Unit 2 Promoting Activities
Content
Section I Listening and Conversation (2 periods)
Section II Reading Comprehension (2 periods)
Section III Writing and Translating (2 periods)
Aims
The students should be able to:
know how to introduce products in order to promote sales
understand the two passages and the related information
write product prospectuses
Important and difficult points
expressions and patterns for talking about present situations and potentials of new products
passage 2 and the information related
words,phrases and sentences from passage 2
grammar,verb forms
Procedure and methods
Section I Listening and Conversation
Part I,Leading in
1,Pre-class Work:
2,Warming up for the new class:
Part II,Putting in use
1,Dividing the students into groups of four or five
2,Offering the situations
3,Acting out and comments
Part III,Further Practice
1,Practicing and Furthering
2,Commenting
3,Listening and Completing
4,Responding
Part IV,Aptitude Test and Guidance
1,Judge after you listen
2,Respond after you listen
3,Read after you listen
4,Self-assessment and Teacher’s Guidance
5,Assignment
Section II Reading Comprehension
Part I,Leading in
1,Revision
2,Warming up for the new class
Part II,Comprehension and Practicing
1,Checking and Explaining
2,Retelling the story
Part III,Further Practice
1,Simulating and translating
2,Read and Complete
Part Iv,Aptitude Test and Guidance
1,Translating
2,Assignment
Section III Writing and Translating
Part I,Leading in
1,Checking the assignment
2,Warming up for new class
Part II,Putting in use
1,Dividing the students into groups of four or five
2,Presenting new materials
3,Giving the rules for a business card
4,Simulating and writing
Part III,Further Practice
Presenting new material
Simulating
Checking and Commenting
Writing
Part IV Aptitude Test and Guidance
1,Checking
2,Grammatical rules concerning verb forms
3,Applying
4,Self-assessment and Guidance
5,Assignment
Unit 2 Promoting Activities
Section I Listening and Conversation
Part I,Leading in
1,Pre-class Work,
【Instructions】 ask students to collect some product prospectuses and the words about prospectuses
2,Revision
【Instructions】check the answers to the homework of the previous class
3,Warming up for the new class,
【Instructions】 1),students present their collections
2),teacher’s comment and put the collections into a data bank for students’ reference
3),presentation of new materials
Sample 1 (page 21 textbook)
Sample 2 (page 22 textbook)
【Instructions】 While showing the product prospectuses,students are to read and understand the English,
sometimes with the help of the teacher.
data bank
What findings have you got from the market survey?
Our new type of PC is well received by the customers.
We should find the cause of the delay and deliver the goods to the customer immediately.
The patent office has turned down/approved our application.
We should try to find a better way to handle this problem.
An increasing number of people are interested in buying laptops instead of desktops.
We should develop more models to meet the needs of the consumers.
The present situation of our CD players is not pleasing.
This new type of air-conditioner will find a smooth way into the home market.
The sales figures have decreased this month.
Competitively-priced quality products are the most desirable.
Our laptop computers enjoy a ready market both at home and abroad.
4),Practice Dialogue 1 About the Potentials of a New Model of Digital TV Set
【Instructions】 read and act out so that the students will be familiar with the patterns that are appropriate for introducing functions and potentials of a new product,teacher and the students work together and remember not to spend too much time on it
Part II,Putting in use
1,Dividing the students into groups of four or five
2,Offering more examples about product prospectuses and ask the students to make dialogues
Sample 1
China-made Silk Products Show!
Interested in China-made silk products? Come to our show!
With years of experience in manufacturing silk products,we offer a wide range of silk items,such as silk fans,silk garments,silk sheets,and silk carpets,All are made of top quality materials and with fine workmanship,Our silk products have enjoyed a fair market in Canada,Europe,South Asia and other regions and are the exclusive products of our own chain stores abroad.
Date,June 12—June 18,2003
Place,22# Haibin Rd,Hangzhou,China
Organizer,ABC Silk Products I &E Corportation
Sample 2
Mountain Bikes—A Perfect Travel Vehicle!
Tired of walking through the woods? Buy a mountain bikes!
Huaxia Bicycle Company has a new product to offer its customers-mountain bikes! They are the company’s latest developments,All are made of top quality materials,With various types and sizes,favorable prices and top quality,our mountain bikes are well received both at home and abroad,The sales turnover last year was around 3 million yuan,We have 5 subsidiaries at home and we are thinking of expanding our business overseas.
Tel,023-67623456 Fax,023-67623458
Manufacturer; Huaxia Bicycle Company
3,Acting out
【Instructions】 after the act of each group,the teacher will ask the fellow students to make comments on the performance and the appropriateness of their English; and then it is the teacher’s task to summarize this part Part III,Further Practice
1,Practicing and Furthering
【Instructions】Practice the dialogues on Page 23 of the textbook in groups and try to further them,
2,Commenting
【Instructions】 after the act of each group,the teacher will ask the fellow students to make comments on the performance and the appropriateness of their English; and then it is the teacher’s task to summarize this part
3,Completing
【Instructions】 ask students to work in groups to complete by filling in the blanks of the statements on Page 25 of the Textbook (Exercises 3),and then the teacher checks the answers in class.
