国际旅游发展动态教学大纲 (英)
授课教师 陈觉
Module guide for an overview of the development in the world tourism industry
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Title: An overview of the development in the world tourism industry
Module code: 0503922
Credits: 2 Learning hours: 36 hours
Level: undergraduates
Pre-requisites: no
Assessment:
The assessment for the module consists of two parts
Part I: group assignment. You have to submit a written report and deliver a presentation in group. This will contribute 30% to your final score.
Part II: a small research paper (in Chinese) with 70% contribution to the final result.
Note: some translation works will be required during the course
Content synopsis
The module is designed for undergraduate students majoring in tourism management. It traces the historical development of the world tourism industry and examines the current issues, key trends and likely future developments in the industry. It covers four important parts: an overview of the world tourism, the world tourism development by region, the world tourism development by activities and current focuses in tourism.
?Teaching methods
The module will be taught in English by using an edited English material as textbook
Seminars are to be organized
Learning objectives
??????? To get a general picture of the world tourism industry
??????? To identify the key trends in the world tourism
??????? To get an insight of the current issues in tourism industry which are both academically and professionally concerned.
??????? To improve English in speaking, reading, listening and writing
??????? To develop self-learning and independent research skills
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Learning methods
??????? Your are expected to attend the class without absence
??????? Express your ideas in English as much as possible
??????? Prepare for the module before the class
? Read the text book thoroughly
??Find and read some reference materials required by the teacher
? Prepare answers for questions delivered in the previous class
??????? Participate in discussion in the class or seminars.
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Outline and distribution of learning hours
Introduction 1 hour
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Part I An overview of the world tourism
Focus: Top ten travel and tourism trends 2002
Difficult points: long term trends till 2010
1.?????? Tourism market trends 2000 2 hours
2.?????? World tourism stalls in 2001 2 hours
3.?????? Top ten travel and tourism trends 2002 2 hours
4.?????? Key trends for 2002-2006 1hour
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Part II The world tourism development by region
Focus: Tourism figures by region and Asia and the Pacific tourism trends
Difficult points: Patterns of attitude towards tourism development in Africa
1.?????? Tourism figures by region 2 hours
2.?????? Civil aviation regimes and leisure tourism in Europe 2 hours
3.?????? Northern America and Europe 1 hour
4.?????? Asia and the Pacific tourism trends 2000 2 hours
5.?????? Asia tourism 2002 2 hours
6.????? Patterns of attitude towards tourism development in Africa 1 hour
Part III The world tourism development by activities
Focus: convention and space tourism
Difficult points: Gambling and tourism
1.?????? Trends in ocean and coastal tourism 2 hours
2.?????? Space tourism 2 hours
3.?????? Gambling and tourism 2 hours
4.????? Sex tourism 1 hour
5. Convention tourism 1 hour
Part IV Current focuses in tourism
Focus: sustainable tourism and Eco-tourism
Difficult points: Ethics in tourism
1.?????? Tourism and sustainable tourism 2 hours
2.?????? Eco-tourism, a tool for sustainable development 2 hours
3.?????? Pro-pool tourism 2 hours
4.?????? Ethics in tourism 2 hours
5.?????? E-commerce and tourism 2 hours
Textbook:
Chen Jue (edited), An overview of the world tourism industry, on updating
References:
1. WTO, Tourism after 11 September 2001: Analysis, Remedial Actions and Prospects
Published: November 2001, ISBN: 9284404894
2. WTO, Climate Change and Tourism, August 2003, ISBN: 9284406323