Unit 3 A Company Prospectus
Content
Section I Listening and Conversation (2 periods)
Section II Reading Comprehension (2 periods)
Section III Writing and Translating (2 periods)
Aims
The students should be able to:
talk about a company prospectus
understand the two passages and the related information
write company prospectuses
Important and difficult points
expressions and patterns for talking about company prospectuses
passage 1 and the information related
words,phrases and sentences from passage 1
grammar,Verb forms
Procedure and methods
Section I Listening and Conversation
Part I,Leading in
1,Pre-class Work:
2,Warming up for the new class:
Part II,Putting in use
1,Dividing the students into groups of four or five
2,Offering the situations
3,Acting out and comments
Part III,Further Practice
1,Practicing and Furthering
2,Commenting
3,Listening and Completing
4,Responding
Part IV,Aptitude Test and Guidance
1,Judge after you listen
2,Respond after you listen
3,Read after you listen
4,Self-assessment and Teacher’s Guidance
5,Assignment
Section II Reading Comprehension
Part I,Leading in
1,Revision
2,Warming up for the new class
Part II,Comprehension and Practicing
1,Checking and Explaining
2,Retelling the story
Part III,Further Practice
1,Simulating and translating
2,Read and Complete
Part Iv,Aptitude Test and Guidance
1,Translating
2,Assignment
Section III Writing and Translating
Part I,Leading in
1,Checking the assignment
2,Warming up for new class
Part II,Putting in use
1,Dividing the students into groups of four or five
2,Presenting new materials
3,Giving the rules for a business card
4,Simulating and writing
Part III,Further Practice
Presenting new material
Simulating
Checking and Commenting
Writing
Part IV Aptitude Test and Guidance
1,Checking
2,Grammatical rules concerning verb forms
3,Applying
4,Self-assessment and Guidance
5,Assignment
Unit 3 A Company Prospectus
Section I Listening and Conversation
Part I,Leading in
Pre-class Work:
【Instructions】 ask students to 1) collect some company prospectuses
2) find out the words and expressions to talk about a company
Warming up for the new class,
【Instructions】 1) students present their collections
2) teacher's comment and put the collections into a data bank for students' reference (on the screen)
3) presentation of new materials
Sample 1 (page 39 textbook)
Sample 2 (page 39 textbook)
【Instructions】 While showing the company prospectuses,students are to read and understand the English,
sometimes with the help of the teacher,
Data Bank
What do you mainly deal with?
How many employees do you have?
What are your main products?
What’s your annual production/output?
Are you developing any new products?
We’ve been in business for five years.
Our registered capital is 50 million yuan.
Last year our net profit was 2 million yuan.
4) Practice Dialogue 1 Company’s Background and dialogue 2 We deal in……
【Instructions】 Read and act out so that the students will be familiar with the patterns that are
appropriate for talking about a company,Teacher and the students work
together and remember not to spend too much time on it,
Part II,Putting in Use
Divide the students into groups of four or five
Offering more examples about company prospectuses and ask the students to make dialogues,
Sample 1
Hudson Electronics Co.Ltd
Established; 1996
Ownership,Joint venture
Capitalization,US$8.75 million
Business Scope,Office automation devices
Sales Revenue,US$2.7 million (2002)
Employees,240
Certification,ISO 9001 Certified
Sample 2
Dongfang Company
Business,Marketing of machine tools
Location,Shanghai,China
Employees,42
Established,May 1990
Capitalization,18 000 000 yuan
3,Acting out and comments
【Instructions】 after the act of each group,the teacher will ask the fellow students to make comments on the performance and the appropriateness of their English; and then it is the teacher’s task to summarize this part
Part III,Further Practice
Practicing and Furthering
【Instructions】Practice the dialogues on Page 41 of the textbook in groups and try to further them.
Commenting
【Instructions】 after the act of each group,the teacher will ask the fellow students to make comments on the performance and the appropriateness of their English; and then it is the teacher’s task to summarize this part
3,Listening and Completing
【Instructions】 Listen to a dialogue and then fill in the paragraph on Page 44 of the textbook,Work in groups,
4,Responding
【Instructions】 Practice Exercise 2 on Page 42 of the textbook orally,Teacher offers the situation in Chinese,and asks the students to give the English equivalent,the whole class work together,
(The script for the dialogues)
Visitor,What business does your company mainly engage in?