4,Responding
【Instructions】 practice Exercise 1 and 2 on Page 24 of the Textbook orally, Teacher offers the situation in Chinese,and ask the students to give the English equivalent,the whole class work together
(The script for the dialogue,)
Dialogue 1:
You,Mr,Li,this is the new CD player we’ve just developed ___________ (说打算申请专利)。
GM,Wonderful ! You’ve done an excellent job,___________(问是否已经做好了申请专利的必要准备)。
You,____________(说机型还要做最后实验，但图纸已经准备停当)。
GM, ____________(问申请专利需要多少时间？)
You,At least a couple of months,I think.
Dialogue 2:
Ms,Li,Mr,Hu,____________(你的市场调查结果如何？)
Mr,Hu,As far as I can see,____________(迷你型手机在市场上卖得很好。)
Ms,Li,_____________? (你认为这种新型的手机会取代老式的手机吗？)
Mr,Hu,Yes,I believe so.
Ms,Li,Why do you think so?
Mr,Hu,Well,you see,with the fast development of modern technology,______________,(人们的生活条件在最近几年得到了很大改善。) Likewise,_______________,(他们的消费观念也在迅速发生变化。) Smart and handy mobile phones have become a necessity for many people,young people in particular.
Ms,Li,I see,______________,(所以你相信手机的潜在市场一定会很大。)
Mr,Hu,Exactly.
【Instructions】,after each activity,the teacher will check the answers and comment promptly.
Part IV,Aptitude Test and Guidance
1,Judge after you listen
【Instructions】 in this part true or false statements will be given to each of the students,after they listen to a dialogue,they are asked to judge whether the statements are true or false.
2,Respond after you listen
【Instructions】 in this part the students are asked to listen to a dialogue and then answer the teacher’s questions
3,Read after you listen
【Instructions】in this part the students are given a passage with some blanks,they are asked to fill in the blanks after they listen to it.
4,Self-assessment and Teacher’s Guidance
【Instructions】 in this part the teacher will mainly check the answers to 1 and 2,give brief explanations when students are in difficulty and ask students to score their own paper ; as for 3,the teacher will collect the paper and correct them after class.
5,Assignment
Workbook P 19—3.4
Read fluently the passage on page 31 of your Textbook New Practical English and try to understand it as possible as you can by using a dictionary,
【Instructions】,in this part the homework is made up of two parts,A is to reinforce what they have learned; B is to get ready for the next Section
Section II Reading Comprehension
Part I,Leading in
1,Revision
ask students to work in groups of four to talk about present situations and potentials of new product,
teacher makes comments
2,Warming up for the new class
ask students to answer teacher’s questions related to the Passage on page 31
Part II,Comprehension and Practicing
1,Checking and Explaining
teacher raises some questions and ask students to say true or false according to the passage on page 33 of the Textbook New Practical English to see how much they’ve understood.
teacher raises some questions and ask students to answer in details according to the passage on page 33 of the Textbook New Practical English,at the same time explaining some language points.
Possible difficult words,phrases and sentences
Words:
promote v,attempt to sell; raise to a more important job 促销，提拔，提升
Teacher’s,Many companies are promoting their new products on television.
The young army officer was promoted to Captain last month.
Student’s,
efficient a,acting effectively,without wasting time and energy 高效的，能干的
Teacher’s, The company is in urgent need of an efficient secretary.
This new laser printer is more efficient than the old one.
Student’s,
focus v,concentrating attention or energy 注视，聚焦，集中
Teacher’s,Students are supposed to focus their mind on study.
When the movie star walked into the hall,all eyes were focused on her.
Student’s,
man v,to work at a place or be in charge of a place or a machine 工作（或守卫） 在…岗位上,在…上操作，操纵
Teacher’s,Tom will be the person to man the machine till 2:00 pm.
They have sent more soldiers to man the front.
Student’s:
leave v,cause to be or remain in a special state; go away 使保持某一特定状态，离去
Teacher’s,Never leave the door open while sleeping at night.
After a hot quarrel,Maria left her husband.
Student’s:
fruitful a,productive 富有成效的，多产的，硕果累累的
Teacher’s,Charles Dickens is considered (to be or as ) a fruitful author of fiction.
To her joy,Jane found the meeting very fruitful.
Student’s:
Phrases and sentences:
(Pare,4) Unless your company is sponsoring the exhibition,find out what time the opening ceremony is and show up promptly 30 minutes after that.
除非是你的公司在主办这个展览会，否则，你就应弄清楚开幕式的时间，并准时在开幕式30分钟后到场。
In this sentence,unless is a conjunction,meaning,if… not,.; except in the case that”,Unless is used to talk about a situation that could happen,or sth,could be true in the future,If you know that sth,has not happened or that sth,is not true,use if …not… And before find out,“you should” is omitted,After that means” after the opening ceremony”.
(Para,4) The opening ceremony is like a starting gun,as soon as it’s over,the gathered crowds will rush to the doors to get inside the exhibition halls.
