Unit One Text A By Dai Mingyuan 1
Unit One
Text A
Public Relations
Unit One Text A
By Dai Mingyuan 2
Unit One Text A
I,Pre-reading Task
II,Related Information
III,Outline& Summary
IV,Detailed Study
V,Home Assignment
Unit One Text A
By Dai Mingyuan 3
Unit One Text A
By Dai Mingyuan 4
I,Pre-reading Task,
1,Do you know what public relations is?
2,What is the usual abbreviation for public
relations?
3,Why do companies use public relations?
Back
Unit One Text A
By Dai Mingyuan 5
II,Related Information,
1,Pubic relations,relations with the general public as
through publicity,specifically,those functions of a
corporation,organization,government department,etc,that
acquaint the general with its activities,purposes,polices,
and accomplishments so as to improve its public image and
create favorable public opinion of itself,
2,Declaration of Independence,a document declaring the
thirteen American colonies fee and independent of Great
Britain,adopted by the Continental Congress on July 4,
1776,In the document the author referred to,a decent
respect to the opinions of mankind requires that they
should declare the causes which impel them to the
separation” and the tried to tell the world why they were
freeing themselves of Britain rules,
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By Dai Mingyuan 6
III,Outline & Summary,
I) Outline,
1,(Para.1) The importance of winning public support
and trust
2,(Para.2-3) The main concern of public relations,
3,(Para.4-8) Activities of public relations,
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By Dai Mingyuan 7
III,Outline & Summary,
II) Summary,
PR aims at winning public confidence and
goodwill,giving a business or other organization
information,telling the pubic about a company’s
activities,plans or ideas and being on good terms
with the public.It requires thoughtfulness about
other’s beliefs,interests and feelings.The ways to
set up a public image include making speeches,
distributing pamphlets and booklets,producing
films,undertaking public service projects and
hiring independent PR firms,
Back
Unit One Text A
By Dai Mingyuan 8
1.action n,
1.行动,做法
?A man of action is not content to talk,
讲求行动的人不以空谈为满足。
2.行为,所做之事
?We shall judge you by your actions,not by your promises,
我们将凭你的行为,而不以你的诺言来评判你。
3 [常用短语 ] bring an action against sb.对某人提起诉讼
?Since the debtor didn’t mean to pay back all the debts,we had
to bring an action against him,
既然债务人无意偿还所有的债务,我们不得不对其提起诉讼。
[记忆技巧 ]同源派生词,actionable adj.可控诉的
[常用短语 ] take action 采取行动,开始行动
IV,Detail Study (Words)
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2.affect v,
1.影响
?The changes in taxation will affect us greatly,
税法的变更将深深影响我们。
2.感动,感染
?Everyone was much affected by the sad news that the word
trade center was smashed,
世贸中心被毁的凄惨消息令大家十分难过。
3.假装,装作
?She’s always trying to affect an American accent,
她老是装出一幅美国腔调。
[记忆技术 ]同源派生词,affecting感人的,动人的; affectingly
adv.动人地,哀惋地; affectation n.造作的行为; affected
adj.造作的,虚伪的; affection by受 …… 的影响
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3.character n,
1.特点,特征
? The character of the desert areas of North Africa is really
intriguing
北非沙漠地区的特征真迷人。
2.性格,个性
?Generally speaking,a man seldom appreciates a woman of strong
character,
一般来说极少男人欣赏个性很强的女人。
3.角色,人物
?There are plenty of characters in the novels of Charles Dickens,
在查尔斯 ?狄更斯的小说中有许多人物。
[记忆技巧 ]同源派生词,characteristic adj.特别的,性格中特有的;
n.特性,特色; socialism with Chinese characteristics;
characteristically adv.有特色地; characterless adj.无特色的,不出
众的; characterize v.显示 …… 之特征
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4.survive v,
1.幸存,经历 …… 后仍然活着
?Luckily,Frederick survived the earthquake,
幸运的是,弗雷德里克在此次地震里幸免于难。
2.生命较 …… 长久
?The old lady survived all her children,
那位老妇人的子女都先她而去。
[记忆技巧 ]survival n.生存,继续、生存或存在,遺风,残存
物; survivor n.生存者,生还者
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5.thoughtful adj,
1.思索的
?She is sitting at her desk with thoughtful looks,
她带着一幅思索的表情坐在桌旁。
2.体贴的,考虑到旁人需要的
?It’s very thoughtful of you to pick me up at weekends,
周末来接我,你考虑真周到。
[记忆技巧 ]think v.想,思考; thought n.思潮,思考;
thoughtfully adv.考虑周到地; thoughtfulness n.关心,考虑
周全; thoughtless adj,欠考虑的,粗心的,自私的;
thoughtlessly adv.粗心地,自私地; thoughtlessness n.粗
心,欠考虑自私
[常用短语 ]be thoughtful of sb.某人考虑周到的
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6.reveal v,
1.显示,显出
?His worn jacket revealed his elbows,
他的破夹克衫使他露出了肘部。
2.泄露,透露
?Mr,Lee was accused of revealing the nuclear secret of the
United States,
李先生被指控泄露了美国的核秘密。
[记忆技巧 ]同源派生词,revelation n.显示,泄露 反义词:
conceal
[常用短语 ]reveal to 泄露
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7.undertake v,
1.担任
?Gladstone undertook the premiership when was 82,
格兰德斯通在他 82岁时担任首相职务。
2.着手,开始(某项工作)
?They will undertake that job as soon as they receive the notice,
他们接到通知就开始做那项工作。
3.许诺,担保
?I can’t undertake that you will make a profit,
我不能保证你会赢利。
[记忆技巧 ]同源派生词,undertaking n.事业,企业,承诺; undertaker n.
