Unit 1 Launching A New Product
Content
Section I Listening and Conversation (2 periods)
Section II Reading Comprehension (2 periods)
Section III Writing and Translating (2 periods)
Aims
The students should be able to:
introduce a new product
understand the two passages and the related information
read and write products advertisements
Important and difficult points
expressions and patterns for introducing a new product
passage 2 and the information related
words,phrases and sentences from passage 2
grammar,Verb forms
Procedure and methods
Section I Listening and Conversation
Part I,Leading in
1,Pre-class Work:
2,Warming up for the new class:
Part II,Putting in use
1,Dividing the students into groups of four or five
2,Offering the situations
3,Acting out and comments
Part III,Further Practice
1,Practicing and Furthering
2,Commenting
3,Listening and Completing
4,Responding
Part IV,Aptitude Test and Guidance
1,Judge after you listen
2,Respond after you listen
3,Read after you listen
4,Self-assessment and Teacher’s Guidance
5,Assignment
Section II Reading Comprehension
Part I,Leading in
1,Revision
2,Warming up for the new class
Part II,Comprehension and Practicing
1,Checking and Explaining
2,Retelling the story
Part III,Further Practice
1,Simulating and translating
2,Read and Complete
Part Iv,Aptitude Test and Guidance
1,Translating
2,Assignment
Section III Writing and Translating
Part I,Leading in
1,Checking the assignment
2,Warming up for new class
Part II,Putting in use
1,Dividing the students into groups of four or five
2,Presenting new materials
3,Giving the rules for a business card
4,Simulating and writing
Part III,Further Practice
Presenting new material
Simulating
Checking and Commenting
Writing
Part IV Aptitude Test and Guidance
1,Checking
2,Grammatical rules concerning verb forms
3,Applying
4,Self-assessment and Guidance
5,Assignment
Unit 1 Launching A New Product
Section I Listening and Conversation
Part I,Leading in
1,Pre-class Work,
【Instructions】 ask students to 1),collect some products advertisements
2),find out the expressions for making product advertisements as many as possible
2,Revision
【Instructions】check the answers to the homework of the previous class
3,Warming up for the new class,
【Instructions】 1),students present their collections
2),teacher’s comment and put the collections into a data bank for students’ reference (on the blackboard)
3),presentation of new materials
Sample 1 (page 1 textbook)
Sample 2 (page 1 textbook)
【Instructions】,while showing the advertisements,students are to read and understand the English,sometimes with the help of the teacher
Data Bank
I shall begin to present our new product by talking about its unique functions.
To conclude the presentation,I should say that the new model is the best of its kind.
Could I have your suggestions/recommendations?
This laptop is portable and easy to operate.
The cover of the toy car is made of new,specially-treated plastic.
The quality of our products has greatly improved,but the prices remain unchanged.
This monitor is the latest development of our company,It works by voice control.
This new model made by our company is boasted about for its outstanding quality and fast speed.
All you need to do to get it started is lightly touch the red button here.
This newly-designed fishing rod is made of special material,which makes it possible for the end to bend freely.
By the way,do you take credit card?
You can pay in cash,by credit card or with a check.
4),Practice Dialogue 1 Presenting a New Toy Car
【Instructions】 read and act out so that the students will be familiar with the patterns that are appropriate for presenting a new product,teacher and the students work together and remember not to spend too much time on it
Part II,Putting in use
1,Dividing the students into groups of four or five
2,Offering more examples about products prospectuses and ask the students to make dialogues,
Sample 1
Eye-Protecting Lamp Show!
Got sore eyes? Buy our eye-protector!
Different from other ordinary lamps,our Model G Eye-Protecting Lamp protects people’s eyes from possible harm,Especially beneficial to little kids,Can be operated easily,Extremely energy-saving,Worth the money you pay,Good after-sales services.
Date,May 1—May 5,2003
Place,18# Mingquan Rd,Shanghai
Organizer,Dunkan Lighting Company
Sample 2
Quality Cutting Tools!
Want top quality cutting tools? Come to Oriental Machinery!
Oriental Machinery is a well-established factory specializing in cutting tools,It supplies machine tools of all types and sizes,Model E and Model F are our latest developments,Made of imported materials,Excellent and stable performance,For special orders and designs,we only charge about 3% extra.
