Lesson Nine
Key point:
useful terms and definitions
of e-commerce
Difficult points,
prescribing the features of
an organization and products
Lesson Nine
Requirement
By the end of this lesson,you should be able to
have a good command of
□ e-commerce terms given in the lesson
□ writing a brief introduction to an organization or
products
□ useful words and sentences
By the end of this lesson,you should be able to
□ summarize the article Internet Site Agrees to Settle
FTC Charges of Deceptively Collecting Personal
Information in Agency’s First Internet Privacy Case
□ prescribe the features of an organization and
products
Lesson Nine
The First FTC Case Involving
Internet Privacy
Lesson Nine
Abstract,GeoCities,one of the most
popular sites on the World Wide Web,has
agreed to settle Federal Trade Commission
charges that it misrepresented the purposes for
which it was collecting personal identifying
information from children and adults,This is the
first FTC case involving Internet privacy,The
commission establishes strong mechanisms for
protecting consumers' privacy online.
Key words,GeoCities; FTC; Internet
privacy case; personal information
Lesson Nine
New Words
deceptively Ad,骗人地；靠不住地；误导地
prohibit v,禁止
allege v,断言；宣称 （ 尤指在提不出证明的
情况下 ）
misreprese
nt
v,错误地想象出
optional a,可任意选择的；随意的
misled v,mislead 的过去式和过去分词, 误导
Lesson Nine
implement n,工具
mandatory a,命令的
enforcement n,执行；强制
violation n,违反
affirmatively Ad,肯定地
solicitation n,恳求
misrepresent v,不如实地叙述或说明；不称职地代表
sponsorship n,发起；主办；倡议
Lesson Nine
Sentence Explanations
1.Under the settlement,GeoCities has agreed to post
on its site a clear and prominent Privacy Notice,telling
consumers what information is being collected and for
what purpose,to whom it will be disclosed,and how
consumers can access and remove the information.
在这种安排下,GeoCities同意在它的网站上张贴一则清晰并
显著的隐私通告,告诉消费者什么样的信息可以收集, 为了
什么目的而收集, 这些信息可以提供给什么人, 以及消费者
怎样才能进入和转移这种信息 。
telling 引起的现在分词短语做状语, 修饰谓语 has agreed，
表示伴随动作 。 由连接代词, 连接副词 what,whom、
how 引起的名词从句做 telling的直接宾语 。
Lesson Nine
2.The FTC's complaint alleges that GeoCities
misrepresented that the personal identifying
information it collected through the membership
application form was used only to provide members the
specific advertising offers and products or services they
requested,and that the "optional" information
(education level,income,marital status,occupation,
and interests) would not be released to anyone without
the member's permission.
Lesson Nine
联邦贸易委员会的抱怨称 GeoCities错误地想象通
过会员申请表所收集来的私人身份信息仅用于向会
员提供特殊的信息发布, 发布他们所需要的产品或
服务 。 并且这些 可任意选择的信息 （ 教育层次, 收
入, 婚姻状况, 职业以及兴趣爱好 ） 不经会员许可
不得对外泄露 。
这是一个复合句 。 主句 The FTC's complaint alleges
that…中 that引起一个名词从句做 alleges的宾语 。 在
这个宾语从句中有两个由 that引起的并列的名词从
句做 misrepresented的宾语 。
Lesson Nine
Skill Training
Brief Introduction
Brief Introduction 简介, 英文又称为 Short Guide。
简介是就某个事物, 产品, 事件以及组织机构的一
种概括性记述 。 要求内容真实客观, 文字简明扼要,
朴实无华 。
简介这种文体与以后要讲的广告文体都是向读者传
达信息, 并在所传达信息的内容上有相同之处 。 但
广告更注重商业效果, 利用各种修辞手段, 说服,
煽动读者认同广告内容并采取行动加以响应 。 所以
广告的结构一般包括：标题, 正文, 随文和口号 。
而简介在内容上仅是对所介绍的事物, 产品, 机构
等做概括的客观陈述, 或详细的描述 。 让读者了解
它的内容, 并不一定劝说读者做出响应 。 简介的结
构主要包括标题和正文两个基本点部分 。
Lesson Nine
Birmingham,a European City in the
Heart of England
Located in the Heart of England,
Birmingham is the United Kingdom's
second cit y,w ith a cos mopolitan
population of over three million.