承担者,企业家,殡仪员
[常用短语 ]undertake go do sth.答应做 ……
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1.at once
1.立刻,马上 类似短语有,right away,
?The couple are setting off at once,
这对夫妇马上就要出发。
2.同时 类似短语有,at the same time,
?No one can do two jobs at once,
没有哪个人能同时干两项活。
2.be on good(friendly)/bad(ill)terms(with… ) 与 …… 相处好 /
?I didn’t know you and she were on good(friendly)terms(with each other).
我不知道你和她相处得很好。
?Israelis are on bad terms with Palestinians,
以色列人和巴勒斯坦人相处不融洽。
IV,Detail Study (Phrases)
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3.take… into account 考虑,对 … 加以关注
类似短语有,take… into consideration,
?Running such a steel works,we have to take pollution into
account,
创办这样一个炼钢厂,我们不得不考虑到污染问题。
?The recession of stock market should take account of the
suicide hijacks in the U.S.A,
股市跌落应考虑到美国的自杀性劫机事件。
?The chairman of the board said he would take the wishes of all
the directors into consideration,
董事长说他会考虑所有董事的愿望。
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4.inform… about/of 告诉,通知
与此类似的短语有,inform against/on 告发(某人)。
?Keep me informed about/of fresh development,
随时告诉我新的发展。
?Finally,the witness was encouraged to inform on the murder,
最后,这位目击者鼓足勇气告发了那个凶手。
5.care about (对 …,.)关心
类似的短语有,care for 想要;喜爱,爱好
?He never cares about what others say.他从不关心别人怎么说。
?Would you care for a drink?你要喝点吗?
?Do you care for Rock-’n-roll.你喜欢摇滚乐吗?
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6,be made of 由 …… 组成 /构成
类似的短语还有,be composed of;consist of,
?The world is made up seven continents and four oceans,
世界是由七大洲和四大洋组成。
?Water is composed of hydrogen and oxygen.水由氢氧化合而成。
?The committee consists of ten members.该委员会由 10名成员组成。
7,free sb./sth.from/of 免除,解除
?The waiter opened the windows to free the room of flies,
这个服务生打开窗户把苍蝇从房间赶出去。
?Some Islamic countries allow the U.S.forces to use their military
facilities in order to free themselves from debts,
一些伊斯兰国家为免除外债,允许美军使用他们的军事设施。
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1,Club(n.),chamber(n.),circle(n.),institution(n.)和 union(n.)
club意为, 俱乐部,,指个人纳费供作体育运动或社交娱乐之用,其会
所 备有餐食及宿舍,有时活动就在其中举行。
chamber意为, 会、所,,为贸易目的组织的团体。
institution指一个大的社团或组织,建立的目的就是为他人做事,如慈善
机构、社会福利机构。
circle指由同一爱好、兴趣相近的人组成的非正式圈子。
union意为, 联全,合并,,指为了特殊的目的,人们结合在一起。
?Nowadays,football clubs are not a blue moon in China,
如今,足球俱乐部在中国不是件稀罕的事了。
?The aging is in great need of institutional care,
老人急需慈善机构的关心。
IV,Detail Study (Words Comparison)
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?The chamber of commerce helps merchants a lot,
商会帮了商人们的大忙。
?There are several up-start in theatrical circle,
在戏剧又有几个新人出现。
?The Soviet Union is dead.苏联已不复存在了。
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2.affect和 effect
affect v.影响,感动,(疾病等)侵袭
?The amount of rain affects the growth of crops,
雨量的多少会对谷物产生影响。
?All the people in the room were affected to tears,
房间里所有的人都感动得流下了眼泪。
?His left lung is affected.他的左肺受到了感染。
effect 1.n.影响,应用,效果
?This had a great effect upon the future of both mother and son,
这件事对于母亲和儿子的未来都产生了很大的影响。
?The effects of medicine were beneficial to the patient,
这药物的作用对病人是有益的。
2.v.实现,产生
?I’ll effect my purpose;No one shall stop me!