开幕式就像一支发令枪：开幕式一结束，聚集的人群就回涌向展厅口，挤进展厅。
Starting gun means” the gun that starts a game or race at a sports meeting”,The gathered crowds indicates” people who gathered outside or around the exhibition halls”,To get inside the exhibition halls is an infinitive phrase used as a n adverbial of purpose.
Example,Hearing the starting gun shot,these 100-meter runners dashed to the finish line.
(Para.8) Hot cars and pretty girls may go well together,but don’t be distracted by them.
时尚热门的小汽车和美女也许很般配，不过别让这些分你的心。
Hot cars means,fashionable and popular cars”,Both cars and girls are used to draw visitors’ attention,Go well means,a perfect match or good combination”,Distract means,take… away from…” or,cause … to turn away from”
Example,The noise outside the classroom is a little too loud,but don’t be distracted by that.
(Para,12) Lunch hour,unfortunately,leaves exhibition booths manned by guys who are more interested I stuffing food into their mouth than explaining the product or promoting the company.
遗憾的是,在午餐时间各个摊位的工作人员更感兴趣的是把食物塞进嘴里，而不是向顾客解释他们的产品或宣传他们的公司。
Here who is a pronoun that introduces a relative clause,modifying guys,In is omitted before explaining and promoting.
(Para,18) Guards are available to assist anyone in need of help and to keep order.
警卫在这里是为每一个需要帮助的人提供帮助并维持秩序的。
In this sentence,who is omitted after the word anyone,forming a relative clause with in need of help and modifying anyone,Be in need of is a set phrase,meaning,need”.
Example,The police are expected to help anyone in danger.
(Para,20) This is the place to find out which Web sites the young and connected Chinese are really using or are interested in using.
在这里，你可以弄清楚年轻人和上了网的中国人真正在使用那些网址或对使用那些网址感兴趣。
To find out means,to make…clear”,Which is used as a pronoun that introduces an objective clause,Connected Chinese refers to,those Chinese who have gained the access to the Internet”.
Example; This is the best time to find out what the Chinese online customers are really caring for.
2.Retelling
ask students to read the passage again
ask them to retell the passage in their own words
Part III,Further Practice
1,Simulating and translating
Do exercise 6 on page 30 of the textbook
Pay attention to the italicized parts in the English sentences and translate the Chinese sentences by simulating the structure of the English sentences
2,Rewriting
Do excises 8 on page 33 of the textbook
Write a summary of the passage by answering the following questions,(page 34)
Part Iv,Aptitude Test and Guidance
Translating
Ask the students to remember the words,phrases and sentence structures in the passage they have learned and translate the following sentences into Chinese orally and the teacher comments.
在电视上推销新产品已经成了一种十分普遍但又十分恼人的作法。
圣诞节那天，新世纪百货公司给前往该店购物的每位顾客赠送了一个小盒巧克力。
等了很久以后，我们终于看到校长在主席台上露面了。
街上隔一段距离设一个电话亭是文明的象征，同时也是城市里一条美丽的风景线。
我们看到中国载人航天的日子已经不远了。
直到今天，我仍然清楚地记得老校长在我们毕业典礼上讲的一席话。
Assignment
A,Textbook page 8 Passage 1 and Workbook page 22 passage A,Exercises 1-3
B,Ask students to memorize all the words and patterns used for writing and talking about product prospectuses.
Section III Writing and Translating
Part I,Leading in
Checking the assignment
Check the answers to comprehension exercises on the workbook orally and comment
Answer students' questions found in Passage 1
Warming up for new class
Ask the students to speak out the words,patterns (they are asked to memorize) used to write and talk about product prospectuses.
Put their collections into the data bank on the blackboard for later reference
Part II,Putting in use
Dividing the students into groups of four or five
Presenting new materials
Sample 1
Cotton Slippers
Laugh with joy when you wrap your feet in these 100% cotton slippers made by Totes Co.Ltd,You have two reasons to be happy with our products,First,notice the savings,Comparable slippers produced by our competitors are twice the price! Second,experience the comfort,Each slipper wraps on and off,fitting tightly or loosely around the world’s most sensitive foot…yours,They are made of baby-soft lining,with flat and flexible soles for safety,Imported material from China,Men’s full sizes 7-13,available in black,grey and brown,Women’s full sizes 6-11,available in red,green,pink,yellow and orange.
Services offered,--1-week money back guarantee
--6-month warranty
--free delivery
Manufacture,Totes Co.Ltd.
Sample 2
Old Model T Ford!
An ideal car for auto collectors! Restored in 1926,this old car is one of the 13.8 million that Henry Ford built,Still runs and drives beautifully,Electric start! Its engine has new plugs and wiring,Wheels adjusted,fan belt,new battery and cable,Lights and horns are still in working condition,This car is a sweetheart! It gets more attention than you can possibly imagine,It has reproduction fender front and back,Its paint has a few lines here and there,but it shines like crazy,No smoking,no leaking,It starts right up and runs like a clock,Air-conditioning is at the bottom of 1926 style,of course.