Historically,Birmingham's prosperity and
growth were associated with the Industrial
Revolution in the nineteenth century.
Today,Birmingham remains an important
commercial and manufacturing city,
Lesson Nine
but its industrial heritage is complemented by
all the cultural,sp orting and leisure
opportunities you would expect of a major
European city,Whether you are traveling by air,
road or rail,Birmingham is easily accessible.
Many of our international students take
advantage of the excellent flight connections
from Amsterdam,Paris and Frankfurt to travel
direct to Birmingham Inter- national Airport
from all over the world,London is just 100
minutes away by train,and major tourist
attractions,such as Shakespeare's Stratford-
upon-Avon,are close at hand,
Lesson Nine
University of Surrey
Profile
Established by Royal Charter in 1966,the
University of Surrey has a teaching tradition and
research standing out of proportion to its age
and comparatively small size,Its undergraduate
courses are designed to meet the UK national
need for able,well-trained graduates to take
responsible roles in industry,commerce or their
chosen p rofession — a need reflected
worldwide,
Lesson Nine
A strong focus on relevant and innovative
research and teaching programmers,wide-
ranging professional/industrial links and
interaction with research institutions worldwide
have established Surrey's reputation as an
international university,There are currently
some 7.000 full-time students at the University
of Surrey,in subject areas within Engineering,
Science,Business/Management,Social Sciences,
Health/Medical Sciences and Performing Arts.
About 15% of these are from overseas,112
countries currently being represented amongst its
student body,Surrey is consistently in the top
three UK universities in its annual employment
record.
Lesson Nine
Facilities
The University of Surrey has modern
specialist laboratories,studios and equipment
together with a well-stocked library and a large
computer unit,Lectures take place in central
lecture theatre blocks,all with modern audio-
visual aids,The Students' Union organizes a
wide range of recreational,sporting,social,
cultural and hobby societies in its centrally
located building,On the University site are a
bank,launderette,hairdresser and several shops.
Close by are a well-equipped sports hall and a
large outdoor playing field area.
Lesson Nine
Accommodation and Welfare
Several residential courts exist on the
University campus,with quiet,single study-
bedrooms,A further self-catering residential
complex is situated some two miles away,All
single international students are offered
University accommodation throughout the
normal duration of their courses,The courts
have kitchen areas,so students can cater for
themselves or take advantage of the many
restaurants and snack bars throughout the
campus,Well-developed student support
services exist,including English Language
Institute.
Lesson Nine
Welfare,Health and Counseling Services,a
Careers Service and an International Office
which can assist with problems particular to the
international community.
Location
Surrey is a small,modern university with a
beautiful campus on a hill overlooking
Guildford,the attractive county town of Surrey,
just 30 miles south west of London,There are
fast road and rail links with London,Surrey is a
beautiful place to live and study,but close to the
capital city,and within easy reach of many
places of interest.
Lesson Nine
阅读以上两个范例可以看出, 简介的标题一般直接
点题, 朴实无华 。 如果是某个公司的简介, 通常包
含该机构的性质, 历史, 规模, 地理位置, 经营范
围, 商品特点, 经营理念等等 。 英文表述多用简单
句, 谓语动词也多是最常见的, 最基本的词汇 。 如：
Located in the Heart of England,Birmingham is the
United Kingdom's second city,with a cosmopolitan
population of over three million,Historically,该句就是
一个最简单的主语 +系动词 +表语的句型 。 在这个句
型的前面有一个分词短语, 在这个句型的后面有一
个介词短语, 合在一起, 就将这个城市的地理位置,
规模, 人口等等内容表述出来 。
Lesson Nine
Useful Words and Sentences
1,有关企业的性质
□ Our company is a enterprise,本公司是一
家 国有 企业 （ 集体, 乡镇, 街办, 校办, 院
办, 私营, 股份制 ）
state-owned national
collective township
neighborhood school-operated
college-operated university-operated
private joint stock system
Lesson Nine
□ Our company is a joint venture.