Tel,028-6668888 Fax,028-6668889
Manufacturer,Oriental Machinery,Sichuan,China
3,Acting out and comments
【Instructions】 after the act of each group,the teacher will ask the fellow students to make comments on the performance and the appropriateness of their English; and then it is the teacher’s task to summarize this part
Part III,Further Practice
1,Practicing and Furthering
【Instructions】 practice the dialogues on Page 3 of the Textbook in groups,and try to further them
2,Listening and completing
【Instructions】,listen to a dialogue and complete it by filling in the blanks on Page 6 of the Textbook (Exercise 3),also work in groups
3,Responding
【Instructions】 practice Exercise 2 on Page 6 of the Textbook orally, Teacher plays the tape-recorder and the students try to answer the questions based on what they have heard,the whole class work together
(The script for the dialogue,)
Salesgirl,Good Morning,sir,What can I do for you?
Customer,I’m thinking of buying a new cell phone,Do you have any recommendations?
Salesgirl,We have cell phones of various designs at different prices,What particular model do you have in mind?
Customer,I’d like to buy one of the latest fashion.
Salesgirl,I see,How about this type? They are the new TCL products,In fact,they are fresh from the oven,I had them in only a few days ago.
Customer,Let me have a look,They look very pretty,I like them,How much are they?
Salesgirl,3556 yuan.
Customer,I’m afraid they are a bit too expensive,Do you have anything cheaper?
Salesgirl,Yes,Look at this one,It’s only 2360 yuan,It’s a lot cheaper.
Customer,But the design isn’t as pretty as the latest TCL model.
Salesgirl,That’s true.
Customer,Hey,will you show me that one? The red one on the 2nd shelf,Which is only 2600 yuan.
Salesgirl,Yes,of course,Here you are.
Customer,Thank you,The design is pretty,And the color is pretty,too,I think I’ll take this one.
【Instructions】 after each activity,the teacher will check the answers and comment promptly
Part IV,Aptitude Test and Guidance (exercises 1/2/5)
1,Judge after you listen
【Instructions】 in this part true or false statements will be given to each of the students,after they listen to a dialogue,they are asked to judge whether the statements are true or false.
2,Respond after you listen
【Instructions】 in this part the students are asked to listen to a dialogue and then answer the teacher’s questions
3,Read after you listen
【Instructions】in this part the students are given a passage with some blanks,they are asked to fill in the blanks after they listen to it.
4,Self-assessment and Teacher’s Guidance
【Instructions】 in this part the teacher will mainly check the answers to 1 and 2,give brief explanations when students are in difficulty and ask students to score their own paper ; as for 3,the teacher will collect the paper and correct them after class.
5,Assignment
Workbook P 35---5,6
Read fluently the passage on page 46 of your Textbook New Practical English and try to understand it as possible as you can by using a dictionary,
【Instructions】 in this part the homework is made up of two parts,A is to reinforce what they have learned; B is to get ready for the next Section
Section II Reading Comprehension
Part I,Leading in
1,Revision
ask students to work in groups of four to introduce a new product.
Teacher makes comments
2,Warming up for the new class
ask students to answer teacher’s questions related to the Passage on page 12
teacher makes comments
Part II,Comprehension and Practicing
1,Checking and Explaining
teacher raises some questions and ask students to say true or false according to the passage on page 14 of the Textbook New Practical English to see how much they’ve understood.
teacher raises some questions and ask students to answer in details according to the passage on page 14 of the Textbook New Practical English,at the same time explaining some language points.
Possible difficult words,phrases and sentences
Words:
item n,product,article 产品，商品
Teacher’s,This item was imported from Korea.
Student’s,
question v,express doubt about,put a question to 对…表示怀疑，讯问
Teacher’s, He is very reliable,Don’t question his honesty.
Student’s,
involve v,include,connect closely 包括，牵涉，牵连
Teacher’s,You shouldn’t involve your children in your trouble.
Student’s,
purchase v,buy 购买，采购
Teacher’s,His father gave him some money to purchase a new coat.
Student’s,
delight n,great pleasure,joy 快乐，高兴，喜悦
Teacher’s,TV programs give delight to millions of people around the world.
Student’s,
sense n,perception or feeling 感觉，… 感
Teacher’s,Having a good sense of humor is a great asset for a person.
Student’s,
encounter v,meet unexpectedly,come upon 偶遇，碰见，遭遇
Teacher’s,Yesterday,Mr,Nelson encountered an old friend on the street.
Student’s,
Difficult Sentences:
(Para,2) I knew very little about China,and even less about its products.
我对中国知之甚少，对其产品则知之更少。
In this sentence,I knew is omitted after and
Example,I learned little Japanese,and less Spanish.