Price,US$4986
Tel,244-676-7805
【Instructions】 ask students to read and understand the samples
Giving the rules for writing
The teacher should remind the students what they have to pay attention to when they write English product prospectuses.
Simulating and writing
Ask the students to 1) to complete the product prospectus below,using the clues given.
the best seller manufactured health food
traditional product special and tasty awards and medals
famous brand a high reputation the dried beef
made in
Dried Beef!
“Lekoufu” dried beef is made of fresh beef,sugar,salt and natural spices,It was first (1)_______ 1937,but now it is a (2)________ and a recognized (3)________ in the country,The dried beef is (4)_________ with a unique process and skill,which has ensured its (5) _________ flavor,Because of this,the dried beef has been enjoying (6)_________ since its first launch in the market,The gold medal for Good (7) ________ and the certification as (8) ________ are only a few of the series of (9) ________ it has won,The shelf life of (10) _______ is 12 months.
2) to write an English product prospectus according to the Chinese version:
“甘美”系列优质绿茶，选用高山早春嫩芽为原料，生产工艺考究，产品形美色绿，气味芬芳，味道甘美。本品具有明显的提神功效，是老少皆宜的饮品，该产品被誉为理想的纯天然绿色饮品和健康饮品。
Part III,Further Practice
Presenting new material
1) show students more samples
Sample 1
Cooler King is a new product of Toto Electrical Appliances Company,Made of imported-rubber,it’s better than a fan and is safer,too,This air cooler has a water evaporating cooling system that blows out refreshing cool air,It works anywhere,on a desk,kitchen table,nightstand and even in your car or boat,Simply fill it with water and turn it on! No installation is required! It can cool the air around you for up to 5 continuous hours per water change,Light weight,portable and low power consumption,the cooler uses only 4 C batteries or an AC adapter.
For more information,please call 1-402-454-0044.
Sample 2
Solar Curtain is a new product of Solar Household Co.Ltd,Made of specially treated material,polyethylene,the curtain will keep sunrays out in summer and prevent heat loss in winter,Just hang it on a curtain rod between your curtain and the window,It protects your furniture from sun fade and increase your privacy—you can see out,but no one can see in.
Available colors are,purple,green,red,blue and silver.
Available sizes are,#29017 Solar Curtain 30x63
#29033 Solar Curtain 30x81
#29041 Solar Curtain 36x63
#29058 Solar Curtain 36x81
Simulating
Ask the students to work in groups to write a product prospectus of their own
Checking and commenting
After the presentation of each group,the fellow students comment and then teacher summarizes.
Writing
Ask the students to work together to write a short passage about the picture given (Page 38 of the Textbook),Some useful words and phrases have been provided to help,The passage may begin with:,Traffic lights are commonly seen at the intersection of two roads…”
Part IV Aptitude Test and Guidance
Checking
Ask the students to read their passage
Teacher comments and points out the grammatical errors
Grammatical rules concerning verb forms
Applying
Complete the following sentences,using the correct form of the verbs given in the brackets.
By the end of this year,SARS ________(control) in the world,hopefully.
This new type of washing machine ________(design) with advanced technology.
This fashionable ring-watch with up-to-the-minute design________(feature) an easy-to-read,built-in digital watch that can keep its time accurate.
It wasn’t until three years later that they _________(adapt) to the food and life of this country.
This classic no-ironing cotton dress is very _________(style) today.
It is essential that medical companies ________(warn) their customers of the possible side effects a certain medicine may bring them.
This high –tech,easy-to-use safety system with a wireless motion detector will warn you when someone _______ (approach) your home.
Made of specially-treated cotton,this curtain is easy _________(take care of ).
correct the errors in the following sentences
Styled for comfort and convenient,this pretty dress is ideal to wear while you work around the house.
These attractive and eye-catching pants are perfect for special occasions,or when you want to feel especially.
All you need to do is to splash the dirty-removing agent over and wash it off your pots and pans.
Please push the button on the handhold remote controller to reduce the noisy sound.
Try your luck with these excited electronic video games.
This book is breathtaken and everybody tries to get a quick glance at it.
This Bacon Keeper is a clear plastic container that neatly hold a full pound of bacon.
Made of importing material,this shirt is machine washable.
translate the following sentences into English.
The sentences are:
穿上这些漂亮的服装，你的小狗会成为街上人们注意的焦点。
这种女式肩包系真皮制作，携带方便，永不过时。
这些短袜采用100%的纯棉制作，给你一种软如真丝的感觉。
该大衣由经过特殊处理的面料做成，重量轻，可机洗。
这种彩色的会说话鹦鹉装有一个隐藏的录音装置，使它能够重复你说的每一句话，而且用你自己的声音。
这只漂亮的怀表有一个精确的石英运转装置。
3,Self-assessment and Guidance
1) and 2) are printed on the paper,After the teacher checks the answers,the students can score their own paper; as for 3) the teacher can collect the paper and correct after class if time is not permitted.