我一定要实现自己的目的;谁也阻止不了我。
?He effected several important changes.他进行了几项重要的改变 。
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3.act 和 action
act 1.n,行为,举止,指某件事
?It’s an act of kindness to help the blind cross the road,
帮助盲人过马路是一件善事。
2.n,行动之际,强调由静到动的那一刻。
?The thief was caught in the act of breaking into the house,
那个小偷潜入房舍之际当场被捕获。
3.v.采取行动,做某事
?The girl’s life was saved because the doctors acted so promptly,
那个女孩的生命由于医生的行动迅速而得以挽救。
action n.,行动,动作,作法,,更强调一个过程。
?Actions speak louder than words.行动胜于一切。
Unit 1
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1…,they said that a,decent respect”for the opinion of
people everywhere required the American Colonies to
tell the world why they are freeing themselves of British
rule.(paragraph 1,line 2)
…… 他们将, 体面尊重, 各地人发的意见,要求宣布独立的州要让全世界都知
道他们为什么把自已从英国的桎梏中解放出来。
1.opinion意见,主张,看法;团体的意见,群众的见解,为不可数名词。常
用短语有,in one’s opinion 某人的意见是 …… ; political opinion政见;
public opinion大众意见,舆论; opinion poll发意调查或测验。
2.require需要; requirement规定,需求,必要条件。
常用搭配结构有,require sb,To do sth.需求某人做 …… ;require sth.(of sb.)
对某人要求某事; require+that从句。
?We must fulfill the requirements of the law,
我产必须履行法律之规定。
?The principal requires us to arrive on time,
校长要求我们准时到达。
IV,Detail Study (Difficult Points)
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2.No company,government agency,school,hospital,or other
institution can flourish if it pays no attention to what
people think of it,(paragraph 2,line 1)任何公司、政府、学
校、医院或其它单位,只有关注了人们对它的看法才能兴旺发
达。
该句为全部否定,应与部分否定句型相区别。
1.全部否定形式,none of …,neither of…,no+名词及其他否定词,
nobody,neither,never,nothing,none,nor,nowhere,neither… nor等。
?Nobody could find their luggage.没有人能找到自已的行李。
?Nothing can prevent us from setting off,没有什么能阻止我们出发。
?None of this money is mine.这笔钱没有一点是我的。
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2.部分否定形式,every… not=not every并不是每 …… 都 …… ;
both… not=not both并不是两 …… 都 …… ;each… not=not each并不是
每 …… 都 …… ; all… not=not all并不是所有的 …… 都 …… 。
?All ants won’t go out for food.并不是所有的蚂蚁都会出去找食物
?Not every student longs for home.不是每一个学生都来渴望回家。
3.否定词 not加 always,many,often也能产生部分否定。
?Not many people think so.并不是许多人都是这么想的。
?Courage doesn’t always work.光有勇气是不够的。
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3.There is not just one big public whose opinion a
company has to worry about if it is to survive and
grow.(paragraph 2,line 1)一个公司想要生存和发展,
必须考虑的不仅仅只是一个大范围内公众的意见。
worry about/over sth.“担心 ……” 。类似短语,be worried
about… 。
?Don’t worry about trifles.不要为小事情烦恼。
?His children are all worried about his health,
他的子女都为他的健康担心。
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4.Most companies,therefore,consider how any action,such
as moving to a new location or buying another
business,will affect public opinion.(paragraph 4,line 7)因
此,大多数公司都会考虑任何一个行动,如迁亲址或购买另一
家企业,将会怎样影响公众的看法。
therefore意为, 因此,, ad,& conj.表示结果。
?Nothing more was heard of him,therefore,people thought that
he was dead.没再听到他的消息,因此人们以为他死了。
类似的词和短语还有,as a result由此; consequently结果;
so因此; for this reason由此; thus因此; lead to 导致; cause
导致,成为 …… 的原因; result in 造成。
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5.A company may also,as a public
service,undertake projects not directly connected
with its business,to help make society better,
(paragraph 6,the last line)一个公司也可能承担一些
与其业务无直接关系的项目,作为对公众的服务,以
便更好地造福于社会。
connected with意为, 与 …… 相关, 。类似的词和词组有:
about/on关于,有关; concerning关于 ;in connection with
