Unit 10 Development Planning
Content
Section I Listening and Conversation (2 periods)
Section II Reading Comprehension (2 periods)
Section III Writing and Translating (2 periods)
Aims
The students should be able to:
plan development
understand the two passages and the related information
read and write development plan
Important and difficult points
expressions and patterns for planning development
passage 2 and the information related
words,phrases and sentences from passage 2
grammar,Verb forms
Procedure and methods
Section I Listening and Conversation
Part I,Leading in
1,Pre-class Work:
2,Warming up for the new class:
Part II,Putting in use
1,Dividing the students into groups of four or five
2,Offering the situations
3,Acting out and comments
Part III,Further Practice
1,Practicing and Furthering
2,Commenting
3,Listening and Completing
4,Responding
Part IV,Aptitude Test and Guidance
1,Judge after you listen
2,Respond after you listen
3,Read after you listen
4,Self-assessment and Teacher’s Guidance
5,Assignment
Section II Reading Comprehension
Part I,Leading in
1,Revision
2,Warming up for the new class
Part II,Comprehension and Practicing
1,Checking and Explaining
2,Retelling the story
Part III,Further Practice
1,Simulating and translating
2,Read and Complete
Part Iv,Aptitude Test and Guidance
1,Translating
2,Assignment
Section III Writing and Translating
Part I,Leading in
1,Checking the assignment
2,Warming up for new class
Part II,Putting in use
1,Dividing the students into groups of four or five
2,Development planning
3,Giving the rules for planning development
4,Simulating and writing
Part III,Further Practice
Presenting new material
Simulating
Checking and Commenting
Writing
Part IV Aptitude Test and Guidance
1,Checking
2,Grammatical rules concerning verb forms
3,Applying
4,Self-assessment and Guidance
5,Assignment
Unit 10 Development Planning
Section I Listening and Conversation
Part I,Leading in
1,Pre-class Work,
【Instructions】 ask students to 1),collect something about development plans
2),find out the expressions for planning development as many as possible
2,Revision
【Instructions】check the answers to the homework of the previous class
3,Warming up for the new class,
【Instructions】 1),students present their collections
2),teacher’s comment and put the collections into a data bank for students’ reference (on the blackboard)
3) development planning
Sample (page 174 textbook)
【Instructions】,while showing the advertisements,students are to read and understand the English,sometimes with the help of the teacher
Data Bank
The next item on the agenda is…
I’d like to propose that we…
Any views on this?
How do you feel about the proposal?
Let’s bring this meeting to a close.
Now let’s have a look at what we’ve got so far.
Can you explain what you mean by,increased efficiency”?
Time is pressing on,Can we move on to the next point now?
In today’s session I’d like to consider…
Sorry,but could you just go over those figures again,please?
4),Practice Dialogue 1 Discussing a business plan
【Instructions】 read and act out so that the students will be familiar with the patterns that are appropriate for business development planning,teacher and the students work together and remember not to spend too much time on it
Part II,Putting in use
1,Dividing the students into groups of four or five
2,Offering more examples about company’s charts and ask the students to make dialogues,
Sample
Strategy Decision Areas Organized by the Four Ps
Product
Place
Promotion
Price
Physical good
Service
Features
Quality level
Accessories
Installation
Warranty
Product lines
Packaging
branding
Objectives
Channel type
Market exposures
Kinds of middle men
Kinds and locations of stores
How to handle transporting and storing
Service levels
Recruiting middlemen
Managing channels
Objectives
Promoting blend
Salespeople
Kind
Number
Selection
Training
Motivation
Advertising
Targets
Kinds of ads
Media type
Copy thrust
Prepared y whom
Sales promotion
Objectives
Flexibility
Level over
Product life cycle
Geographic terms
Discounts
Allowances
3,Acting out and comments
【Instructions】 after the act of each group,the teacher will ask the fellow students to make comments on the performance and the appropriateness of their English; and then it is the teacher’s task to summarize this part
Part III,Further Practice
1,Practicing and Furthering
【Instructions】 practice the dialogues on Page 175 of the Textbook in groups,and try to further them
2,Listening and completing
【Instructions】,listen to a dialogue and complete it by filling in the blanks on Page 179 of the Textbook (Exercise 3),also work in groups
3,Responding
【Instructions】 practice Exercise 2 on Page 179 of the Textbook orally, Teacher plays the tape-recorder and the students try to answer the questions based on what they have heard,the whole class work together
(The script for the dialogue,)
A,When did the project start?