(Para,2) One problem was that the pointing function was reliant upon the movement of a rubber ball located at the bottom of the mini-mouse.
毛病之一是其“指向”功能得依靠转动迷你型鼠标下面的橡胶求来完成。
In this sentence,the past participle phrase located at the bottom of the mini-mouse is used to modify the noun ball.
Example,This is a public problem presented to the government.
(Para,2) I often had to,shake” the mouse for it to function.
我常常得不停地“摇晃”鼠标使其正常工作。
In this sentence,function is used as a verb,meaning,serve,work or perform a function”,For it to function means,so that it can perform its function.”
Example,A secretary may sometimes function as a receptionist or a recorder of minute.
(Para,2) Using scroll wheel would either constantly slow down the work or it would not work at all!
使用滚动轮时鼠标要么不断减慢速度，要么它就干脆不工作。
In this sentence,either…or… is used as a conjunction of choice,meaning,one or the other,but not both”,Constantly means,continuously or without stopping”.
Example,Linda was told to either finish her studies at college or find a job.
(Para,5) …there is no doubt that its products will be of better quality in the future.
毋庸置疑，未来中国的产品质量得会更好。
There is no doubt is a useful sentence pattern usually followed by a that-clause,which serves as an appositive to doubt and explains what the doubt is about.
Example,There is no doubt that the 21st century will be an information and network age.
2,Retelling the story
ask students to read the passage again
ask them to retell the story in their own words
Part III,Further Practice
1,Simulating and translating
Do exercise 6 on page 11 of the Textbook
Pay attention to the italicized parts in the English sentences and translate the Chinese sentences by simulating the structure of the English sentences
2,Rewriting
Do excises 8 on page 14 of the textbook
Write a summary of the passage by answering the following questions,(page 14)
Part Iv,Aptitude Test and Guidance
Translating
Ask the students to remember the words,phrases and sentence structures in the passage they have learned and translate the following sentences into English orally and the teacher comments.
所有昨天在场的人都受到了警察的询问。
是这位飞行员的快速反应防止了这次灾难性事故的发生。
拥有稳定的经济和稳定的国际关系对任何一个政府都是十分重要的。
具有幽默感是一个人的宝贵财富。
要是你处在我的位置，你就不会这样想了。
火车在开进市区时放慢了速度。
Assignment
A,Textbook p27 Passage 1,and Workbook p 21 passage A,Exercises 1-3
B,Collect advertisements as many as possible
Section III Writing and Translating
Part I,Leading in
Checking the assignment
Check the answers to comprehension exercises on the workbook orally and comment
Answer students’ questions found in Passage 1
Warming up for new class
Ask the students to present their collection of advertisements
Put their collections of advertisements into the data bank on the blackboard
Make sure all the students understand the meanings of the advertisements
Part II,Putting in use
Dividing the students into groups of four or five
Presenting new advertisements
Sample 1
ABC Computer,the Mini-type!
ABC Computer Company is a medium-sized firm specializing in manufacturing personal computers,Two years ago,in order to meet users’ increasing demand for a mini-type personal computer,a group of company experts began research and development on such a project,Now,the new product is right before our eyes,It will be put into the market early next month,With its multi-functions,this mini-type computer will no doubt make your life and work much easier,It is unique in its pleasing design,excellent quality and portable size,Services offered by our company are as follows:
a-one-year warranty
one month money back guarantee
free 24-hour training
50% discount for on-site maintenance
Tel,0572-4987654
Manufacturer,ABC Computer Company
Address,68# Shima Road,Longxu,China
Sample 2
Colorful Rugs!
Add a bright brush of color to any room with these beautiful rugs! Look like hand-made ones,Wonderful in the kitchen,in the bath or in the bedroom,Perfect then you want to cover up worn spots or stains on your carpet,Made in the USA,with foam rubber backing,they are ideal for floor decoration and durable enough to place inside the front door,Available in five colors,rose,green,purple,brown and grey.
Sizes,33 inch Wx 27 inch H 28 inch Wx 22inch H
36 inch Wx 28 inch H 44 inch Wx 37 inch H
Competitor’s Price,$14.95 Our Price,$9.99
Services offered,-- a-one-month warranty
-- one-week money back guarantee
-- free cleaning for the first year
Manufacturer,XYZ Household Co.,Ltd.,Shark City,USA
【Instructions】 ask students to read and understand the samples
Giving the rules for an advertisement
The teacher should remind the students what they have to pay attention to when they read or make an advertisement.