与 …… 相关,关于; with reference to关于; in/with relate to
关于,有关; with/in regard to 关于; with respect to 关于;
respecting(prep)关于。
Unit 1
Unit One Text A
By Dai Mingyuan 29
6.In addition to a college education,work in some area of
the communications field---a newspaper or with a
broadcasting station—is useful for the future public
relations officer.(the last paragraph,line 2)除了大学教育外,
在一些媒体领域的工作经历,如报社或电台将对未来的公关人
员来说是很有益的。
in addition to 意为, 除 …… 之外,加之, 。类似的词和词组有,besides
除 …… 之外,再者,而且; as well(as)除 …… 外,同(和) …… 比较;
except除 …… 之外(但 …… 不包括在内)。
?I have three friends here besides John,
除了约翰之外,我在这里还有三个朋友。
?He gets up early every day except Sunday.除星期日外他每天早起。
Unit 1
Unit One Text A
By Dai Mingyuan 30
1.The American founder believed that their cause could not win
unless they had the confidence of other people,
2.There is not just one big public whose opinion a company has
to worry about if it is to survive and grow,
3.Gaining the confidence of others requires,first o all,thought-
fulness about other people’s beliefs,interests and feeling,
4.Unless a public relations program takes these things into
account,it can do little to help a company,
5.Specially trained outsiders often see trends or problems that
people inside a company might miss because they are too
close to the situation,
IV,Detail Study (Sentences Appreciation and Citing)
Unit One Text A
By Dai Mingyuan 31
公共关系
美国的缔造者们撰定, 独立宣言, 之时就指出,要, 体面尊重,
各地人民的意见,那时宣布独立的州一定要让全世界都知道,他
们为个么要把自已从英国的桎梏中解放出来。那时,美国的领导
者相信,只能因赢得各国人民的信任,事业才能成功。
同样,公关工作也要设法赢行人们的信任和好感。没有关注人
们对它的看法的话,任何公司、政府部门、学校、医院或其他单
位都不能兴旺发达。公关工作就是向企业或其他组织提供信息,
使自已的行为可能给公众舆论造成怎样的影响 —或公众舆论对其
行为可能产生怎样的影响。公关人员的职责还需将公司的活动,
计划或想法告诉公众。这点之所以必要,是因为人们对一个公司
有所了解才会对它更为信任。
IV,Detail Study (Translation)
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By Dai Mingyuan 32
假如一个公司想要生存和发展,必须考虑的不只是一个大范围
内公从的意见。只有像国家机关,这些少数机构如此庞大,全
体公众才会对它们的行为形成一定看法。大多数公司和机构得
考虑较小群体的意见 —比如,它们的主顾、员工或投股人的意
见。一个公司还必须得到它的工厂和办事处民在地的左邻右舍
的信任和好感。它还得与政府友好相处,国为每个企业都会受
到政府法令和法规的极大影响。
要使别人相信自已,首先要考虑他人的信仰、利益和感情。
公关工作以尊重他人的权利和信仰为出发点来计划自已的行动。
如果公关计划没有考虑到这些方面,该计划对公司不会有帮助。
如果一个公司实际上对他人满不在乎的话,哪怕世界上再多的
钱,再有能耐的作家或演说家都无法使这家公司建立起关心他
人的形象。因此,大多数公司都会考虑采取任何一个行动时将
Unit 7
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By Dai Mingyuan 33
会对公众的看法有什么影响,比如迁新址或收购另一个企业。公司一
旦做出决定,就要让每一个人都了解这一决定和做出这一决定的理由。
大多数的公司都有公关部,它将公司计划和活动告诉公众。这一部
门是由作家、编辑、摄影和绘画专家以及研究人员组成。
向外公布公司的活动和特色有许多办法。其中一个非常有效的办法
就是通过公司的高级职员在当地的商会和各种俱乐部等机构中发表演
讲。这些演讲通常在报纸上报导,并常常印发给政府官员、教育行政
官员、记者和其他一些对公司观点感兴趣的人。各种印刷的小册子,
包括公司的杂志和发给投股人的年度管理报告,也有助于让公众知道
有关公司的信息。电影常用来向人们展示公司的一些情况。一个公司
也可能承担一些与其业务没有直接关系的项目,作为对公众的服务,
以便更好地造福于社会。
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By Dai Mingyuan 34
许多公司除了使用自已的公关人员外,还雇用独立的公关公司,
这种公司同时为多个客户服务。由于当局者迷,本公司的人可
能忽视某些动向和问题,而受过专门训练的独立公关公司的人
员却常常能看到。 任何一个有意从事公关工作的人应该尽可
能接受广泛的教育。除了大学教育,若能有在某传媒领域的工
作经历,如电台或报社,那对未来的公关工作是大有帮助的。
Unit 7
Unit One Text A
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V,Home Assignment,
1,Recite Text A;
2,Finish the exercises after Text A;
3,Prepare for a quiz on Text A;
4,Unit 1 Passage A,B,C (Extensive Course ),
Back
Unit One Text A
By Dai Mingyuan 36
Unit One
Text A
Public Relations
Unit One Text A
By Dai Mingyuan 2
Unit One Text A
I,Pre-reading Task
II,Related Information
III,Outline& Summary
IV,Detailed Study
V,Home Assignment
Unit One Text A
By Dai Mingyuan 3
Unit One Text A
By Dai Mingyuan 4
I,Pre-reading Task,
1,Do you know what public relations is?
