdulla Samih & Co.
Lesson Four
Notes:
quote v,报价
offer v.; n,提供； 报价
quotation n,报价
order v.; n,下订单； 订单
CIF = cost + insurance + freight
成本价 +保险价 +运费 =到岸价格
Lesson Four
Useful Sentences
1,Seeing your advertisement in China
Daily,we should be pleased to receive
your latest price list for stainless steel
tableware.
2.We thank you for your intention to
enter into business relations with us,At
present,we are interested in your..,and
wish to receive a sample for which we
will pay upon receipt of your advice.
Lesson Four
3,We learn from our Embassy in your country
that you are manufacturing and exporting a
variety of Cassette Tape Recorders,As there is a
good demand here we should appreciate your
sending us a sample together with the prices of
various models for which we will pay
immediately upon receipt of your debit note.
4,Please be informed that one of our
endorsers is in the market for..,and we should be
glad if you could send us your best prices with
indication of time of shipment.
Lesson Four
5,Your company has been introduced to
us by Messrs...,with whom we have traded
for many years,Would you please supply
us with a complete set off catalogues for
Textile Accessories so that we may make
choice and work on them.
6,At present,we are keenly interested in
bed-sheets and shall be glad if you will
kindly send us your latest price list for bed-
sheets in various colors specifying sizes
and designs.
Lesson Four
7,If possible,please send us a
sample-cutting book for our reference.
8,We are pleased to inform you that
there is good sale for your Drilling
Machine,Model Z-33 and would ask you
to send us your best offer,If your price is
found competitive,we are confident
there are good prospects for business.
Lesson Four
9,We have much pleasure in enclosing an
enquiry sheet for Great Wall Brand Canned
Meat,each can containing 250 grams,This
enquiry is from a very famous supermarket with
branches all over the country,You will notice
from the enquiry that their requirement is in
large quantity and therefore price is of utmost
importance in concluding the transaction.
10,If you are in a position to supply the
goods as per the attached enquiry at very
competitive price,we trust large orders will be
obtained.
Lesson Four
Reading Materials (A)
Safe Sex for Your Computer
Abstract,This article gives some rules to
prevent computers from the attacks of
virus,It concludes that an ounce of
prevention is worth a pound of cure.
Key words,virus; antivirus software;
rules to prevent computers
Lesson Four
Reading Materials (B)
A Guide to Computers and Plug-ins on the
Internet
Abstract,The term,plug-in” refers to a
small,add-on piece of software which
extends the capabilities of your web
browser,This article presents a few
methods to use the plug-ins on the Internet.
返 回
Key words,computer; plug-ins; Internet
Key point:
useful terms and definitions of e-
commerce
Difficult points:
writing skill s of letters of enquiry
Lesson Four
Requirement
By the end of this lesson,you should be
able to have a good command of
□ e-commerce terms given in the lesson
□ writing skills of letters of enquiry
□ useful sentences for letters of enquiry
By the end of this lesson,you should be
able to
□ explain your ideas about the Chinese
wealth
Lesson Four
Chinese Wealth Is the Holy Grail
Abstract,Asia's wealthiest are turning
to private bankers to manage their fortunes
in ever- greater numbers,China,with an
estimated capital pool of $62lbn,is the
holy grail,Private banks in the world are
paying more attention to the Chinese
wealth.
Key words,Chinese wealth; private
banks; the holy grail
Lesson Four
New Words
deter v 禁止；威慑；使不敢
bubble n; v 泡影
devastate v 使荒凉, 破坏
sober a
v
清醒的；严肃的 ; 有理智的
使清醒
exposure n 暴露
arm n 分支机构 = branch
compound annual
growth rate (CAGR)
n 年综合增长率
Lesson Four
long/short strategies n,做多头 /空头的；买空 /卖空 。 指投资者在
预测未来市场行情看涨 /看跌时买入 /卖出
而后再进行卖出 /买入而获利的行为 。
event-driven strategies n 避险基金的一种 。
equity-linked notes n 简称 ELN,即股票挂钩票据 。
bear market n,空头市场 。 指市场主要趋势是价格下
跌, 卖出者远超过买进者 。
arbitrage n,套利；套汇
committed n,（ 对事业, 对本职工作 ） 尽职尽责的,
坚定的
avenue a 匿名的
legitimate n,经纪行
regime v,强行进入 ;闯入
Restrictive,a 限制的；约束的
Lesson Four
Sentence Explanations
1,Chinese wealth is the Holy Grail.
谁能分得中国财富一杯羹 。 the Holy Grail指, 圣
杯,, 即在, 最后的晚餐, 中使用的杯子 。 约瑟曾
用它来盛接耶稣基督伤口流出的血
2,Asia has weathered its recession and now the
wealthy are queuing up to invest,Far from
being deterred by last year's global economic
downturn,Asia's wealthiest are turning to
private bankers to manage their fortunes in ever-
greater numbers---at least according to those in
the industry.