B,It began at the end of last year
A,What have the results been like so far?
B,Rather disappointing,We expected to have reached our targets before now.
A,How do you account for the unsatisfactory results?
B,It’s difficult to say,The retailers think the product is over-priced.
A,Do you agree with them?
B,Not really,I believe the advertising has failed to reach its target audience.
A,Why do you think so?
B,As you know,this product is targeted at the 30-40 age group,I don’t think it has reached them.
A,So what are you going to do about it?
B,We have just started a new research into our target consumer group.
【Instructions】 after each activity,the teacher will check the answers and comment promptly
Part IV,Aptitude Test and Guidance (exercises 1/2/5)
1,Judge after you listen
【Instructions】 in this part true or false statements will be given to each of the students,after they listen to a dialogue,they are asked to judge whether the statements are true or false.
2,Respond after you listen
【Instructions】 in this part the students are asked to listen to a dialogue and then answer the teacher’s questions
3,Read after you listen
【Instructions】in this part the students are given a passage with some blanks,they are asked to fill in the blanks after they listen to it.
4,Self-assessment and Teacher’s Guidance
【Instructions】 in this part the teacher will mainly check the answers to 1 and 2,give brief explanations when students are in difficulty and ask students to score their own paper ; as for 3,the teacher will collect the paper and correct them after class.
5,Assignment
Workbook P 139---5,6
Read fluently the passage on page 181 of your Textbook New Practical English and try to understand it as possible as you can by using a dictionary,
【Instructions】 in this part the homework is made up of two parts,A is to reinforce what they have learned; B is to get ready for the next Section
Section II Reading Comprehension
Part I,Leading in
1,Revision
ask students to work in groups of four to plan development.
Teacher makes comments
2,Warming up for the new class
ask students to answer teacher’s questions related to the Passage on page 181
teacher makes comments
Part II,Comprehension and Practicing
1,Checking and Explaining
teacher raises some questions and ask students to say true or false according to the passage on page 181 of the Textbook New Practical English to see how much they’ve understood.
teacher raises some questions and ask students to answer in details according to the passage on page 181 of the Textbook New Practical English,at the same time explaining some language points.
Possible difficult words,phrases and sentences
Words:
Impact (on) strong impression or effect on sb./sth,冲击，影响
Teacher’s,Her speech made a tremendous impact on every one.
Student’s,
obligation n,moral duty 义务，责任
Teacher’s, It is not an obligation for you to go to church every week.
Student’s,
embody v,contain or include 体现
Teacher’s,the update computer model embodies many new feature.
Student’s,
monopoly n,possession of,or control over sth,that is not shared by another or others 垄断
Teacher’s,A good education should not be the monopoly of the rich
Student’s,
deregulation n,(de- is a prefix,meaning,separate” here) separation of control 分散控制，分散权力
Teacher’s,The deregulation of air fare control is beneficial to passengers.
Student’s,
Difficult Sentences:
(Para,2) …a basic requirement set for the country – or a basic obligation the country should meet – is that China must observe a series of international rules under the WTO.
中国入世之后，对中国的一项基本要求，或中国面临的一项基本义务，是必须遵守世贸组织的一系列国际规则。
“set for the country” is a past participle phrase modifying,a basic requirement”.
Example,The regulations and rules set by the company seem to be very strict with employees.
(Para,3) Monopoly is an important feature of a planned economy,in sharp contrast with competition under a market economy.
垄断是计划经济的一个重要特征，它与市场经济下的竞争形成鲜明对比。
“in sharp contrast with competition” is a prepositional phrase acting as an adverbial of contrast while,under a market economy” modifies the noun,competition”.
Example,in contrast with their system,ours seems very old-fashioned.
(Para,3) The WTO takes it as a given fact that an anti-monopoly stance shows human civilization and progress.
世贸组织当然不言而喻地会认为反垄断的观点体现了人类文明和进步。
“it” is a formal object,and the real object is,that an anti-monopoly stance show human civilization and progress”.
Example,We make it clear to the world that we’ll never behave like a superpower.