4,Assignment
Write a product prospectus on your own
Collect some English company prospectuses and practice to talk about them
Content
Section I Listening and Conversation (2 periods)
Section II Reading Comprehension (2 periods)
Section III Writing and Translating (2 periods)
Aims
The students should be able to:
know how to introduce products in order to promote sales
understand the two passages and the related information
write product prospectuses
Important and difficult points
expressions and patterns for talking about present situations and potentials of new products
passage 2 and the information related
words,phrases and sentences from passage 2
grammar,verb forms
Procedure and methods
Section I Listening and Conversation
Part I,Leading in
1,Pre-class Work:
2,Warming up for the new class:
Part II,Putting in use
1,Dividing the students into groups of four or five
2,Offering the situations
3,Acting out and comments
Part III,Further Practice
1,Practicing and Furthering
2,Commenting
3,Listening and Completing
4,Responding
Part IV,Aptitude Test and Guidance
1,Judge after you listen
2,Respond after you listen
3,Read after you listen
4,Self-assessment and Teacher’s Guidance
5,Assignment
Section II Reading Comprehension
Part I,Leading in
1,Revision
2,Warming up for the new class
Part II,Comprehension and Practicing
1,Checking and Explaining
2,Retelling the story
Part III,Further Practice
1,Simulating and translating
2,Read and Complete
Part Iv,Aptitude Test and Guidance
1,Translating
2,Assignment
Section III Writing and Translating
Part I,Leading in
1,Checking the assignment
2,Warming up for new class
Part II,Putting in use
1,Dividing the students into groups of four or five
2,Presenting new materials
3,Giving the rules for a business card
4,Simulating and writing
Part III,Further Practice
Presenting new material
Simulating
Checking and Commenting
Writing
Part IV Aptitude Test and Guidance
1,Checking
2,Grammatical rules concerning verb forms
3,Applying
4,Self-assessment and Guidance
5,Assignment
Unit 2 Promoting Activities
Section I Listening and Conversation
Part I,Leading in
1,Pre-class Work,
【Instructions】 ask students to collect some product prospectuses and the words about prospectuses
2,Revision
【Instructions】check the answers to the homework of the previous class
3,Warming up for the new class,
【Instructions】 1),students present their collections
2),teacher’s comment and put the collections into a data bank for students’ reference
3),presentation of new materials
Sample 1 (page 21 textbook)
Sample 2 (page 22 textbook)
【Instructions】 While showing the product prospectuses,students are to read and understand the English,
sometimes with the help of the teacher.
data bank
What findings have you got from the market survey?
Our new type of PC is well received by the customers.
We should find the cause of the delay and deliver the goods to the customer immediately.
The patent office has turned down/approved our application.
We should try to find a better way to handle this problem.
An increasing number of people are interested in buying laptops instead of desktops.
We should develop more models to meet the needs of the consumers.
The present situation of our CD players is not pleasing.
This new type of air-conditioner will find a smooth way into the home market.
The sales figures have decreased this month.
Competitively-priced quality products are the most desirable.
Our laptop computers enjoy a ready market both at home and abroad.
4),Practice Dialogue 1 About the Potentials of a New Model of Digital TV Set
【Instructions】 read and act out so that the students will be familiar with the patterns that are appropriate for introducing functions and potentials of a new product,teacher and the students work together and remember not to spend too much time on it
Part II,Putting in use
1,Dividing the students into groups of four or five
2,Offering more examples about product prospectuses and ask the students to make dialogues
Sample 1
China-made Silk Products Show!
Interested in China-made silk products? Come to our show!
With years of experience in manufacturing silk products,we offer a wide range of silk items,such as silk fans,silk garments,silk sheets,and silk carpets,All are made of top quality materials and with fine workmanship,Our silk products have enjoyed a fair market in Canada,Europe,South Asia and other regions and are the exclusive products of our own chain stores abroad.
Date,June 12—June 18,2003
Place,22# Haibin Rd,Hangzhou,China
Organizer,ABC Silk Products I &E Corportation
Sample 2
Mountain Bikes—A Perfect Travel Vehicle!
Tired of walking through the woods? Buy a mountain bikes!
Huaxia Bicycle Company has a new product to offer its customers-mountain bikes! They are the company’s latest developments,All are made of top quality materials,With various types and sizes,favorable prices and top quality,our mountain bikes are well received both at home and abroad,The sales turnover last year was around 3 million yuan,We have 5 subsidiaries at home and we are thinking of expanding our business overseas.
Tel,023-67623456 Fax,023-67623458
Manufacturer; Huaxia Bicycle Company
3,Acting out
【Instructions】 after the act of each group,the teacher will ask the fellow students to make comments on the performance and the appropriateness of their English; and then it is the teacher’s task to summarize this part Part III,Further Practice
1,Practicing and Furthering
【Instructions】Practice the dialogues on Page 23 of the textbook in groups and try to further them,
2,Commenting
【Instructions】 after the act of each group,the teacher will ask the fellow students to make comments on the performance and the appropriateness of their English; and then it is the teacher’s task to summarize this part
3,Completing
【Instructions】 ask students to work in groups to complete by filling in the blanks of the statements on Page 25 of the Textbook (Exercises 3),and then the teacher checks the answers in class.