You,___________(我们一直从事汽车进口业务。)
Visitor,How many branch offices do you have?
You,___________(在中国有3家。)
Visitor,Where is your head office?
You,___________(在香港。)
Visitor,What were the sales last year?
You,___________(大约1亿8千元。)
Visitor,What’s your market share?
You,___________(大约10%。)
Part IV,Aptitude Test and Guidance
1,Judge after you listen
【Instructions】 in this part true or false statements will be given to each of the students,after they listen to a dialogue,they are asked to judge whether the statements are true or false.
2,Respond after you listen
【Instructions】 in this part the students are asked to listen to a dialogue and then answer the teacher’s questions
Read after you listen
【Instructions】in this part the students are given a passage with some blanks,they are asked to fill in the blanks after they listen to it,
Self Assessment and Teacher's Guidance
【Instructions】 In this part the teacher will mainly check the answers to Exercise 1 and 2,Give brief explanations when students are in difficulty and ask students to score their own paper,As for Exercise3,the teacher will collect the paper and correct them after class,
Assignment
A,Workbook Page 32---3,4
B,Read fluently the passage on Page 45 of your textbook New Practical English and try to understand it as possible as you can by using a dictionary,
【Instructions】 In this part the homework is made up of two parts,A is to reinforce what they have learned; B is to get ready for the next section
Section II Reading Comprehension
Part I,Leading in
Revision
1) ask students to answer teacher’s questions related to the Passage on page 45
Warming up for the new class
Ask students to work in groups of four or five to make short dialogues with the sentences and structures they've reviewed.
Teacher makes comments
Part II,Comprehension and Practicing
1,Checking and Explaining
Teacher asks some students to tell the main idea of the passage on page 45 of the textbook New Practical English to see how much they've understood,
Teacher raises some questions and asks students to answer in details according to the passage on Page 46 of the textbook New Practical English,at the same time explaining some language points,
Possible difficult words,phrases and sentences
Words,
invariable a,likely to change or vary; changeable 易变的；可变的
Teacher's,The weather is extremely variable here,
Student's,
refund v,give back,especially money; return or repay 退还，偿还
Teacher's,They refunded our money.
Student's:
identical a,being the same 同一的，同样的
Teacher's,The handwriting on bother cheques is identical,
Student's:
commit v,promise to a certain cause,position,opinion,or course of action (使)承担义务，（使）作出保证
Teacher's,I never commit myself on such issue,
He would not commit himself in any way.
Student's,
margin n,measure,quantity,or degree of difference; the difference between the cost and the selling price
差数，利润
Teacher's,The margin of profit is narrow.
A large margin of profit is looked for.
Student's,
bargain n,something offered,sold or bought cheap 便宜货
Teacher's,This jacket is a real bargain at such a low price,
Student's:
Sentences,
(Pare,2) That made him one of the highest-priced online DVD retailer,but by concentrating on service and surfing the surge in DVD sales,he kept growing despite the markdowns by powerful companies like Amazon.com,DVDExpress and Reel.com.
这使它的价格仍然是网上零售商的最高价之一。但他在DVD销售中致力于改善服从，随价格上下波动能随机应变。因此，尽管Amazon、DVDExpress 和Reel等实力强大的公司一再压价，里克斯的公司仍能不断发展。
That stands for he reduced price to 30 percent off retail in the previous sentence,Kept growing means,continue to grow”,Despite is a preposition meaning,in spite of”.
Example,The volunteers kept working hard despite a few raindrops and dark clouds overhead.
(Pare,4)This tactic,also called dynamic pricing,has long been accepted in retail stores.
此项策略又称为动态价格，在零售商店已经沿用很久了。
Long here is an adverb,meaning,for a long time”,The past participle phrase also called dynamic pricing is used here to introduce an appositive to tactic.
Example,Secondhand smoke,also called environmental tobacco smoke,is the smoke that is breathed out by a smoker.
(Para.5) Such add-ons allowed businesses raise prices while placing blame on someone else – in this case,energy suppliers.