Simulating and writing
Ask the students to 1) to complete the advertisement based on the expressions given
sender money back featured
before your eyes demand for multi-functions
communicate with size quality
be put into the market design clock
began a new research project specialized in manufacturing
TCL Cell Phone
TCL Mobile Communication Co.,Ltd,is a medium-sized company _______ cell phones,Six months ago,in order to meet users’ increasing _________ a multi-function cell phone,a group of company experts _________,Now,the new product is right _________,It will _________ early next week,With its __________,it can be used as a calculator,a computer,an alarm _________,a game player,a message __________ among other uses,All this will make it easier for you to _________ your business partners,It is _________ in its pleasing _________,excellent _________ and portable __________,Services offered by our company include:
six-month warranty
one-week _________ guarantee
maintenance available at any time
Tel,023-685788888
Manufacturer,TCL Mobile Communication Co.,Ltd.,
Address,53 # Changjiang Road,Chongqing,China
2) Translate the following advertisement into English.
“舒适”牌皮鞋！
“舒适”牌皮鞋有限公司是X市的优秀企业之一，“舒适”牌皮鞋不仅在中国内地畅销，而且远销香港、澳门、东南亚、欧洲、北美及南美各地。“舒适”皮鞋设计精美，款式新颖，做工精细，品种繁多，深受广大顾客的喜爱，其年销量一直名列前茅。本公司谨向顾客作以下承诺：
保修期一年一个月内包换
一周内包退舒适皮鞋有限公司 联系电话：0852-6858999 地址：中国西玛市南京路85号
Part III,Further Practice
Presenting new advertisements
1) show students more samples
Sample 1
Sewing Machine Needle Threader!
No More Squinting to See the Eye!
Just line up the threader with the sewing machine needle,lay the thread in the cross-wise groove and press,Threader pushes thread through the eye… and you are ready to sew!
Competitor’s price,$4.86 Our price,Only $3.99
Sample 2
31-Day Organizer
Never Lose or Forget to Pay a Bill Again!
No more piles of paperwork disorder! This 31-Day organizer neatly stores unpaid bills and unanswered letters according to when they are due,It is a terrific tool for home and office,Perfect for organizing birthday and anniversary cards,too! Easy to collect and clean.
Sale was $9.99,Now only $6.99.
Simulating
Ask the students to work in groups to write an advertisement of their own.
Checking and commenting
After the presentation of each group,the fellow students comment and then teacher summarizes.
Writing
Ask the students to work together to write a short passage of about 100 words to tell a story or about an event related to the picture given,Some useful words and phrases have been provided to help,
Part IV Aptitude Test and Guidance
Checking
Ask the students to read their passage
Teacher comments and points out the grammatical errors
Grammatical rules concerning verb forms
Applying(page 13 workbook)
Complete the following sentences using the correct form of the verbs given in bracket.
a,The 15-inch desktop computer Lily had bought _________(deliver) to her within 24 hours.
b,The two old meeting rooms __________(change) into a big round ballroom.
The teachers’ new residence building _________(cover) an area of about 3500 square meters.
With different colors,designs,shapes and sizes,our porcelain products _________(sell ) well both at home and abroad.
This lake ________(use to) be 5 meters in depth on average,but now it is only 3.5 meters deep.
By the end of June,they ________(complete) the construction of the 10-storey classroom building,
The railway underground construction _________(say) to have a length of 2830 km.
The old man _________(break) the record of javelin when at college.
correcting the errors in the following sentences
This piece of wood is long 40 meters.
Potala Palace stands at an altitude with 3700 meters.
The new office building contains an area of about 2000 square meters.
The Butterfly Spring is 4 meters in length and 20 meters in height.
Lily has bought a new house,which is 180 sqm area.
This newly-built section of the highway has a width of 660 meters.
Most classrooms are square in form,but this one is round.
The mountain climbers succeeded in climbing the 6870 meters tall mountain.
translating the following sentences into English,paying attention to the usage of expressing length,width and height
青海湖是中国最大的盐湖。
昨天琳达买了一部新电话机，形状像只猫。
第五版牛津英汉双解词典比第四版厚得多。
洱海因其形状像汉语的“耳”字而得名。
上周五我们公司买了一批会议桌，其形状是椭圆型的。
这台计算机的显示器是17英寸，而且是超薄型的。
3,Self-assessment and Guidance
1) and 2) are printed on the paper,After the teacher checks the answers,the students can score their own paper; as for 3) the teacher can collect the paper and correct after class if time is not permitted.