本公司是一家 企业 。 （ 中美, 中英, 中澳,
中日, 津港, 津台 ）
Sino-foreign Sino-American
Sino-British Sino-Australian
Sino-Japanese Tianjin-Hongkong’s
Tianjin-Taiwan’s
□ Our company is an enterprise solely
owned by investor,本公司是一个 商独
资企业 。 （ 美, 德, 法 ）
foreign American German French
Lesson Nine
2.有关部门企业的经营范围
□ XXX Company is a state-owned enterprise
specializing in, XXX公司是一家国营企业,
专营 。 （ 皮革制品, 土特产品, 日用工业品 ）
household electrical appliances leather garment
daily use industrial goods local specialty
□ The company deals in the import and export
of, 该公司经营 （ 床上用品, 工艺品,
保健品 ） 进出口业务 。
glass ware bed clothes
arts and crafts health products
Lesson Nine
3.有关产品性能和特点的介绍
soft and light 轻揉松软
neither too hard nor too soft 软硬适中
comfortable and easy to wear 穿着舒适轻便
high purity 高纯度
crease- resistance 防皱
drip-dry 快干
high resilience 富有弹性
good heat preservation 保温性好
extremely efficient in resisting heat 耐热性强
Lesson Nine
low noise level 低噪音
low power consumption 耗电省
economy and durability 经济耐用
long performance life/ durable in use/ durable
service 经久耐用
reliable/ dependable performance 性能可靠
easy to use 使用方便
easy and simple to handle 操作简便
simple in operation and maintenance 易于操作和保养
convenient to cook 烹制简便
cool in summer and warm in winter 冬暖夏凉
fine (in) workmanship 做工精细
exquisite traditional art 传统工艺
Lesson Nine
Reading Materials
Global Motors
Abstract,The article introduces the
new "one GM" strategy,Go global or get
slammed,GM is putting the pieces together,
tapping the engineering,manufacturing and
distribution resources of its global partners.
Key words,Global Motors; GM's global
alliances; the new "one GM" strategy 返 回
Key point:
useful terms and definitions
of e-commerce
Difficult points,
prescribing the features of
an organization and products
Lesson Nine
Requirement
By the end of this lesson,you should be able to
have a good command of
□ e-commerce terms given in the lesson
□ writing a brief introduction to an organization or
products
□ useful words and sentences
By the end of this lesson,you should be able to
□ summarize the article Internet Site Agrees to Settle
FTC Charges of Deceptively Collecting Personal
Information in Agency’s First Internet Privacy Case
□ prescribe the features of an organization and
products
Lesson Nine
The First FTC Case Involving
Internet Privacy
Lesson Nine
Abstract,GeoCities,one of the most
popular sites on the World Wide Web,has
agreed to settle Federal Trade Commission
charges that it misrepresented the purposes for
which it was collecting personal identifying
information from children and adults,This is the
first FTC case involving Internet privacy,The
commission establishes strong mechanisms for
protecting consumers' privacy online.
Key words,GeoCities; FTC; Internet
privacy case; personal information
Lesson Nine
New Words
deceptively Ad,骗人地；靠不住地；误导地
prohibit v,禁止
allege v,断言；宣称 （ 尤指在提不出证明的
情况下 ）
misreprese
nt
v,错误地想象出
optional a,可任意选择的；随意的
misled v,mislead 的过去式和过去分词, 误导
Lesson Nine
implement n,工具
mandatory a,命令的
enforcement n,执行；强制
violation n,违反
affirmatively Ad,肯定地
solicitation n,恳求
misrepresent v,不如实地叙述或说明；不称职地代表
sponsorship n,发起；主办；倡议
Lesson Nine
Sentence Explanations
1.Under the settlement,GeoCities has agreed to post
on its site a clear and prominent Privacy Notice,telling
consumers what information is being collected and for
what purpose,to whom it will be disclosed,and how
consumers can access and remove the information.