此种加价办法既能使商家提高价格，又可让别人—这里指能源供应商—代其受过。
The conjunction while means,on the other hand”,showing a contrast between the actions of raising prices and placing blame on someone else,In this case here introduces an appositive to someone else.
Example; Some children prefer to study in absolute silence,while other would prefer some noise in the background or they will get bored.
(Para,6) Surcharges do have uses,though.
不过，附加费也确实有它的用处。
Do is used here before a verb as a means of emphasis,Though is an adverb here,meaning,in spite of the fact,nevertheless”,With this meaning,it cannot be used at the beginning of a clause.
Example,It’s hard work,I do enjoy it,though.
(Para,8)”Any time you reduce price,you’re taking from the bottom line,” says Winninger,“most business can’t afford that right now.
温宁格说：“每次降价都是釜底抽薪，而目前大多数商家是承受不起的。
Any time here means,whenever,no matter when”,introducing an adverbial clause.
Example,Any time you post to an online discussion,what you write can be seen by others.
(Para,9) Customers just want to feel that whoever is selling goods to them is helping them.
顾客只希望觉得不管谁在卖货，都是在帮助他。
Whoever is selling goods to them is the subject clause inserted in another clause that whoever is helping them,whoever being a conjunctive pronoun,connecting the two clauses by introducing the subject clause.
Example,This is a good way to make sure that whoever is using the internet is using it in a correct manner,
2,Retelling the passage
Ask students to read the passage again,
Ask them to retell the passage in their own words,
Part III,Further Practice
1,Simulating and translating
Do exercises 6 on Page 49 of the textbook,
Pay attention to the italicized parts in the English sentences and translate the Chinese sentences by simulating the structure of the English sentences,
2,Read and Complete
Write a summary of the passage based on Exercise 2 on Page 47 of the textbook,
Part IV,Aptitude Test and Guidance
Translating
Ask the students to remember the words,phrases and sentence structures in the passage they have learned and translate the following sentences into Chinese orally and the teacher comments,
这家银行对其所有贷款都收6%的利息。
这件夹克衫价格这么便宜，真划得来。
制造商们花费巨款为产品做广告。
我母亲中学生毕业后上不起大学。
是一连串的错误导致了这个结果。
游客们被这座“绿色城市”的美丽景色所吸引。
我们对应当怎么办的看法是一致的。
他们将训练时间由20天缩短为两个星期。
Assignment
A,Textbook page 49 Passage 2 Workbook page 35 passage A,Exercises 1-3
B,Ask students to memorize all the words and patterns used for writing and talking about product prospectuses.
Section III Writing and Translating
Part I,Leading in
Checking the assignment
Check the answers to comprehension exercises on the workbook orally and comment,
Answer students’ questions found in Passage 2
Warming up for new class
Ask the students to speak out the words,patterns (they are asked to memorize) used to write and talk about product prospectuses.
Put their collections into the data bank on the blackboard for later reference
Part II,Putting in Use
Dividing the students into groups of four or five
Presenting new company prospectuses
Sample,
Based in New York,Spring Inc,designs and manufactures an updated collection of men’s causal sportswear under the,APRING” label,Marketed to upscale department stores and specialty stores nationwide,spring is carried in such fine retailers as Nordstrom and the Walking Company,As one of the fastest growing companies in the apparel industry,Spring Inc,has enjoyed an average annual sales growth rate of 150% in the last few years.
Leading the way with strong creative talent,the design team makes good use of a great variety of fabrics,colors and styling details to create a line of products that are constantly in demand.
There are four regional sales offices and show rooms in the United States located in New York,Chicago,Seattle,and Los Angeles,Its staff in sales,customer services,shipping,and accounting are well known for providing the most friendly,efficient,and professional service staff at all time.
【Instructions】 ask students to read and understand the samples
Giving the rules for writing
The teacher should remind the students what they have to pay attention to when they write English company prospectuses.
4,Simulating and writing
Ask the students to 1) to complete the product prospectus below,using the clues given.