4,Assignment
Collect information on promoting activities
Designing a promoting activity
Content
Section I Listening and Conversation (2 periods)
Section II Reading Comprehension (2 periods)
Section III Writing and Translating (2 periods)
Aims
The students should be able to:
introduce a new product
understand the two passages and the related information
read and write products advertisements
Important and difficult points
expressions and patterns for introducing a new product
passage 2 and the information related
words,phrases and sentences from passage 2
grammar,Verb forms
Procedure and methods
Section I Listening and Conversation
Part I,Leading in
1,Pre-class Work:
2,Warming up for the new class:
Part II,Putting in use
1,Dividing the students into groups of four or five
2,Offering the situations
3,Acting out and comments
Part III,Further Practice
1,Practicing and Furthering
2,Commenting
3,Listening and Completing
4,Responding
Part IV,Aptitude Test and Guidance
1,Judge after you listen
2,Respond after you listen
3,Read after you listen
4,Self-assessment and Teacher’s Guidance
5,Assignment
Section II Reading Comprehension
Part I,Leading in
1,Revision
2,Warming up for the new class
Part II,Comprehension and Practicing
1,Checking and Explaining
2,Retelling the story
Part III,Further Practice
1,Simulating and translating
2,Read and Complete
Part Iv,Aptitude Test and Guidance
1,Translating
2,Assignment
Section III Writing and Translating
Part I,Leading in
1,Checking the assignment
2,Warming up for new class
Part II,Putting in use
1,Dividing the students into groups of four or five
2,Presenting new materials
3,Giving the rules for a business card
4,Simulating and writing
Part III,Further Practice
Presenting new material
Simulating
Checking and Commenting
Writing
Part IV Aptitude Test and Guidance
1,Checking
2,Grammatical rules concerning verb forms
3,Applying
4,Self-assessment and Guidance
5,Assignment
Unit 1 Launching A New Product
Section I Listening and Conversation
Part I,Leading in
1,Pre-class Work,
【Instructions】 ask students to 1),collect some products advertisements
2),find out the expressions for making product advertisements as many as possible
2,Revision
【Instructions】check the answers to the homework of the previous class
3,Warming up for the new class,
【Instructions】 1),students present their collections
2),teacher’s comment and put the collections into a data bank for students’ reference (on the blackboard)
3),presentation of new materials
Sample 1 (page 1 textbook)
Sample 2 (page 1 textbook)
【Instructions】,while showing the advertisements,students are to read and understand the English,sometimes with the help of the teacher
Data Bank
I shall begin to present our new product by talking about its unique functions.
To conclude the presentation,I should say that the new model is the best of its kind.
Could I have your suggestions/recommendations?
This laptop is portable and easy to operate.
The cover of the toy car is made of new,specially-treated plastic.
The quality of our products has greatly improved,but the prices remain unchanged.
This monitor is the latest development of our company,It works by voice control.
This new model made by our company is boasted about for its outstanding quality and fast speed.
All you need to do to get it started is lightly touch the red button here.
This newly-designed fishing rod is made of special material,which makes it possible for the end to bend freely.
By the way,do you take credit card?
You can pay in cash,by credit card or with a check.
4),Practice Dialogue 1 Presenting a New Toy Car
【Instructions】 read and act out so that the students will be familiar with the patterns that are appropriate for presenting a new product,teacher and the students work together and remember not to spend too much time on it
Part II,Putting in use
1,Dividing the students into groups of four or five
2,Offering more examples about products prospectuses and ask the students to make dialogues,
Sample 1
Eye-Protecting Lamp Show!
Got sore eyes? Buy our eye-protector!
Different from other ordinary lamps,our Model G Eye-Protecting Lamp protects people’s eyes from possible harm,Especially beneficial to little kids,Can be operated easily,Extremely energy-saving,Worth the money you pay,Good after-sales services.
Date,May 1—May 5,2003
Place,18# Mingquan Rd,Shanghai
Organizer,Dunkan Lighting Company
Sample 2
Quality Cutting Tools!
Want top quality cutting tools? Come to Oriental Machinery!
Oriental Machinery is a well-established factory specializing in cutting tools,It supplies machine tools of all types and sizes,Model E and Model F are our latest developments,Made of imported materials,Excellent and stable performance,For special orders and designs,we only charge about 3% extra.
