Lesson Seven
Key point,useful terms and
definitions of e-commerce
Difficult points,writing skill
s of a letters of acceptance
Lesson Seven
Requirement
By the end of this lesson,you should be able
to have a good command of
□ e-commerce terms given in the lesson
□ writing skill s of letters of acceptance
□ useful sentences for letters of acceptance
By the end of this lesson,you should be able
to
□ know the art of advertisement
□ prescribe the attacks of the viruses
Lesson Seven
The Art of Advertising Your
Business
Abstract,According to top advertising
consultant John Law,businesses can plan
to get maximum benefit from their
advertising by following some simple rules
'of thumb,The article sets out Law's
Principles in nine easy steps.
Key words,art of advertisement; Law's
Principles; nine easy steps
Lesson Seven
New Words
advertisement n,广告
advertise v,做广告
fierce a 残酷的
the Wild West n; 西大荒,指美国开拓时期的西部
rules of thumb n,按实际经验估计的方法
turnover n,营业额；证券交易额；流通
merchandise n.; v,商品；推销
in relation to 按照
look at v,考虑
Insertion n,插入
catch line n,（ 广告中 ） 醒目的语句
Lesson Seven
Sentence Explanations
In other words,the advertising budget should be
matched and spent in a retail business in
proportion to the business being achieved,and
at the time it is being generated.
换句话说, 零售商的广告预算费用应该与正在实现
的营业额成比例, 应该在正在产生营业额的时候支
付出去 。 in proportion to 与 … 成比例 。
Lesson Seven
Skill Training
Business Letter Writing (V)
Letters of Acceptance
China National Import & Export Corp
Shanghai Branch
Shanghai,China
30 November 2003
Abdulla Samih Co.,
659 Saleem Road
Karachi
Pakistan
Dear Sir,
Lesson Seven
Re,Forever Brand Bicycles
We have to hand your letter of 25 November 2003,the
contents of which have been noted.
We have taken your proposal into serious consideration
and decided to entertain the business at the best price in
order to cement our good relations.
This of course is an exceptional treatment,We are
quoting the best price as following,
Lesson Seven
Forever Brand Bicycles:
20" Men's Style at US$ 25 per set
20" Women's Style at US$ 26.5 per set
26" Men's Style at US$ 26.5 per set
26" Women's Style at US$ 27 per set
Our S/C NO,MTB 238-01 is end closed,The
duplicate is to be returned,duly signed.
Yours faithfully,
(signed)
Lesson Seven
Useful Sentences
1.The price is already very reasonable,
but,in order to encourage business between
us,we are prepared to allow you a discount of
2%.
2.Although your price is below our level,
we accept this order as an exception,with a
view to initiating business with you.
Lesson Seven
3.We will accept the price reduction on
Radios as an introductory line.
4.In compliance with your request,we
exceptionally accept delivery against D/P at
sight,but this should not be regarded as a
precedent.
5.Taking into consideration of our friendly
business relations,we would exceptionally
comply with your request by reducing our price
to US ＄ 5 per piece CIF San Francisco.
However,this should not be taken as a
precedent in future.
Lesson Seven
Reading Materials (A)
Culture Important in Advertising
Abstract,The increase in global trade
means that international companies cannot
afford to make costly advertising mistakes if
they want to be competitive,Understanding the
language and culture of target markets in
foreign countries is one of the keys to successful
international marketing.
Key words,advertising; language and
culture of target markets; keys in international
marketing
Lesson Seven
Reading Materials (B)
Microsoft after Virus Writers
Abstract,Microsoft will pay $ 250,000 each
for information that helps find and convict 2
(hose responsible for the Blaster worm and,the
SoBig virus,released earlier this year,The
programs attacked computers that ran
Microsoft's Windows operating system,
disrupting companies and home users.
Key words,Microsoft; the Blaster worm;
the SoBig virus; cash rewards 返 回
Key point,useful terms and
definitions of e-commerce
Difficult points,writing skill
s of a letters of acceptance
Lesson Seven
Requirement
By the end of this lesson,you should be able
to have a good command of
□ e-commerce terms given in the lesson
□ writing skill s of letters of acceptance
□ useful sentences for letters of acceptance
By the end of this lesson,you should be able
to
□ know the art of advertisement
□ prescribe the attacks of the viruses
Lesson Seven
The Art of Advertising Your
Business
Abstract,According to top advertising
consultant John Law,businesses can plan
to get maximum benefit from their
advertising by following some simple rules
'of thumb,The article sets out Law's
Principles in nine easy steps.
Key words,art of advertisement; Law's
Principles; nine easy steps
Lesson Seven
New Words
advertisement n,广告
advertise v,做广告
fierce a 残酷的
the Wild West n; 西大荒,指美国开拓时期的西部
rules of thumb n,按实际经验估计的方法
turnover n,营业额；证券交易额；流通
merchandise n.; v,商品；推销
in relation to 按照
look at v,考虑
Insertion n,插入
catch line n,（ 广告中 ） 醒目的语句
Lesson Seven
Sentence Explanations
In other words,the advertising budget should be
matched and spent in a retail business in
proportion to the business being achieved,and
at the time it is being generated.
换句话说, 零售商的广告预算费用应该与正在实现
的营业额成比例, 应该在正在产生营业额的时候支
付出去 。 in proportion to 与 … 成比例 。
Lesson Seven
Skill Training
Business Letter Writing (V)
Letters of Acceptance
China National Import & Export Corp
Shanghai Branch
Shanghai,China
30 November 2003
Abdulla Samih Co.,
659 Saleem Road
Karachi
Pakistan
Dear Sir,
Lesson Seven
Re,Forever Brand Bicycles
We have to hand your letter of 25 November 2003,the
contents of which have been noted.
We have taken your proposal into serious consideration
and decided to entertain the business at the best price in
order to cement our good relations.
This of course is an exceptional treatment,We are
quoting the best price as following,
Lesson Seven
Forever Brand Bicycles:
20" Men's Style at US$ 25 per set
20" Women's Style at US$ 26.5 per set
26" Men's Style at US$ 26.5 per set
26" Women's Style at US$ 27 per set
Our S/C NO,MTB 238-01 is end closed,The
duplicate is to be returned,duly signed.
Yours faithfully,
(signed)
Lesson Seven
Useful Sentences
1.The price is already very reasonable,
but,in order to encourage business between
us,we are prepared to allow you a discount of
2%.
2.Although your price is below our level,
we accept this order as an exception,with a
view to initiating business with you.
Lesson Seven
3.We will accept the price reduction on
Radios as an introductory line.
4.In compliance with your request,we
exceptionally accept delivery against D/P at
sight,but this should not be regarded as a
precedent.
5.Taking into consideration of our friendly
business relations,we would exceptionally
comply with your request by reducing our price
to US ＄ 5 per piece CIF San Francisco.
However,this should not be taken as a
precedent in future.
Lesson Seven
Reading Materials (A)
Culture Important in Advertising
Abstract,The increase in global trade
means that international companies cannot
afford to make costly advertising mistakes if
they want to be competitive,Understanding the
language and culture of target markets in
foreign countries is one of the keys to successful
international marketing.
Key words,advertising; language and
culture of target markets; keys in international
marketing
Lesson Seven
Reading Materials (B)
Microsoft after Virus Writers
Abstract,Microsoft will pay $ 250,000 each
for information that helps find and convict 2
(hose responsible for the Blaster worm and,the
SoBig virus,released earlier this year,The
programs attacked computers that ran
Microsoft's Windows operating system,
disrupting companies and home users.
Key words,Microsoft; the Blaster worm;
the SoBig virus; cash rewards 返 回