本公司成立于1992年。我们专门生产电子产品和遥控设备。去年我们的营业额大约为7000万美元，而且我们的业务还在稳步增长。我们的分公司遍布亚洲、北美洲以及欧洲。我们的员工约有1000人，大家都勤奋工作，以满足顾客的需求。
为了进一步拓展海外市场，我们需要更多的代理商来经销我们的产品。希望各位能够考虑与我们开展贸易。
The company (1)________ in 1992,We (2)_________ manufacturing electronic devices and remote control apparatus,We had (3) )_______ of about US $70 million last year,and our business (4)________,We have (5) ________ in Asia,North America,and Europe,(6) ________ about 1000 employees,and they are working diligently to (7) _________ of our customers.
In order to (8) _________ our overseas markets,we need more agents to (9) _______ the promotion of our products,I hope you will consider (10) _______ with us.
2) to write an English product prospectus according to the Chinese version:
本公司创立于1990年。我们专门进口国外产品。我们总部设在上海。我们有6家分公司，员工超过1000人。公司2001年营业额为1亿6千万美元。我们的业务正在快速增长。
Part III,Further Practice
Presenting new material
1) show students more samples
Sample 1
Geokon incorporated is located in New Hampshire,USA and operates on a world-wide basis,The company was founded in 1979 and currently has over 60 employees,Over the years,Geokon had emerged as one of the leading designers and manufacturers of a broad range of high quality industrial instrumentation,In particular,Geokon,through innovation and experience,had developed a line of sensors unsurpassed anywhere in the world,These highly reliable devices have contribute in no small way to the growing worldwide acceptance of sensing device technoloty.
Sample2
C&A Tool Engineering,Inc,(Indiana,USA)
The C&A head office is located in Churubusco,a town with a population of around 1800 people in northeast Indiana,When the company was founded in 1969,it started with only two people,but now employs approximately 230,Extremely rare for an American company,C&A has never laid off a single employee.
The company was founded as a tool and die company for the metal molding industry,but has since expanded its business in a wide range of parts and engineering projects,These parts and projects include parts for fuel injection systems for diesel engines,parts for medical devices,and automobile parts,C&A now holds contracts with approximately 300 client companies.
Simulating
Ask the students to work in groups to write a company prospectus of their own
Checking and commenting
After the presentation of each group,the fellow students comment and then teacher summarizes.
Writing
Ask the students to work together to write a short passage about the chart given (Page 55 of the Textbook),Some useful words and phrases have been provided to help,
Part IV,Aptitude Test and Guidance
Checking
Ask the students to read their passage
Teacher comments and points out the grammatical errors
Grammatical rules concerning verb forms
3,Applying The teacher prepares some exercises for the students in the following forms.
Complete the following sentences using the correct form of the verbs given in bracket,
The company _________(base) in Shenyang,Liaoning Province.
We were able _________(record) a 38 percent increase in sales in 2001.
The Group’s total annual sales ________(expect) to exceed 200 million dollars in 2003.
Western Light is a private company that _______(publish) a weekly magazine.
We are a small firm ________(locate) in Zhengzhou,with approximately 100 employees.
The Institute is a nonprofit organization that ________(provide) science education programs for students of all ages.
The company has an annual turnover of $160 million and our business ________ (grow) rapidly.
The National Consumer Law Center is an organization __________(specialize) in consumer issues.
Correct the errors in the following sentences,
Our company established in Chengdu in 1998.
Thomson Company has more 44000 employees in 53 country.
When Texans was found in 1953,the average annual sales was $4000.
Since 1982,Chase Management has focused on provide software products and relate services.
NEC Corporation is founded in 1899 and has its headquarter in Japan,Tokyo.
Alumina is a private company that manufacture aluminum window and door frames.
Our mission is provide the highest quality public transportation.
Lemra Products are a manufacturer and distributor of quality electrical products.