Tel,028-6668888 Fax,028-6668889
Manufacturer,Oriental Machinery,Sichuan,China
3,Acting out and comments
【Instructions】 after the act of each group,the teacher will ask the fellow students to make comments on the performance and the appropriateness of their English; and then it is the teacher’s task to summarize this part
Part III,Further Practice
1,Practicing and Furthering
【Instructions】 practice the dialogues on Page 3 of the Textbook in groups,and try to further them
2,Listening and completing
【Instructions】,listen to a dialogue and complete it by filling in the blanks on Page 6 of the Textbook (Exercise 3),also work in groups
3,Responding
【Instructions】 practice Exercise 2 on Page 6 of the Textbook orally, Teacher plays the tape-recorder and the students try to answer the questions based on what they have heard,the whole class work together
(The script for the dialogue,)
Salesgirl,Good Morning,sir,What can I do for you?
Customer,I’m thinking of buying a new cell phone,Do you have any recommendations?
Salesgirl,We have cell phones of various designs at different prices,What particular model do you have in mind?
Customer,I’d like to buy one of the latest fashion.
Salesgirl,I see,How about this type? They are the new TCL products,In fact,they are fresh from the oven,I had them in only a few days ago.
Customer,Let me have a look,They look very pretty,I like them,How much are they?
Salesgirl,3556 yuan.
Customer,I’m afraid they are a bit too expensive,Do you have anything cheaper?
Salesgirl,Yes,Look at this one,It’s only 2360 yuan,It’s a lot cheaper.
Customer,But the design isn’t as pretty as the latest TCL model.
Salesgirl,That’s true.
Customer,Hey,will you show me that one? The red one on the 2nd shelf,Which is only 2600 yuan.
Salesgirl,Yes,of course,Here you are.
Customer,Thank you,The design is pretty,And the color is pretty,too,I think I’ll take this one.
【Instructions】 after each activity,the teacher will check the answers and comment promptly
Part IV,Aptitude Test and Guidance (exercises 1/2/5)
1,Judge after you listen
【Instructions】 in this part true or false statements will be given to each of the students,after they listen to a dialogue,they are asked to judge whether the statements are true or false.
2,Respond after you listen
【Instructions】 in this part the students are asked to listen to a dialogue and then answer the teacher’s questions
3,Read after you listen
【Instructions】in this part the students are given a passage with some blanks,they are asked to fill in the blanks after they listen to it.
4,Self-assessment and Teacher’s Guidance
【Instructions】 in this part the teacher will mainly check the answers to 1 and 2,give brief explanations when students are in difficulty and ask students to score their own paper ; as for 3,the teacher will collect the paper and correct them after class.
5,Assignment
Workbook P 35---5,6
Read fluently the passage on page 46 of your Textbook New Practical English and try to understand it as possible as you can by using a dictionary,
【Instructions】 in this part the homework is made up of two parts,A is to reinforce what they have learned; B is to get ready for the next Section
Section II Reading Comprehension
Part I,Leading in
1,Revision
ask students to work in groups of four to introduce a new product.
Teacher makes comments
2,Warming up for the new class
ask students to answer teacher’s questions related to the Passage on page 12
teacher makes comments
Part II,Comprehension and Practicing
1,Checking and Explaining
teacher raises some questions and ask students to say true or false according to the passage on page 14 of the Textbook New Practical English to see how much they’ve understood.
teacher raises some questions and ask students to answer in details according to the passage on page 14 of the Textbook New Practical English,at the same time explaining some language points.
Possible difficult words,phrases and sentences
Words:
item n,product,article 产品，商品
Teacher’s,This item was imported from Korea.
Student’s,
question v,express doubt about,put a question to 对…表示怀疑，讯问
Teacher’s, He is very reliable,Don’t question his honesty.
Student’s,
involve v,include,connect closely 包括，牵涉，牵连
Teacher’s,You shouldn’t involve your children in your trouble.
Student’s,
purchase v,buy 购买，采购
Teacher’s,His father gave him some money to purchase a new coat.
Student’s,
delight n,great pleasure,joy 快乐，高兴，喜悦
Teacher’s,TV programs give delight to millions of people around the world.
Student’s,
sense n,perception or feeling 感觉，… 感
Teacher’s,Having a good sense of humor is a great asset for a person.
Student’s,
encounter v,meet unexpectedly,come upon 偶遇，碰见，遭遇
Teacher’s,Yesterday,Mr,Nelson encountered an old friend on the street.
Student’s,
Difficult Sentences:
(Para,2) I knew very little about China,and even less about its products.
我对中国知之甚少，对其产品则知之更少。
In this sentence,I knew is omitted after and
Example,I learned little Japanese,and less Spanish.