在这种安排下,GeoCities同意在它的网站上张贴一则清晰并
显著的隐私通告,告诉消费者什么样的信息可以收集, 为了
什么目的而收集, 这些信息可以提供给什么人, 以及消费者
怎样才能进入和转移这种信息 。
telling 引起的现在分词短语做状语, 修饰谓语 has agreed，
表示伴随动作 。 由连接代词, 连接副词 what,whom、
how 引起的名词从句做 telling的直接宾语 。
Lesson Nine
2.The FTC's complaint alleges that GeoCities
misrepresented that the personal identifying
information it collected through the membership
application form was used only to provide members the
specific advertising offers and products or services they
requested,and that the "optional" information
(education level,income,marital status,occupation,
and interests) would not be released to anyone without
the member's permission.
Lesson Nine
联邦贸易委员会的抱怨称 GeoCities错误地想象通
过会员申请表所收集来的私人身份信息仅用于向会
员提供特殊的信息发布, 发布他们所需要的产品或
服务 。 并且这些 可任意选择的信息 （ 教育层次, 收
入, 婚姻状况, 职业以及兴趣爱好 ） 不经会员许可
不得对外泄露 。
这是一个复合句 。 主句 The FTC's complaint alleges
that…中 that引起一个名词从句做 alleges的宾语 。 在
这个宾语从句中有两个由 that引起的并列的名词从
句做 misrepresented的宾语 。
Lesson Nine
Skill Training
Brief Introduction
Brief Introduction 简介, 英文又称为 Short Guide。
简介是就某个事物, 产品, 事件以及组织机构的一
种概括性记述 。 要求内容真实客观, 文字简明扼要,
朴实无华 。
简介这种文体与以后要讲的广告文体都是向读者传
达信息, 并在所传达信息的内容上有相同之处 。 但
广告更注重商业效果, 利用各种修辞手段, 说服,
煽动读者认同广告内容并采取行动加以响应 。 所以
广告的结构一般包括：标题, 正文, 随文和口号 。
而简介在内容上仅是对所介绍的事物, 产品, 机构
等做概括的客观陈述, 或详细的描述 。 让读者了解
它的内容, 并不一定劝说读者做出响应 。 简介的结
构主要包括标题和正文两个基本点部分 。
Lesson Nine
Birmingham,a European City in the
Heart of England
Located in the Heart of England,
Birmingham is the United Kingdom's
second cit y,w ith a cos mopolitan
population of over three million.
Historically,Birmingham's prosperity and
growth were associated with the Industrial
Revolution in the nineteenth century.
Today,Birmingham remains an important
commercial and manufacturing city,
Lesson Nine
but its industrial heritage is complemented by
all the cultural,sp orting and leisure
opportunities you would expect of a major
European city,Whether you are traveling by air,
road or rail,Birmingham is easily accessible.
Many of our international students take
advantage of the excellent flight connections
from Amsterdam,Paris and Frankfurt to travel
direct to Birmingham Inter- national Airport
from all over the world,London is just 100
minutes away by train,and major tourist
attractions,such as Shakespeare's Stratford-
upon-Avon,are close at hand,
Lesson Nine
University of Surrey
Profile
Established by Royal Charter in 1966,the
University of Surrey has a teaching tradition and
research standing out of proportion to its age
and comparatively small size,Its undergraduate
courses are designed to meet the UK national
need for able,well-trained graduates to take
responsible roles in industry,commerce or their
chosen p rofession — a need reflected
worldwide,
Lesson Nine
A strong focus on relevant and innovative
research and teaching programmers,wide-
ranging professional/industrial links and
interaction with research institutions worldwide
have established Surrey's reputation as an
international university,There are currently
some 7.000 full-time students at the University
of Surrey,in subject areas within Engineering,
Science,Business/Management,Social Sciences,
Health/Medical Sciences and Performing Arts.
About 15% of these are from overseas,112
countries currently being represented amongst its
student body,Surrey is consistently in the top
three UK universities in its annual employment
record.
Lesson Nine
Facilities
The University of Surrey has modern
specialist laboratories,studios and equipment
together with a well-stocked library and a large
computer unit,Lectures take place in central
lecture theatre blocks,all with modern audio-
visual aids,The Students' Union organizes a
wide range of recreational,sporting,social,
cultural and hobby societies in its centrally
located building,On the University site are a
bank,launderette,hairdresser and several shops.