(Para,3) To break up the monopoly in administration will be a restructuring process in all economic sectors.
打破行政垄断将是各个经济部门重新进行结构调整的过程。
“to break up the monopoly in administration” is an infinitive phrase used as the sentence subject.
Example,To build up a new operating system will be a very important decision in this company.
(Para,4) Following China’s entrance into the WTO,the greatest challenge the country faces is the transformation of the government’s functions.
随着中国的入世，中国所面临的最大挑战是政府职能的转变。
“following China’s entrance into the WTO” is a prepositional phrase used as an adverbial of time.,the country faces” is a relative clause modifying,challenge”.
Example,Following the opening up to the outside world,more multinational companies come to set up offices or factories in China.
(Para,6) What we should do now is to change the outdated ideology and create a favorable policy,public opinion and social environment for privately-owned or collective companies.
我们现在应该做的是改变过时的意识形态，为私有企业或集体企业制定优惠政策、争取公众舆论的支营造有利的社会环境。
“what we should do now” is the subject clause,with,is to change…” and,create…” serving as its complement.
Example,What we should do now is to work out the promotion program to market our product.
2,Retelling the story
ask students to read the passage again
ask them to retell the story in their own words
Part III,Further Practice
1,Simulating and translating
Do exercise 6 on page 185 of the Textbook
Pay attention to the italicized parts in the English sentences and translate the Chinese sentences by simulating the structure of the English sentences
2,Rewriting
Write a summary of the passage by using some key words.
Part Iv,Aptitude Test and Guidance
Translating
Ask the students to remember the words,phrases and sentence structures in the passage they have learned and translate the following sentences into English orally and the teacher comments.
对于中国“入世”后的影响，一些经济学家认为中国将面临更多的机遇和挑战。
每一个成员国都必须遵守世贸组织制定的一系列国际贸易规则。
他粗鲁的行为与社会道德完全背道而驰。
“入世”之后，中国所面对的是最大的挑战是如何转变政府职能。
世界贸易组织规则体现的是现代市场经济文化。
Assignment
A,Textbook p186 Passage 2,and Workbook p 140 passage A,Exercises 1-3
B,Make development plan
Section III Writing and Translating
Part I,Leading in
Checking the assignment
Check the answers to comprehension exercises on the workbook orally and comment
Answer students’ questions found in Passage 2
Warming up for new class
Ask the students to present their development plans
Put their plans into the data bank on the blackboard
Make sure all the students understand the meanings of the plans
Part II,Putting in use
Dividing the students into groups of four or five
Presenting new advertisements
Sample 1
Pearl Cosmetics
Product Planning
Product No,2763-Cosmetic soap
Target market:
What is our target market?
Should we aim at consumers with:
a,high incomes?
b,medium incomes?
C,low incomes?
Should we aim at
a,the youth market?
b,mature consumers?
c,grey-haired consumer?
Should we aim at
a,dependants?
b,pre-families?
c,families?
d,single persons?
2,The products:
a,What size should it be?
b,What shape should it be?
c,What price should it be?
d,What smell should be?
e,What color should it be?
f,What name should it have?
3,Promotion:
How and where should we advertise?
a,Television?
b,Radio?
c,Direct mail shots?
d,Bill boards?
e,Special promotions to the retailers?
f,Magazines?
4,Slogan:
What advertising slogan should use?
Sample 2
Rich-Simons Joint Venture Planning
1 Name of the company,Rich-Simons Joint Trading Co,Ltd.
2 Location of the registered office,Hong Kong
3 Objectives of the company:
a) carrying on trade and joint ventures between Hong Kong and Europe
b) marketing European products,techniques and services in Hong Kong
c) marketing Hong Kong and mainland’s products in Europe
4 Registered capital,HK$ 10 000 000
5 Directors of the Board,John Simons,Cheng Hutian,Richard Brown
【Instructions】 ask students to read and understand the samples
Giving the rules for an advertisement
The teacher should remind the students what they have to pay attention to when they read or make a development plan.
Simulating and writing
1) Translate the following business planning into English
Williams-Smith Joint Automobile Co,Ltd,Planning
1 公司名称：Williams-Smith Joint Automobile Co,Ltd.
