Lesson Five
Key point,useful terms
and definitions of e-commerce
Difficult points,writing
skill s of a letter of offers
Lesson Five
Requirement
By the end of this lesson,you should be
able to have a good command of
□ e-commerce terms given in the lesson
□ writing skills of a letter of offers
□ useful sentences for letters of offers
By the end of this lesson,you should be
able to
□ know how American consumers
borrow
□ tell of Japanese successful experience
Lesson Five
How Do American Consumers
Borrow?
Abstract,The article analyzes the
ways for American consumers borrow
money.
Key words,loan source; credit;
parents or relatives; bank; credit union;
small loan company; life insurance;
pawnbrokers and pawnshops
Lesson Five
New Words
credit n 信用；赊购；信贷； revolving
credit 循环信贷
depositor n,储户
lodge n 社团成员, 集会地点
pawnbroker n 典当商
signature loan n,仅凭签字就可得到的贷款
character loan n,指以借款人的个人声誉为依据
的信用贷款
Lesson Five
installment n 分期付的款
cash or loan
value
n,现金价值或抵押最高贷款额
pawnshop n,当铺
clutch v,抓住；攫住
risk n,保险对象
Truth in
Lending Law
n,美国, 消费者借贷保护法案,
loanshark v,shark诈骗； loanshark 放高利
贷 （ 诈骗 ）
Lesson Five
Sentence Explanations
Usually it is because they are such
poor risks that they are unable to
borrow from a legal lender.
通常是因为这些人的信誉太差, 不
能从合法贷款机构借到钱 。 poor risks
信誉差的人；风险客户 。
Lesson Five
Skill Training
Business Letter Writing (III)
Letters of Offers
China National Import - Export Corporation
Shanghai Branch
Shanghai China
19 November,2003.
Abdulla Samih Co.,
659 Saleem Road
Karachi
Pakistan
Lesson Five
Dear Sirs,
Re,Forever Brand Bicycles
We thank you for your letter of 10th November enquiring
for Forever Brand Bicycles.
We are exporting bicycles of various brands among which
Forever Brand and Phoenix Brand are the most famous ones.
They are in great demand abroad and our stocks are
running down quickly,They are popular not only for their
light weight,but also for the reasonable prices,We are
confident that once you have tried our bike you will place
repeat orders with us in large quantities.
Lesson Five
Based on your requirement,we are quoting as follows:
Forever Brand bicycles:
20" Men's Style at US$ 25 per set
20" Women's Style at US$ 27 per set
26" Men's Style at US$ 27 per set
26" Women's Style at US$ 28 per set
Payment Terms,By L/C at sight to be opened through a
bank to be approved by the sellers.
Shipment,January/ February,2004 provided the covering
L/C reaches the sellers by the end of this year.
Lesson Five
The above prices are under-stood to be on CIF Karachi basis
net,Please note that we do not allow any Commission on our
bicycles,but a discount of 5% may be allowed if the quantity
for each specification is more than 1,000 sets.
The above quotation is made without engagement and is
subject to our final confirmation.
Lesson Five
Meanwhile,we would like to take this opportunity of
introducing to you our Phoenis Brand Bicycles which enjoy
the same popularity as Forever Brand,Enclosed please find
a copy of our illustrative catalogue which will give you all the
details,We hope you will find them interesting and let us
have your orders.
We look forward to your early reply.
Yours faithfully,
(signed)
China National Import Export Corp.
Encl…,
Lesson Five
Useful Sentences
1.We thank you for your letter of 12 March and
have the pleasure of offering you the
following…
2.Wehave pleasure in quoting as follows:…
3.We have pleasure in offering you the
following goods:…
4.We are pleased to inform you that our prices
are quoted CIF Hamburg.
5.Thisoffer is firm (open) (valid) for 5 days.
6.This is a special offer and is not subject to our
usual discount.
Lesson Five
7.This article is in good (great,heavy) demand.
8.After carefully calculating the price again,we decide
to make a further concession of US ＄ 2 per yard in
the hope that this would lead to an increase in
business between us.
9.We offer,subject to your reply reaching here on or
before 28th February,500 Phoenix Brand
Bicycles at ￡ 12 per set C1F London for shipment in
April.
10.We have received your letter of,.,and are pleased to
quote you for 1.500 dozen Men's Shirts as per the
sample sent you before,at the price of US ＄ 5 per
piece CIF New York for prompt shipment.
(注解,CIF=cost + insurance + freight 到岸价格 )
Lesson Five
Reading Materials (A)
Japan’s Quick Studies in Survival
Abstract,The article introduces some
methods for Japanese businesses to
survive,such as,control inventory,
lower costs,focus specialties etc.
Key words,Japanese businesses;
control inventory; lower costs; focus
specialties
Lesson Five
Reading Materials (B)
A Knack of Wal-Mart’s Success
Abstract,This article analyzes the Wal-
Mart's achievement which caps a bigger
economic shift -- from producing goods to
providing services.