4,Responding
【Instructions】 practice Exercise 1 and 2 on Page 24 of the Textbook orally, Teacher offers the situation in Chinese,and ask the students to give the English equivalent,the whole class work together
(The script for the dialogue,)
Dialogue 1:
You,Mr,Li,this is the new CD player we’ve just developed ___________ (说打算申请专利)。
GM,Wonderful ! You’ve done an excellent job,___________(问是否已经做好了申请专利的必要准备)。
You,____________(说机型还要做最后实验，但图纸已经准备停当)。
GM, ____________(问申请专利需要多少时间？)
You,At least a couple of months,I think.
Dialogue 2:
Ms,Li,Mr,Hu,____________(你的市场调查结果如何？)
Mr,Hu,As far as I can see,____________(迷你型手机在市场上卖得很好。)
Ms,Li,_____________? (你认为这种新型的手机会取代老式的手机吗？)
Mr,Hu,Yes,I believe so.
Ms,Li,Why do you think so?
Mr,Hu,Well,you see,with the fast development of modern technology,______________,(人们的生活条件在最近几年得到了很大改善。) Likewise,_______________,(他们的消费观念也在迅速发生变化。) Smart and handy mobile phones have become a necessity for many people,young people in particular.
Ms,Li,I see,______________,(所以你相信手机的潜在市场一定会很大。)
Mr,Hu,Exactly.
【Instructions】,after each activity,the teacher will check the answers and comment promptly.
Part IV,Aptitude Test and Guidance
1,Judge after you listen
【Instructions】 in this part true or false statements will be given to each of the students,after they listen to a dialogue,they are asked to judge whether the statements are true or false.
2,Respond after you listen
【Instructions】 in this part the students are asked to listen to a dialogue and then answer the teacher’s questions
3,Read after you listen
【Instructions】in this part the students are given a passage with some blanks,they are asked to fill in the blanks after they listen to it.
4,Self-assessment and Teacher’s Guidance
【Instructions】 in this part the teacher will mainly check the answers to 1 and 2,give brief explanations when students are in difficulty and ask students to score their own paper ; as for 3,the teacher will collect the paper and correct them after class.
5,Assignment
Workbook P 19—3.4
Read fluently the passage on page 31 of your Textbook New Practical English and try to understand it as possible as you can by using a dictionary,
【Instructions】,in this part the homework is made up of two parts,A is to reinforce what they have learned; B is to get ready for the next Section
Section II Reading Comprehension
Part I,Leading in
1,Revision
ask students to work in groups of four to talk about present situations and potentials of new product,
teacher makes comments
2,Warming up for the new class
ask students to answer teacher’s questions related to the Passage on page 31
Part II,Comprehension and Practicing
1,Checking and Explaining
teacher raises some questions and ask students to say true or false according to the passage on page 33 of the Textbook New Practical English to see how much they’ve understood.
teacher raises some questions and ask students to answer in details according to the passage on page 33 of the Textbook New Practical English,at the same time explaining some language points.
Possible difficult words,phrases and sentences
Words:
promote v,attempt to sell; raise to a more important job 促销，提拔，提升
Teacher’s,Many companies are promoting their new products on television.
The young army officer was promoted to Captain last month.
Student’s,
efficient a,acting effectively,without wasting time and energy 高效的，能干的
Teacher’s, The company is in urgent need of an efficient secretary.
This new laser printer is more efficient than the old one.
Student’s,
focus v,concentrating attention or energy 注视，聚焦，集中
Teacher’s,Students are supposed to focus their mind on study.
When the movie star walked into the hall,all eyes were focused on her.
Student’s,
man v,to work at a place or be in charge of a place or a machine 工作（或守卫） 在…岗位上,在…上操作，操纵
Teacher’s,Tom will be the person to man the machine till 2:00 pm.
They have sent more soldiers to man the front.
Student’s:
leave v,cause to be or remain in a special state; go away 使保持某一特定状态，离去
Teacher’s,Never leave the door open while sleeping at night.
After a hot quarrel,Maria left her husband.
Student’s:
fruitful a,productive 富有成效的，多产的，硕果累累的
Teacher’s,Charles Dickens is considered (to be or as ) a fruitful author of fiction.
To her joy,Jane found the meeting very fruitful.
Student’s:
Phrases and sentences:
(Pare,4) Unless your company is sponsoring the exhibition,find out what time the opening ceremony is and show up promptly 30 minutes after that.
除非是你的公司在主办这个展览会，否则，你就应弄清楚开幕式的时间，并准时在开幕式30分钟后到场。
In this sentence,unless is a conjunction,meaning,if… not,.; except in the case that”,Unless is used to talk about a situation that could happen,or sth,could be true in the future,If you know that sth,has not happened or that sth,is not true,use if …not… And before find out,“you should” is omitted,After that means” after the opening ceremony”.
(Para,4) The opening ceremony is like a starting gun,as soon as it’s over,the gathered crowds will rush to the doors to get inside the exhibition halls.