(Para,2) One problem was that the pointing function was reliant upon the movement of a rubber ball located at the bottom of the mini-mouse.
毛病之一是其“指向”功能得依靠转动迷你型鼠标下面的橡胶求来完成。
In this sentence,the past participle phrase located at the bottom of the mini-mouse is used to modify the noun ball.
Example,This is a public problem presented to the government.
(Para,2) I often had to,shake” the mouse for it to function.
我常常得不停地“摇晃”鼠标使其正常工作。
In this sentence,function is used as a verb,meaning,serve,work or perform a function”,For it to function means,so that it can perform its function.”
Example,A secretary may sometimes function as a receptionist or a recorder of minute.
(Para,2) Using scroll wheel would either constantly slow down the work or it would not work at all!
使用滚动轮时鼠标要么不断减慢速度，要么它就干脆不工作。
In this sentence,either…or… is used as a conjunction of choice,meaning,one or the other,but not both”,Constantly means,continuously or without stopping”.
Example,Linda was told to either finish her studies at college or find a job.
(Para,5) …there is no doubt that its products will be of better quality in the future.
毋庸置疑，未来中国的产品质量得会更好。
There is no doubt is a useful sentence pattern usually followed by a that-clause,which serves as an appositive to doubt and explains what the doubt is about.
Example,There is no doubt that the 21st century will be an information and network age.
2,Retelling the story
ask students to read the passage again
ask them to retell the story in their own words
Part III,Further Practice
1,Simulating and translating
Do exercise 6 on page 11 of the Textbook
Pay attention to the italicized parts in the English sentences and translate the Chinese sentences by simulating the structure of the English sentences
2,Rewriting
Do excises 8 on page 14 of the textbook
Write a summary of the passage by answering the following questions,(page 14)
Part Iv,Aptitude Test and Guidance
Translating
Ask the students to remember the words,phrases and sentence structures in the passage they have learned and translate the following sentences into English orally and the teacher comments.
所有昨天在场的人都受到了警察的询问。
是这位飞行员的快速反应防止了这次灾难性事故的发生。
拥有稳定的经济和稳定的国际关系对任何一个政府都是十分重要的。
具有幽默感是一个人的宝贵财富。
要是你处在我的位置，你就不会这样想了。
火车在开进市区时放慢了速度。
Assignment
A,Textbook p27 Passage 1,and Workbook p 21 passage A,Exercises 1-3
B,Collect advertisements as many as possible
Section III Writing and Translating
Part I,Leading in
Checking the assignment
Check the answers to comprehension exercises on the workbook orally and comment
Answer students’ questions found in Passage 1
Warming up for new class
Ask the students to present their collection of advertisements
Put their collections of advertisements into the data bank on the blackboard
Make sure all the students understand the meanings of the advertisements
Part II,Putting in use
Dividing the students into groups of four or five
Presenting new advertisements
Sample 1
ABC Computer,the Mini-type!
ABC Computer Company is a medium-sized firm specializing in manufacturing personal computers,Two years ago,in order to meet users’ increasing demand for a mini-type personal computer,a group of company experts began research and development on such a project,Now,the new product is right before our eyes,It will be put into the market early next month,With its multi-functions,this mini-type computer will no doubt make your life and work much easier,It is unique in its pleasing design,excellent quality and portable size,Services offered by our company are as follows:
a-one-year warranty
one month money back guarantee
free 24-hour training
50% discount for on-site maintenance
Tel,0572-4987654
Manufacturer,ABC Computer Company
Address,68# Shima Road,Longxu,China
Sample 2
Colorful Rugs!
Add a bright brush of color to any room with these beautiful rugs! Look like hand-made ones,Wonderful in the kitchen,in the bath or in the bedroom,Perfect then you want to cover up worn spots or stains on your carpet,Made in the USA,with foam rubber backing,they are ideal for floor decoration and durable enough to place inside the front door,Available in five colors,rose,green,purple,brown and grey.
Sizes,33 inch Wx 27 inch H 28 inch Wx 22inch H
36 inch Wx 28 inch H 44 inch Wx 37 inch H
Competitor’s Price,$14.95 Our Price,$9.99
Services offered,-- a-one-month warranty
-- one-week money back guarantee
-- free cleaning for the first year
Manufacturer,XYZ Household Co.,Ltd.,Shark City,USA
【Instructions】 ask students to read and understand the samples
Giving the rules for an advertisement
The teacher should remind the students what they have to pay attention to when they read or make an advertisement.