2,What is the usual abbreviation for public
relations?
3,Why do companies use public relations?
Back
Unit One Text A
By Dai Mingyuan 5
II,Related Information,
1,Pubic relations,relations with the general public as
through publicity,specifically,those functions of a
corporation,organization,government department,etc,that
acquaint the general with its activities,purposes,polices,
and accomplishments so as to improve its public image and
create favorable public opinion of itself,
2,Declaration of Independence,a document declaring the
thirteen American colonies fee and independent of Great
Britain,adopted by the Continental Congress on July 4,
1776,In the document the author referred to,a decent
respect to the opinions of mankind requires that they
should declare the causes which impel them to the
separation” and the tried to tell the world why they were
freeing themselves of Britain rules,
Unit One Text A
By Dai Mingyuan 6
III,Outline & Summary,
I) Outline,
1,(Para.1) The importance of winning public support
and trust
2,(Para.2-3) The main concern of public relations,
3,(Para.4-8) Activities of public relations,
Unit One Text A
By Dai Mingyuan 7
III,Outline & Summary,
II) Summary,
PR aims at winning public confidence and
goodwill,giving a business or other organization
information,telling the pubic about a company’s
activities,plans or ideas and being on good terms
with the public.It requires thoughtfulness about
other’s beliefs,interests and feelings.The ways to
set up a public image include making speeches,
distributing pamphlets and booklets,producing
films,undertaking public service projects and
hiring independent PR firms,
Back
Unit One Text A
By Dai Mingyuan 8
1.action n,
1.行动,做法
?A man of action is not content to talk,
讲求行动的人不以空谈为满足。
2.行为,所做之事
?We shall judge you by your actions,not by your promises,
我们将凭你的行为,而不以你的诺言来评判你。
3 [常用短语 ] bring an action against sb.对某人提起诉讼
?Since the debtor didn’t mean to pay back all the debts,we had
to bring an action against him,
既然债务人无意偿还所有的债务,我们不得不对其提起诉讼。
[记忆技巧 ]同源派生词,actionable adj.可控诉的
[常用短语 ] take action 采取行动,开始行动
IV,Detail Study (Words)
Unit One Text A
By Dai Mingyuan 9
2.affect v,
1.影响
?The changes in taxation will affect us greatly,
税法的变更将深深影响我们。
2.感动,感染
?Everyone was much affected by the sad news that the word
trade center was smashed,
世贸中心被毁的凄惨消息令大家十分难过。
3.假装,装作
?She’s always trying to affect an American accent,
她老是装出一幅美国腔调。
[记忆技术 ]同源派生词,affecting感人的,动人的; affectingly
adv.动人地,哀惋地; affectation n.造作的行为; affected
adj.造作的,虚伪的; affection by受 …… 的影响
Unit 1
Unit One Text A
By Dai Mingyuan 10
3.character n,
1.特点,特征
? The character of the desert areas of North Africa is really
intriguing
北非沙漠地区的特征真迷人。
2.性格,个性
?Generally speaking,a man seldom appreciates a woman of strong
character,
一般来说极少男人欣赏个性很强的女人。
3.角色,人物
?There are plenty of characters in the novels of Charles Dickens,
在查尔斯 ?狄更斯的小说中有许多人物。
[记忆技巧 ]同源派生词,characteristic adj.特别的,性格中特有的;
n.特性,特色; socialism with Chinese characteristics;
characteristically adv.有特色地; characterless adj.无特色的,不出
众的; characterize v.显示 …… 之特征
Unit 1
Unit One Text A
By Dai Mingyuan 11
4.survive v,
1.幸存,经历 …… 后仍然活着
?Luckily,Frederick survived the earthquake,
幸运的是,弗雷德里克在此次地震里幸免于难。
2.生命较 …… 长久
?The old lady survived all her children,
那位老妇人的子女都先她而去。
[记忆技巧 ]survival n.生存,继续、生存或存在,遺风,残存
物; survivor n.生存者,生还者
Unit 1
Unit One Text A
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5.thoughtful adj,
1.思索的
?She is sitting at her desk with thoughtful looks,
她带着一幅思索的表情坐在桌旁。
2.体贴的,考虑到旁人需要的
?It’s very thoughtful of you to pick me up at weekends,
周末来接我,你考虑真周到。
[记忆技巧 ]think v.想,思考; thought n.思潮,思考;
thoughtfully adv.考虑周到地; thoughtfulness n.关心,考虑
周全; thoughtless adj,欠考虑的,粗心的,自私的;
thoughtlessly adv.粗心地,自私地; thoughtlessness n.粗
心,欠考虑自私
[常用短语 ]be thoughtful of sb.某人考虑周到的
Unit 1
Unit One Text A
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6.reveal v,
1.显示,显出
?His worn jacket revealed his elbows,
他的破夹克衫使他露出了肘部。
2.泄露,透露
?Mr,Lee was accused of revealing the nuclear secret of the
United States,
李先生被指控泄露了美国的核秘密。
[记忆技巧 ]同源派生词,revelation n.显示,泄露 反义词:
conceal
[常用短语 ]reveal to 泄露
Unit 1
Unit One Text A
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7.undertake v,
1.担任
?Gladstone undertook the premiership when was 82,
格兰德斯通在他 82岁时担任首相职务。
2.着手,开始(某项工作)
?They will undertake that job as soon as they receive the notice,
他们接到通知就开始做那项工作。
3.许诺,担保
?I can’t undertake that you will make a profit,
我不能保证你会赢利。
[记忆技巧 ]同源派生词,undertaking n.事业,企业,承诺; undertaker n.
