酒店分类
? Teaching aims:
? 1) Ss get to know different types of hotels
according to different ways of classification;
? 2) Ss get to know the target guests,
characteristics and differences of different
types of hotels.
? 3) Ss get to know some concepts,star-
rating; Independent hotels,Parent company,
Management contract,Franchise
Ways of Categorizing Hotels
Classifying hotels into categories is not
easy,Because the industry is so diverse,many
hotels do not fit into any single well-defined
category,Nonetheless,there are several
general classifications.
--- Hotel English,薄湘平,p13-17
1.According to the size of hotel
2.According to target market
3,According to the quality of service
4,According to the ownership and
affiliation
1.According to hotel size
Small---up to 100 rooms,(eg,Gritti Place in
Venice,99 rooms)
Medium---100 to 200 rooms
Medium-large---200 to 500 rooms
Large---over 500 rooms (eg,Hyatt Regency
in Chicago,over 2000 rooms; the Hotel
Rossya in Moscow,5300 rooms)
2.According to Hotel Target
Markets
? Commercial hotels
? Airport hotels
? Suite hotels
? Residential hotels
? Resort hotels
? Conference centers
1) Commercial hotels
A commercial hotel is a property that caters
primarily to business clients.
Location,usu,in downtown or business districts.
Objective,to serve business travelers,transients.
Such category contains the largest number of
hotels,Many city hotels and motels fall into this
group,Eg,the Ritz-Carlton Hotels; Guilin
Lijiang waterfall Hotel; Guilin Royal Garden
Hotel.
2) Suite Hotels
? The fast-growing segment of the lodging
industry.
? Guest suites have separate bedroom and
living room,including a compact
kitchenette with refrigerator and wet bar.
? Less public space,fewer guest services.
3) Airport Hotels
? Objective,to serve business clientele,
airline passengers with overnight layovers
or canceled flights,and airline personnel.
? with hotel-owned transportation
? Convenient,cost-saving
4) Resort hotels
? Resort hotels are the planned destination of
their guests.
? R-s provide food and beverage,valet,room,
and recreational services.
? R-s typically provide scenery and activities
unavailable at most other hotels,(dancing,golf,
tennis,horseback riding,nature hikes,etc.)
? Guilin Merryland Resort Hotel; Paradise
Yangshuo resort Hotel
5) Conference centers
? C-s are specially designed to handle group
meetings.
? They place great emphasis on providing all the
services and equipment necessary to ensure a
meeting’s success---high-quality audiovisual
and sound equipment,etc.)
? Eg,Shanghai Expo Conference Hotel (34 halls,
multi-media LCD,7-language exchanger,etc)
6) Residential hotels
? Fewer than before
? The layout resembles that of a suite hotel.
return
3,According to the hotel quality of
service
? The special luxury hotels.
? Those with 1-5 stars.
? Those that provide merely a place to
sleep.
star rating,
? We base each rating on the following factors,
? Industry ratings,such as AAA and Michelin
? Personal evaluations by the Orbitz hotel team
? Customer feedback
? Here's an idea about what to expect with each star rating,
? 5 Stars - Luxury hotels,Treat yourself well with first-class services and
accommodations,The hotel decor usually creates an elegant ambience from the
lobby to each individual guest room or suite,Hotel restaurants are often renown for
their famous chefs and delectable dishes and are usually located in the most
desirable locations in major cities and resort areas,Other amenities include,valet
parking,concierge service,room service,well-equipped fitness centers and state-of-
the-art business centers.
? 4 Stars - Deluxe/upscale hotels,Find comfort,class and quality that you can count
on,These hotels will usually be in a prime location and other amenities may include,
proximity to desirable shopping areas and restaurants,valet parking,concierge
service,room service,well-equipped fitness centers and state-of-the-art business
centers,These properties may be newly constructed or recently renovated,and offer
tasteful decor in each room or suite.
Star rating
? 3 Stars - Mid-scale hotels,Discover convenience and comfort in the
city or in the suburbs where many of these properties are located,
Amenities that may be available include,swimming pools,fitness
centers,room service,concierge service and parking,Often you'll find
these properties located near highways and office complexes,Rooms
and lobbies are nicely furnished,and restaurants are usually located at
the property.
? 2 Stars - Value Properties,Get back to basics with these comfortable
properties that offer affordable prices,These properties are often
located near office parks,airports,and shopping and retail areas,
Rooms are comfortably decorated but not overly elegant,Usually,
these properties do not have restaurants or room service,but offer free
parking and sometimes,swimming pools,Transportation is
occasionally offered to nearby airports.
