Lesson Six
Key point,useful terms and
definitions of e-commerce
Difficult points,writing skill
s of a letter of counter-offers
Lesson Six
Requirement
By the end of this lesson,you should be able to
have a good command of
□ e-commerce terms given in the lesson
□ writing skill s of a letter of counter-offers
□ useful sentences for counter-offers
By the end of this lesson,you should be able to
□ know how the credit card captured America.
□ know the history of the credit card in merica
□ know the different credit cards and different
banks in America
Lesson Six
How the Credit Card Captured
America
Abstract,This article introduces the
history of the credit card in America and
prescribes the features of the different
credit cards and different banks in America.
Key words,America; credit card;
bank
Lesson Six
New Words
proliferation n 激增；扩散
platinum n,铂；白金
spawn v,产卵；大量生育
rumor n.;v,谣言；传闻
spree n.; v,狂欢 ; 狂饮 ; 无节制的狂热行为
summon v,召集；振作；唤起
Lesson Six
helicopter n.; v,直升飞机；用直升飞机运送
Sahara n,撒哈拉 （ 大沙漠 ）
vehemently ad,猛烈地；热烈地
deny v,否认；拒绝；克制
gasoline n,（ 美 ） 汽油
dispute v,争论；对 ---提出质疑
ubiquitous a,（ 同时 ） 普遍存在的；无处不在的
embarrass v,使为难；使负债
Lesson Six
Sentence Explanations
1.Bankers from all over the country
descended on its California headquarters to
learn the secret of its success --- so many that in
1966 Bank Americard,today known as Visa,
began forming alliances with banks outside the
state.
全国各地银行家们蜂拥而至, 到该行加州总部学习
成功的秘诀 。 —— 前来取经的银行家们人数如此之
多, 以至使美洲银行卡 —— 现在叫维萨卡 —— 能在
1966年开始与加州之外的银行实行联营 。
so …that 如此 …以至 …; many指的是 bankers。
Lesson Six
2.After scooping up 1.3 million more
"Everything Card" holders from what was then
First National City Bank,Master Charge---
today's Master Card --- became for a while the
biggest bank card in the country.
从当时的花旗银行一下子挖走了 130多万个, 万事
卡, 持卡人之后, 万用支付卡 ---现在叫做万用卡 ---
曾一度成为全国发行量最大的银行信用卡 。
First National City Bank 花旗银行 ; Master
Charge 万 用 支 付 卡 。 what was then First
National City Bank,what 引起的名词从句做介词
from 的宾语 。
Lesson Six
Skill Training
Business Letter Writing (IV)
Letters of Counter-offers
Abdulla Samih - Co.,
659 Saleem Road
Karachi
Pakistan
25 November,2003.
China National Import Export Corp.
Shanghai Branch
Shanghai,China.
Dear Sirs,
Lesson Six
Re,Forever Brand Bicycles
We thank you for your letter of 19th November
quoting us for the captioned Bicycles.
While appreciating the quality of your bicycles,we
find your prices are too high to be acceptable,May we
refer you to S/C No,89 SP ---7542 against which we
booked with you 1,000 Bicycles of the same brand at
the prices about 10% lower than those you now quote
us,Ever since then the prices of raw materials have
dropped considerably and the retail prices of your
Bicycles here have also fallen by 5%,To accept your
present quotation would mean a heavy loss to us,not to
speak of profit.
Lesson Six
We would,however,very much like to place further
orders with you of you could bring down your prices at
least by 15%,Otherwise we can only switch our
requirements to other suppliers.
It is hoped that you would seriously take this matter
into consideration and let us have your reply soon.
Yours faithfully,
(signed)
Abdulla Samih & Co.
Lesson Six
Useful Sentences
1.While appreciating the quality of your
bicycles,we find your prices are too high to be
acceptable.
2.We regret very much to inform you that we
cannot avail ourselves of your offer because our
users have temporarily suspended the purchase.
However,if there is any demand for your
products we will not hesitate to revert to the
matter.
Lesson Six
3.While thanking you for your offer of
yesterday,we regret being unable to work on it,
as the time of delivery is too distant,In our
letter of enquiry,we have stated that time of
delivery is of utmost importance.
4.We regret to say that your offer is not in the
least encouraging,There is a big difference
between your prices and those of your
competitors,We have been doing business with
you for many years and hope that you will quote
us your rock-bottom price against our future
enquiries; otherwise we can have no alternative
but to place our orders elsewhere.
Lesson Six
5,Much to our regret,we are unable to
entertain your offer because the
specifications you quoted do not meet our
clients' requirements,If you are in a position
to supply the goods of such specifications as
given in our enquiry sheet,we will get in
touch with our buyers again.
Lesson Six
Reading Materials (A)
Ways to Get Your Money Back
Abstract,This article introduces some
ways to get your money back or get action
on your complaints.
Key words,store; product's manufac-
turer; ways of complaint
Lesson Six
Reading Materials (B)
What People Are in the Market for?
Abstract,The article tells of the first
rule of marketing that people don't buy
products (or services),they buy solutions to
problems,If you forget this,you leave
yourself vulnerableto others who have not.