Simulating and writing
Ask the students to 1) to complete the advertisement based on the expressions given
sender money back featured
before your eyes demand for multi-functions
communicate with size quality
be put into the market design clock
began a new research project specialized in manufacturing
TCL Cell Phone
TCL Mobile Communication Co.,Ltd,is a medium-sized company _______ cell phones,Six months ago,in order to meet users’ increasing _________ a multi-function cell phone,a group of company experts _________,Now,the new product is right _________,It will _________ early next week,With its __________,it can be used as a calculator,a computer,an alarm _________,a game player,a message __________ among other uses,All this will make it easier for you to _________ your business partners,It is _________ in its pleasing _________,excellent _________ and portable __________,Services offered by our company include:
six-month warranty
one-week _________ guarantee
maintenance available at any time
Tel,023-685788888
Manufacturer,TCL Mobile Communication Co.,Ltd.,
Address,53 # Changjiang Road,Chongqing,China
2) Translate the following advertisement into English.
“舒适”牌皮鞋！
“舒适”牌皮鞋有限公司是X市的优秀企业之一，“舒适”牌皮鞋不仅在中国内地畅销，而且远销香港、澳门、东南亚、欧洲、北美及南美各地。“舒适”皮鞋设计精美，款式新颖，做工精细，品种繁多，深受广大顾客的喜爱，其年销量一直名列前茅。本公司谨向顾客作以下承诺：
保修期一年一个月内包换
一周内包退舒适皮鞋有限公司 联系电话：0852-6858999 地址：中国西玛市南京路85号
Part III,Further Practice
Presenting new advertisements
1) show students more samples
Sample 1
Sewing Machine Needle Threader!
No More Squinting to See the Eye!
Just line up the threader with the sewing machine needle,lay the thread in the cross-wise groove and press,Threader pushes thread through the eye… and you are ready to sew!
Competitor’s price,$4.86 Our price,Only $3.99
Sample 2
31-Day Organizer
Never Lose or Forget to Pay a Bill Again!
No more piles of paperwork disorder! This 31-Day organizer neatly stores unpaid bills and unanswered letters according to when they are due,It is a terrific tool for home and office,Perfect for organizing birthday and anniversary cards,too! Easy to collect and clean.
Sale was $9.99,Now only $6.99.
Simulating
Ask the students to work in groups to write an advertisement of their own.
Checking and commenting
After the presentation of each group,the fellow students comment and then teacher summarizes.
Writing
Ask the students to work together to write a short passage of about 100 words to tell a story or about an event related to the picture given,Some useful words and phrases have been provided to help,
Part IV Aptitude Test and Guidance
Checking
Ask the students to read their passage
Teacher comments and points out the grammatical errors
Grammatical rules concerning verb forms
Applying(page 13 workbook)
Complete the following sentences using the correct form of the verbs given in bracket.
a,The 15-inch desktop computer Lily had bought _________(deliver) to her within 24 hours.
b,The two old meeting rooms __________(change) into a big round ballroom.
The teachers’ new residence building _________(cover) an area of about 3500 square meters.
With different colors,designs,shapes and sizes,our porcelain products _________(sell ) well both at home and abroad.
This lake ________(use to) be 5 meters in depth on average,but now it is only 3.5 meters deep.
By the end of June,they ________(complete) the construction of the 10-storey classroom building,
The railway underground construction _________(say) to have a length of 2830 km.
The old man _________(break) the record of javelin when at college.
correcting the errors in the following sentences
This piece of wood is long 40 meters.
Potala Palace stands at an altitude with 3700 meters.
The new office building contains an area of about 2000 square meters.
The Butterfly Spring is 4 meters in length and 20 meters in height.
Lily has bought a new house,which is 180 sqm area.
This newly-built section of the highway has a width of 660 meters.
Most classrooms are square in form,but this one is round.
The mountain climbers succeeded in climbing the 6870 meters tall mountain.
translating the following sentences into English,paying attention to the usage of expressing length,width and height
青海湖是中国最大的盐湖。
昨天琳达买了一部新电话机，形状像只猫。
第五版牛津英汉双解词典比第四版厚得多。
洱海因其形状像汉语的“耳”字而得名。
上周五我们公司买了一批会议桌，其形状是椭圆型的。
这台计算机的显示器是17英寸，而且是超薄型的。
3,Self-assessment and Guidance
1) and 2) are printed on the paper,After the teacher checks the answers,the students can score their own paper; as for 3) the teacher can collect the paper and correct after class if time is not permitted.
4,Assignment
Collect information on promoting activities
Designing a promoting activity