开幕式就像一支发令枪：开幕式一结束，聚集的人群就回涌向展厅口，挤进展厅。
Starting gun means” the gun that starts a game or race at a sports meeting”,The gathered crowds indicates” people who gathered outside or around the exhibition halls”,To get inside the exhibition halls is an infinitive phrase used as a n adverbial of purpose.
Example,Hearing the starting gun shot,these 100-meter runners dashed to the finish line.
(Para.8) Hot cars and pretty girls may go well together,but don’t be distracted by them.
时尚热门的小汽车和美女也许很般配，不过别让这些分你的心。
Hot cars means,fashionable and popular cars”,Both cars and girls are used to draw visitors’ attention,Go well means,a perfect match or good combination”,Distract means,take… away from…” or,cause … to turn away from”
Example,The noise outside the classroom is a little too loud,but don’t be distracted by that.
(Para,12) Lunch hour,unfortunately,leaves exhibition booths manned by guys who are more interested I stuffing food into their mouth than explaining the product or promoting the company.
遗憾的是,在午餐时间各个摊位的工作人员更感兴趣的是把食物塞进嘴里，而不是向顾客解释他们的产品或宣传他们的公司。
Here who is a pronoun that introduces a relative clause,modifying guys,In is omitted before explaining and promoting.
(Para,18) Guards are available to assist anyone in need of help and to keep order.
警卫在这里是为每一个需要帮助的人提供帮助并维持秩序的。
In this sentence,who is omitted after the word anyone,forming a relative clause with in need of help and modifying anyone,Be in need of is a set phrase,meaning,need”.
Example,The police are expected to help anyone in danger.
(Para,20) This is the place to find out which Web sites the young and connected Chinese are really using or are interested in using.
在这里，你可以弄清楚年轻人和上了网的中国人真正在使用那些网址或对使用那些网址感兴趣。
To find out means,to make…clear”,Which is used as a pronoun that introduces an objective clause,Connected Chinese refers to,those Chinese who have gained the access to the Internet”.
Example; This is the best time to find out what the Chinese online customers are really caring for.
2.Retelling
ask students to read the passage again
ask them to retell the passage in their own words
Part III,Further Practice
1,Simulating and translating
Do exercise 6 on page 30 of the textbook
Pay attention to the italicized parts in the English sentences and translate the Chinese sentences by simulating the structure of the English sentences
2,Rewriting
Do excises 8 on page 33 of the textbook
Write a summary of the passage by answering the following questions,(page 34)
Part Iv,Aptitude Test and Guidance
Translating
Ask the students to remember the words,phrases and sentence structures in the passage they have learned and translate the following sentences into Chinese orally and the teacher comments.
在电视上推销新产品已经成了一种十分普遍但又十分恼人的作法。
圣诞节那天，新世纪百货公司给前往该店购物的每位顾客赠送了一个小盒巧克力。
等了很久以后，我们终于看到校长在主席台上露面了。
街上隔一段距离设一个电话亭是文明的象征，同时也是城市里一条美丽的风景线。
我们看到中国载人航天的日子已经不远了。
直到今天，我仍然清楚地记得老校长在我们毕业典礼上讲的一席话。
Assignment
A,Textbook page 8 Passage 1 and Workbook page 22 passage A,Exercises 1-3
B,Ask students to memorize all the words and patterns used for writing and talking about product prospectuses.
Section III Writing and Translating
Part I,Leading in
Checking the assignment
Check the answers to comprehension exercises on the workbook orally and comment
Answer students' questions found in Passage 1
Warming up for new class
Ask the students to speak out the words,patterns (they are asked to memorize) used to write and talk about product prospectuses.
Put their collections into the data bank on the blackboard for later reference
Part II,Putting in use
Dividing the students into groups of four or five
Presenting new materials
Sample 1
Cotton Slippers
Laugh with joy when you wrap your feet in these 100% cotton slippers made by Totes Co.Ltd,You have two reasons to be happy with our products,First,notice the savings,Comparable slippers produced by our competitors are twice the price! Second,experience the comfort,Each slipper wraps on and off,fitting tightly or loosely around the world’s most sensitive foot…yours,They are made of baby-soft lining,with flat and flexible soles for safety,Imported material from China,Men’s full sizes 7-13,available in black,grey and brown,Women’s full sizes 6-11,available in red,green,pink,yellow and orange.
Services offered,--1-week money back guarantee
--6-month warranty
--free delivery
Manufacture,Totes Co.Ltd.
Sample 2
Old Model T Ford!
An ideal car for auto collectors! Restored in 1926,this old car is one of the 13.8 million that Henry Ford built,Still runs and drives beautifully,Electric start! Its engine has new plugs and wiring,Wheels adjusted,fan belt,new battery and cable,Lights and horns are still in working condition,This car is a sweetheart! It gets more attention than you can possibly imagine,It has reproduction fender front and back,Its paint has a few lines here and there,but it shines like crazy,No smoking,no leaking,It starts right up and runs like a clock,Air-conditioning is at the bottom of 1926 style,of course.