Key words,needs; purchase; rules of
marketing 返 回
Key point,useful terms and
definitions of e-commerce
Difficult points,writing skill
s of a letter of counter-offers
Lesson Six
Requirement
By the end of this lesson,you should be able to
have a good command of
□ e-commerce terms given in the lesson
□ writing skill s of a letter of counter-offers
□ useful sentences for counter-offers
By the end of this lesson,you should be able to
□ know how the credit card captured America.
□ know the history of the credit card in merica
□ know the different credit cards and different
banks in America
Lesson Six
How the Credit Card Captured
America
Abstract,This article introduces the
history of the credit card in America and
prescribes the features of the different
credit cards and different banks in America.
Key words,America; credit card;
bank
Lesson Six
New Words
proliferation n 激增；扩散
platinum n,铂；白金
spawn v,产卵；大量生育
rumor n.;v,谣言；传闻
spree n.; v,狂欢 ; 狂饮 ; 无节制的狂热行为
summon v,召集；振作；唤起
Lesson Six
helicopter n.; v,直升飞机；用直升飞机运送
Sahara n,撒哈拉 （ 大沙漠 ）
vehemently ad,猛烈地；热烈地
deny v,否认；拒绝；克制
gasoline n,（ 美 ） 汽油
dispute v,争论；对 ---提出质疑
ubiquitous a,（ 同时 ） 普遍存在的；无处不在的
embarrass v,使为难；使负债
Lesson Six
Sentence Explanations
1.Bankers from all over the country
descended on its California headquarters to
learn the secret of its success --- so many that in
1966 Bank Americard,today known as Visa,
began forming alliances with banks outside the
state.
全国各地银行家们蜂拥而至, 到该行加州总部学习
成功的秘诀 。 —— 前来取经的银行家们人数如此之
多, 以至使美洲银行卡 —— 现在叫维萨卡 —— 能在
1966年开始与加州之外的银行实行联营 。
so …that 如此 …以至 …; many指的是 bankers。
Lesson Six
2.After scooping up 1.3 million more
"Everything Card" holders from what was then
First National City Bank,Master Charge---
today's Master Card --- became for a while the
biggest bank card in the country.
从当时的花旗银行一下子挖走了 130多万个, 万事
卡, 持卡人之后, 万用支付卡 ---现在叫做万用卡 ---
曾一度成为全国发行量最大的银行信用卡 。
First National City Bank 花旗银行 ; Master
Charge 万 用 支 付 卡 。 what was then First
National City Bank,what 引起的名词从句做介词
from 的宾语 。
Lesson Six
Skill Training
Business Letter Writing (IV)
Letters of Counter-offers
Abdulla Samih - Co.,
659 Saleem Road
Karachi
Pakistan
25 November,2003.
China National Import Export Corp.
Shanghai Branch
Shanghai,China.
Dear Sirs,
Lesson Six
Re,Forever Brand Bicycles
We thank you for your letter of 19th November
quoting us for the captioned Bicycles.
While appreciating the quality of your bicycles,we
find your prices are too high to be acceptable,May we
refer you to S/C No,89 SP ---7542 against which we
booked with you 1,000 Bicycles of the same brand at
the prices about 10% lower than those you now quote
us,Ever since then the prices of raw materials have
dropped considerably and the retail prices of your
Bicycles here have also fallen by 5%,To accept your
present quotation would mean a heavy loss to us,not to
speak of profit.
Lesson Six
We would,however,very much like to place further
orders with you of you could bring down your prices at
least by 15%,Otherwise we can only switch our
requirements to other suppliers.
It is hoped that you would seriously take this matter
into consideration and let us have your reply soon.
Yours faithfully,
(signed)
Abdulla Samih & Co.
Lesson Six
Useful Sentences
1.While appreciating the quality of your
bicycles,we find your prices are too high to be
acceptable.
2.We regret very much to inform you that we
cannot avail ourselves of your offer because our
users have temporarily suspended the purchase.
However,if there is any demand for your
products we will not hesitate to revert to the
matter.
Lesson Six
3.While thanking you for your offer of
yesterday,we regret being unable to work on it,
as the time of delivery is too distant,In our
letter of enquiry,we have stated that time of
delivery is of utmost importance.
4.We regret to say that your offer is not in the
least encouraging,There is a big difference
between your prices and those of your
competitors,We have been doing business with
you for many years and hope that you will quote
us your rock-bottom price against our future
enquiries; otherwise we can have no alternative
but to place our orders elsewhere.
Lesson Six
5,Much to our regret,we are unable to
entertain your offer because the
specifications you quoted do not meet our
clients' requirements,If you are in a position
to supply the goods of such specifications as
given in our enquiry sheet,we will get in
touch with our buyers again.
Lesson Six
Reading Materials (A)
Ways to Get Your Money Back
Abstract,This article introduces some
ways to get your money back or get action
on your complaints.
Key words,store; product's manufac-
turer; ways of complaint
Lesson Six
Reading Materials (B)
What People Are in the Market for?
Abstract,The article tells of the first
rule of marketing that people don't buy
products (or services),they buy solutions to
problems,If you forget this,you leave
yourself vulnerableto others who have not.
Key words,needs; purchase; rules of
marketing 返 回