Translate the following sentences into English,
我们是一家设在温州经营计算机的小公司。
我们从1987年开始经营业务的。
现在我们在中国大连有200多名员工。
本中心包括三个部门，其中研究开发部最大。
我们的任务是改善病人的健康状况。
“第三世界之友”是一个非赢利性的志愿者团体。
4,Self-assessment and Guidance
1) and 2) are printed on the paper,After the teacher checks the answers,the students can score their own paper; as for 3) the teacher can collect the paper and correct after class if time is not permitted,
Assignment
Write an company prospectus in English on your own
Collect some credit card menu and practice to talk about them
Content
Section I Listening and Conversation (2 periods)
Section II Reading Comprehension (2 periods)
Section III Writing and Translating (2 periods)
Aims
The students should be able to:
talk about a company prospectus
understand the two passages and the related information
write company prospectuses
Important and difficult points
expressions and patterns for talking about company prospectuses
passage 1 and the information related
words,phrases and sentences from passage 1
grammar,Verb forms
Procedure and methods
Section I Listening and Conversation
Part I,Leading in
1,Pre-class Work:
2,Warming up for the new class:
Part II,Putting in use
1,Dividing the students into groups of four or five
2,Offering the situations
3,Acting out and comments
Part III,Further Practice
1,Practicing and Furthering
2,Commenting
3,Listening and Completing
4,Responding
Part IV,Aptitude Test and Guidance
1,Judge after you listen
2,Respond after you listen
3,Read after you listen
4,Self-assessment and Teacher’s Guidance
5,Assignment
Section II Reading Comprehension
Part I,Leading in
1,Revision
2,Warming up for the new class
Part II,Comprehension and Practicing
1,Checking and Explaining
2,Retelling the story
Part III,Further Practice
1,Simulating and translating
2,Read and Complete
Part Iv,Aptitude Test and Guidance
1,Translating
2,Assignment
Section III Writing and Translating
Part I,Leading in
1,Checking the assignment
2,Warming up for new class
Part II,Putting in use
1,Dividing the students into groups of four or five
2,Presenting new materials
3,Giving the rules for a business card
4,Simulating and writing
Part III,Further Practice
Presenting new material
Simulating
Checking and Commenting
Writing
Part IV Aptitude Test and Guidance
1,Checking
2,Grammatical rules concerning verb forms
3,Applying
4,Self-assessment and Guidance
5,Assignment
Unit 3 A Company Prospectus
Section I Listening and Conversation
Part I,Leading in
Pre-class Work:
【Instructions】 ask students to 1) collect some company prospectuses
2) find out the words and expressions to talk about a company
Warming up for the new class,
【Instructions】 1) students present their collections
2) teacher's comment and put the collections into a data bank for students' reference (on the screen)
3) presentation of new materials
Sample 1 (page 39 textbook)
Sample 2 (page 39 textbook)
【Instructions】 While showing the company prospectuses,students are to read and understand the English,
sometimes with the help of the teacher,
Data Bank
What do you mainly deal with?
How many employees do you have?
What are your main products?
What’s your annual production/output?
Are you developing any new products?
We’ve been in business for five years.
Our registered capital is 50 million yuan.
Last year our net profit was 2 million yuan.
4) Practice Dialogue 1 Company’s Background and dialogue 2 We deal in……
【Instructions】 Read and act out so that the students will be familiar with the patterns that are
appropriate for talking about a company,Teacher and the students work
together and remember not to spend too much time on it,
Part II,Putting in Use
Divide the students into groups of four or five
Offering more examples about company prospectuses and ask the students to make dialogues,
Sample 1
Hudson Electronics Co.Ltd
Established; 1996
Ownership,Joint venture
Capitalization,US$8.75 million
Business Scope,Office automation devices
Sales Revenue,US$2.7 million (2002)
Employees,240
Certification,ISO 9001 Certified
Sample 2
Dongfang Company
Business,Marketing of machine tools
Location,Shanghai,China
Employees,42
Established,May 1990
Capitalization,18 000 000 yuan
3,Acting out and comments
【Instructions】 after the act of each group,the teacher will ask the fellow students to make comments on the performance and the appropriateness of their English; and then it is the teacher’s task to summarize this part
Part III,Further Practice
Practicing and Furthering
【Instructions】Practice the dialogues on Page 41 of the textbook in groups and try to further them.
Commenting
【Instructions】 after the act of each group,the teacher will ask the fellow students to make comments on the performance and the appropriateness of their English; and then it is the teacher’s task to summarize this part
3,Listening and Completing
【Instructions】 Listen to a dialogue and then fill in the paragraph on Page 44 of the textbook,Work in groups,
4,Responding
【Instructions】 Practice Exercise 2 on Page 42 of the textbook orally,Teacher offers the situation in Chinese,and asks the students to give the English equivalent,the whole class work together,
(The script for the dialogues)
Visitor,What business does your company mainly engage in?