Key words,Wal-Mart's success; knack;
producing goods; providing services
返 回
Key point,useful terms
and definitions of e-commerce
Difficult points,writing
skill s of a letter of offers
Lesson Five
Requirement
By the end of this lesson,you should be
able to have a good command of
□ e-commerce terms given in the lesson
□ writing skills of a letter of offers
□ useful sentences for letters of offers
By the end of this lesson,you should be
able to
□ know how American consumers
borrow
□ tell of Japanese successful experience
Lesson Five
How Do American Consumers
Borrow?
Abstract,The article analyzes the
ways for American consumers borrow
money.
Key words,loan source; credit;
parents or relatives; bank; credit union;
small loan company; life insurance;
pawnbrokers and pawnshops
Lesson Five
New Words
credit n 信用；赊购；信贷； revolving
credit 循环信贷
depositor n,储户
lodge n 社团成员, 集会地点
pawnbroker n 典当商
signature loan n,仅凭签字就可得到的贷款
character loan n,指以借款人的个人声誉为依据
的信用贷款
Lesson Five
installment n 分期付的款
cash or loan
value
n,现金价值或抵押最高贷款额
pawnshop n,当铺
clutch v,抓住；攫住
risk n,保险对象
Truth in
Lending Law
n,美国, 消费者借贷保护法案,
loanshark v,shark诈骗； loanshark 放高利
贷 （ 诈骗 ）
Lesson Five
Sentence Explanations
Usually it is because they are such
poor risks that they are unable to
borrow from a legal lender.
通常是因为这些人的信誉太差, 不
能从合法贷款机构借到钱 。 poor risks
信誉差的人；风险客户 。
Lesson Five
Skill Training
Business Letter Writing (III)
Letters of Offers
China National Import - Export Corporation
Shanghai Branch
Shanghai China
19 November,2003.
Abdulla Samih Co.,
659 Saleem Road
Karachi
Pakistan
Lesson Five
Dear Sirs,
Re,Forever Brand Bicycles
We thank you for your letter of 10th November enquiring
for Forever Brand Bicycles.
We are exporting bicycles of various brands among which
Forever Brand and Phoenix Brand are the most famous ones.
They are in great demand abroad and our stocks are
running down quickly,They are popular not only for their
light weight,but also for the reasonable prices,We are
confident that once you have tried our bike you will place
repeat orders with us in large quantities.
Lesson Five
Based on your requirement,we are quoting as follows:
Forever Brand bicycles:
20" Men's Style at US$ 25 per set
20" Women's Style at US$ 27 per set
26" Men's Style at US$ 27 per set
26" Women's Style at US$ 28 per set
Payment Terms,By L/C at sight to be opened through a
bank to be approved by the sellers.
Shipment,January/ February,2004 provided the covering
L/C reaches the sellers by the end of this year.
Lesson Five
The above prices are under-stood to be on CIF Karachi basis
net,Please note that we do not allow any Commission on our
bicycles,but a discount of 5% may be allowed if the quantity
for each specification is more than 1,000 sets.
The above quotation is made without engagement and is
subject to our final confirmation.
Lesson Five
Meanwhile,we would like to take this opportunity of
introducing to you our Phoenis Brand Bicycles which enjoy
the same popularity as Forever Brand,Enclosed please find
a copy of our illustrative catalogue which will give you all the
details,We hope you will find them interesting and let us
have your orders.
We look forward to your early reply.
Yours faithfully,
(signed)
China National Import Export Corp.
Encl…,
Lesson Five
Useful Sentences
1.We thank you for your letter of 12 March and
have the pleasure of offering you the
following…
2.Wehave pleasure in quoting as follows:…
3.We have pleasure in offering you the
following goods:…
4.We are pleased to inform you that our prices
are quoted CIF Hamburg.
5.Thisoffer is firm (open) (valid) for 5 days.
6.This is a special offer and is not subject to our
usual discount.
Lesson Five
7.This article is in good (great,heavy) demand.
8.After carefully calculating the price again,we decide
to make a further concession of US ＄ 2 per yard in
the hope that this would lead to an increase in
business between us.
9.We offer,subject to your reply reaching here on or
before 28th February,500 Phoenix Brand
Bicycles at ￡ 12 per set C1F London for shipment in
April.
10.We have received your letter of,.,and are pleased to
quote you for 1.500 dozen Men's Shirts as per the
sample sent you before,at the price of US ＄ 5 per
piece CIF New York for prompt shipment.
(注解,CIF=cost + insurance + freight 到岸价格 )
Lesson Five
Reading Materials (A)
Japan’s Quick Studies in Survival
Abstract,The article introduces some
methods for Japanese businesses to
survive,such as,control inventory,
lower costs,focus specialties etc.
Key words,Japanese businesses;
control inventory; lower costs; focus
specialties
Lesson Five
Reading Materials (B)
A Knack of Wal-Mart’s Success
Abstract,This article analyzes the Wal-
Mart's achievement which caps a bigger
economic shift -- from producing goods to
providing services.
Key words,Wal-Mart's success; knack;
producing goods; providing services
返 回