? to be continued
Star rating
? 1 Star - Economy Hotels & Motels,Stay in simple
accommodations that typically are located near major highways and
transportation,Amenities include free parking,local calls and cable
television,Restaurants are often located nearby,and room service
is usually not available,Some economy hotels and motels have
swimming pools located on the property.
? Not Rated - Recent additions to the Orbitz hotel offerings that
have not yet been rated,As soon as these receive a rating,we'll
post it on the site,
? Disclaimer - These descriptions are meant as an overview of each
star rating,The services,amenities and facilities offered at each
property may differ,Please check with the details of the individual
property to determine the amenities and services offered,
4,According to the ownership and
affiliation
? Independent hotels
? Chains
? Parent company
? Management contract
? Franchise
? referral groups
1) Independent hotels
? In- s have no ownership or management
affiliation with other properties.
? Advantage,autonomy
? Eg,family-owned-and-operated hotels
2) Parent company
? Parent company hotels refer to the
properties which are owned and operated
by a multiple unit company.
? Standard operating procedures in the
chain.
? Advantages:
3) Management contract
? The builder agrees to let another company
manage and operate the hotel upon contract,
Under this type of contract,the builder usually
keeps the financial and legal responsibility for
the hotel whereas the manager pays the
operating expenses and receives an agreed-
upon fee.
? Eg,Hyatt International ---Grant Hyatt Hotel
? Starwood---Beijing International Club Hotel
? Ritz-Carlton---Shanghai Potman Hotel
4) Franchise
? One entity allows other company to develop a
particular pattern or format for doing business.
? Franchisor---franchisee
? Set design.décor,equipment,operating
procedure.
? Exact copy
? Advantages:
Guest recognition
Extensive reservation system
Expanded advertising
5,Referral Groups
? Eg,small Luxury Hotel---SLH
? Consistent in the Quality of service
? Advantages:
Guest recognition
Extensive reservation system
Expanded advertising
A country-flavor Hotel
1,I opened a country-flavor hotel and
manage it myself;
2,It became successful and I opened 3
more.
3,I ask other people to manage it.
4,It became Successful and I allow other
hotels to follow the suit.
5,I join a hotel group in order to be more
competitive.
? Teaching aims:
? 1) Ss get to know different types of hotels
according to different ways of classification;
? 2) Ss get to know the target guests,
characteristics and differences of different
types of hotels.
? 3) Ss get to know some concepts,star-
rating; Independent hotels,Parent company,
Management contract,Franchise
Ways of Categorizing Hotels
Classifying hotels into categories is not
easy,Because the industry is so diverse,many
hotels do not fit into any single well-defined
category,Nonetheless,there are several
general classifications.
--- Hotel English,薄湘平,p13-17
1.According to the size of hotel
2.According to target market
3,According to the quality of service
4,According to the ownership and
affiliation
1.According to hotel size
Small---up to 100 rooms,(eg,Gritti Place in
Venice,99 rooms)
Medium---100 to 200 rooms
Medium-large---200 to 500 rooms
Large---over 500 rooms (eg,Hyatt Regency
in Chicago,over 2000 rooms; the Hotel
Rossya in Moscow,5300 rooms)
2.According to Hotel Target
Markets
? Commercial hotels
? Airport hotels
? Suite hotels
? Residential hotels
? Resort hotels
? Conference centers
1) Commercial hotels
A commercial hotel is a property that caters
primarily to business clients.
Location,usu,in downtown or business districts.
Objective,to serve business travelers,transients.
Such category contains the largest number of
hotels,Many city hotels and motels fall into this
group,Eg,the Ritz-Carlton Hotels; Guilin
Lijiang waterfall Hotel; Guilin Royal Garden
Hotel.
2) Suite Hotels
? The fast-growing segment of the lodging
industry.
? Guest suites have separate bedroom and
living room,including a compact
kitchenette with refrigerator and wet bar.
? Less public space,fewer guest services.
3) Airport Hotels
? Objective,to serve business clientele,
airline passengers with overnight layovers
or canceled flights,and airline personnel.
? with hotel-owned transportation
? Convenient,cost-saving
4) Resort hotels
? Resort hotels are the planned destination of
their guests.
? R-s provide food and beverage,valet,room,
and recreational services.
? R-s typically provide scenery and activities
unavailable at most other hotels,(dancing,golf,
tennis,horseback riding,nature hikes,etc.)