2 公司注册地：中国上海。
3 公司目标：
1) 在上海生产新型家用轿车。
2) 年生产量将达到10万台。
3) 在中国及东南亚市场推销轿车。
4 公司注册资本为$1,000,000,000。
5 董事会：将于4月成立。
2) Put the following into Chinese which should sound like a real product planning outline.
P & G New Product Planning
Product No,3876-Shampoo
1,Target market:
What is our target market?
Should we aim at
a,children consumers?
b,young consumers?
C,senior consumers?
Should we aim at
a,high income consumers?
b,middle income consumers?
c,lower income consumers?
2,The product:
a,What size should it be?
b,What price should it be?
d,What smell should be?
e,What color should it be?
f,What name should it have?
3,Promotion:
How and where should we advertise?
1,Television?
2,Radio?
3,Newspaper?
4,Special promotions programs?
Part III,Further Practice
Presenting new advertisements
1) show students more samples
Sample 1
A Proposal for Harley-Davision
Problem,To identify the ways to improve meaningful customers service standards
Purpose and Scope of Work,This report will address how we plan to solve the problem,We will design new customer service procedures and prepare a written report that dealers can learn from.
Data Collection,Use direct observation and surveys to gather details about customer service at Harley dealers and at competing dealers.
Schedule:
Step 1,Data Collection,Work will begin on January 10 and end on February 15.
Step 2,Data analysis,Work will start on February 15 and end on March 1.
Sample 2
A Business Proposal
Problem
Our scanner sales have declined by 20% in the last quarter.
Causes
We are facing stiff competition from competitors in Asian market.
Possible Solutions
1,Lower the price.
2,Improve the quality of our product.
3,Provide great after-sales services.
4,Promote the product on major TV stations and in popular newspapers.
Schedule
1,Market research in May.
2,Data analysis from June to July.
3,Preparation for the report in August.
4,Presentation of the final report to the board of directors at the end of August.
Simulating
Ask the students to work in groups to write an development plan of their own.
Checking and commenting
After the presentation of each group,the fellow students comment and then teacher summarizes.
Writing
Ask the students to work together to write a short passage of about 100 words to tell a story or about an event related to the picture given,Some useful words and phrases have been provided to help,
Part IV Aptitude Test and Guidance
Checking
Ask the students to read their passage
Teacher comments and points out the grammatical errors
Grammatical rules concerning verb forms
Applying (page 147 workbook)
Complete the following sentences using the correct form of the verbs given in bracket.
a,A board meeting will be _________(hold) in our Hong Kong office to discuss the promotional campaign for our newly designed product.
b,I’m __________(convince) that a phone conversation will became more like a face to face business meeting.
Let’s get _________(start),I guess first on the agenda is plans for the future growth.
The participants at the meeting _________(discuss) the proposal presented by the Personnel Department for the three hours.
The manager proposed that the party ________(serve) Italian food since the annual meeting was over.
To be frank,I like ________(hear) all these new ideas and considering their potential,I don’t think our current strategy is working well,
I propose _________(end) this meeting and going home,Let’s e-mail to each other,OK?
I’m sure that if our employees are offered incentives,They’ll be _________(motivate) and they’ll give our customers better service.
correcting the errors in the following sentences
I’m sorry to say that the sales in last month were rather disappointed,Let me start by showing you some graphs.
Toyota started make cars in U.S,in 1986,During the first year it produced 1300 cars.
There’s nothing planning for Tuesday evening,but on Wednesday morning,you’re to appear on a TV talk show at 8:15.
Our research has shown that business people are our biggest group of customers,following by tourists.
I’m please to say both the two decisions have been a great success.
We think there will be a huge market for automobiles in Eastern Europe; car sales might be double in the next ten years according to our prediction.
It doesn’t cost much to advertising in the regional papers,though the national papers have larger circulations.
Sales revenues are going up every year since we started,At one time they were doubled every month.
translating the following sentences into English,paying attention to the usage of expressing length,width and height
今天的会议由公司总经理主持。
按照议程，董事长第一个发言。
我提议请生产部经理就生产问题发言。
大会主席宣布会议结束。
我们来举手表决，有关公司发展的议案我很高兴看到大家一致同意了市场部提交的建议书。
3,Self-assessment and Guidance
1) and 2) are printed on the paper,After the teacher checks the answers,the students can score their own paper; as for 3) the teacher can collect the paper and correct after class if time is not permitted.
