Rooms of Innovation创新客房
? 1.,heavenly bed” room 天堂之床客房 --Starwood
? 2,Sleep Tight睡得香客房－－－ Hilton
? 3,Health-Fit room 健身客房 ---Hilton
? 4,Stress-Less Room精神放松客房 ---Hilton
? 5,Hi-tech hospitality高科技好客－－雅高 Accor
? 6,sleigh-bed room雪橇床房间－ Starwood喜达屋
? 7,Evergreen Room常青客房－ US Franchise
System
天堂之床 (The Heavenly Bed)客房
?喜达屋集团下的威斯汀酒店品牌经过两年多
的努力，已经把天堂之床 (The Heavenly Bed)
的客房打出名气。天堂之床是 Westin花费三
千万美金投资研发，每张床配有五个羽毛枕
头、特殊设计的床垫、三层高密度织缝的床
单与冬暖夏凉的鹅毛被，据说睡过的宾客表
示，仿佛像天使躺在天空的云端上的舒适与
享受。
Its Advertisement
?You're invited to mingle with some of the
world's finest linens,a few thousand
feathers and a custom designed pillow-top
mattress at the ultimate slumber party.
?Introducing Westin's newest innovation,The
Heavenly Bed?,It's layer after layer of cozy
down bedding,It's an oasis for a weary
traveler,It's heaven on earth,And it's at
Westin,
The all-white Heavenly Bed consists
of:
? A custom-designed pillowtop mattress set by
Simmons with 900 individual coils;
? Three sheets --- ranging in thread count from 180
to 250;
? A down blanket --- three versions for three
different climates;
? A comforter and a crisp white duvet; Five
goosedown/goose feather pillows,
"Sleep-Tight" rooms
?Hilton,has launched a program to help jet-
lagged travelers get a restful night's sleep,
Currently offered in seven U.S,hotels,
Hilton's "Sleep-Tight" rooms are equipped
with 20 sleep-friendly amenities,including
soundproof windows and walls,a machine
that generates soothing environmental
sounds and a bio-rhythm light box designed
to help readjust the body's sleep cycle,
Sleep-Tight Rooms
?Introduced in 1996 as the first of the
TLCs (---Tender loving care),the
Sleep-Tight Rooms feature innovative
sleep products and services to help
create the ultimate environment for
travelers,The Sleep-Tight Rooms help the
advanced business travelers soothe the
symptoms of jet lag
Some of the unique features
available in the rooms include,
? Ear Plugs and Eye Masks,Used to block out
sound and light while sleeping;
? Bio-Brite Sunrise Clock,Gently wakes the guest
with a soft simulated sunrise;
? Light Box,Helps realign the body circadian (生理
调节的 ) rhythms
? Natural Sounds Relaxation CDs,A collection of
environmental music and other relaxation audio
?Bose Wave Radio,A combined radio/CD
player which offers special Bose high-quality
stereo-like sound in a radio-size package
?Sony Dream Machine,Crisp radio sound
with a built-in CD player
?Sharper Image Heart & Sound Soothers,
Creates environmental and heart-beating
sounds
? SERTA Pillow Top Mattress,Special mattress
features coil-on-coil construction with extra pillow
top support
? TLC Drapes,Special blackout drapes with
patented magnetic closure system to shut out light
and noise
? Dual Wake-Up Call,Allows guests to sleep
comfortably knowing they have a wake-up system
to ensure they don’t oversleep
?Modified Minibar,Along with the usual
caffeine containing snacks,beverages and
alcoholic drinks found in many minibars,
Sleep-Tight Room minibars offer sleep-
friendly alternatives such as caffeine-free
beverages,crackers,juices,milk,cheeses
and water,
Hilton Stress-Less Rooms
? Hilton Stress-Less Rooms feature a heated
massager that rests on the back and seat of a
chair; a table-top fountain; the Bed Lounge--- a
soft foam that supports your neck and upper body
when you’re reading or watching TV in bed;
various massage tools for your back,neck and
shoulders; relaxing CDs,Living Yoga’s A.M./P.M,
Yoga for Beginners video set,an aromatherapy kit
and a booklet of stress reduction tips provided by
the American Institute of Stress and the
Behavioral Institute of Boston,
Hilton Health-Fit Rooms
? The Hilton Health-Fit Rooms includes many of the
items listed above,plus a Life Fitness Lifecycle,
copies of Men’s Fitness and Shape,facilities for a
variety of in-room exercises,walking/jogging trail
maps,special menu options (and minibar
selections) available through participating hotel
restaurants and room service menus,and a guide
to a 20-minute in-room workout provided by the
American Council on Exercise (A.C.E.),
“高科技好客”为主题的客房
? Slogan of Accor,We build smiles!