承担者,企业家,殡仪员
[常用短语 ]undertake go do sth.答应做 ……
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1.at once
1.立刻,马上 类似短语有,right away,
?The couple are setting off at once,
这对夫妇马上就要出发。
2.同时 类似短语有,at the same time,
?No one can do two jobs at once,
没有哪个人能同时干两项活。
2.be on good(friendly)/bad(ill)terms(with… ) 与 …… 相处好 /
?I didn’t know you and she were on good(friendly)terms(with each other).
我不知道你和她相处得很好。
?Israelis are on bad terms with Palestinians,
以色列人和巴勒斯坦人相处不融洽。
IV,Detail Study (Phrases)
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3.take… into account 考虑,对 … 加以关注
类似短语有,take… into consideration,
?Running such a steel works,we have to take pollution into
account,
创办这样一个炼钢厂,我们不得不考虑到污染问题。
?The recession of stock market should take account of the
suicide hijacks in the U.S.A,
股市跌落应考虑到美国的自杀性劫机事件。
?The chairman of the board said he would take the wishes of all
the directors into consideration,
董事长说他会考虑所有董事的愿望。
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4.inform… about/of 告诉,通知
与此类似的短语有,inform against/on 告发(某人)。
?Keep me informed about/of fresh development,
随时告诉我新的发展。
?Finally,the witness was encouraged to inform on the murder,
最后,这位目击者鼓足勇气告发了那个凶手。
5.care about (对 …,.)关心
类似的短语有,care for 想要;喜爱,爱好
?He never cares about what others say.他从不关心别人怎么说。
?Would you care for a drink?你要喝点吗?
?Do you care for Rock-’n-roll.你喜欢摇滚乐吗?
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6,be made of 由 …… 组成 /构成
类似的短语还有,be composed of;consist of,
?The world is made up seven continents and four oceans,
世界是由七大洲和四大洋组成。
?Water is composed of hydrogen and oxygen.水由氢氧化合而成。
?The committee consists of ten members.该委员会由 10名成员组成。
7,free sb./sth.from/of 免除,解除
?The waiter opened the windows to free the room of flies,
这个服务生打开窗户把苍蝇从房间赶出去。
?Some Islamic countries allow the U.S.forces to use their military
facilities in order to free themselves from debts,
一些伊斯兰国家为免除外债,允许美军使用他们的军事设施。
Unit 1
Unit One Text A
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1,Club(n.),chamber(n.),circle(n.),institution(n.)和 union(n.)
club意为, 俱乐部,,指个人纳费供作体育运动或社交娱乐之用,其会
所 备有餐食及宿舍,有时活动就在其中举行。
chamber意为, 会、所,,为贸易目的组织的团体。
institution指一个大的社团或组织,建立的目的就是为他人做事,如慈善
机构、社会福利机构。
circle指由同一爱好、兴趣相近的人组成的非正式圈子。
union意为, 联全,合并,,指为了特殊的目的,人们结合在一起。
?Nowadays,football clubs are not a blue moon in China,
如今,足球俱乐部在中国不是件稀罕的事了。
?The aging is in great need of institutional care,
老人急需慈善机构的关心。
IV,Detail Study (Words Comparison)
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?The chamber of commerce helps merchants a lot,
商会帮了商人们的大忙。
?There are several up-start in theatrical circle,
在戏剧又有几个新人出现。
?The Soviet Union is dead.苏联已不复存在了。
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2.affect和 effect
affect v.影响,感动,(疾病等)侵袭
?The amount of rain affects the growth of crops,
雨量的多少会对谷物产生影响。
?All the people in the room were affected to tears,
房间里所有的人都感动得流下了眼泪。
?His left lung is affected.他的左肺受到了感染。
effect 1.n.影响,应用,效果
?This had a great effect upon the future of both mother and son,
这件事对于母亲和儿子的未来都产生了很大的影响。
?The effects of medicine were beneficial to the patient,
这药物的作用对病人是有益的。
2.v.实现,产生
?I’ll effect my purpose;No one shall stop me!