Content
Section I Listening and Conversation (2 periods)
Section II Reading Comprehension (2 periods)
Section III Writing and Translating (2 periods)
Aims
The students should be able to:
plan development
understand the two passages and the related information
read and write development plan
Important and difficult points
expressions and patterns for planning development
passage 2 and the information related
words,phrases and sentences from passage 2
grammar,Verb forms
Procedure and methods
Section I Listening and Conversation
Part I,Leading in
1,Pre-class Work:
2,Warming up for the new class:
Part II,Putting in use
1,Dividing the students into groups of four or five
2,Offering the situations
3,Acting out and comments
Part III,Further Practice
1,Practicing and Furthering
2,Commenting
3,Listening and Completing
4,Responding
Part IV,Aptitude Test and Guidance
1,Judge after you listen
2,Respond after you listen
3,Read after you listen
4,Self-assessment and Teacher’s Guidance
5,Assignment
Section II Reading Comprehension
Part I,Leading in
1,Revision
2,Warming up for the new class
Part II,Comprehension and Practicing
1,Checking and Explaining
2,Retelling the story
Part III,Further Practice
1,Simulating and translating
2,Read and Complete
Part Iv,Aptitude Test and Guidance
1,Translating
2,Assignment
Section III Writing and Translating
Part I,Leading in
1,Checking the assignment
2,Warming up for new class
Part II,Putting in use
1,Dividing the students into groups of four or five
2,Development planning
3,Giving the rules for planning development
4,Simulating and writing
Part III,Further Practice
Presenting new material
Simulating
Checking and Commenting
Writing
Part IV Aptitude Test and Guidance
1,Checking
2,Grammatical rules concerning verb forms
3,Applying
4,Self-assessment and Guidance
5,Assignment
Unit 10 Development Planning
Section I Listening and Conversation
Part I,Leading in
1,Pre-class Work,
【Instructions】 ask students to 1),collect something about development plans
2),find out the expressions for planning development as many as possible
2,Revision
【Instructions】check the answers to the homework of the previous class
3,Warming up for the new class,
【Instructions】 1),students present their collections
2),teacher’s comment and put the collections into a data bank for students’ reference (on the blackboard)
3) development planning
Sample (page 174 textbook)
【Instructions】,while showing the advertisements,students are to read and understand the English,sometimes with the help of the teacher
Data Bank
The next item on the agenda is…
I’d like to propose that we…
Any views on this?
How do you feel about the proposal?
Let’s bring this meeting to a close.
Now let’s have a look at what we’ve got so far.
Can you explain what you mean by,increased efficiency”?
Time is pressing on,Can we move on to the next point now?
In today’s session I’d like to consider…
Sorry,but could you just go over those figures again,please?
4),Practice Dialogue 1 Discussing a business plan
【Instructions】 read and act out so that the students will be familiar with the patterns that are appropriate for business development planning,teacher and the students work together and remember not to spend too much time on it
Part II,Putting in use
1,Dividing the students into groups of four or five
2,Offering more examples about company’s charts and ask the students to make dialogues,
Sample
Strategy Decision Areas Organized by the Four Ps
Product
Place
Promotion
Price
Physical good
Service
Features
Quality level
Accessories
Installation
Warranty
Product lines
Packaging
branding
Objectives
Channel type
Market exposures
Kinds of middle men
Kinds and locations of stores
How to handle transporting and storing
Service levels
Recruiting middlemen
Managing channels
Objectives
Promoting blend
Salespeople
Kind
Number
Selection
Training
Motivation
Advertising
Targets
Kinds of ads
Media type
Copy thrust
Prepared y whom
Sales promotion
Objectives
Flexibility
Level over
Product life cycle
Geographic terms
Discounts
Allowances
3,Acting out and comments
【Instructions】 after the act of each group,the teacher will ask the fellow students to make comments on the performance and the appropriateness of their English; and then it is the teacher’s task to summarize this part
Part III,Further Practice
1,Practicing and Furthering
【Instructions】 practice the dialogues on Page 175 of the Textbook in groups,and try to further them
2,Listening and completing
【Instructions】,listen to a dialogue and complete it by filling in the blanks on Page 179 of the Textbook (Exercise 3),also work in groups
3,Responding
【Instructions】 practice Exercise 2 on Page 179 of the Textbook orally, Teacher plays the tape-recorder and the students try to answer the questions based on what they have heard,the whole class work together
(The script for the dialogue,)
A,When did the project start?