? 雅高集团正在尝试巴黎“高科技好客”这一新概念
客房。以“高科技好客”为主题的客房中，床很宽、
卫生间更大、照明也更好，客房内采用可 旋转的液
晶显示电视屏幕,遥控 芳香治疗系统, 环绕音响系
统 等，让客人感到了非同一般的方便、舒适、安全
和快乐。雅高的市场研究部指出，客人离家出门，
在心理和生理上都会变得脆弱，因此会特别留意细
节。雅高的所有创新都在细微之处着墨，“非同一
般”的感受就是通过这些细微差别的体验所产生的。
In Accor
?With larger bed,washing room,and better
lighting facilities
?Revolving LCD TV (LCD---Liquid Crystal
Display)
?Remote-controlled aromatherapy kit
?Surrounding stereo devices
In other hotels
? 1,Ecoustix's Guest In-Room Assistant,It's a
laptop-size,touch-screen device currently in trials
in 60 rooms at the Hilton Arlington & Towers,The
flickering screen invites guests to "order,listen,
and explore."
Guests can order room service with the touch of a
finger,Music lovers can pay $4.99 for 24 hours of
access to the system's extensive music collection,
GIA houses the digital content for 2,000 CDs,
? 2,Bartech's e-fridge is fully stocked with beverages,
snacks,city maps,and even disposable cameras,Shelves
lined with infrared sensors alert a central computer system
when an item is removed from its slot,and the guest is
charged accordingly,
The automated system cuts down on redundant labor,
"Instead of going to all rooms,knocking on every door,
disturbing some clients sometimes at 8 in the morning," he
says,"you will only go to those rooms using the minibar."
?3,Starwalker Application lets Starwood
Hotels' clerks check in guests remotely
using a PDA,The system made its debut on
a trial basis in 2001 in a single Sheraton
Hotel,but the project was put on hold after
the September 11,2001,terrorist attacks
and the subsequent economic downturn,
Evergreen Rooms
? The "friendliest hotel in America" is now the
healthiest,
? Comfort,value,spotlessly clean rooms and the
friendly attention of a staff who cares,That is what
you've come to expect from Bangor's Best Inn,
? Evergreen Rooms are an ideal choice for most
health-conscious,environmentally sensitive
travelers,
Evergreen Rooms feature,
? 1,2 quality air purification systems with hepa-filter
and large particulate filter to virtually eliminate
airborne allergens,dust,odors and minor irritants,
? 2,Lavatory water taps provide cold,fresh,bottle-
quality drinking water,Our filter eliminates chlorine,
sulfur,iron and other common pollutants found in
well and municipal water,
? 3,Even showers are enhanced to provide a soft
water,adjustable massage that leaves skin feeling
fresh and revitalized,Through a process known as
chemical oxidation reduction,this healthy process
results in water that rinses completely,leaving skin
much softer and hair more manageable,Our
exclusive massage head delivers this purified
water through an adjustable intensity spray,letting
you choose either a slow,soft,deep penetrating
action or rapid pulsation,
美酒店业大亨比杰罗要开太空酒店
? 售价 1亿美元
? 通过向商务旅客出租带家具经济公寓致富的美国酒店业大亨
罗伯特 ·比杰罗，目前正雄心勃勃地要把业务扩展到太空！
? 5年前，比杰罗着手推行“比杰罗宇宙”计划。目前，计划
已经进入测试太空舱飞行的阶段，并且已经向美国联邦航空
管理局提出申请，争取在 2005年 11月通过商业火箭将“起
源号”太空舱发射上太空。“起源号”太空舱只是一个试验
版本，体积是真正可以住人的“鹦鹉螺号”太空舱的三分之
一。如果随后在 2006年和 2007年进行的轨道试验成功的话，
“鹦鹉螺号”最早将在 2008年发射上太空。在太空舱顺利被
发送到太空之后，比杰罗计划把这些太空舱作为实验室和酒
店出售，每个售价为 1亿美元。
Homework,
Design a new innovative room
? Your design should include the following,
? 1,Name of the room---try to make it inviting.
? 2,the target consumer---For whom do you
design the room?
? 3,new facilities---what make your room special?
? 3,Its advantages---why you think it can attract
guests?