Price,US$4986
Tel,244-676-7805
【Instructions】 ask students to read and understand the samples
Giving the rules for writing
The teacher should remind the students what they have to pay attention to when they write English product prospectuses.
Simulating and writing
Ask the students to 1) to complete the product prospectus below,using the clues given.
the best seller manufactured health food
traditional product special and tasty awards and medals
famous brand a high reputation the dried beef
made in
Dried Beef!
“Lekoufu” dried beef is made of fresh beef,sugar,salt and natural spices,It was first (1)_______ 1937,but now it is a (2)________ and a recognized (3)________ in the country,The dried beef is (4)_________ with a unique process and skill,which has ensured its (5) _________ flavor,Because of this,the dried beef has been enjoying (6)_________ since its first launch in the market,The gold medal for Good (7) ________ and the certification as (8) ________ are only a few of the series of (9) ________ it has won,The shelf life of (10) _______ is 12 months.
2) to write an English product prospectus according to the Chinese version:
“甘美”系列优质绿茶，选用高山早春嫩芽为原料，生产工艺考究，产品形美色绿，气味芬芳，味道甘美。本品具有明显的提神功效，是老少皆宜的饮品，该产品被誉为理想的纯天然绿色饮品和健康饮品。
Part III,Further Practice
Presenting new material
1) show students more samples
Sample 1
Cooler King is a new product of Toto Electrical Appliances Company,Made of imported-rubber,it’s better than a fan and is safer,too,This air cooler has a water evaporating cooling system that blows out refreshing cool air,It works anywhere,on a desk,kitchen table,nightstand and even in your car or boat,Simply fill it with water and turn it on! No installation is required! It can cool the air around you for up to 5 continuous hours per water change,Light weight,portable and low power consumption,the cooler uses only 4 C batteries or an AC adapter.
For more information,please call 1-402-454-0044.
Sample 2
Solar Curtain is a new product of Solar Household Co.Ltd,Made of specially treated material,polyethylene,the curtain will keep sunrays out in summer and prevent heat loss in winter,Just hang it on a curtain rod between your curtain and the window,It protects your furniture from sun fade and increase your privacy—you can see out,but no one can see in.
Available colors are,purple,green,red,blue and silver.
Available sizes are,#29017 Solar Curtain 30x63
#29033 Solar Curtain 30x81
#29041 Solar Curtain 36x63
#29058 Solar Curtain 36x81
Simulating
Ask the students to work in groups to write a product prospectus of their own
Checking and commenting
After the presentation of each group,the fellow students comment and then teacher summarizes.
Writing
Ask the students to work together to write a short passage about the picture given (Page 38 of the Textbook),Some useful words and phrases have been provided to help,The passage may begin with:,Traffic lights are commonly seen at the intersection of two roads…”
Part IV Aptitude Test and Guidance
Checking
Ask the students to read their passage
Teacher comments and points out the grammatical errors
Grammatical rules concerning verb forms
Applying
Complete the following sentences,using the correct form of the verbs given in the brackets.
By the end of this year,SARS ________(control) in the world,hopefully.
This new type of washing machine ________(design) with advanced technology.
This fashionable ring-watch with up-to-the-minute design________(feature) an easy-to-read,built-in digital watch that can keep its time accurate.
It wasn’t until three years later that they _________(adapt) to the food and life of this country.
This classic no-ironing cotton dress is very _________(style) today.
It is essential that medical companies ________(warn) their customers of the possible side effects a certain medicine may bring them.
This high –tech,easy-to-use safety system with a wireless motion detector will warn you when someone _______ (approach) your home.
Made of specially-treated cotton,this curtain is easy _________(take care of ).
correct the errors in the following sentences
Styled for comfort and convenient,this pretty dress is ideal to wear while you work around the house.
These attractive and eye-catching pants are perfect for special occasions,or when you want to feel especially.
All you need to do is to splash the dirty-removing agent over and wash it off your pots and pans.
Please push the button on the handhold remote controller to reduce the noisy sound.
Try your luck with these excited electronic video games.
This book is breathtaken and everybody tries to get a quick glance at it.
This Bacon Keeper is a clear plastic container that neatly hold a full pound of bacon.
Made of importing material,this shirt is machine washable.
translate the following sentences into English.
The sentences are:
穿上这些漂亮的服装，你的小狗会成为街上人们注意的焦点。
这种女式肩包系真皮制作，携带方便，永不过时。
这些短袜采用100%的纯棉制作，给你一种软如真丝的感觉。
该大衣由经过特殊处理的面料做成，重量轻，可机洗。
这种彩色的会说话鹦鹉装有一个隐藏的录音装置，使它能够重复你说的每一句话，而且用你自己的声音。
这只漂亮的怀表有一个精确的石英运转装置。
3,Self-assessment and Guidance
1) and 2) are printed on the paper,After the teacher checks the answers,the students can score their own paper; as for 3) the teacher can collect the paper and correct after class if time is not permitted.
4,Assignment
Write a product prospectus on your own
Collect some English company prospectuses and practice to talk about them