B,It began at the end of last year
A,What have the results been like so far?
B,Rather disappointing,We expected to have reached our targets before now.
A,How do you account for the unsatisfactory results?
B,It’s difficult to say,The retailers think the product is over-priced.
A,Do you agree with them?
B,Not really,I believe the advertising has failed to reach its target audience.
A,Why do you think so?
B,As you know,this product is targeted at the 30-40 age group,I don’t think it has reached them.
A,So what are you going to do about it?
B,We have just started a new research into our target consumer group.
【Instructions】 after each activity,the teacher will check the answers and comment promptly
Part IV,Aptitude Test and Guidance (exercises 1/2/5)
1,Judge after you listen
【Instructions】 in this part true or false statements will be given to each of the students,after they listen to a dialogue,they are asked to judge whether the statements are true or false.
2,Respond after you listen
【Instructions】 in this part the students are asked to listen to a dialogue and then answer the teacher’s questions
3,Read after you listen
【Instructions】in this part the students are given a passage with some blanks,they are asked to fill in the blanks after they listen to it.
4,Self-assessment and Teacher’s Guidance
【Instructions】 in this part the teacher will mainly check the answers to 1 and 2,give brief explanations when students are in difficulty and ask students to score their own paper ; as for 3,the teacher will collect the paper and correct them after class.
5,Assignment
Workbook P 139---5,6
Read fluently the passage on page 181 of your Textbook New Practical English and try to understand it as possible as you can by using a dictionary,
【Instructions】 in this part the homework is made up of two parts,A is to reinforce what they have learned; B is to get ready for the next Section
Section II Reading Comprehension
Part I,Leading in
1,Revision
ask students to work in groups of four to plan development.
Teacher makes comments
2,Warming up for the new class
ask students to answer teacher’s questions related to the Passage on page 181
teacher makes comments
Part II,Comprehension and Practicing
1,Checking and Explaining
teacher raises some questions and ask students to say true or false according to the passage on page 181 of the Textbook New Practical English to see how much they’ve understood.
teacher raises some questions and ask students to answer in details according to the passage on page 181 of the Textbook New Practical English,at the same time explaining some language points.
Possible difficult words,phrases and sentences
Words:
Impact (on) strong impression or effect on sb./sth,冲击，影响
Teacher’s,Her speech made a tremendous impact on every one.
Student’s,
obligation n,moral duty 义务，责任
Teacher’s, It is not an obligation for you to go to church every week.
Student’s,
embody v,contain or include 体现
Teacher’s,the update computer model embodies many new feature.
Student’s,
monopoly n,possession of,or control over sth,that is not shared by another or others 垄断
Teacher’s,A good education should not be the monopoly of the rich
Student’s,
deregulation n,(de- is a prefix,meaning,separate” here) separation of control 分散控制，分散权力
Teacher’s,The deregulation of air fare control is beneficial to passengers.
Student’s,
Difficult Sentences:
(Para,2) …a basic requirement set for the country – or a basic obligation the country should meet – is that China must observe a series of international rules under the WTO.
中国入世之后，对中国的一项基本要求，或中国面临的一项基本义务，是必须遵守世贸组织的一系列国际规则。
“set for the country” is a past participle phrase modifying,a basic requirement”.
Example,The regulations and rules set by the company seem to be very strict with employees.
(Para,3) Monopoly is an important feature of a planned economy,in sharp contrast with competition under a market economy.
垄断是计划经济的一个重要特征，它与市场经济下的竞争形成鲜明对比。
“in sharp contrast with competition” is a prepositional phrase acting as an adverbial of contrast while,under a market economy” modifies the noun,competition”.
Example,in contrast with their system,ours seems very old-fashioned.
(Para,3) The WTO takes it as a given fact that an anti-monopoly stance shows human civilization and progress.
世贸组织当然不言而喻地会认为反垄断的观点体现了人类文明和进步。
“it” is a formal object,and the real object is,that an anti-monopoly stance show human civilization and progress”.
Example,We make it clear to the world that we’ll never behave like a superpower.
(Para,3) To break up the monopoly in administration will be a restructuring process in all economic sectors.