? 1.,heavenly bed” room 天堂之床客房 --Starwood
? 2,Sleep Tight睡得香客房－－－ Hilton
? 3,Health-Fit room 健身客房 ---Hilton
? 4,Stress-Less Room精神放松客房 ---Hilton
? 5,Hi-tech hospitality高科技好客－－雅高 Accor
? 6,sleigh-bed room雪橇床房间－ Starwood喜达屋
? 7,Evergreen Room常青客房－ US Franchise
System
天堂之床 (The Heavenly Bed)客房
?喜达屋集团下的威斯汀酒店品牌经过两年多
的努力，已经把天堂之床 (The Heavenly Bed)
的客房打出名气。天堂之床是 Westin花费三
千万美金投资研发，每张床配有五个羽毛枕
头、特殊设计的床垫、三层高密度织缝的床
单与冬暖夏凉的鹅毛被，据说睡过的宾客表
示，仿佛像天使躺在天空的云端上的舒适与
享受。
Its Advertisement
?You're invited to mingle with some of the
world's finest linens,a few thousand
feathers and a custom designed pillow-top
mattress at the ultimate slumber party.
?Introducing Westin's newest innovation,The
Heavenly Bed?,It's layer after layer of cozy
down bedding,It's an oasis for a weary
traveler,It's heaven on earth,And it's at
Westin,
The all-white Heavenly Bed consists
of:
? A custom-designed pillowtop mattress set by
Simmons with 900 individual coils;
? Three sheets --- ranging in thread count from 180
to 250;
? A down blanket --- three versions for three
different climates;
? A comforter and a crisp white duvet; Five
goosedown/goose feather pillows,
"Sleep-Tight" rooms
?Hilton,has launched a program to help jet-
lagged travelers get a restful night's sleep,
Currently offered in seven U.S,hotels,
Hilton's "Sleep-Tight" rooms are equipped
with 20 sleep-friendly amenities,including
soundproof windows and walls,a machine
that generates soothing environmental
sounds and a bio-rhythm light box designed
to help readjust the body's sleep cycle,
Sleep-Tight Rooms
?Introduced in 1996 as the first of the
TLCs (---Tender loving care),the
Sleep-Tight Rooms feature innovative
sleep products and services to help
create the ultimate environment for
travelers,The Sleep-Tight Rooms help the
advanced business travelers soothe the
symptoms of jet lag
Some of the unique features
available in the rooms include,
? Ear Plugs and Eye Masks,Used to block out
sound and light while sleeping;
? Bio-Brite Sunrise Clock,Gently wakes the guest
with a soft simulated sunrise;
? Light Box,Helps realign the body circadian (生理
调节的 ) rhythms
? Natural Sounds Relaxation CDs,A collection of
environmental music and other relaxation audio
?Bose Wave Radio,A combined radio/CD
player which offers special Bose high-quality
stereo-like sound in a radio-size package
?Sony Dream Machine,Crisp radio sound
with a built-in CD player
?Sharper Image Heart & Sound Soothers,
Creates environmental and heart-beating
sounds
? SERTA Pillow Top Mattress,Special mattress
features coil-on-coil construction with extra pillow
top support
? TLC Drapes,Special blackout drapes with
patented magnetic closure system to shut out light
and noise
? Dual Wake-Up Call,Allows guests to sleep
comfortably knowing they have a wake-up system
to ensure they don’t oversleep
?Modified Minibar,Along with the usual
caffeine containing snacks,beverages and
alcoholic drinks found in many minibars,
Sleep-Tight Room minibars offer sleep-
friendly alternatives such as caffeine-free
beverages,crackers,juices,milk,cheeses
and water,
Hilton Stress-Less Rooms
? Hilton Stress-Less Rooms feature a heated
massager that rests on the back and seat of a
chair; a table-top fountain; the Bed Lounge--- a
soft foam that supports your neck and upper body
when you’re reading or watching TV in bed;
various massage tools for your back,neck and
shoulders; relaxing CDs,Living Yoga’s A.M./P.M,
Yoga for Beginners video set,an aromatherapy kit
and a booklet of stress reduction tips provided by
the American Institute of Stress and the
Behavioral Institute of Boston,
Hilton Health-Fit Rooms
? The Hilton Health-Fit Rooms includes many of the
items listed above,plus a Life Fitness Lifecycle,
copies of Men’s Fitness and Shape,facilities for a
variety of in-room exercises,walking/jogging trail
maps,special menu options (and minibar
selections) available through participating hotel
restaurants and room service menus,and a guide
to a 20-minute in-room workout provided by the
American Council on Exercise (A.C.E.),
“高科技好客”为主题的客房
? Slogan of Accor,We build smiles!