我一定要实现自己的目的;谁也阻止不了我。
?He effected several important changes.他进行了几项重要的改变 。
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3.act 和 action
act 1.n,行为,举止,指某件事
?It’s an act of kindness to help the blind cross the road,
帮助盲人过马路是一件善事。
2.n,行动之际,强调由静到动的那一刻。
?The thief was caught in the act of breaking into the house,
那个小偷潜入房舍之际当场被捕获。
3.v.采取行动,做某事
?The girl’s life was saved because the doctors acted so promptly,
那个女孩的生命由于医生的行动迅速而得以挽救。
action n.,行动,动作,作法,,更强调一个过程。
?Actions speak louder than words.行动胜于一切。
Unit 1
Unit One Text A
By Dai Mingyuan 23
1…,they said that a,decent respect”for the opinion of
people everywhere required the American Colonies to
tell the world why they are freeing themselves of British
rule.(paragraph 1,line 2)
…… 他们将, 体面尊重, 各地人发的意见,要求宣布独立的州要让全世界都知
道他们为什么把自已从英国的桎梏中解放出来。
1.opinion意见,主张,看法;团体的意见,群众的见解,为不可数名词。常
用短语有,in one’s opinion 某人的意见是 …… ; political opinion政见;
public opinion大众意见,舆论; opinion poll发意调查或测验。
2.require需要; requirement规定,需求,必要条件。
常用搭配结构有,require sb,To do sth.需求某人做 …… ;require sth.(of sb.)
对某人要求某事; require+that从句。
?We must fulfill the requirements of the law,
我产必须履行法律之规定。
?The principal requires us to arrive on time,
校长要求我们准时到达。
IV,Detail Study (Difficult Points)
Unit One Text A
By Dai Mingyuan 24
2.No company,government agency,school,hospital,or other
institution can flourish if it pays no attention to what
people think of it,(paragraph 2,line 1)任何公司、政府、学
校、医院或其它单位,只有关注了人们对它的看法才能兴旺发
达。
该句为全部否定,应与部分否定句型相区别。
1.全部否定形式,none of …,neither of…,no+名词及其他否定词,
nobody,neither,never,nothing,none,nor,nowhere,neither… nor等。
?Nobody could find their luggage.没有人能找到自已的行李。
?Nothing can prevent us from setting off,没有什么能阻止我们出发。
?None of this money is mine.这笔钱没有一点是我的。
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2.部分否定形式,every… not=not every并不是每 …… 都 …… ;
both… not=not both并不是两 …… 都 …… ;each… not=not each并不是
每 …… 都 …… ; all… not=not all并不是所有的 …… 都 …… 。
?All ants won’t go out for food.并不是所有的蚂蚁都会出去找食物
?Not every student longs for home.不是每一个学生都来渴望回家。
3.否定词 not加 always,many,often也能产生部分否定。
?Not many people think so.并不是许多人都是这么想的。
?Courage doesn’t always work.光有勇气是不够的。
Unit 1
Unit One Text A
By Dai Mingyuan 26
3.There is not just one big public whose opinion a
company has to worry about if it is to survive and
grow.(paragraph 2,line 1)一个公司想要生存和发展,
必须考虑的不仅仅只是一个大范围内公众的意见。
worry about/over sth.“担心 ……” 。类似短语,be worried
about… 。
?Don’t worry about trifles.不要为小事情烦恼。
?His children are all worried about his health,
他的子女都为他的健康担心。
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4.Most companies,therefore,consider how any action,such
as moving to a new location or buying another
business,will affect public opinion.(paragraph 4,line 7)因
此,大多数公司都会考虑任何一个行动,如迁亲址或购买另一
家企业,将会怎样影响公众的看法。
therefore意为, 因此,, ad,& conj.表示结果。
?Nothing more was heard of him,therefore,people thought that
he was dead.没再听到他的消息,因此人们以为他死了。
类似的词和短语还有,as a result由此; consequently结果;
so因此; for this reason由此; thus因此; lead to 导致; cause
导致,成为 …… 的原因; result in 造成。
Unit 1
Unit One Text A
By Dai Mingyuan 28
5.A company may also,as a public
service,undertake projects not directly connected