打破行政垄断将是各个经济部门重新进行结构调整的过程。
“to break up the monopoly in administration” is an infinitive phrase used as the sentence subject.
Example,To build up a new operating system will be a very important decision in this company.
(Para,4) Following China’s entrance into the WTO,the greatest challenge the country faces is the transformation of the government’s functions.
随着中国的入世，中国所面临的最大挑战是政府职能的转变。
“following China’s entrance into the WTO” is a prepositional phrase used as an adverbial of time.,the country faces” is a relative clause modifying,challenge”.
Example,Following the opening up to the outside world,more multinational companies come to set up offices or factories in China.
(Para,6) What we should do now is to change the outdated ideology and create a favorable policy,public opinion and social environment for privately-owned or collective companies.
我们现在应该做的是改变过时的意识形态，为私有企业或集体企业制定优惠政策、争取公众舆论的支营造有利的社会环境。
“what we should do now” is the subject clause,with,is to change…” and,create…” serving as its complement.
Example,What we should do now is to work out the promotion program to market our product.
2,Retelling the story
ask students to read the passage again
ask them to retell the story in their own words
Part III,Further Practice
1,Simulating and translating
Do exercise 6 on page 185 of the Textbook
Pay attention to the italicized parts in the English sentences and translate the Chinese sentences by simulating the structure of the English sentences
2,Rewriting
Write a summary of the passage by using some key words.
Part Iv,Aptitude Test and Guidance
Translating
Ask the students to remember the words,phrases and sentence structures in the passage they have learned and translate the following sentences into English orally and the teacher comments.
对于中国“入世”后的影响，一些经济学家认为中国将面临更多的机遇和挑战。
每一个成员国都必须遵守世贸组织制定的一系列国际贸易规则。
他粗鲁的行为与社会道德完全背道而驰。
“入世”之后，中国所面对的是最大的挑战是如何转变政府职能。
世界贸易组织规则体现的是现代市场经济文化。
Assignment
A,Textbook p186 Passage 2,and Workbook p 140 passage A,Exercises 1-3
B,Make development plan
Section III Writing and Translating
Part I,Leading in
Checking the assignment
Check the answers to comprehension exercises on the workbook orally and comment
Answer students’ questions found in Passage 2
Warming up for new class
Ask the students to present their development plans
Put their plans into the data bank on the blackboard
Make sure all the students understand the meanings of the plans
Part II,Putting in use
Dividing the students into groups of four or five
Presenting new advertisements
Sample 1
Pearl Cosmetics
Product Planning
Product No,2763-Cosmetic soap
Target market:
What is our target market?
Should we aim at consumers with:
a,high incomes?
b,medium incomes?
C,low incomes?
Should we aim at
a,the youth market?
b,mature consumers?
c,grey-haired consumer?
Should we aim at
a,dependants?
b,pre-families?
c,families?
d,single persons?
2,The products:
a,What size should it be?
b,What shape should it be?
c,What price should it be?
d,What smell should be?
e,What color should it be?
f,What name should it have?
3,Promotion:
How and where should we advertise?
a,Television?
b,Radio?
c,Direct mail shots?
d,Bill boards?
e,Special promotions to the retailers?
f,Magazines?
4,Slogan:
What advertising slogan should use?
Sample 2
Rich-Simons Joint Venture Planning
1 Name of the company,Rich-Simons Joint Trading Co,Ltd.
2 Location of the registered office,Hong Kong
3 Objectives of the company:
a) carrying on trade and joint ventures between Hong Kong and Europe
b) marketing European products,techniques and services in Hong Kong
c) marketing Hong Kong and mainland’s products in Europe
4 Registered capital,HK$ 10 000 000
5 Directors of the Board,John Simons,Cheng Hutian,Richard Brown
【Instructions】 ask students to read and understand the samples
Giving the rules for an advertisement
The teacher should remind the students what they have to pay attention to when they read or make a development plan.
Simulating and writing
1) Translate the following business planning into English
Williams-Smith Joint Automobile Co,Ltd,Planning
1 公司名称：Williams-Smith Joint Automobile Co,Ltd.