Lesson Four
去年的全球经济的低靡远远未能挡住亚洲富豪敛
财的步伐, 他们正以前所未有的数量寻求私人银行
家为其理财 。 ---至少据业内人士的说法 。
far from 远远不, 完全不 。 turn to求助于 。 private
banker 专为, 高净值个人, 提供理财服务的银行 。
3.All of a sudden,these guys want long/short
strategies,arbitrage structures,event-driven strategies,
equity-linked notes.
忽然之间, 这些人就需要起期货交易, 套汇结构,
避险基金和股票挂钩票据来 。
Lesson Four
long/short strategies （ 投机市场上 ） 做多头 /空头
的；以多头 /空头方式；买 /卖空 。 指投资者在预测
未来市场行情看涨 /看跌时买入 /卖出而后再进行卖
出 /买入而获利的行为 。 arbitrage套利； 套汇 。 指在
市场上即期买进某种商品或资产, 同时在另一个市
场卖出该商品或资产, 以期在差价中获利的经济行
为 。 event-driven strategies 避险基金的一种, 在一
些公司出现诸如廉价出售, 购并, 接管和重大新闻
时间等特殊情况是, 基金经理可以全权代表委托人
采取必要行动, 从而使投资人的利益最大化 。
equity-linked notes 简称 ELN,即股票挂钩票据, 分
牛市和熊市票据两种形式 。
Lesson Four
Skill Training
Business Letter Writing (II)
Letter of Enquiries
交易磋商是商品交易活动的一个重要环
节,是订立合同的基础 。 从本课开始, 所给
出的四封信函案例分别是围绕询价, 发盘,
还盘, 接受四个环节促成业务成交的 。
Lesson Four
Abdulla Samih - Co.,
659 Saleem Road
Karachi,Pakistan.
10 November,2003
China National Import Export Corp.,
Shanghai Branch
Shanghai,China.
Dear Sirs,
Re,Forever Brand Bicycles
Lesson Four
As we are advised by one of our clients that you
are one of the leading exporters of Bicycles in
Shanghai,we would like you to quote us CIF
Karachi,for 350 sets bicycles with indication of
specifications and the earliest date of shipment.
If your price is reasonable,quality satisfactory
and delivery acceptable,we will send you large
orders.
Lesson Four
We await your early reply with interest and
shall appreciate it very much if you will quote
us your best price so as to enable us to conclude
some business.
Yours faithfully,
(signed)
Abdulla Samih & Co.
Lesson Four
Notes:
quote v,报价
offer v.; n,提供； 报价
quotation n,报价
order v.; n,下订单； 订单
CIF = cost + insurance + freight
成本价 +保险价 +运费 =到岸价格
Lesson Four
Useful Sentences
1,Seeing your advertisement in China
Daily,we should be pleased to receive
your latest price list for stainless steel
tableware.
2.We thank you for your intention to
enter into business relations with us,At
present,we are interested in your..,and
wish to receive a sample for which we
will pay upon receipt of your advice.
Lesson Four
3,We learn from our Embassy in your country
that you are manufacturing and exporting a
variety of Cassette Tape Recorders,As there is a
good demand here we should appreciate your
sending us a sample together with the prices of
various models for which we will pay
immediately upon receipt of your debit note.
4,Please be informed that one of our
endorsers is in the market for..,and we should be
glad if you could send us your best prices with
indication of time of shipment.
Lesson Four
5,Your company has been introduced to
us by Messrs...,with whom we have traded
for many years,Would you please supply
us with a complete set off catalogues for
Textile Accessories so that we may make
choice and work on them.
6,At present,we are keenly interested in
bed-sheets and shall be glad if you will
kindly send us your latest price list for bed-
sheets in various colors specifying sizes
and designs.
Lesson Four
7,If possible,please send us a
sample-cutting book for our reference.
8,We are pleased to inform you that
there is good sale for your Drilling
Machine,Model Z-33 and would ask you
to send us your best offer,If your price is
found competitive,we are confident
there are good prospects for business.
Lesson Four
9,We have much pleasure in enclosing an
enquiry sheet for Great Wall Brand Canned
Meat,each can containing 250 grams,This
enquiry is from a very famous supermarket with
branches all over the country,You will notice
from the enquiry that their requirement is in
large quantity and therefore price is of utmost
importance in concluding the transaction.
10,If you are in a position to supply the
goods as per the attached enquiry at very
competitive price,we trust large orders will be
obtained.
Lesson Four
Reading Materials (A)
Safe Sex for Your Computer
Abstract,This article gives some rules to
prevent computers from the attacks of
virus,It concludes that an ounce of
prevention is worth a pound of cure.
Key words,virus; antivirus software;
rules to prevent computers
Lesson Four
Reading Materials (B)
A Guide to Computers and Plug-ins on the
Internet
Abstract,The term,plug-in” refers to a
small,add-on piece of software which
extends the capabilities of your web
browser,This article presents a few
methods to use the plug-ins on the Internet.
返 回
Key words,computer; plug-ins; Internet