? 雅高集团正在尝试巴黎“高科技好客”这一新概念
客房。以“高科技好客”为主题的客房中，床很宽、
卫生间更大、照明也更好，客房内采用可 旋转的液
晶显示电视屏幕,遥控 芳香治疗系统, 环绕音响系
统 等，让客人感到了非同一般的方便、舒适、安全
和快乐。雅高的市场研究部指出，客人离家出门，
在心理和生理上都会变得脆弱，因此会特别留意细
节。雅高的所有创新都在细微之处着墨，“非同一
般”的感受就是通过这些细微差别的体验所产生的。
In Accor
?With larger bed,washing room,and better
lighting facilities
?Revolving LCD TV (LCD---Liquid Crystal
Display)
?Remote-controlled aromatherapy kit
?Surrounding stereo devices
In other hotels
? 1,Ecoustix's Guest In-Room Assistant,It's a
laptop-size,touch-screen device currently in trials
in 60 rooms at the Hilton Arlington & Towers,The
flickering screen invites guests to "order,listen,
and explore."
Guests can order room service with the touch of a
finger,Music lovers can pay $4.99 for 24 hours of
access to the system's extensive music collection,
GIA houses the digital content for 2,000 CDs,
? 2,Bartech's e-fridge is fully stocked with beverages,
snacks,city maps,and even disposable cameras,Shelves
lined with infrared sensors alert a central computer system
when an item is removed from its slot,and the guest is
charged accordingly,
The automated system cuts down on redundant labor,
"Instead of going to all rooms,knocking on every door,
disturbing some clients sometimes at 8 in the morning," he
says,"you will only go to those rooms using the minibar."
?3,Starwalker Application lets Starwood
Hotels' clerks check in guests remotely
using a PDA,The system made its debut on
a trial basis in 2001 in a single Sheraton
Hotel,but the project was put on hold after
the September 11,2001,terrorist attacks
and the subsequent economic downturn,
Evergreen Rooms
? The "friendliest hotel in America" is now the
healthiest,
? Comfort,value,spotlessly clean rooms and the
friendly attention of a staff who cares,That is what
you've come to expect from Bangor's Best Inn,
? Evergreen Rooms are an ideal choice for most
health-conscious,environmentally sensitive
travelers,
Evergreen Rooms feature,
? 1,2 quality air purification systems with hepa-filter
and large particulate filter to virtually eliminate
airborne allergens,dust,odors and minor irritants,
? 2,Lavatory water taps provide cold,fresh,bottle-
quality drinking water,Our filter eliminates chlorine,
sulfur,iron and other common pollutants found in
well and municipal water,
? 3,Even showers are enhanced to provide a soft
water,adjustable massage that leaves skin feeling
fresh and revitalized,Through a process known as
chemical oxidation reduction,this healthy process
results in water that rinses completely,leaving skin
much softer and hair more manageable,Our
exclusive massage head delivers this purified
water through an adjustable intensity spray,letting
you choose either a slow,soft,deep penetrating
action or rapid pulsation,
美酒店业大亨比杰罗要开太空酒店
? 售价 1亿美元
? 通过向商务旅客出租带家具经济公寓致富的美国酒店业大亨
罗伯特 ·比杰罗，目前正雄心勃勃地要把业务扩展到太空！
? 5年前，比杰罗着手推行“比杰罗宇宙”计划。目前，计划
已经进入测试太空舱飞行的阶段，并且已经向美国联邦航空
管理局提出申请，争取在 2005年 11月通过商业火箭将“起
源号”太空舱发射上太空。“起源号”太空舱只是一个试验
版本，体积是真正可以住人的“鹦鹉螺号”太空舱的三分之
一。如果随后在 2006年和 2007年进行的轨道试验成功的话，
“鹦鹉螺号”最早将在 2008年发射上太空。在太空舱顺利被
发送到太空之后，比杰罗计划把这些太空舱作为实验室和酒
店出售，每个售价为 1亿美元。
Homework,
Design a new innovative room
? Your design should include the following,
? 1,Name of the room---try to make it inviting.
? 2,the target consumer---For whom do you
design the room?
? 3,new facilities---what make your room special?
? 3,Its advantages---why you think it can attract
guests?