2 公司注册地：中国上海。
3 公司目标：
1) 在上海生产新型家用轿车。
2) 年生产量将达到10万台。
3) 在中国及东南亚市场推销轿车。
4 公司注册资本为$1,000,000,000。
5 董事会：将于4月成立。
2) Put the following into Chinese which should sound like a real product planning outline.
P & G New Product Planning
Product No,3876-Shampoo
1,Target market:
What is our target market?
Should we aim at
a,children consumers?
b,young consumers?
C,senior consumers?
Should we aim at
a,high income consumers?
b,middle income consumers?
c,lower income consumers?
2,The product:
a,What size should it be?
b,What price should it be?
d,What smell should be?
e,What color should it be?
f,What name should it have?
3,Promotion:
How and where should we advertise?
1,Television?
2,Radio?
3,Newspaper?
4,Special promotions programs?
Part III,Further Practice
Presenting new advertisements
1) show students more samples
Sample 1
A Proposal for Harley-Davision
Problem,To identify the ways to improve meaningful customers service standards
Purpose and Scope of Work,This report will address how we plan to solve the problem,We will design new customer service procedures and prepare a written report that dealers can learn from.
Data Collection,Use direct observation and surveys to gather details about customer service at Harley dealers and at competing dealers.
Schedule:
Step 1,Data Collection,Work will begin on January 10 and end on February 15.
Step 2,Data analysis,Work will start on February 15 and end on March 1.
Sample 2
A Business Proposal
Problem
Our scanner sales have declined by 20% in the last quarter.
Causes
We are facing stiff competition from competitors in Asian market.
Possible Solutions
1,Lower the price.
2,Improve the quality of our product.
3,Provide great after-sales services.
4,Promote the product on major TV stations and in popular newspapers.
Schedule
1,Market research in May.
2,Data analysis from June to July.
3,Preparation for the report in August.
4,Presentation of the final report to the board of directors at the end of August.
Simulating
Ask the students to work in groups to write an development plan of their own.
Checking and commenting
After the presentation of each group,the fellow students comment and then teacher summarizes.
Writing
Ask the students to work together to write a short passage of about 100 words to tell a story or about an event related to the picture given,Some useful words and phrases have been provided to help,
Part IV Aptitude Test and Guidance
Checking
Ask the students to read their passage
Teacher comments and points out the grammatical errors
Grammatical rules concerning verb forms
Applying (page 147 workbook)
Complete the following sentences using the correct form of the verbs given in bracket.
a,A board meeting will be _________(hold) in our Hong Kong office to discuss the promotional campaign for our newly designed product.
b,I’m __________(convince) that a phone conversation will became more like a face to face business meeting.
Let’s get _________(start),I guess first on the agenda is plans for the future growth.
The participants at the meeting _________(discuss) the proposal presented by the Personnel Department for the three hours.
The manager proposed that the party ________(serve) Italian food since the annual meeting was over.
To be frank,I like ________(hear) all these new ideas and considering their potential,I don’t think our current strategy is working well,
I propose _________(end) this meeting and going home,Let’s e-mail to each other,OK?
I’m sure that if our employees are offered incentives,They’ll be _________(motivate) and they’ll give our customers better service.
correcting the errors in the following sentences
I’m sorry to say that the sales in last month were rather disappointed,Let me start by showing you some graphs.
Toyota started make cars in U.S,in 1986,During the first year it produced 1300 cars.
There’s nothing planning for Tuesday evening,but on Wednesday morning,you’re to appear on a TV talk show at 8:15.
Our research has shown that business people are our biggest group of customers,following by tourists.
I’m please to say both the two decisions have been a great success.
We think there will be a huge market for automobiles in Eastern Europe; car sales might be double in the next ten years according to our prediction.
It doesn’t cost much to advertising in the regional papers,though the national papers have larger circulations.
Sales revenues are going up every year since we started,At one time they were doubled every month.
translating the following sentences into English,paying attention to the usage of expressing length,width and height
今天的会议由公司总经理主持。
按照议程，董事长第一个发言。
我提议请生产部经理就生产问题发言。
大会主席宣布会议结束。
我们来举手表决，有关公司发展的议案我很高兴看到大家一致同意了市场部提交的建议书。
3,Self-assessment and Guidance
1) and 2) are printed on the paper,After the teacher checks the answers,the students can score their own paper; as for 3) the teacher can collect the paper and correct after class if time is not permitted.