Close by are a well-equipped sports hall and a
large outdoor playing field area.
Lesson Nine
Accommodation and Welfare
Several residential courts exist on the
University campus,with quiet,single study-
bedrooms,A further self-catering residential
complex is situated some two miles away,All
single international students are offered
University accommodation throughout the
normal duration of their courses,The courts
have kitchen areas,so students can cater for
themselves or take advantage of the many
restaurants and snack bars throughout the
campus,Well-developed student support
services exist,including English Language
Institute.
Lesson Nine
Welfare,Health and Counseling Services,a
Careers Service and an International Office
which can assist with problems particular to the
international community.
Location
Surrey is a small,modern university with a
beautiful campus on a hill overlooking
Guildford,the attractive county town of Surrey,
just 30 miles south west of London,There are
fast road and rail links with London,Surrey is a
beautiful place to live and study,but close to the
capital city,and within easy reach of many
places of interest.
Lesson Nine
阅读以上两个范例可以看出, 简介的标题一般直接
点题, 朴实无华 。 如果是某个公司的简介, 通常包
含该机构的性质, 历史, 规模, 地理位置, 经营范
围, 商品特点, 经营理念等等 。 英文表述多用简单
句, 谓语动词也多是最常见的, 最基本的词汇 。 如：
Located in the Heart of England,Birmingham is the
United Kingdom's second city,with a cosmopolitan
population of over three million,Historically,该句就是
一个最简单的主语 +系动词 +表语的句型 。 在这个句
型的前面有一个分词短语, 在这个句型的后面有一
个介词短语, 合在一起, 就将这个城市的地理位置,
规模, 人口等等内容表述出来 。
Lesson Nine
Useful Words and Sentences
1,有关企业的性质
□ Our company is a enterprise,本公司是一
家 国有 企业 （ 集体, 乡镇, 街办, 校办, 院
办, 私营, 股份制 ）
state-owned national
collective township
neighborhood school-operated
college-operated university-operated
private joint stock system
Lesson Nine
□ Our company is a joint venture.
本公司是一家 企业 。 （ 中美, 中英, 中澳,
中日, 津港, 津台 ）
Sino-foreign Sino-American
Sino-British Sino-Australian
Sino-Japanese Tianjin-Hongkong’s
Tianjin-Taiwan’s
□ Our company is an enterprise solely
owned by investor,本公司是一个 商独
资企业 。 （ 美, 德, 法 ）
foreign American German French
Lesson Nine
2.有关部门企业的经营范围
□ XXX Company is a state-owned enterprise
specializing in, XXX公司是一家国营企业,
专营 。 （ 皮革制品, 土特产品, 日用工业品 ）
household electrical appliances leather garment
daily use industrial goods local specialty
□ The company deals in the import and export
of, 该公司经营 （ 床上用品, 工艺品,
保健品 ） 进出口业务 。
glass ware bed clothes
arts and crafts health products
Lesson Nine
3.有关产品性能和特点的介绍
soft and light 轻揉松软
neither too hard nor too soft 软硬适中
comfortable and easy to wear 穿着舒适轻便
high purity 高纯度
crease- resistance 防皱
drip-dry 快干
high resilience 富有弹性
good heat preservation 保温性好
extremely efficient in resisting heat 耐热性强
Lesson Nine
low noise level 低噪音
low power consumption 耗电省
economy and durability 经济耐用
long performance life/ durable in use/ durable
service 经久耐用
reliable/ dependable performance 性能可靠
easy to use 使用方便
easy and simple to handle 操作简便
simple in operation and maintenance 易于操作和保养
convenient to cook 烹制简便
cool in summer and warm in winter 冬暖夏凉
fine (in) workmanship 做工精细
exquisite traditional art 传统工艺
Lesson Nine
Reading Materials
Global Motors
Abstract,The article introduces the
new "one GM" strategy,Go global or get
slammed,GM is putting the pieces together,
tapping the engineering,manufacturing and
distribution resources of its global partners.
Key words,Global Motors; GM's global
alliances; the new "one GM" strategy 返 回