You,___________(我们一直从事汽车进口业务。)
Visitor,How many branch offices do you have?
You,___________(在中国有3家。)
Visitor,Where is your head office?
You,___________(在香港。)
Visitor,What were the sales last year?
You,___________(大约1亿8千元。)
Visitor,What’s your market share?
You,___________(大约10%。)
Part IV,Aptitude Test and Guidance
1,Judge after you listen
【Instructions】 in this part true or false statements will be given to each of the students,after they listen to a dialogue,they are asked to judge whether the statements are true or false.
2,Respond after you listen
【Instructions】 in this part the students are asked to listen to a dialogue and then answer the teacher’s questions
Read after you listen
【Instructions】in this part the students are given a passage with some blanks,they are asked to fill in the blanks after they listen to it,
Self Assessment and Teacher's Guidance
【Instructions】 In this part the teacher will mainly check the answers to Exercise 1 and 2,Give brief explanations when students are in difficulty and ask students to score their own paper,As for Exercise3,the teacher will collect the paper and correct them after class,
Assignment
A,Workbook Page 32---3,4
B,Read fluently the passage on Page 45 of your textbook New Practical English and try to understand it as possible as you can by using a dictionary,
【Instructions】 In this part the homework is made up of two parts,A is to reinforce what they have learned; B is to get ready for the next section
Section II Reading Comprehension
Part I,Leading in
Revision
1) ask students to answer teacher’s questions related to the Passage on page 45
Warming up for the new class
Ask students to work in groups of four or five to make short dialogues with the sentences and structures they've reviewed.
Teacher makes comments
Part II,Comprehension and Practicing
1,Checking and Explaining
Teacher asks some students to tell the main idea of the passage on page 45 of the textbook New Practical English to see how much they've understood,
Teacher raises some questions and asks students to answer in details according to the passage on Page 46 of the textbook New Practical English,at the same time explaining some language points,
Possible difficult words,phrases and sentences
Words,
invariable a,likely to change or vary; changeable 易变的；可变的
Teacher's,The weather is extremely variable here,
Student's,
refund v,give back,especially money; return or repay 退还，偿还
Teacher's,They refunded our money.
Student's:
identical a,being the same 同一的，同样的
Teacher's,The handwriting on bother cheques is identical,
Student's:
commit v,promise to a certain cause,position,opinion,or course of action (使)承担义务，（使）作出保证
Teacher's,I never commit myself on such issue,
He would not commit himself in any way.
Student's,
margin n,measure,quantity,or degree of difference; the difference between the cost and the selling price
差数，利润
Teacher's,The margin of profit is narrow.
A large margin of profit is looked for.
Student's,
bargain n,something offered,sold or bought cheap 便宜货
Teacher's,This jacket is a real bargain at such a low price,
Student's:
Sentences,
(Pare,2) That made him one of the highest-priced online DVD retailer,but by concentrating on service and surfing the surge in DVD sales,he kept growing despite the markdowns by powerful companies like Amazon.com,DVDExpress and Reel.com.
这使它的价格仍然是网上零售商的最高价之一。但他在DVD销售中致力于改善服从，随价格上下波动能随机应变。因此，尽管Amazon、DVDExpress 和Reel等实力强大的公司一再压价，里克斯的公司仍能不断发展。
That stands for he reduced price to 30 percent off retail in the previous sentence,Kept growing means,continue to grow”,Despite is a preposition meaning,in spite of”.
Example,The volunteers kept working hard despite a few raindrops and dark clouds overhead.
(Pare,4)This tactic,also called dynamic pricing,has long been accepted in retail stores.
此项策略又称为动态价格，在零售商店已经沿用很久了。
Long here is an adverb,meaning,for a long time”,The past participle phrase also called dynamic pricing is used here to introduce an appositive to tactic.
Example,Secondhand smoke,also called environmental tobacco smoke,is the smoke that is breathed out by a smoker.
(Para.5) Such add-ons allowed businesses raise prices while placing blame on someone else – in this case,energy suppliers.