? Guilin Merryland Resort Hotel; Paradise
Yangshuo resort Hotel
5) Conference centers
? C-s are specially designed to handle group
meetings.
? They place great emphasis on providing all the
services and equipment necessary to ensure a
meeting’s success---high-quality audiovisual
and sound equipment,etc.)
? Eg,Shanghai Expo Conference Hotel (34 halls,
multi-media LCD,7-language exchanger,etc)
6) Residential hotels
? Fewer than before
? The layout resembles that of a suite hotel.
return
3,According to the hotel quality of
service
? The special luxury hotels.
? Those with 1-5 stars.
? Those that provide merely a place to
sleep.
star rating,
? We base each rating on the following factors,
? Industry ratings,such as AAA and Michelin
? Personal evaluations by the Orbitz hotel team
? Customer feedback
? Here's an idea about what to expect with each star rating,
? 5 Stars - Luxury hotels,Treat yourself well with first-class services and
accommodations,The hotel decor usually creates an elegant ambience from the
lobby to each individual guest room or suite,Hotel restaurants are often renown for
their famous chefs and delectable dishes and are usually located in the most
desirable locations in major cities and resort areas,Other amenities include,valet
parking,concierge service,room service,well-equipped fitness centers and state-of-
the-art business centers.
? 4 Stars - Deluxe/upscale hotels,Find comfort,class and quality that you can count
on,These hotels will usually be in a prime location and other amenities may include,
proximity to desirable shopping areas and restaurants,valet parking,concierge
service,room service,well-equipped fitness centers and state-of-the-art business
centers,These properties may be newly constructed or recently renovated,and offer
tasteful decor in each room or suite.
Star rating
? 3 Stars - Mid-scale hotels,Discover convenience and comfort in the
city or in the suburbs where many of these properties are located,
Amenities that may be available include,swimming pools,fitness
centers,room service,concierge service and parking,Often you'll find
these properties located near highways and office complexes,Rooms
and lobbies are nicely furnished,and restaurants are usually located at
the property.
? 2 Stars - Value Properties,Get back to basics with these comfortable
properties that offer affordable prices,These properties are often
located near office parks,airports,and shopping and retail areas,
Rooms are comfortably decorated but not overly elegant,Usually,
these properties do not have restaurants or room service,but offer free
parking and sometimes,swimming pools,Transportation is
occasionally offered to nearby airports.
? to be continued
Star rating
? 1 Star - Economy Hotels & Motels,Stay in simple
accommodations that typically are located near major highways and
transportation,Amenities include free parking,local calls and cable
television,Restaurants are often located nearby,and room service
is usually not available,Some economy hotels and motels have
swimming pools located on the property.
? Not Rated - Recent additions to the Orbitz hotel offerings that
have not yet been rated,As soon as these receive a rating,we'll
post it on the site,
? Disclaimer - These descriptions are meant as an overview of each
star rating,The services,amenities and facilities offered at each
property may differ,Please check with the details of the individual
property to determine the amenities and services offered,
4,According to the ownership and
affiliation
? Independent hotels
? Chains
? Parent company
? Management contract
? Franchise
? referral groups
1) Independent hotels
? In- s have no ownership or management
affiliation with other properties.
? Advantage,autonomy
? Eg,family-owned-and-operated hotels
2) Parent company
? Parent company hotels refer to the
properties which are owned and operated
by a multiple unit company.
? Standard operating procedures in the
chain.
? Advantages:
3) Management contract
? The builder agrees to let another company
manage and operate the hotel upon contract,
Under this type of contract,the builder usually
keeps the financial and legal responsibility for
the hotel whereas the manager pays the
operating expenses and receives an agreed-
upon fee.
? Eg,Hyatt International ---Grant Hyatt Hotel
? Starwood---Beijing International Club Hotel
? Ritz-Carlton---Shanghai Potman Hotel
4) Franchise
? One entity allows other company to develop a
particular pattern or format for doing business.
? Franchisor---franchisee
? Set design.décor,equipment,operating
procedure.
? Exact copy
? Advantages:
Guest recognition
Extensive reservation system
Expanded advertising
5,Referral Groups
? Eg,small Luxury Hotel---SLH
? Consistent in the Quality of service
? Advantages:
Guest recognition
Extensive reservation system
Expanded advertising
A country-flavor Hotel
1,I opened a country-flavor hotel and
manage it myself;
2,It became successful and I opened 3
more.
3,I ask other people to manage it.
4,It became Successful and I allow other
hotels to follow the suit.
5,I join a hotel group in order to be more
competitive.