with its business,to help make society better,
(paragraph 6,the last line)一个公司也可能承担一些
与其业务无直接关系的项目,作为对公众的服务,以
便更好地造福于社会。
connected with意为, 与 …… 相关, 。类似的词和词组有:
about/on关于,有关; concerning关于 ;in connection with
与 …… 相关,关于; with reference to关于; in/with relate to
关于,有关; with/in regard to 关于; with respect to 关于;
respecting(prep)关于。
Unit 1
Unit One Text A
By Dai Mingyuan 29
6.In addition to a college education,work in some area of
the communications field---a newspaper or with a
broadcasting station—is useful for the future public
relations officer.(the last paragraph,line 2)除了大学教育外,
在一些媒体领域的工作经历,如报社或电台将对未来的公关人
员来说是很有益的。
in addition to 意为, 除 …… 之外,加之, 。类似的词和词组有,besides
除 …… 之外,再者,而且; as well(as)除 …… 外,同(和) …… 比较;
except除 …… 之外(但 …… 不包括在内)。
?I have three friends here besides John,
除了约翰之外,我在这里还有三个朋友。
?He gets up early every day except Sunday.除星期日外他每天早起。
Unit 1
Unit One Text A
By Dai Mingyuan 30
1.The American founder believed that their cause could not win
unless they had the confidence of other people,
2.There is not just one big public whose opinion a company has
to worry about if it is to survive and grow,
3.Gaining the confidence of others requires,first o all,thought-
fulness about other people’s beliefs,interests and feeling,
4.Unless a public relations program takes these things into
account,it can do little to help a company,
5.Specially trained outsiders often see trends or problems that
people inside a company might miss because they are too
close to the situation,
IV,Detail Study (Sentences Appreciation and Citing)
Unit One Text A
By Dai Mingyuan 31
公共关系
美国的缔造者们撰定, 独立宣言, 之时就指出,要, 体面尊重,
各地人民的意见,那时宣布独立的州一定要让全世界都知道,他
们为个么要把自已从英国的桎梏中解放出来。那时,美国的领导
者相信,只能因赢得各国人民的信任,事业才能成功。
同样,公关工作也要设法赢行人们的信任和好感。没有关注人
们对它的看法的话,任何公司、政府部门、学校、医院或其他单
位都不能兴旺发达。公关工作就是向企业或其他组织提供信息,
使自已的行为可能给公众舆论造成怎样的影响 —或公众舆论对其
行为可能产生怎样的影响。公关人员的职责还需将公司的活动,
计划或想法告诉公众。这点之所以必要,是因为人们对一个公司
有所了解才会对它更为信任。
IV,Detail Study (Translation)
Unit One Text A
By Dai Mingyuan 32
假如一个公司想要生存和发展,必须考虑的不只是一个大范围
内公从的意见。只有像国家机关,这些少数机构如此庞大,全
体公众才会对它们的行为形成一定看法。大多数公司和机构得
考虑较小群体的意见 —比如,它们的主顾、员工或投股人的意
见。一个公司还必须得到它的工厂和办事处民在地的左邻右舍
的信任和好感。它还得与政府友好相处,国为每个企业都会受
到政府法令和法规的极大影响。
要使别人相信自已,首先要考虑他人的信仰、利益和感情。
公关工作以尊重他人的权利和信仰为出发点来计划自已的行动。
如果公关计划没有考虑到这些方面,该计划对公司不会有帮助。
如果一个公司实际上对他人满不在乎的话,哪怕世界上再多的
钱,再有能耐的作家或演说家都无法使这家公司建立起关心他
人的形象。因此,大多数公司都会考虑采取任何一个行动时将
Unit 7
Unit One Text A
By Dai Mingyuan 33
会对公众的看法有什么影响,比如迁新址或收购另一个企业。公司一
旦做出决定,就要让每一个人都了解这一决定和做出这一决定的理由。
大多数的公司都有公关部,它将公司计划和活动告诉公众。这一部
门是由作家、编辑、摄影和绘画专家以及研究人员组成。
向外公布公司的活动和特色有许多办法。其中一个非常有效的办法
就是通过公司的高级职员在当地的商会和各种俱乐部等机构中发表演
讲。这些演讲通常在报纸上报导,并常常印发给政府官员、教育行政
官员、记者和其他一些对公司观点感兴趣的人。各种印刷的小册子,
包括公司的杂志和发给投股人的年度管理报告,也有助于让公众知道
有关公司的信息。电影常用来向人们展示公司的一些情况。一个公司
也可能承担一些与其业务没有直接关系的项目,作为对公众的服务,
以便更好地造福于社会。
Unit 7
Unit One Text A
By Dai Mingyuan 34
许多公司除了使用自已的公关人员外,还雇用独立的公关公司,
这种公司同时为多个客户服务。由于当局者迷,本公司的人可
能忽视某些动向和问题,而受过专门训练的独立公关公司的人
员却常常能看到。 任何一个有意从事公关工作的人应该尽可
能接受广泛的教育。除了大学教育,若能有在某传媒领域的工
作经历,如电台或报社,那对未来的公关工作是大有帮助的。
Unit 7
Unit One Text A
By Dai Mingyuan 35
V,Home Assignment,
1,Recite Text A;
2,Finish the exercises after Text A;
3,Prepare for a quiz on Text A;
4,Unit 1 Passage A,B,C (Extensive Course ),
Back
Unit One Text A
By Dai Mingyuan 36