此种加价办法既能使商家提高价格，又可让别人—这里指能源供应商—代其受过。
The conjunction while means,on the other hand”,showing a contrast between the actions of raising prices and placing blame on someone else,In this case here introduces an appositive to someone else.
Example; Some children prefer to study in absolute silence,while other would prefer some noise in the background or they will get bored.
(Para,6) Surcharges do have uses,though.
不过，附加费也确实有它的用处。
Do is used here before a verb as a means of emphasis,Though is an adverb here,meaning,in spite of the fact,nevertheless”,With this meaning,it cannot be used at the beginning of a clause.
Example,It’s hard work,I do enjoy it,though.
(Para,8)”Any time you reduce price,you’re taking from the bottom line,” says Winninger,“most business can’t afford that right now.
温宁格说：“每次降价都是釜底抽薪，而目前大多数商家是承受不起的。
Any time here means,whenever,no matter when”,introducing an adverbial clause.
Example,Any time you post to an online discussion,what you write can be seen by others.
(Para,9) Customers just want to feel that whoever is selling goods to them is helping them.
顾客只希望觉得不管谁在卖货，都是在帮助他。
Whoever is selling goods to them is the subject clause inserted in another clause that whoever is helping them,whoever being a conjunctive pronoun,connecting the two clauses by introducing the subject clause.
Example,This is a good way to make sure that whoever is using the internet is using it in a correct manner,
2,Retelling the passage
Ask students to read the passage again,
Ask them to retell the passage in their own words,
Part III,Further Practice
1,Simulating and translating
Do exercises 6 on Page 49 of the textbook,
Pay attention to the italicized parts in the English sentences and translate the Chinese sentences by simulating the structure of the English sentences,
2,Read and Complete
Write a summary of the passage based on Exercise 2 on Page 47 of the textbook,
Part IV,Aptitude Test and Guidance
Translating
Ask the students to remember the words,phrases and sentence structures in the passage they have learned and translate the following sentences into Chinese orally and the teacher comments,
这家银行对其所有贷款都收6%的利息。
这件夹克衫价格这么便宜，真划得来。
制造商们花费巨款为产品做广告。
我母亲中学生毕业后上不起大学。
是一连串的错误导致了这个结果。
游客们被这座“绿色城市”的美丽景色所吸引。
我们对应当怎么办的看法是一致的。
他们将训练时间由20天缩短为两个星期。
Assignment
A,Textbook page 49 Passage 2 Workbook page 35 passage A,Exercises 1-3
B,Ask students to memorize all the words and patterns used for writing and talking about product prospectuses.
Section III Writing and Translating
Part I,Leading in
Checking the assignment
Check the answers to comprehension exercises on the workbook orally and comment,
Answer students’ questions found in Passage 2
Warming up for new class
Ask the students to speak out the words,patterns (they are asked to memorize) used to write and talk about product prospectuses.
Put their collections into the data bank on the blackboard for later reference
Part II,Putting in Use
Dividing the students into groups of four or five
Presenting new company prospectuses
Sample,
Based in New York,Spring Inc,designs and manufactures an updated collection of men’s causal sportswear under the,APRING” label,Marketed to upscale department stores and specialty stores nationwide,spring is carried in such fine retailers as Nordstrom and the Walking Company,As one of the fastest growing companies in the apparel industry,Spring Inc,has enjoyed an average annual sales growth rate of 150% in the last few years.
Leading the way with strong creative talent,the design team makes good use of a great variety of fabrics,colors and styling details to create a line of products that are constantly in demand.
There are four regional sales offices and show rooms in the United States located in New York,Chicago,Seattle,and Los Angeles,Its staff in sales,customer services,shipping,and accounting are well known for providing the most friendly,efficient,and professional service staff at all time.
【Instructions】 ask students to read and understand the samples
Giving the rules for writing
The teacher should remind the students what they have to pay attention to when they write English company prospectuses.
4,Simulating and writing
Ask the students to 1) to complete the product prospectus below,using the clues given.
本公司成立于1992年。我们专门生产电子产品和遥控设备。去年我们的营业额大约为7000万美元，而且我们的业务还在稳步增长。我们的分公司遍布亚洲、北美洲以及欧洲。我们的员工约有1000人，大家都勤奋工作，以满足顾客的需求。
为了进一步拓展海外市场，我们需要更多的代理商来经销我们的产品。希望各位能够考虑与我们开展贸易。
The company (1)________ in 1992,We (2)_________ manufacturing electronic devices and remote control apparatus,We had (3) )_______ of about US $70 million last year,and our business (4)________,We have (5) ________ in Asia,North America,and Europe,(6) ________ about 1000 employees,and they are working diligently to (7) _________ of our customers.
In order to (8) _________ our overseas markets,we need more agents to (9) _______ the promotion of our products,I hope you will consider (10) _______ with us.
2) to write an English product prospectus according to the Chinese version:
本公司创立于1990年。我们专门进口国外产品。我们总部设在上海。我们有6家分公司，员工超过1000人。公司2001年营业额为1亿6千万美元。我们的业务正在快速增长。
Part III,Further Practice
Presenting new material
1) show students more samples
Sample 1
Geokon incorporated is located in New Hampshire,USA and operates on a world-wide basis,The company was founded in 1979 and currently has over 60 employees,Over the years,Geokon had emerged as one of the leading designers and manufacturers of a broad range of high quality industrial instrumentation,In particular,Geokon,through innovation and experience,had developed a line of sensors unsurpassed anywhere in the world,These highly reliable devices have contribute in no small way to the growing worldwide acceptance of sensing device technoloty.
Sample2
C&A Tool Engineering,Inc,(Indiana,USA)
The C&A head office is located in Churubusco,a town with a population of around 1800 people in northeast Indiana,When the company was founded in 1969,it started with only two people,but now employs approximately 230,Extremely rare for an American company,C&A has never laid off a single employee.
The company was founded as a tool and die company for the metal molding industry,but has since expanded its business in a wide range of parts and engineering projects,These parts and projects include parts for fuel injection systems for diesel engines,parts for medical devices,and automobile parts,C&A now holds contracts with approximately 300 client companies.
Simulating
Ask the students to work in groups to write a company prospectus of their own
Checking and commenting
After the presentation of each group,the fellow students comment and then teacher summarizes.
Writing
Ask the students to work together to write a short passage about the chart given (Page 55 of the Textbook),Some useful words and phrases have been provided to help,
Part IV,Aptitude Test and Guidance
Checking
Ask the students to read their passage
Teacher comments and points out the grammatical errors
Grammatical rules concerning verb forms
3,Applying The teacher prepares some exercises for the students in the following forms.
Complete the following sentences using the correct form of the verbs given in bracket,
The company _________(base) in Shenyang,Liaoning Province.
We were able _________(record) a 38 percent increase in sales in 2001.
The Group’s total annual sales ________(expect) to exceed 200 million dollars in 2003.
Western Light is a private company that _______(publish) a weekly magazine.
We are a small firm ________(locate) in Zhengzhou,with approximately 100 employees.
The Institute is a nonprofit organization that ________(provide) science education programs for students of all ages.
The company has an annual turnover of $160 million and our business ________ (grow) rapidly.
The National Consumer Law Center is an organization __________(specialize) in consumer issues.
Correct the errors in the following sentences,
Our company established in Chengdu in 1998.
Thomson Company has more 44000 employees in 53 country.
When Texans was found in 1953,the average annual sales was $4000.
Since 1982,Chase Management has focused on provide software products and relate services.
NEC Corporation is founded in 1899 and has its headquarter in Japan,Tokyo.
Alumina is a private company that manufacture aluminum window and door frames.
Our mission is provide the highest quality public transportation.
Lemra Products are a manufacturer and distributor of quality electrical products.
Translate the following sentences into English,
我们是一家设在温州经营计算机的小公司。
我们从1987年开始经营业务的。
现在我们在中国大连有200多名员工。
本中心包括三个部门，其中研究开发部最大。
我们的任务是改善病人的健康状况。
“第三世界之友”是一个非赢利性的志愿者团体。
4,Self-assessment and Guidance
1) and 2) are printed on the paper,After the teacher checks the answers,the students can score their own paper; as for 3) the teacher can collect the paper and correct after class if time is not permitted,
Assignment
Write an company prospectus in English on your own
Collect some credit card menu and practice to talk about them
